Vivint Streety Video Strengthens Door Knocking

By: Brian Rhodes, Published on Jan 17, 2018

Vivint is famous (or infamous depending on your perspective) for mastering large scale door to door selling.

The company has skyrocketed from a regional alarm installer to an international service provider on the back of such selling.

Now, Vivint is introducing 'Streety'. While the concept of sharing video amongst neighbors is not new, its combination with Vivint's sales machine could further strength Vivint's geographical strongholds. In this note, we examine how Streety works, how it compliments Vivint's existing business and the competitive impact on rivals including ADT and independent alarm installers.

A ******-***** ************ ***** ***

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*** *** **** ** a ************ **** *****, where ****** **** ***** can "*** ********* *** post ******** *** ****** to **** ********* *** resolve ****** ********* ************ crime".

An ***-**, ********** **** ********

******* **** ***** **** Vivint '*******' *******,* ***** **** ****** *** ********* ***** ******** *** ****** ***** ******* as *** ***** ****** a ************. **** ***** can ** ******** ***** opt-in, *******, ** ******** or ***** *****, ********** camera ****** **** ***** grant ********** ** ***** the ****. *** ******* explains:

"***** *** ******* ***** footage **** ***** *********’ cameras ** ****** **** information ***** *** ************. Once *** ****** ***** approves *** *******, ******* automatically ********* *** ******** video **** **** **** can ***** **** **** other..."

Sharing ** ***** *******

** ******** ** * Vivint-only ****** *******, *** company ****** *** *** see *** ****** ******* based ** ***** **** live. 

"** ****** **** ******* requests **** **** **** neighbors ****** ******, ******* limits ************ ********** ** a ***-**** ****** *** uses *****-***** ************ ******** to ***** ********** *** addresses *** *** *****."

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Free & ******* ** ***-****** *** *****

** * ****** ****, Vivint ** ****** ******* visible *** ****** ** even ***-****** *********, **** apparently ** ******* ********. The ******* ******:

"*** ***’* **** ** be * ****** ******** to **** *******. ...*** free ******* *** **** be ********* ** ****** in *** *.*. *** Canada, ******* ** *** they *** * ****** customer ** **** * camera—as **** ** ****’** actual *********."

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Upselling ***** ******

********, ******* *** ******** the ******* ***** **** Vivint *********. ** ** individual-house *****, ***** *** not ******** ******'* ******* cameras ********* ** ***** home ********, *** *** communal ******* ** ******* cameras **** ****** *** sway **** ** ***.

Vivint ****-******* ********* ****** ***, ******

***** ******'* ***** ******** has **** **** ** army ** ****-**-**** ************ canvassing, *** ******** ** often **** ** * nuisance, ****** **** ******** ** angry ********.

*******, ******* ***** *********** become * ******** *** positive ***** **** *** door ******* *** ********* customer *****. ** * Vivint ****-******* ** **** to ********** *** * neighborhood '*******' ** ****** can ******** ******* ** all ******* ** ** customers, *** **** *** incentive ** ***** ****** competitive ***** ******* ** ADT ** ***** *******.

** *** *****-*********** *********** alarm ******, ******* *********** gives ****** * ********** technical ************** **** *** and ****** ** ***.

Monthly *** *** **** ***

** * *** **** alarm ********* **** ** be ******, ******* *** actually ******** ****** ***** to ***** **** ****** their ******* ***** ******* bill.

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*******, ****** ***** ** offer * **** '**********' advantage **** *** **** not **** **** *******.  While *** ***** ****** are *** ****** ** see * ******* **** favorably, ** **** ******* tangible ******** **** ***** part ** * ************ video ********** *** ******** their ********* ****** ** them *** *** ****, customers *** ******** ** 'cut *** ****' ** discontinue ******* *** ********* may **** ***** ******* is ******* * ********* good.

 

 

Comments (13)

I think this is an innovative idea.  I'm not sure I would sign up with Vivint to get it, but it sticks out as a novel feature in a sea of non-differentiated offerings.

I don't think Vivint has locked away the 'genie in the bottle' here either, because other back-end apps and providers (ie: ADT, Moni, TC2.0, ADC) could do it too.

I'd use it, even in my relatively low-crime area, to catch all sorts of domestic issues, ie: stop the neighbor cats from using my flowers as a litterbox/ stop kids from 'ding-dong-ditching' cold/ keep tabs on postal deliveries for my neighbors if they are gone, etc.

I think this is an innovative idea.

Thank you ;)

Your keen idea here is an example of why the fatcats keep getting fatter.  

This is an awesome idea. I know my neighbors would love it, and have to imagine ADT will be copying it soon.

Great idea by Vivent, it will help justify to keep paying that dadgum crazy contract.

....

On a lighter note, I know of another free alternative to view your neighbors cameras all compiled on an easy to use map, and they wont even know!

lol!  yikes.

(see: Hacked Hikvision IP Camera Map)

Sounds a lot like Ring “Neighborhood”

There's a handful of companies who have been doing some form of virtual neighborhoods / video sharing but the difference here is the sheer scale of Vivint plus its field sales force that, e.g., Ring lacks.

We might have to agree to disagree.  While I would agree Vivint has a strong door to door summer sales program and a significant amount of existing clients, they don't have the APP messaging and email campaign that Ring executed with Neighborhood which actually presents false alerts to me to promote it.

There is so much retail visibility with Ring, I would argue they have a stronger base and with the success of the flood light cameras it seems to me they would create more awareness.

they don't have the APP messaging and email campaign that Ring executed with Neighborhood which actually presents false alerts to me to promote it.

I don't know enough about Ring's app to comment / respond.

There is so much retail visibility with Ring, I would argue they have a stronger base

But their base is likely to be far more fragmented and harder to tie together than what Vivint has with their door to door people. I am presuming, I suspect reasonably, that Vivint's sales people have a record of how else in the neighborhood is already a customer and can use that in pitching to other neighbors. Ring does not have that time of in-person sales mechanism. What do you think?

All good points, but I still disagree. 

The security industry doesn't do a good job at marketing existing customers until contracts are about to expire.  They want the RMR, but not to roll someone except to get a new account.

I get emails from Ring every few weeks with updates and such.  I get them because I had to register the product.  Every user of the device also gets notifications.

Every big box retailer is a Ring sales person as well as Amazon and even ADI.

 

I've been using Ring neighborhood for a while and its pretty useful.  I get t see whats going around my neighborhood.  

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