Surveillance Manufacturer Revenue Directory 2011

By: John Honovich, Published on Nov 27, 2011

In this report, we organize and share annual revenue of 25 leading video surveillance companies. Revenue numbers are often useful for businesspeople and investors to better understand size and relative power of players in a market. That noted, this list should NOT be used for buying decisions or evaluating technology as a weak relationship exists between revenue and product quality.

Companies Covered

Inside, the PRO section, we itemize the annual revenue of the following 25 companies. The links for the companies in the list below go to our most recent analysis of their company's financial performance:

To maximize accuracy, we only listed revenue for companies whose revenue has been been audited and/or validated by government regulations. Often, analysts state company revenue based on rumors or what the manufacturer tells them their revenue is without any external validation. This approach has a high degree of error.

Revenue Rules of Thumb

While revenue can be segmented in numerous ways, here are a some rules of thumbs that can help you estimate and categorize companies:

  • Overall Market Size: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall Market Growth: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company Size: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

WARNING: Do not use the tables below to rank or rate manufacturers. Revenue gives a rough sense of how big companies are but it is a terrible way to judge if one company is 'better' than another. If you want to know who's 'better', read our Buyer's Guide or the VMS and IP camera favorite reports. 

The table below is sorted by revenue in descending order. All numbers are approximations and for the most recent 12 month period revenue was disclosed.

In this grouping, Hikvision is the company that might be the biggest surprise and in greatest need of clarification. While their revenue is very high, recent Hikvision financial reports reveal that 82% of their revenue is from inside of China. Hikvision's international sales are about $120 Million - roughly the size of Verint.

The second table below is for companies that offer video surveillance but do not break down their video surveillance specific revenues. While their revenue cannot be compared to the table above, it's useful to get a rough sense of their overall size in the market.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Company Revenue Year Note Growth
GE Security  1200 2009 Includes all security Down
Tyco Security Products 935 Jun-10 Includes all security Flat
Anixter Security 800 1-Jun Includes all security Moderate
CSST 600 Jun-10 Includes installation Down
Ubiquiti 200 Jun-11 Includes wireless  Strong

A few points on these companies:

  • GE Security, now a part of UTC, is big but has been declining significantly for many years. Large player but increasingly a non factor in the surveillance industry.
  • Anixter is a distributor and obviously not a manufacturer but has been growing solidly in surveillance and security for the past few years and is becoming an increasingly powerful player.
  • CSST has a huge amount of video surveillance revenue but the overwhelming majority is for installations within China. It would be greatly misleading to compare this to international product revenue of other manufacturers.
  • Ubiquiti is overwhelmingly a wireless equipment provider for general networking / WISP deployments. However, they already have a non trivial surveillance market share as their wireless networking equipment is likely the most common choice (by unit, not revenue) for surveillance integrators today.

Big Companies Missing

A number of the biggest global surveillance providers are not cited here, including Bosch, Honeywell, Panasonic, Pelco and Sony. We estimate that all of these companies have surveillance specific revenue in the $250 Million to $750 Million range, meaning that they are much bigger than all the companies on the list save for Axis and HikVision.

Small Companies Under-represented

Because this list is derived from publicly disclosed financial records or audited results submitted to 3rd parties, it is skewed to larger, more mature companies. The bulk of the surveillance industry including niche players not mentioned in this list typically generate between $5 to $15 Million in annual revenue. We estimate about 2/3rds of all surveillance companies not listed in the tables above generate between $5 and $15 Million in annual revenues.

Market Segment Trends

From scanning these tables, it is clear that most of the largest companies sell a broad range of products including cameras and recorders. It is not a coincident that most specialists companies cannot break $100 Million in revenue. 

Downward Trending Companies

All 3 downward trending companies, that is companies whose revenue is declining by more than 10% per year are traditional analog/CCTV companies. Of the 3, Dedicated Micros and Vicon have been on a continuous downward path for years while March Networks recently experienced a sharp negative drop.

Two IP companies deserve special mention of relative poor performance - ACTi and IndigoVision. While their revenue has been essentially flat over the last year, as specialists in IP only, this far lags the segment norm of 20-30% growth.

Strong Growth Companies

This list continues quite a number of strong growth companies which we define as companies generating 25% or higher revenue. However, this should not meant draw a conclusion that the market overall is growing strongly. On the contrary, there are a number of fast growing IP centric companies - Arecont, Avigilon, Axis, Exacq, Milestone, Vivotek etc. who are clearly taking market share from traditional CCTV incumbents. Now, in 2011, the combination of their increasingly large size (beyond Axis's ~$500 Million, the other 5 companies now combine for ~$250 Million revenue) and their continued sharp growth rate is resulting in a transfer of power from CCTV incumbents to IP specialists.

Acquisitions

While industry luminaries love to talk about the power of acquisitions and the continuous impending consolidation within the industry, these numbers show the reality is the opposite. The market is actually fragmenting even further as IP specialists companies come of age as powerful forces in their own right. The companies that have been acquired in the past few years tend to be companies that struggled to make it on their own - Advasense, Intellivid, ioimage, Keeno, Orsus, Rontal, Vidient, etc. GE Security is huge and did change hands but GE Security lacks innovation in surveillance so it's basically shuffling deck chairs on the Titanic.

It will be interesting to see if the fast growing younger companies eventually get acquired but many of them have already IPO'ed (Avigilon, Axis, Hikvision Mobotix, Vivotek, etc.) so the motivation to sell to Honeywell, Bosch, etc. is much lower. We believe that most acquisitions will continue to be of second tier companies that do not have better options for an exit for their investors.

1 report cite this report:

Manufacturer Revenue / Financials Directory on Jun 05, 2017
This report contains data on the revenue of 32 security manufacturers, trend analysis of whether they are gaining or losing ground and commentary...
Comments : Members only. Login. or Join.

Related Reports

Integrated IR Camera Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Panasonic, Uniview, Vivotek on Jan 30, 2020
The best and worst cameras tested in this IPVM shootout showed major differences in quality and performance. While many view IR as being a...
Cheap Camera Problems at Night on Feb 19, 2020
Cheap cameras generally have problems at night, despite the common perception that integrated IR makes cameras mostly the same, according to new...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how much are integrators selling them? 220 integrators answered the...
Video Analytics 101 on Mar 16, 2020
This guide teaches the fundamentals of video surveillance analytics. Inside we cover: Why Use Video Analytics Video Analytics Warning Where...
VSaaS Online Show June 2020 - On-Demand Recording of 25+ Manufacturers Presentations on Jun 24, 2020
The show featured 25+ VSaaS providers showcasing their latest services. The show is available on demand at the bottom of this report. 25+...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May 2020 IPVM Startups show. A 30-minute video from Anyvision...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Hikvision Global News Reports Directory on Jun 18, 2020
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of security systems integrators shows weak sales, opposition to...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...

Most Recent Industry Reports

ZeroEyes Presents Firearm Detection Video Analytics on Jul 09, 2020
ZeroEyes presented its Firearm detection Video Analytics system at the May 2020 IPVM Startups show. A 30-minute video from ZeroEyes...
Clinton Public View Monitor (PVM) Mask Detection Tested on Jul 09, 2020
Face mask detection, or more specifically not wearing one, is expanding amidst the pandemic. Clinton Electronics has added this capability to their...
These Florida Real Estate Agents Are Now Selling "SafeCheck USA" Temperature Detectors on Jul 09, 2020
The "Kakon Brothers", William and Nathan, are self-described "south Florida Power Agents specializing in Luxury Real Estate" who "have closed over...
Avigilon ACC Cloud Tested on Jul 08, 2020
Avigilon merged Blue and ACC, adding VSaaS features to its on-premise VMS, offering remote video and health monitoring that was previously limited...
Hikvision's India Dominance Faces Threat on Jul 08, 2020
While Hikvision has become a dominant video surveillance provider in India, recent tension between the governments of India and the PRC is...
The US Fight Over Facial Recognition Explained on Jul 08, 2020
The controversy around facial recognition has grown significantly in 2020, with Congress members and activists speaking out against it while video...
Sperry West / Alibaba Tablet Temperature Measurement Tested on Jul 07, 2020
In April, we ordered a ~$500 temperature tablet from Alibaba. We set it to the side while doing 18 other temperature screening tests but, after...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of security systems integrators shows weak sales, opposition to...
Video Surveillance 101 Book Released on Jul 07, 2020
IPVM's unique introduction to video surveillance series is now available as a 145-page eBook. Designed for managers, salespeople, and engineers new...
Startup Duranc Presents AI VSaaS on Jul 06, 2020
Duranc presented its system at the May 2020 IPVM Startups show. A 30-minute video from Duranc including IPVM Q&A Background on the...