Why Vivint / Best Buy Failed

By: IPVM Team, Published on Aug 31, 2018

DIY has bested Vivint.

In 2017, Best Buy and Vivint partnered with Vivint employees on the floor of 400+ Best Buy stores, helping customers with smart home questions and selling them smart home packages.

However, a little more than a year later, the partnership was over.

In this note, based on experience from a former Vivint employee working at Best Buy, we examine:

  • Why this partnership looked good theoretically
  • What the reality was
  • How DIY competition bested Vivint
  • What the future possibly holds

*** *** ****** ******.

** ****,**** *** *** ****** partnered **** ****** ********* ** the ***** ** ***+ Best *** ******, ******* customers **** ***** **** questions *** ******* **** smart **** ********.

*******, * ****** **** than * **** *****,*** *********** *** ****.

** **** ****, ***** on ********** **** * former ****** ******** ******* at **** ***, ** examine:

  • *** **** *********** ****** good *************
  • **** *** ******* ***
  • *** *** *********** ****** Vivint
  • **** *** ****** ******** holds

[***************]

Why *** *********** ****** **** ** *****

***** **** **** *** stores **** ** ******'* home *********, ** **** Buy ********* ******** ** the ***** ********** *** Vivint **** **** **** saw **. ****** ******* it ***** *** **** exposure ** ***** ** so **** ** **** Buy's *********:

**********, ********* ** * Best *** ***** ***** be ***** ** *** and ******* ** *** for *** ***** ********** on ************. 

*** *** ****, **** Buy ******* **** ***** get * ***, ****-*-**** smart **** ******** **** built-in ********** ***, * recurring ******* **** **** Buy *** ** ********** in ****** ******.

Reality - ******* *** ***

********* ********* ** *** go ** **** *** looking *** ********* ********. Best *** ********* **** to *** *** ****-*******, not ** *** $*** for ***-********** ************ ************. Because *** ******* **** Buy ******** *** **** inclined ** *** *********, the ***** **** ******** not ** ****** ** either **** *** ** Vivint *********. ** **** sales, ****** ******* ******** a ***-********* ***** **** option ** **** **** as * **** *** exclusive. *******, *** ********** obviously *** *** ******.

SimpliSafe *** **** **** **** *** *****

***** *** ********* ********* such ** ********** *** Nest ****** ********* ** Best *** **** *** significantly **** *********. *** most ***** ****** ****** typically ***** ** ***** $600, ****** $*** *** SimpliSafe.

Low ***** *********** ******* ** ******'* **** ******

******* ****** **** *********** in *** ***** **** markets ** **** *** Texas, ******'* **** *********** was ***** *** *** in **** ******* ***** they ** *** ** much ***** *********. **** customers **** ***** ** Nest ******* ** *** company's ***********, *** **** of ********* **** ***** SimpliSafe **** ** *** Radio *** *************** **** ****** **** Dave ******.

Competing ******* ****** ****-**-****

****, **** *** *** to ******* ******* ******'* other, *********** ******** **** dealers, ******, *** ***** door-to-door ****. ***** ***** channels **** **** ** roll ********* ***** **** the ********* ******* ***, so *** ******** *** less ** *** ** front. **** *** *** possible **** *** ******* sold ** **** ***; equipment *** ******* *** had ** ** **** prior ** *******. ***********, this *** ****** *** customers ** ******. **-***** ****** reps **** ******* ** the ******** ******* ** the ******, ***** ****-**-**** reps *** *** ********* of ****** * ****** pool ** *********.

************, ******'* **** *** high, ****** ** *** salaried ******** *** ****** reps, ****** *** ******** commission ** *** ****-**-**** teams. ********, **** *** also ******** * *********** cut ** *** ***.

What *** ****** *****

************ ** ***** ** earnings ********* **** **** ******* ***** are ***** ***** ************* for ***** ***** **** products ** *** ****** channel.

*** *** ****, **** Buy, ************* ** ******** *********, ** *******-******* ********* healthcare *******, ** ****** away **** **** ******* products ** ********* ********. 

Skeptical ***** ****** ** *** *** ******

** ****** ********* ***** Vivint ********** ** *** box *********. ***** *** company ** * ***** leader ** ******* **** to ****, ** * retail *******, ********* * few **** **** **** much **** ***** **** offerings **** *** ***** 'good ******' *** *** average **-***** *********, ****** has ***** ********** **********.

 

Comments (11)

**** *** ********* **** to *** *** ****-*******, not ** *** $*** for ***-********** ************ ************.

*** **** * ***** with ****, **** *** has **** ****** **** with ***** **** ***** unit, ***** ************ ** home ******* *********, ***, etc. * ***** * lot ** **** *** customers **** *** ****-*-***** model, *** * **** portion ** **** *** willing ** *** ** have ***** ********* *********.

* ***** * *** challenge *** ****** ** just *** ******* *** smart **** ****** *** become, *** *** **** brands ***** *** ********* for *********. ****, * think *** ****-********* **-***** reps *** **** ********* a *** ********** **** the ******* ** ****** a **** ****. (**: the ***** ***** ***** guys ** **** *****, the ****** ****** ** Best ***, ***). ** often *** **** **** over-marketing.

*********** *******. ** *** sure ** ********* ***** decline ** ************ *******, but * ** ******* that **** ***** ** very **** ******** ***** it. ***, *** $*** installation **** ** * fairly **** **** ** swallow, *** * ***** the **** ****** ** the ******* *****. **** to ** * ***** guy *** **** ** just *** ** ***** industries ** ***** ********* are ***** ** ****** ridiculous ******* ***** *** the *********** ** *** world *** ****** ********* of *** ***********. 

* ****** ** **** let ** **** *** Vivint ********* ***** ** Facebook. ***** *** **** violations ** ****** ***** install ****'* ******. **'* bad. * ** ********* ****** is ** *** ** they *** **** **** crappy ************ ****. **** should *** ** **** to **** ** ************ installation. * ****** **** it *** ***. *** until * *** ** that ***** * *** no **** *** *** it ***. 

**** ** * **** sales *** ******** ****** organization ***** ** *** I ***** **** *** big.  ******** *** ** the **** ***** ****** companies *** *****. ***** tactics *** ************ *** they ***** ** **** to **** *****. * can *** *** *** BB ***** ******* ***** work, * *** **** imagine *** *** ** high ********. 

** *** ** ***** installation ************,******* *** *****.

* ***** **** *** on ****. *** ***** security ********* *** ******* on ******* *** *** sales. **** ** *** they ***'* ****. ** are ****** *** ******* to ***** ******** ****** sales *** *** ***** have ***** ************ *** our ************ ** ********. There's * *** ** learn **** ******. ****'* why * ** ** their *****. ** *** as ***** ******** ***. They **** ****** ** don't. 

*'** ***** ** ****** I ** * *** of * ********* **** - ***, ** ****, I **** * **** beard.  *****'* ** ***** about *** *********** ******** space - **** ********* is ****, *** ******.  That ***** ****, *** various ********* ** *** space **** * *** of *********.  *** *** potential ********* **** ** in *** ******* *** say "* ** ***** to **** *** ** get * ******** ******!"  Instead, **** ********* * sales ****** - ****** a ****-******* & **** polite ****-**-**** ***********, ** the ******* ****** ** the **** & ****** show, ** **** *** one ** *** ********* ADT ** ********** ***********, which ******* * **** to ******. 

*** ******** *** ******* the ****** ** *** market, *** ** ** someone ***** **** * new ************, ****** **** various ***** ********* **** ** in ***** *********.

******* ** ***-*** ** problematic *** ***** *******, except *** *** ***** of **** ** ** who **** **** * lot ** *** ********** in ***** ***** *****.  It's **** ** ** from * ****** ********* at *** ***** ** a ****** ********** ********, since *** ********'* ************** to *** ** ****** random (** *******, **'* pretty ****** **** * customer **** * ************** to *** **** ******* to **** **** *** store.)  ********* **** **** exist, (*.*. ******* *** just ***** **** **** or **** *** * baby), *** ***** ********* would ******* **** **** inundated **** ****** **** local ****.   ** - I ** *** ********* the ******* ****'* **** out ** ********, *** I'd **** *** ** surprised ** *** ********** They **** ****** ***** something *****.

