Surveillance Manufacturer Revenue Directory 2011

Author: John Honovich, Published on Nov 27, 2011

In this report, we organize and share annual revenue of 25 leading video surveillance companies. Revenue numbers are often useful for businesspeople and investors to better understand size and relative power of players in a market. That noted, this list should NOT be used for buying decisions or evaluating technology as a weak relationship exists between revenue and product quality.

Companies Covered

Inside, the PRO section, we itemize the annual revenue of the following 25 companies. The links for the companies in the list below go to our most recent analysis of their company's financial performance:

To maximize accuracy, we only listed revenue for companies whose revenue has been been audited and/or validated by government regulations. Often, analysts state company revenue based on rumors or what the manufacturer tells them their revenue is without any external validation. This approach has a high degree of error.

Revenue Rules of Thumb

While revenue can be segmented in numerous ways, here are a some rules of thumbs that can help you estimate and categorize companies:

  • Overall Market Size: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall Market Growth: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company Size: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

** **** ******, ** ******** *** ***** ****** ******* ** 25 ******* ***** ************ *********. ******* ******* *** ***** ****** for ************** *** ********* ** ****** ********** **** *** ******** power ** ******* ** * ******. **** *****, **** **** should *** ** **** *** ****** ********* ** ********** ********** as * **** ************ ****** ******* ******* *** ******* *******.

Companies *******

******, *** *** *******, ** ******* *** ****** ******* ** the ********* ** *********. *** ***** *** *** ********* ** the **** ***** ** ** *** **** ****** ******** ** their *******'* ********* ***********:

** ******** ********, ** **** ****** ******* *** ********* ***** revenue *** **** **** ******* ***/** ********* ** ********** ***********. Often, ******** ***** ******* ******* ***** ** ****** ** **** the ************ ***** **** ***** ******* ** ******* *** ******** validation. **** ******** *** * **** ****** ** *****.

Revenue ***** ** *****

***** ******* *** ** ********* ** ******** ****, **** *** a **** ***** ** ****** **** *** **** *** ******** and ********** *********:

  • Overall ****** ****: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall ****** ******: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company ****: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

[***************]

*******: ** *** *** *** ****** ***** ** **** ** rate *************. ******* ***** * ***** ***** ** *** *** companies *** *** ** ** * ******** *** ** ***** if *** ******* ** '******' **** *******. ** *** **** to **** ***'* '******', **** ********'* ******* *********** ************** *******.

*** ***** ***** ** ****** ** ******* ** ********** *****. All ******* *** ************** *** *** *** **** ****** ** month ****** ******* *** *********.

** **** ********, ********* ** *** ******* **** ***** ** the ******* ******** *** ** ******** **** ** *************. ***** their ******* ** **** ****,****** ********* ********* ************* **** **% ** ***** ******* ** **** ****** ** China. *********'* ************* ***** *** ***** $*** ******* - ******* the **** ** ******.

*** ****** ***** ***** ** *** ********* **** ***** ***** surveillance *** ** *** ***** **** ***** ***** ************ ******** revenues. ***** ***** ******* ****** ** ******** ** *** ***** above, **'* ****** ** *** * ***** ***** ** ***** overall **** ** *** ******.

****************************
** ************************ *** ************
**** ******** **************-********** *** ************
******* ************-*********** *** ****************
**********-********** ****************
**************-********** **************

* *** ****** ** ***** *********:

  • ** ********, *** * **** ** ***, ** *** *** has **** ********* ************* *** **** *****. ***** ****** *** increasingly * *** ****** ** *** ************ ********.
  • ******* ** * *********** *** ********* *** * ************ *** has **** ******* ******* ** ************ *** ******** *** *** past *** ***** *** ** ******** ** ************ ******** ******.
  • **** *** * **** ****** ** ***** ************ ******* *** the ************ ******** ** *** ************* ****** *****. ** ***** be ******* ********** ** ******* **** ** ************* ******* ******* of ***** *************.
  • ******** ** ************** * ******** ********* ******** *** ******* ********** / **** ***********. *******, **** ******* **** * *** ******* surveillance ****** ***** ** ***** ******** ********** ********* ** ****** the **** ****** ****** (** ****, *** *******) *** ************ integrators *****.

Big ********* *******

* ****** ** *** ******* ****** ************ ********* *** *** cited ****, ********* *****, *********, *********, ***** *** ****. ** estimate **** *** ** ***** ********* **** ************ ******** ******* in *** $*** ******* ** $*** ******* *****, ******* **** they *** **** ****** **** *** *** ********* ** *** list **** *** **** *** *********.

Small ********* *****-***********

******* **** **** ** ******* **** ******** ********* ********* ******* or ******* ******* ********* ** *** *******, ** ** ****** to ******, **** ****** *********. *** **** ** *** ************ industry ********* ***** ******* *** ********* ** **** **** ********* generate ******* $* ** $** ******* ** ****** *******. ** estimate ***** */**** ** *** ************ ********* *** ****** ** the ****** ***** ******** ******* $* *** $** ******* ** annual ********.

Market ******* ******

**** ******** ***** ******, ** ** ***** **** **** ** the ******* ********* **** * ***** ***** ** ******** ********* cameras *** *********. ** ** *** * ********** **** **** specialists ********* ****** ***** $*** ******* ** *******.

Downward ******** *********

*** * ******** ******** *********, **** ** ********* ***** ******* is ********* ** **** **** **% *** **** *** *********** analog/CCTV *********. ** *** *, ********* ****** *** ***** **** been ** * ********** ******** **** *** ***** ********** ******** ******** *********** * ***** ******** ****.

*** ** ********* ******* ******* ******* ** ******** **** *********** - **** *** ************. ***** ***** ******* *** **** *********** flat **** *** **** ****, ** *********** ** ** ****, this *** **** *** ******* **** ** **-**% ******.

Strong ****** *********

**** **** ********* ***** * ****** ** ****** ****** ********* which ** ****** ** ********* ********** **% ** ****** *******. However, **** ****** *** ***** **** * ********** **** *** market ******* ** ******* ********. ** *** ********, ***** *** a ****** ** **** ******* ** ******* ********* - *******, Avigilon, ****, *****, *********, ******* ***. *** *** ******* ****** market ***** **** *********** **** **********. ***, ** ****, *** combination ** ***** ************ ***** **** (****** ****'* ~$*** *******, the ***** * ********* *** ******* *** ~$*** ******* *******) and ***** ********* ***** ****** **** ** ********* ** * transfer ** ***** **** **** ********** ** ** ***********.

************

***** ******** ********** **** ** **** ***** *** ***** ** acquisitions *** *** ********** ********* ************* ****** *** ********, ***** numbers **** *** ******* ** *** ********. *** ****** ** actually *********** **** ******* ** ** *********** ********* **** ** age ** ******** ****** ** ***** *** *****. *** ********* that **** **** ******** ** *** **** *** ***** **** to ** ********* **** ********* ** **** ** ** ***** own - *********, **********, *******, *****, *****, ******, *******, ***. GE ******** ** **** *** *** ****** ***** *** ** Security ***** ********** ** ************ ** **'* ********* ********* **** chairs ** *** *******.

** **** ** *********** ** *** ** *** **** ******* younger ********* ********** *** ******** *** **** ** **** **** already ***'** (********, ****, ********* *******, *******, ***.) ** *** motivation ** **** ** *********, *****, ***. ** **** *****. We ******* **** **** ************ **** ******** ** ** ** second **** ********* **** ** *** **** ****** ******* *** an **** *** ***** *********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

"Fear Mongering": Hikvision USA Cybersecurity Director Dismisses Chinese Government Ownership Concerns on Feb 16, 2018
The facts are: The Chinese government created Hikvision and is Hikvision's controlling shareholder. Hikvision's Chairman, a Communist Party...
Assa's Lowest Power Draw Maglock: Securitron M680E Examined on Feb 14, 2018
Securitron produces some of the most extreme maglocks on the market, including massively strong maglocks and even ones with integrated CCTV cams...
ADT / ASG 'Merger' on Feb 12, 2018
ADT, the $4 billion annual revenue security giant, recently publicly traded again, has merged with security integrator Aronson Security...
Motorola Targets Chinese With Avigilon Acquisition on Feb 09, 2018
Motorola joins the growing list of companies taking aim at Chinese manufacturers. Recall, last week it was Hanwha: Chinese Products Damaged...
IP Cameras Default Passwords Directory on Feb 09, 2018
Below is a directory of 50+ manufacturer's default passwords. Note: Change Default Passwords Leaving default passwords is dangerous and makes it...
Simplisafe 'All New' Generation 3 Tested on Feb 08, 2018
Feared by the traditional alarm industry, Simplisafe has launched its 'all new' Generation 3 platform that they declare is "Stronger. Faster....
Arlo, Bigger Than Avigilon, More Valuable Than Axis on Feb 08, 2018
Arlo, the wireless IP camera offering that Netgear bought ~5 years ago for a few tens of millions is now doing more revenue than Avigilon and...
Ingram Micro Owner HNA Declares "Victim of Conspiracy Against China" on Feb 08, 2018
Just 2 years ago, Ingram Micro was acquired by a Chinese company that paid them $6 billion in cash, nearly 40% more than their then stock...
3VR Firesale to Identiv on Feb 07, 2018
A decade ago, 3VR raised more than $60 million to deliver facial surveillance and video analytics in a '3rd generation' video recorder. Now, 3VR...
Dahua Acquires Lorex From FLIR on Feb 06, 2018
Would you buy your own customer? Well, Dahua has just done that. FLIR has sold its Lorex / home / SMB business to Dahua, just over 5 years after...

Most Recent Industry Reports

Why 3VR Failed on Feb 16, 2018
3VR destroyed transformed ~$65 million in VC funding into a $6.9 million exit. The reason they failed is simple. They bet on analytics. They...
"Fear Mongering": Hikvision USA Cybersecurity Director Dismisses Chinese Government Ownership Concerns on Feb 16, 2018
The facts are: The Chinese government created Hikvision and is Hikvision's controlling shareholder. Hikvision's Chairman, a Communist Party...
16:9 vs 4:3 Video Aspect Ratio Statistics on Feb 16, 2018
What aspect ratio do security integrators prefer? The 'standard' 4:3 or the 'wide' 16:9 one? 100+ integrators told us what they preferred, with...
Mercury Releases New Series 3 Redboard Access Panels on Feb 15, 2018
Mercury Security has their first major product release post-HID buyout, and things literally look different. The Series 3 SIO boards now are red...
Last Chance February 2018 Camera Course on Feb 15, 2018
This is the last chance to get into the Winter camera course, starts next Tuesday. Register now. IPVM provides the best education, live online...
Hikvision DeepInMind Tested Terribly on Feb 15, 2018
While Hikvision is heavily marketing deep learning and 'AI' as their next big thing, new IPVM test results of their DeepInMind NVR shows their deep...
Genetec CEO: You Cannot Buy Trust on Feb 14, 2018
Genetec's CEO, Pierre Racz, delivered a direct message at their channel partner conference: Racz has become a focal point in the industry debate...
Assa's Lowest Power Draw Maglock: Securitron M680E Examined on Feb 14, 2018
Securitron produces some of the most extreme maglocks on the market, including massively strong maglocks and even ones with integrated CCTV cams...
Hanwha Wisenet X 5MP Camera Tested (XNV-8080R) on Feb 13, 2018
Wisenet X is Hanwha's high-end camera line. We tested their Wisenet X 1080p camera last year. Now Hanwha is offering 5MP cameras listing super low...
Top Problems For Integrator Project Management on Feb 13, 2018
Security projects routinely encounter issues that jeopardize deadlines, create confusion, and shrink profits. Unfortunately, there are common...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact