Virtual ISC West and GSX+ Exhibiting Contrasted

By Joey Walter, Published Sep 17, 2020, 10:40am EDT

Both ISC West and ASIS GSX are going virtual this year, just weeks apart, but which one is better for exhibitors?

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GSX+ 2020 Online is being held Sep. 21-25 while ISC West's 2020 Virtual Event is from Oct. 5-7.

In this note, based on conversations with both organizations, we examine what the main differentiators of the shows are and how they compare.

Executive *******

***+ ****** **** *********** valuable ******** *** ********** than *** **** ********* matchmaking *** ***-**-*** ******* meetings, ********** ****-**** ****, and ******** **** **** videos. *** **** ****** live ****** ********* ************* which ***+ **** ***.

*** *** ******* ** attendance, **** **** ************* not **** ** ***** or ******* **** *** attendance ***** **. **** is ********** **** ** gauge ***** **** **** never *** **** ****** prior ** ****.

*********

**** *** ******** ********* materials *** ***** **** been ******* **** **********, which *******:

Live ********** / *:* ********

***+ *** * *********** advantage ** ********** **** interaction ******* ********** *** attendees, ******** ** $*,***.

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**** *** ***** ** 'automated ***********' ********,**** ******, **** ***** **** from *** ********** ********* to ********** ********** *******. Exhibitors *** ****** *** connect **** ***** *****, scheduling ** ** ** meetings *** ***** ***** at * ***** **** (450 *** * **-****** booth).

***** ********* ***** ********* how *** *********** ** intended ** ****:

********, ***+ ********** *** attendees *** **** ******** meetings **** **** ****, an ********** ******** ****, and **** *** ******** in ******* *:* ******* rooms ****** ** ****.

*** ******* ** **** is ******* *** *** many ***+ ********* ******** accept ***** ******* *** schedule ********. **** ** offering ** ********** ** how **** ******** **** actually **** *** ** this *** **** *** providing *** ************** *****-** to ** **.

** ********, *** **** does *** **** ********* meeting *******, *** ****** meeting *****, ******* ******* on ********** ********* ** manually *** ** * meeting ** ******* * call.

Tech ****** ********, ** ****** *** *** ****

*** **** ** *** having ******* ****** *** se, *.*., ********** ****-**** chat ** * ** 1 ********. *******, **** are ******** '**** ****** packages'. ******** ** $***, companies *** ****** **** themselves:

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** $*,***, ********** *** add ******* (****** ***/** videos) ** **** ******* information.

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*** $*,*** (****) ** $8,000 (********), ** ********* gets **** ******* *** better *********** (****** ** the ***) ** *** exhibitor ****.

Live *************

************, *** **** ** offering * **** ***-**** Vendor ******** ******** *** $9,700 ****:

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*** ********* *** ** focused ** * *** product ** ******** **** Q&A *** *-***** ******* after *** **** *******.

***** $*,*** ** ********* a ******* ***** *** a *******, *** **** has **** **** ** not *** *******, ** shown ** *** ******** below:

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***+ **** ****** ********, or * ***-******** **** with **** **** **** a ******* ************** *** $2,500 *** *** ***** 10 ******* *** $*,*** for **** ********** * minutes.

*** ******* *** *** West ** **** *** only ******* ***** ** their ************* ****** ** Zoom, ***** *** ***** a *** ********* ** drop ** ** ********* else. ***+ ** ******* all ** ***** ************* on *** ******* ******* external ***** ** *********.

***** ***-********, ***+ ** offering ********** **-****** **-****** demos ** * ******** page ******** ** *** more ********* ******** ** $1,000 * ** *****.

ISC **** ********

** *** **** ************** told ****:

***-**-*** ******** *** ********* by ********* (******* ******** are *** *********):

  • ***** ** * ******* scheduling *********** ** ********* pages ********
  • ********* ******* * ******* and ******** *.*. **** product **** *** ********** in ** *** ******* line

******** **** **** ***** via ***** ** ****, no ********** ** ******* meeting *****:

  • **** *** *** ************ ******* ******* *******
  • ********** **** *** ** meetings **** ********* **** Zoom ** ***** ********* platform

***** *** ** ****** to *** ****** ** booth ***** ** ******** that *** **** *****:

  • *********** ******** ** *** attendee / ********* ******** do ***** *** ******** to ** *********, ** which ***** ** ** limit ****** *** **********

**** ************* **** **** be ****** ********** ** Zoom

  • ****** ******** ******** *** going ** ** ****** externally ** **** **** links ****** ** *** ISC **** ****, *** not ***** ** *** page ******
  • ***** ********, *** $*,*** are *** **** **** alternative ** *** ***-******** demo *******

ASIS ***+ *******

** **** ************** **** IPVM:

********* *********** **** **** only ******** ******* *** actual ******* *** ********* by **********. ******* *********** are ******* ** **** booth ***** ******:

  • **** ***** ** ******** from ************ *********** (*** attendees *** ********** **** Grip) ** ******** *** matches *** ********* ***** on ****** ***********
  • ********** *** ****** ******* by ******** ******** (**** down ********), ****** ** organization **** ** ** end ****
  • ** ********* ****** ** connection ******** **** ********** and ********* *** **** (e.g. * ****** *******, live **** *** ********** meeting ******* *********)
  • ***** ** ** ******* meeting ******** - ** any ***** **** * booth ***** ********** *** a ******* ** ** pending ******* ******** (*.*. if ** *** ******** and ** ********, ** invites *** *********)
  • ****** ****** ** ******** is ********* ********* ****** the **********

******** *** ********* *** hosted **** **** ***** connections *** ****:

  • **** *********** *** ****, integrated **** **** *** meeting ********** ****** ** the *********** ****
  • ***-**-*** ******** *** ****** with ****, ***** ** no **** ** ******** an ******** ***** ****

******** *** **** ************* are ****** ******* * Grip *******, ******* ****** Event ***:

  • *** *********** ***** *** hosted ** ******* ****** Event ***, ***** *** a *********** **** **** and ********** **** *** matchmaking **** *** *************
  • *** ***** ************* **** be ********** **** ***+ websites

**** **** ************* *** pre-recorded **** * **** chat *** ***** *** pre-recorded **-****** **-****** ************* also ***** ****:

  • ******** ******* ***** *** offered **** **** **** on *** **** ******** so **** *** ************** from ***-******** **************
  • *** **-****** **-****** ************* are ** * ******** page *** ********* *** get ********** ********

************

******* **** *** ***** an ****** ** ***** expected ********** *** *** uncertainty ** ************** ***** the **** ** ********* for *** ***** ***** virtual.

***** ******* ********** *** the ***** **** *** these ******* *****, ** is **** ** ******* how **** **** **** work. ** ** ***** ASIS ***+ *********** ************ have *** **** ********* value ** **********. ** $5,200 ******* *****, **** is *** ***** *** if **** *** ******* a *** ***** ****** live * ** * meetings, ** ***** ** well ***** *** *****.

Poll / ****

Comments (29)

**** **** **** *** a *-****** *****, **'* 30 ******* ** ****** generalities *** ** ******* of ** *************:

**** ***** ***** *****!

*** **** ** *** "next ****". * *** no **** ** *** next **** (***, *'** followed **** ** *** posts, *** **** **** the ***** *********).

******* *** ****** ** weeks ****** ** *** West ** ****/*** **** you ***'* **** *** hear ***** **. ****** asking ** *** **** be *****, ******** ********, etc. * **** *** had ****** *** ** anything ***** ***+, **** not ****** ***** **** mention ** **, ******* did *** ******* ** was **** **** (** are *** ***** ******** for ***+, ***** ** also *** ** ** not *** ** **** for **).

*** *******: ** ***** GSX+ **********:

  • ** "**** *" **********, notables ******* ****, *****, HID, ****, ***
  • ** "**** * **********, notables ******* *********, ***** Networks, *****, ***** ***
  • ** '**** *" **********, not *** *** ***** companies *** **+ *** media ******** ******* **** booths

*******: ********/********, ******, *****, Hikvision, *******, ****, ******* and ********* **** **** others.

**** ****, **** ******** 550+ **********, ** **** are **** **%+

**** ** *** **** to ***** *** *** show -****** ******** ******** **** (GSX+)****, **'* *** *** nor ****'* ****.

*** ****** ** ****** clean:

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**** ******* *** * 'schedule * *******' ******, clicking **** **** ** Grip ***** ***** * list ** ******* *************** / *********** ** ******** a *******:

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**** **** ***** *********. We'll *** ** *** a *** ******** *** then ****** ****.

****, **** **** * recommended *******, *********, **** want ** ** **** to *********:

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* **** *** **** and ****** **** **** for ************ ********.

**** *** *** ****** other *********. **** ** cool *** *****'* **** privacy *****, *.*., ** pulled ** * **** of *** *********:

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**** *** * ***** number ** ********** ******* but ** ***** *** think ***** ********** **** publicly.

***** ********: ******** **** the **** ******* *** is ** ********:

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* *** * *** virtual ***-**-*** **** ***** and *** ****** *********, that **** ******** ******* it *** ** ***, e.g., *** ******** ***** before *** ****:

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** *** *********** ***** a ******* ****. **** with *** ******* ***** video / ***** *********, there *** **** ********** but ** **** ******** live **** *** ** just ****** ** ** an ********* ****.

*** **** ***** **, from * **** ***********, is ** *** ****** talk ***********. **** ***** mirror *** *********** *** ease ** * **** show, ** ***** ** company *, **** **** to **** *** ** minutes *** ****.

* ***** **** ** promising.

***** ** *** *** 1, ***** *** "***********" (i.e., ********) ** **** open *** ~* ***** during *** ***, ***** might **** ***** ** real **** *** ** odd *** *** ********:

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*** ******* ******* *********:

*** *** ** *** - * **** ** was ****** ** - but * ****'* **** GSX+ *** ******** ***** either.

**** **** ** ****'* post * *** ***** this ***, **** ********* that ****** *** *** hashtag#********* '***** **** **********' on ****** *****.

** * ******* ****** for **** ******* *** you **** **** * (at ***** ** ***** 10pm ** ** *** 1).

***** **** *** ** least *** **** ******, there **** ********* **** used *** **** ******* - ** ***** ** twitter - *** **** ASIS *** ****.

* **** **** **** there *** **** ******** PR ***** ***** **** same ******* - *** they **** * ***** 25% ** *** ****** thousands ** **** ******* posts ** *******.(EDIT: ********** - *** *** * ** *** * **** ******* ****** *** ******** ***** ******** ******* ********* *******)

***** ********* ** **** in **** *****.... *** the ***** **** * was ******* ** * couldn't **** *** *****, "uhhh - ****** **** pay ********* ** ******* for * **** *******?"

*** *** ******* ****** than **** ***** ********* event??

*** * *****, ***** shortly *** ***** *** 'marketplace' / ********** **** is **** **** *** 3 ***** *****:

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* ** ***** ******** about *** ** ****** event ***** ***** *** 'exhibits' ** **** **** 3 ***** * ***.

**** ****, ***** ***** the * ** * one ******* ***** ** very ****** *** *** sure *** **** ****** are ***** ****.

* ** ***** ******** about *** ** ****** event ***** ***** *** 'exhibits' ** **** **** 3 ***** * ***.

****, ** *** ***** an ******** ******* **** related ** **-*-***, *** you *** ******* ***** that *** **** ***** available *** **** **** or *****. *** ******* Marketplace ***** *** **** show ***** ** ** that ******* ********** ** not **** ** **** people ** ******* *** day.

***, ******** ********, * totally ***** ** ****** this, *** ** *** same **** **** ***** things ****** **** ****. For *** ****, *** dedicate *** **** ** the **** *** *** the **** **** ** not **** ** ******** to ***** **** *** or ***** ***** ***** meetings ******** **. ***** I'm **** * ***** have ******* *** ******** time *** ****, ** mental ******** *** **** "I **** *** ** in ** * ***". Granted, ** * ********* exhibitor ***** ** ***** less ********* *** ** to *** *** ****** the **** ******** ** an ********** ** *** user, ** ** *********** may *** ** **************.

*** ******* *********** ***** for **** **** ***** be ** **** ******* exhibitors ** *** **** to **** ****** ** standby *** ***.

******* *****? * *** it ** * ******** event ***** ****** **** to ** ** * physical ***** *** ** a ******* ***, ** someone ** *** '*****', they *** ********* ******* it ** * ******'* email ** ****, ***.

*** *** ****, *** dedicate *** **** ** the ****

*** ****'* ******* ** offers ********* ** ***** you ****** ** ** the ********, **** **** of ******** ****** ** real **** ** *** same ****. **'* **** reading ****, ** * don't **** ** **** morning, * *** **** it **** ********* ** tomorrow.

**** **** ***** *** sprints, ******** *** *********.

******* *****?

******** *** ****, **'* all *******! :)

* ***** *** *********** is **** ********* *** communicate **** * **** person *********. *** **** to **** ****** ****** on ******* ** ******* to *** ******** ********, and **** ** ********* for *** ** **** I ***** ** ** hard ** ****** *** if *** **** * person ** ***** *** time, ** **. *** if * ******* ******** wants ** *********** **** you *** *** *** can ***** ** * delayed ***** ******** ** a **** ** **** than * *** *******, that ******** ** ****** to **** **.

******:******** *********** **** **** 77% **** ****.

**** ************* ***+ **** *** "**** **** *,*** *********** from ** *********, ***** with ** ********** ********** the ******* ***********." ***** ASIS ********* **** ** strong, **** ****,** ****, **** *********"**,*** *********** **** **** than *** ********* *** 550+ ********** ******* *** convention ******."

**** **** *** ******** the ********* ******* ********** and *********** ***********, ** it's *** ***** ** the * ***** **** equally ** *** ****'* registrations ******* ****. * would ***** *** ********/*********** fell **** ** *** conference ******** ******** *** the *********** *** **** smaller (**%+ **** ** exhibitors) *** *** ********** of '**********' ****** ** much *****.

*** **** ******* ** this ****. *** **** in ********** ** ***** to ** ********, **** GSX+, *** *** **** if ** ** ***** to ********** ****** ** worse.

*** **** ******* ** this ****. *** **** in ********** ** ***** to ** ********, **** GSX+, *** *** **** if ** ** ***** to ********** ****** ** worse.

*'* ***** *****. ***** is ** **** ****** off ** *** ** the ***** ** * "you *** ** ** there" ******, *** ** is *** **** *** exhibitors **** ****** ** have **** **** ** promoting ***** *** ******* presence. *** ***** ******* who ******** *** ****** virtual ***? **** *** or ********** ***** ** there ** **** ****** in?

*'* ***** *****

*** **** *** *** West ** **** *** West ** * ****** name ******* *** ************ is ******** **** (*** GSX+ *** *** ** use * ******** **** to **** *** $** marketplace ***).

******* **'* ******** ****, they *** *** **** people ** ******** **** GSX+. **** ****, * am *** **** **** it ***** **** ** practice ***** ***** *** few ********** **** ** engage **** **********. *** ISC **** *** ******** it *** *,*** ** 7,000 ***********, ***.

******* *** **** ** live, ******* ******** ******:

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**** ** **** *** day * ****** ******* looks ****:

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* *** *** **** to *** *** ***** to ****** ******* ******* troubleshooting ** *** ******* in ******.

**** ** **** * "Exhibitor **** ****** - Headline ********" ***** ****:

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*** **** * *** tell **'* * *******. At *** ******, ** has * ******* ** button ***** **** *** send * *******:

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* **** ******* ******** this:

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**'* ***-******** ***** *** it *** ~* ****** commercial ****** *** ***** starts:

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*** ***** ** ******** but ***** ** * person ***** **** ********* chat *********.

**** *** *** ***** 3 ******* ** ***** commercials, **** ** **** were ******* ** *** session ******.

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********* (*******) ***** ** be *******.....** ** * missing **.

**** *** *******. ** fairness, **** *** *,***+ exhibitors **** **** ** they *** **** **% so **'* ****** ** list *** ********* ** who *******.

* **** ******* *** the *** **** ****** and *** ****** ********. Don't ***** *'** *** such * **** *** experience ***** *********. * wasn't ****** **** * was ** *** ***** page *** ********** *** click ******** * *** tab. **** ** ** 'Exhibitor **** ******'...*** ***'* you **** **** ** a '******* *****' ** something ****** **********? ** way ** *** ** conveniently ****** **** ** 'exhibitors' *** **** *** broken ** ** ********/********/****/***. My **** ** ** find *** **** ******** to **, *** *** paid *** ****.

****'* ***** ** *** going ** ** ***** shattering, *** **** ** pretty ********. ***+ *** surprisingly ******...** *** **** much, *** ******. ** least *** ****'* *** to **** ** *** $55 (****** * **** an ********* **** ** get ** **** ** GSX..)

**** ********, * *** similiar ********* / *********.

**** ** ** '********* Tech ******'...*** ***'* *** just **** ** * 'Virtual *****' ** ********* people **********?

* ***'* **** *** they *** ** *** by ******* ************* **'* not * '*****' ***** there ** ** *** to **** ** ****** live (*.*., **** ****, real **** *****, ***.) Now, *** **** *** not ******* **** ** confusing ** **, *.*., GSX+ ******** **** *** 'exhibitors'.

**** *** ********* *** seems **** * **** missed *********** ** *** have ** ***** **** time ****** ***** ******** is ******** ** *** a **** **** ** video ****. ******** *** a *** ************ *** company ****'* ** **** on *** *** ****** event...maybe **** ****..?

***** **** ** *** next ***** *** **** show?? * '***' ****** session **** *** ********** available?

***** **** ** *** next ***** *** **** show?? * '***' ****** session **** *** ********** available?

** *** ********** **** to ***** **, * am *** **** ** the ********* ** *** to **** **** **********. Ideas?

**** ** **** ** reproduce *** *********** ** live ****** *** ***** if ***** **** **** general ******** **** ******** to ******* **** ********* and **** ********** *** choose ** ** ********* during/after ****? **** ********* side ***** ** ***** to **** *** ***** people ***** ** ***** the ******* ** ********* that ***** *** **...** means ****** ***** *** topics *** *** ********? Lots ** *********, *** could ** *********** ** done *****. *** **** would **** **** ********** numbers *** **** *********** if ***** **** ***** be ****** ******** **** to **** ** * success. ****** *** *** Security ****** ****** ****** turned ***.. * ****'* see ** **** *** any **** ** ******* facility..

***, *****, ***** *** its *** ***** ********** *****, *** *********:

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**'* ****** **** *** than ******* *** ****. The ***** *** ********, e.g.:

**** ** **** **** Q&As **** *** ****, e.g. ************:

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*** ***** *** **** people *** ******** *********.

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