******* *****:  *** ** an ************ ******, *** a ******** *****, *** lots ** ***** ******* those.  *** **, *** business ***** ** *** about *** ********* ** but ***** "*** **** the ***** ****?"  ** is, ** **** ***, a *********** ******** ********:  they ***** *** **** of ***** ***** ******* the ***** ** **** just **** ******** ****.    The **** **** *** installer ** *** ********* is **** * ******.

 

* **** **** *** smart **** ****** *** have ****** ***** *** security ****** ** *** “controller”.

 

** ** **** ********* and ************ ** ********* would ****** **** ***** “smart” ******* ********** ** Alexa, ****** ****, ***.

 

**** ***** ****** ***'* be ********** ** ***** and ****** ****? ***** system ** ***** *** be. ***** *** ******** system ** *** ********** turns **** "***** ****" into * **** ****** home. **** ********** ***'* about ***********. **'* ***** increasing *** ******** ** your ****. **** ** the ******** ** ****.

* ***** *** *** missing ** *****. * think *********** *** ***** system **** ***** *** Google **** ** *** way *** ******** **** go. **** ******** ********* are ***** ****** ** sell ***** ** *** smart **** ****** ******* having *** *** ***** connected ******** ** *** security ****** ** *** controller *** ***** *** security ******* *** ** turn *** ******* ** and ***. **** ******* states ****** *** ******* the ** ****** ** a "***** ****" ****** not * ******** ******.

 

** ***** ** ** I *** **** * remotely *********** ***** ******** I ***** **** ** lights, *****, ***********, ***. controlled ** *****/****** ****/***. directly *** *** ******* the ******** ****** *********.

 

** *** *** **** automation ***** ** ********* that ***** **** *** customer "********" *** ********* features **** ***** **** to *** ********* **** if **** ****'* *** and ****** *** *** time. * ***** **** time *** ** ****** to * ***** ******* it ****** *** ********'* ability ** *** ***** devices ** *********** **** their ***** *** ***** features ********* *****. *** devices *** **** ********* easy ****** ** ******* that **** ***** ********* can ****** *** *** to **** * ***** device ** *** ********** and *** ** ** and ******* ** ***** own.

**** ***** ****** ****** it *** *******.  ******'* model ** **** ******** in *** ****, *** it **** ***** *** so *** ******** ***'* back ***.  ***** *** Vivint ***** ****** *** house *** ********'* ****** remorse **** **.  **** is *** **** **** so **** *** ********** against ****.  **** ***** with ** ******* ***** the ****.  ** ******* Vivint ****** *** **** success ** *** ****** this **** *** * think *** *** *** Simply **** ******** *** made ********* *** ******** and *****.  ***** *** such * *** ***** for ** **** ******* dealers.

 

*** ******

*****.*** (*** **** **, Honeywell) ********* **** ***** and ******.  ** **** is *** ****, *** Alarm.com *** *,***-*,*** *******, then *** ***** ** end **** ** *** years *** *** *** the *****/****** *********, **** in * **** **** has **** ********* ** a ****** **** ***** something ***** *** **********.  Alarm.com, *********, *** ******* leading ******* ******** *** spending * *** ** money ** ********* ***** their ****** *******  (*** at ***** ********* ** their ****** *******) ** handle ********** *********** ** end ***** *** **** a *** ** ***** and ******* *** ** want/need * ************** ********* premises. ** ***** **** to ** **** ** your ******** ******** ****** integrate **** *** *** users' ********** *** **** be ** *******, ****** for ***** *** ****** -- ** **** -- a ***** **** *** handle **** ***** *** many ********* ***** ** sensors ** ****. *** risk ** **** ****** ditches **** "**-*********" ** a *** *****, ******* out *** ***** *** handle * ** ** 30 **** **** **** 20 ********* ***** ** sensor ******, *** ****** to ***** ******* ********** platforms ** *** ****.  Seeing **** ****** ***** to ******* *** **** ahead ** ****** ** Apple, **** *** **** stick **** ***** ******* integrations *** * *****.

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