Surveillance Manufacturer Revenue Directory 2011

By: John Honovich, Published on Nov 27, 2011

In this report, we organize and share annual revenue of 25 leading video surveillance companies. Revenue numbers are often useful for businesspeople and investors to better understand size and relative power of players in a market. That noted, this list should NOT be used for buying decisions or evaluating technology as a weak relationship exists between revenue and product quality.

Companies Covered

Inside, the PRO section, we itemize the annual revenue of the following 25 companies. The links for the companies in the list below go to our most recent analysis of their company's financial performance:

To maximize accuracy, we only listed revenue for companies whose revenue has been been audited and/or validated by government regulations. Often, analysts state company revenue based on rumors or what the manufacturer tells them their revenue is without any external validation. This approach has a high degree of error.

Revenue Rules of Thumb

While revenue can be segmented in numerous ways, here are a some rules of thumbs that can help you estimate and categorize companies:

  • Overall Market Size: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall Market Growth: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company Size: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

WARNING: Do not use the tables below to rank or rate manufacturers. Revenue gives a rough sense of how big companies are but it is a terrible way to judge if one company is 'better' than another. If you want to know who's 'better', read our Buyer's Guide or the VMS and IP camera favorite reports. 

The table below is sorted by revenue in descending order. All numbers are approximations and for the most recent 12 month period revenue was disclosed.

In this grouping, Hikvision is the company that might be the biggest surprise and in greatest need of clarification. While their revenue is very high, recent Hikvision financial reports reveal that 82% of their revenue is from inside of China. Hikvision's international sales are about $120 Million - roughly the size of Verint.

The second table below is for companies that offer video surveillance but do not break down their video surveillance specific revenues. While their revenue cannot be compared to the table above, it's useful to get a rough sense of their overall size in the market.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Company Revenue Year Note Growth
GE Security  1200 2009 Includes all security Down
Tyco Security Products 935 Jun-10 Includes all security Flat
Anixter Security 800 1-Jun Includes all security Moderate
CSST 600 Jun-10 Includes installation Down
Ubiquiti 200 Jun-11 Includes wireless  Strong

A few points on these companies:

  • GE Security, now a part of UTC, is big but has been declining significantly for many years. Large player but increasingly a non factor in the surveillance industry.
  • Anixter is a distributor and obviously not a manufacturer but has been growing solidly in surveillance and security for the past few years and is becoming an increasingly powerful player.
  • CSST has a huge amount of video surveillance revenue but the overwhelming majority is for installations within China. It would be greatly misleading to compare this to international product revenue of other manufacturers.
  • Ubiquiti is overwhelmingly a wireless equipment provider for general networking / WISP deployments. However, they already have a non trivial surveillance market share as their wireless networking equipment is likely the most common choice (by unit, not revenue) for surveillance integrators today.

Big Companies Missing

A number of the biggest global surveillance providers are not cited here, including Bosch, Honeywell, Panasonic, Pelco and Sony. We estimate that all of these companies have surveillance specific revenue in the $250 Million to $750 Million range, meaning that they are much bigger than all the companies on the list save for Axis and HikVision.

Small Companies Under-represented

Because this list is derived from publicly disclosed financial records or audited results submitted to 3rd parties, it is skewed to larger, more mature companies. The bulk of the surveillance industry including niche players not mentioned in this list typically generate between $5 to $15 Million in annual revenue. We estimate about 2/3rds of all surveillance companies not listed in the tables above generate between $5 and $15 Million in annual revenues.

Market Segment Trends

From scanning these tables, it is clear that most of the largest companies sell a broad range of products including cameras and recorders. It is not a coincident that most specialists companies cannot break $100 Million in revenue. 

Downward Trending Companies

All 3 downward trending companies, that is companies whose revenue is declining by more than 10% per year are traditional analog/CCTV companies. Of the 3, Dedicated Micros and Vicon have been on a continuous downward path for years while March Networks recently experienced a sharp negative drop.

Two IP companies deserve special mention of relative poor performance - ACTi and IndigoVision. While their revenue has been essentially flat over the last year, as specialists in IP only, this far lags the segment norm of 20-30% growth.

Strong Growth Companies

This list continues quite a number of strong growth companies which we define as companies generating 25% or higher revenue. However, this should not meant draw a conclusion that the market overall is growing strongly. On the contrary, there are a number of fast growing IP centric companies - Arecont, Avigilon, Axis, Exacq, Milestone, Vivotek etc. who are clearly taking market share from traditional CCTV incumbents. Now, in 2011, the combination of their increasingly large size (beyond Axis's ~$500 Million, the other 5 companies now combine for ~$250 Million revenue) and their continued sharp growth rate is resulting in a transfer of power from CCTV incumbents to IP specialists.


While industry luminaries love to talk about the power of acquisitions and the continuous impending consolidation within the industry, these numbers show the reality is the opposite. The market is actually fragmenting even further as IP specialists companies come of age as powerful forces in their own right. The companies that have been acquired in the past few years tend to be companies that struggled to make it on their own - Advasense, Intellivid, ioimage, Keeno, Orsus, Rontal, Vidient, etc. GE Security is huge and did change hands but GE Security lacks innovation in surveillance so it's basically shuffling deck chairs on the Titanic.

It will be interesting to see if the fast growing younger companies eventually get acquired but many of them have already IPO'ed (Avigilon, Axis, Hikvision Mobotix, Vivotek, etc.) so the motivation to sell to Honeywell, Bosch, etc. is much lower. We believe that most acquisitions will continue to be of second tier companies that do not have better options for an exit for their investors.

1 report cite this report:

Manufacturer Revenue / Financials Directory on Jun 05, 2017
This report contains data on the revenue of 32 security manufacturers, trend analysis of whether they are gaining or losing ground and commentary...
Comments : PRO Members only. Login. or Join.

Related Reports

Motorola Acquires VaaS / Vigilant LPR on Jan 08, 2019
Less than a year after Motorola Solutions spent a billion to acquire Avigilon, the company has made another major acquisition spending nearly a...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Dahua Posts Slowing But Strong Revenue Growth 2018 on Mar 04, 2019
Despite significant job cuts in China, Dahua's revenues grew more than 25% last year hitting a total of ~$3.5 billion USD, according to its latest...
Verkada Gets Half Billion Dollar Valuation on Apr 26, 2019
Last week, when we profiled Verkada (The Fastest Growing Video Surveillance Sales Organization Ever - Verkada), we predicted they would raise $40...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Resideo Stock Plunges 37%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 37% today. Not even a year...
NetPosa Revenue Plunges 90% on Nov 04, 2019
Revenue for China's long-time largest VMS provider NetPosa plunged 90% in the latest quarter, adding to the firm's serious financial...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...

Most Recent Industry Reports

Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires, Loss For The Industry on Jan 16, 2020
Apple has acquired for $200 million, reports GeekWire. This is a loss for the video surveillance industry. stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...
PRC Government Entity Now Controlling Shareholder of Infinova / March Networks on Jan 16, 2020
A PRC government entity is now the controlling shareholder of US security manufacturer Infinova as well as its wholly-owned subsidiary March...
Network Cabling for Video Surveillance on Jan 15, 2020
In this guide, we explain the fundamentals of network cabling for video surveillance networks, how they should be installed, and the differences in...