Video is Key but is Video Surveillance?

Author: John Honovich, Published on Dec 08, 2009

Cisco executives continue to advocate the core role of video in driving the networking business and the growth of their company. However, much of that video growth is from video surveillance? It appears that video surveillance is of only minor importance to Cisco as a whole.

In Cisco's public explanations as well as their F1Q10 analyst call, the focus is clearly on videoconferencing, collaboration and consumer video use. While the word 'video' is mentioned 25 times in the analyst call, no mention is made of video surveillance. The focus is clearly on the growth in tele-presence adoption and revenues.

In relation to video surveillance, during the Q&A, Cisco mentions growth in the overall public safety market and the growth of wireless and digital security projects.

All in all, though, as many defenders of Cisco's strategy for video surveillance argue, physical security may just be too small to really demand the full attention of Cisco's corporate.

The Flip consumer video recorder does seem to have Cisco's executive attentions (acquired in May 2009 for $590 Million). Below is Cisco's CEO demonstrating the use of the Flip:

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...
Sales Turnover At Anyvision on Feb 13, 2019
Anyvision raised a $43 million Series A and according to their newest investor: what you need to do is push the gas pedal and build an...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Uniview / UNV Favorability Results 2019 on Feb 12, 2019
Uniview / UNV, the self-proclaimed #3 China manufacturer, while starting late, has been working to make inroads internationally. In IPVM's 2019...
Nortek Mobile Access Reader BluePass Examined on Feb 12, 2019
Nortek's Linear access control division claims to make mobile credentials "more secure and easier to use than ever before" with their BluePass...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact