Surveillance Manufacturer Revenue Directory 2011

Author: John Honovich, Published on Nov 27, 2011

In this report, we organize and share annual revenue of 25 leading video surveillance companies. Revenue numbers are often useful for businesspeople and investors to better understand size and relative power of players in a market. That noted, this list should NOT be used for buying decisions or evaluating technology as a weak relationship exists between revenue and product quality.

Companies Covered

Inside, the PRO section, we itemize the annual revenue of the following 25 companies. The links for the companies in the list below go to our most recent analysis of their company's financial performance:

To maximize accuracy, we only listed revenue for companies whose revenue has been been audited and/or validated by government regulations. Often, analysts state company revenue based on rumors or what the manufacturer tells them their revenue is without any external validation. This approach has a high degree of error.

Revenue Rules of Thumb

While revenue can be segmented in numerous ways, here are a some rules of thumbs that can help you estimate and categorize companies:

  • Overall Market Size: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall Market Growth: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company Size: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

** **** ******, ** ******** *** ***** ****** ******* ** 25 ******* ***** ************ *********. ******* ******* *** ***** ****** for ************** *** ********* ** ****** ********** **** *** ******** power ** ******* ** * ******. **** *****, **** **** should *** ** **** *** ****** ********* ** ********** ********** as * **** ************ ****** ******* ******* *** ******* *******.

Companies *******

******, *** *** *******, ** ******* *** ****** ******* ** the ********* ** *********. *** ***** *** *** ********* ** the **** ***** ** ** *** **** ****** ******** ** their *******'* ********* ***********:

** ******** ********, ** **** ****** ******* *** ********* ***** revenue *** **** **** ******* ***/** ********* ** ********** ***********. Often, ******** ***** ******* ******* ***** ** ****** ** **** the ************ ***** **** ***** ******* ** ******* *** ******** validation. **** ******** *** * **** ****** ** *****.

Revenue ***** ** *****

***** ******* *** ** ********* ** ******** ****, **** *** a **** ***** ** ****** **** *** **** *** ******** and ********** *********:

  • Overall ****** ****: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall ****** ******: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company ****: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

[***************]

*******: ** *** *** *** ****** ***** ** **** ** rate *************. ******* ***** * ***** ***** ** *** *** companies *** *** ** ** * ******** *** ** ***** if *** ******* ** '******' **** *******. ** *** **** to **** ***'* '******', **** ********'* ******* *********** ************** *******.

*** ***** ***** ** ****** ** ******* ** ********** *****. All ******* *** ************** *** *** *** **** ****** ** month ****** ******* *** *********.

** **** ********, ********* ** *** ******* **** ***** ** the ******* ******** *** ** ******** **** ** *************. ***** their ******* ** **** ****,****** ********* ********* ************* **** **% ** ***** ******* ** **** ****** ** China. *********'* ************* ***** *** ***** $*** ******* - ******* the **** ** ******.

*** ****** ***** ***** ** *** ********* **** ***** ***** surveillance *** ** *** ***** **** ***** ***** ************ ******** revenues. ***** ***** ******* ****** ** ******** ** *** ***** above, **'* ****** ** *** * ***** ***** ** ***** overall **** ** *** ******.

****************************
** ************************ *** ************
**** ******** **************-********** *** ************
******* ************-*********** *** ****************
**********-********** ****************
**************-********** **************

* *** ****** ** ***** *********:

  • ** ********, *** * **** ** ***, ** *** *** has **** ********* ************* *** **** *****. ***** ****** *** increasingly * *** ****** ** *** ************ ********.
  • ******* ** * *********** *** ********* *** * ************ *** has **** ******* ******* ** ************ *** ******** *** *** past *** ***** *** ** ******** ** ************ ******** ******.
  • **** *** * **** ****** ** ***** ************ ******* *** the ************ ******** ** *** ************* ****** *****. ** ***** be ******* ********** ** ******* **** ** ************* ******* ******* of ***** *************.
  • ******** ** ************** * ******** ********* ******** *** ******* ********** / **** ***********. *******, **** ******* **** * *** ******* surveillance ****** ***** ** ***** ******** ********** ********* ** ****** the **** ****** ****** (** ****, *** *******) *** ************ integrators *****.

Big ********* *******

* ****** ** *** ******* ****** ************ ********* *** *** cited ****, ********* *****, *********, *********, ***** *** ****. ** estimate **** *** ** ***** ********* **** ************ ******** ******* in *** $*** ******* ** $*** ******* *****, ******* **** they *** **** ****** **** *** *** ********* ** *** list **** *** **** *** *********.

Small ********* *****-***********

******* **** **** ** ******* **** ******** ********* ********* ******* or ******* ******* ********* ** *** *******, ** ** ****** to ******, **** ****** *********. *** **** ** *** ************ industry ********* ***** ******* *** ********* ** **** **** ********* generate ******* $* ** $** ******* ** ****** *******. ** estimate ***** */**** ** *** ************ ********* *** ****** ** the ****** ***** ******** ******* $* *** $** ******* ** annual ********.

Market ******* ******

**** ******** ***** ******, ** ** ***** **** **** ** the ******* ********* **** * ***** ***** ** ******** ********* cameras *** *********. ** ** *** * ********** **** **** specialists ********* ****** ***** $*** ******* ** *******.

Downward ******** *********

*** * ******** ******** *********, **** ** ********* ***** ******* is ********* ** **** **** **% *** **** *** *********** analog/CCTV *********. ** *** *, ********* ****** *** ***** **** been ** * ********** ******** **** *** ***** ********** ******** ******** *********** * ***** ******** ****.

*** ** ********* ******* ******* ******* ** ******** **** *********** - **** *** ************. ***** ***** ******* *** **** *********** flat **** *** **** ****, ** *********** ** ** ****, this *** **** *** ******* **** ** **-**% ******.

Strong ****** *********

**** **** ********* ***** * ****** ** ****** ****** ********* which ** ****** ** ********* ********** **% ** ****** *******. However, **** ****** *** ***** **** * ********** **** *** market ******* ** ******* ********. ** *** ********, ***** *** a ****** ** **** ******* ** ******* ********* - *******, Avigilon, ****, *****, *********, ******* ***. *** *** ******* ****** market ***** **** *********** **** **********. ***, ** ****, *** combination ** ***** ************ ***** **** (****** ****'* ~$*** *******, the ***** * ********* *** ******* *** ~$*** ******* *******) and ***** ********* ***** ****** **** ** ********* ** * transfer ** ***** **** **** ********** ** ** ***********.

************

***** ******** ********** **** ** **** ***** *** ***** ** acquisitions *** *** ********** ********* ************* ****** *** ********, ***** numbers **** *** ******* ** *** ********. *** ****** ** actually *********** **** ******* ** ** *********** ********* **** ** age ** ******** ****** ** ***** *** *****. *** ********* that **** **** ******** ** *** **** *** ***** **** to ** ********* **** ********* ** **** ** ** ***** own - *********, **********, *******, *****, *****, ******, *******, ***. GE ******** ** **** *** *** ****** ***** *** ** Security ***** ********** ** ************ ** **'* ********* ********* **** chairs ** *** *******.

** **** ** *********** ** *** ** *** **** ******* younger ********* ********** *** ******** *** **** ** **** **** already ***'** (********, ****, ********* *******, *******, ***.) ** *** motivation ** **** ** *********, *****, ***. ** **** *****. We ******* **** **** ************ **** ******** ** ** ** second **** ********* **** ** *** **** ****** ******* *** an **** *** ***** *********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Avigilon Touting 'Made In America' on Sep 18, 2017
Canadian manufacturer Avigilon, who completed a US manufacturing facility in 2015, is now running a marketing campaign touting 'Made In America',...
September IP Networking Course on Sep 14, 2017
LAST Chance - Registration is ending. Register now. This is the only networking course designed specifically for video surveillance professionals...
Hikvision Launching Ezviz Pro on Sep 14, 2017
Hikvision is launching Ezviz Pro. In 2015, Hikvision expanded Ezviz, a direct to consumer offering, to North America. Now, Ezviz 'Pro' is...
Fail Safe vs. Fail Secure Tutorial on Sep 13, 2017
Few terms carry greater importance in access control than 'fail safe' and 'fail secure'. Access control professionals must know how these concepts...
Dahua USA President Out, South American President Takes Over on Sep 11, 2017
Dahua's South American President has taken over Dahua North America as well. This is Dahua's third North American head in 2017. Will this one...
LTS Hikvision Sales Challenge ADI on Sep 06, 2017
ADI is clearly #1 at running sales. But long-time Hikvision OEM and new Hikvision distributor LTS is coming on strong here. In this note, we...
Pelco CEO Is Out on Sep 05, 2017
Less than 2 years after taking the job, Pelco's CEO is out. Pelco's rollercoaster continues. In this note, we examine the move, share feedback...
Dahua and Hikvision Entering Access Control on Sep 05, 2017
Until now, Chinese video giants Hikvision and Dahua have held back releasing access internationally. Both companies have now pulled the trigger,...
Neurala Deep Learning Platform Profile on Aug 31, 2017
Find lost children? If Neurala has its way with its recent partnership with Motorola, that is the aim as shown in their video below: Neurala has...
FLIR Lorex Wire Free System Tested on Aug 29, 2017
Wire free video surveillance is a major trend amongst consumers. But wire free systems tend to be designed for few cameras, lower resolution and...

Most Recent Industry Reports

Avigilon Touting 'Made In America' on Sep 18, 2017
Canadian manufacturer Avigilon, who completed a US manufacturing facility in 2015, is now running a marketing campaign touting 'Made In America',...
Cloud Guy Prints Book, Misses Irony on Sep 15, 2017
On-premise security systems are dead. But $75 print books are alive and well. Such are the lessons from Brivo's CEO new book "The Five...
Forgotten Password Problem Importance on Sep 15, 2017
Forgotten passwords has become a major industry topic. For example, Hikvision has been emailing admin passwords in plain text until IPVM's...
September IP Networking Course on Sep 14, 2017
LAST Chance - Registration is ending. Register now. This is the only networking course designed specifically for video surveillance professionals...
Hikvision Launching Ezviz Pro on Sep 14, 2017
Hikvision is launching Ezviz Pro. In 2015, Hikvision expanded Ezviz, a direct to consumer offering, to North America. Now, Ezviz 'Pro' is...
Genetec Launches Community Connect Examined on Sep 14, 2017
Genetec has done best in large-scale, enterprise systems and relatively worse in smaller systems such as SMB. Now, Genetec is launching...
Master Keying Tutorial on Sep 14, 2017
Mechanical keys are the most fundamental, albeit unsophisticated, form of access control. Like access control, Master Keying allows large scale use...
Startup Turing Video Segway-Based Security Robot Profile on Sep 13, 2017
If security robots can not replace guards, perhaps the next best thing is a robot the guard can actually ride.  Turing Video has raised $5...
Fail Safe vs. Fail Secure Tutorial on Sep 13, 2017
Few terms carry greater importance in access control than 'fail safe' and 'fail secure'. Access control professionals must know how these concepts...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact