Vivint Streety Video Strengthens Door Knocking

By: Brian Rhodes, Published on Jan 17, 2018

Vivint is famous (or infamous depending on your perspective) for mastering large scale door to door selling.

The company has skyrocketed from a regional alarm installer to an international service provider on the back of such selling.

Now, Vivint is introducing 'Streety'. While the concept of sharing video amongst neighbors is not new, its combination with Vivint's sales machine could further strength Vivint's geographical strongholds. In this note, we examine how Streety works, how it compliments Vivint's existing business and the competitive impact on rivals including ADT and independent alarm installers.

A ******-***** ************ ***** ***

*************** ****** ********** ***** streams **** * ****, community ****** *** ** create * '***** ************ watch'.

*** ***** ***** ***** an ********:

** ********* ***-**, **** permit ***** ****** ******* to ** ******* ** others ** ***** ************, so **** *** ***** can *********** *** "**** kids **** ** * friend’s **** ** **** an *** ** * neighbor’s **** ***** ****’** on ********".

*** *** **** ** a ************ **** *****, where ****** **** ***** can "*** ********* *** post ******** *** ****** to **** ********* *** resolve ****** ********* ************ crime".

An ***-**, ********** **** ********

******* **** ***** **** Vivint '*******' *******,* ***** **** ****** *** ********* ***** ******** *** ****** ***** ******* as *** ***** ****** a ************. **** ***** can ** ******** ***** opt-in, *******, ** ******** or ***** *****, ********** camera ****** **** ***** grant ********** ** ***** the ****. *** ******* explains:

"***** *** ******* ***** footage **** ***** *********’ cameras ** ****** **** information ***** *** ************. Once *** ****** ***** approves *** *******, ******* automatically ********* *** ******** video **** **** **** can ***** **** **** other..."

Sharing ** ***** *******

** ******** ** * Vivint-only ****** *******, *** company ****** *** *** see *** ****** ******* based ** ***** **** live. 

"** ****** **** ******* requests **** **** **** neighbors ****** ******, ******* limits ************ ********** ** a ***-**** ****** *** uses *****-***** ************ ******** to ***** ********** *** addresses *** *** *****."

*** *** **** ****** translates ** * ******** age */**** ** * square ****, ** ***** ** acres, ** **** ****** neighborhoods **** *** ** fully *******, *** * significant ***** ** *** closest ********* *** ***** houses **** ***.

Free & ******* ** ***-****** *** *****

** * ****** ****, Vivint ** ****** ******* visible *** ****** ** even ***-****** *********, **** apparently ** ******* ********. The ******* ******:

"*** ***’* **** ** be * ****** ******** to **** *******. ...*** free ******* *** **** be ********* ** ****** in *** *.*. *** Canada, ******* ** *** they *** * ****** customer ** **** * camera—as **** ** ****’** actual *********."

*******, *** ****-********* ** contributing ** * ************ network ***** ****** ** more ****** *********, **** a *********** **** ********* video ********** **** **** Vivint ******* **********.

Upselling ***** ******

********, ******* *** ******** the ******* ***** **** Vivint *********. ** ** individual-house *****, ***** *** not ******** ******'* ******* cameras ********* ** ***** home ********, *** *** communal ******* ** ******* cameras **** ****** *** sway **** ** ***.

Vivint ****-******* ********* ****** ***, ******

***** ******'* ***** ******** has **** **** ** army ** ****-**-**** ************ canvassing, *** ******** ** often **** ** * nuisance, ****** **** ******** ** angry ********.

*******, ******* ***** *********** become * ******** *** positive ***** **** *** door ******* *** ********* customer *****. ** * Vivint ****-******* ** **** to ********** *** * neighborhood '*******' ** ****** can ******** ******* ** all ******* ** ** customers, *** **** *** incentive ** ***** ****** competitive ***** ******* ** ADT ** ***** *******.

** *** *****-*********** *********** alarm ******, ******* *********** gives ****** * ********** technical ************** **** *** and ****** ** ***.

Monthly *** *** **** ***

** * *** **** alarm ********* **** ** be ******, ******* *** actually ******** ****** ***** to ***** **** ****** their ******* ***** ******* bill.

*** ********* ** '**-**-********' alarm ******* ** ******** now **** **** ******, and ******* * *********** advantage ** ***** **** a *********** **********-***** ***** company ****** *********** **** monitored ********* **** **********, ******, **** ******, *** * ****** of ****** ** *****.

*******, ****** ***** ** offer * **** '**********' advantage **** *** **** not **** **** *******.  While *** ***** ****** are *** ****** ** see * ******* **** favorably, ** **** ******* tangible ******** **** ***** part ** * ************ video ********** *** ******** their ********* ****** ** them *** *** ****, customers *** ******** ** 'cut *** ****' ** discontinue ******* *** ********* may **** ***** ******* is ******* * ********* good.

 

 

Comments (13)

Avatar

Brian Rhodes

IPVMU Certified | 01/17/18 09:22pm

I think this is an innovative idea.  I'm not sure I would sign up with Vivint to get it, but it sticks out as a novel feature in a sea of non-differentiated offerings.

I don't think Vivint has locked away the 'genie in the bottle' here either, because other back-end apps and providers (ie: ADT, Moni, TC2.0, ADC) could do it too.

I'd use it, even in my relatively low-crime area, to catch all sorts of domestic issues, ie: stop the neighbor cats from using my flowers as a litterbox/ stop kids from 'ding-dong-ditching' cold/ keep tabs on postal deliveries for my neighbors if they are gone, etc.

Undisclosed #2

IPVMU Certified | In reply to Brian Rhodes | 01/17/18 09:45pm

I think this is an innovative idea.

Thank you ;)

Avatar

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #2 | 01/17/18 09:47pm

Your keen idea here is an example of why the fatcats keep getting fatter.  

John Honovich

IPVM | In reply to Brian Rhodes | 01/17/18 09:49pm

Step aside, folks: Idea: Virtual Neighborhood Watches, John Honovich 2012

Undisclosed Manufacturer #1

01/17/18 09:35pm

This is an awesome idea. I know my neighbors would love it, and have to imagine ADT will be copying it soon.

Avatar

Sean Nelson

Nelly's Security
01/17/18 09:51pm

Great idea by Vivent, it will help justify to keep paying that dadgum crazy contract.

....

On a lighter note, I know of another free alternative to view your neighbors cameras all compiled on an easy to use map, and they wont even know!

Avatar

Brian Rhodes

IPVMU Certified | In reply to Sean Nelson | 01/17/18 09:52pm

lol!  yikes.

(see: Hacked Hikvision IP Camera Map)

Undisclosed Manufacturer #3

01/17/18 11:56pm

Sounds a lot like Ring “Neighborhood”

John Honovich

IPVM | In reply to Undisclosed Manufacturer #3 | 01/18/18 12:52am

There's a handful of companies who have been doing some form of virtual neighborhoods / video sharing but the difference here is the sheer scale of Vivint plus its field sales force that, e.g., Ring lacks.

Undisclosed Manufacturer #3

In reply to John Honovich | 01/18/18 01:11am

We might have to agree to disagree.  While I would agree Vivint has a strong door to door summer sales program and a significant amount of existing clients, they don't have the APP messaging and email campaign that Ring executed with Neighborhood which actually presents false alerts to me to promote it.

There is so much retail visibility with Ring, I would argue they have a stronger base and with the success of the flood light cameras it seems to me they would create more awareness.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #3 | 01/18/18 01:20am

they don't have the APP messaging and email campaign that Ring executed with Neighborhood which actually presents false alerts to me to promote it.

I don't know enough about Ring's app to comment / respond.

There is so much retail visibility with Ring, I would argue they have a stronger base

But their base is likely to be far more fragmented and harder to tie together than what Vivint has with their door to door people. I am presuming, I suspect reasonably, that Vivint's sales people have a record of how else in the neighborhood is already a customer and can use that in pitching to other neighbors. Ring does not have that time of in-person sales mechanism. What do you think?

Undisclosed Manufacturer #3

In reply to John Honovich | 01/18/18 02:37am

All good points, but I still disagree. 

The security industry doesn't do a good job at marketing existing customers until contracts are about to expire.  They want the RMR, but not to roll someone except to get a new account.

I get emails from Ring every few weeks with updates and such.  I get them because I had to register the product.  Every user of the device also gets notifications.

Every big box retailer is a Ring sales person as well as Amazon and even ADI.

 

John Tran

01/22/18 03:54pm

I've been using Ring neighborhood for a while and its pretty useful.  I get t see whats going around my neighborhood.  

Read this IPVM report for free.

This article is part of IPVM's 6,541 reports, 882 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

Verkada Speaks On Disrupting Security Sales Channel on Aug 28, 2020
Verkada's fast growth has taken the industry by storm and their enterprise...
Startup Solink $17 Million USD Fund Raise Expands To Mass Market on Jun 24, 2020
Solink has raised ~$17 million USD, a sizeable round for the company that...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...
Verkada Access Control Tested on Sep 09, 2020
Verkada raised $80 million earlier in 2020, expanding from video into access...
IPVM Editorial Staff on Aug 01, 2020
IPVM has the largest and most experienced editorial team covering video...
JCI "Fever Camera" Partners With China TVT on May 19, 2020
Johnson Controls (JCI) is the next big player to get into the 'fever camera'...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
Dangerous Hikvision Fever Screening Marketing In Africa on Sep 15, 2020
A multi-national African Hikvision distributor is marketing dangerously...
The Kiosk Market Pivots To Temperature Screening (Interviewed) on Jul 28, 2020
Video surveillance is not the only market that has pivoted to medical device...
Remote Network Access for Video Surveillance Guide on Jul 27, 2020
Remotely accessing surveillance systems is key in 2020, with more and more...
Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based...
Dedicated Vs Converged IP Video Networks Statistics 2020 on Sep 10, 2020
Running one's video system on a converged network with other devices can save...
Deep Sentinel Presents Crime Response For Business on Jun 11, 2020
Deep Sentinel presented its anti-intrusion and live response for home and...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...

Recent Reports

New Products Show Fall 2020 continues tomorrow with Genetec, Milestone, Avigilon, Microsoft and more! on Sep 29, 2020
IPVM's sixth online show continues tomorrow and will feature New Products...
Avigilon / Motorola VS Virtual ISC West on Sep 29, 2020
ISC West has historically been so dominant that no player would think of...
Dartmouth College Deploys K3 Temperature Screening on Sep 29, 2020
While Dartmouth College has a $6+ billion endowment, the College has bought...
Hanwha AI Object Detection Tested on Sep 28, 2020
Hanwha has added detection and classification of people, cars, clothing...
Favorite Access Control Manufacturers 2020 on Sep 28, 2020
200+ Integrators told IPVM "What is your favorite access control management...
OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations are at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...