Surveillance Manufacturer Revenue Directory

Author: John Honovich, Published on Nov 27, 2011

In this report, we organize and share annual revenue of 25 leading video surveillance companies. Revenue numbers are often useful for businesspeople and investors to better understand size and relative power of players in a market. That noted, this list should NOT be used for buying decisions or evaluating technology as a weak relationship exists between revenue and product quality.

Companies Covered

Inside, the PRO section, we itemize the annual revenue of the following 25 companies. The links for the companies in the list below go to our most recent analysis of their company's financial performance:

To maximize accuracy, we only listed revenue for companies whose revenue has been been audited and/or validated by government regulations. Often, analysts state company revenue based on rumors or what the manufacturer tells them their revenue is without any external validation. This approach has a high degree of error.

Revenue Rules of Thumb

While revenue can be segmented in numerous ways, here are a some rules of thumbs that can help you estimate and categorize companies:

  • Overall Market Size: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall Market Growth: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company Size: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

** **** ******, ** ******** *** ***** ****** ******* ** 25 ******* ***** ************ *********. ******* ******* *** ***** ****** for ************** *** ********* ** ****** ********** **** *** ******** power ** ******* ** * ******. **** *****, **** **** should *** ** **** *** ****** ********* ** ********** ********** as * **** ************ ****** ******* ******* *** ******* *******.

Companies *******

******, *** *** *******, ** ******* *** ****** ******* ** the ********* ** *********. *** ***** *** *** ********* ** the **** ***** ** ** *** **** ****** ******** ** their *******'* ********* ***********:

** ******** ********, ** **** ****** ******* *** ********* ***** revenue *** **** **** ******* ***/** ********* ** ********** ***********. Often, ******** ***** ******* ******* ***** ** ****** ** **** the ************ ***** **** ***** ******* ** ******* *** ******** validation. **** ******** *** * **** ****** ** *****.

Revenue ***** ** *****

***** ******* *** ** ********* ** ******** ****, **** *** a **** ***** ** ****** **** *** **** *** ******** and ********** *********:

  • Overall ****** ****: General consensus is that the global video surveillance market size is ~$10 Billion USD. This is typically sized based on manufacturer sales and includes neither markup by integrators/dealers nor installation costs. Including all costs, total gllobal surveillance market size is ~$20 - $25 Billion range.
  • Overall ****** ******: General consensus is that overall video surveillance market growth is 5% to 15% per year. The range is broad because (1) the industry is highly dependent on the global economy growth rate, (2) that growth rate has fluctuated significantly since the 2008 recession and (3) projections for China which skew growth rates higher.
  • Company ****: Video surveillance sales for even the biggest companies are under $1 Billion USD annually, ~ 95% of companies are under $100 USD Million and ~50% are under $25 Million USD. The market is highly fragmented and most companies selling surveillance are not selling a lot.

[***************]

*******: ** *** *** *** ****** ***** ** **** ** rate *************. ******* ***** * ***** ***** ** *** *** companies *** *** ** ** * ******** *** ** ***** if *** ******* ** '******' **** *******. ** *** **** to **** ***'* '******', **** ********'* ******* *********** ************** *******. 

*** ***** ***** ** ****** ** ******* ** ********** *****. All ******* *** ************** *** *** *** **** ****** ** month ****** ******* *** *********.

** **** ********, ********* ** *** ******* **** ***** ** the ******* ******** *** ** ******** **** ** *************. ***** their ******* ** **** ****,****** ********* ********* ************* **** **% ** ***** ******* ** **** ****** ** China. *********'* ************* ***** *** ***** $*** ******* - ******* the **** ** ******.

*** ****** ***** ***** ** *** ********* **** ***** ***** surveillance *** ** *** ***** **** ***** ***** ************ ******** revenues. ***** ***** ******* ****** ** ******** ** *** ***** above, **'* ****** ** *** * ***** ***** ** ***** overall **** ** *** ******.

****************************
** ******** **************** *** ************
**** ******** **************-********** *** ************
******* ************-*********** *** ****************
**********-********** ****************
**************-********** ******** ******

* *** ****** ** ***** *********:

  • ** ********, *** * **** ** ***, ** *** *** has **** ********* ************* *** **** *****. ***** ****** *** increasingly * *** ****** ** *** ************ ********.
  • ******* ** * *********** *** ********* *** * ************ *** has **** ******* ******* ** ************ *** ******** *** *** past *** ***** *** ** ******** ** ************ ******** ******.
  • **** *** * **** ****** ** ***** ************ ******* *** the ************ ******** ** *** ************* ****** *****. ** ***** be ******* ********** ** ******* **** ** ************* ******* ******* of ***** *************.
  • ******** ** ************** * ******** ********* ******** *** ******* ********** / **** ***********. *******, **** ******* **** * *** ******* surveillance ****** ***** ** ***** ******** ********** ********* ** ****** the **** ****** ****** (** ****, *** *******) *** ************ integrators *****.

Big ********* *******

* ****** ** *** ******* ****** ************ ********* *** *** cited ****, ********* *****, *********, *********, ***** *** ****. ** estimate **** *** ** ***** ********* **** ************ ******** ******* in *** $*** ******* ** $*** ******* *****, ******* **** they *** **** ****** **** *** *** ********* ** *** list **** *** **** *** *********.

Small ********* *****-***********

******* **** **** ** ******* **** ******** ********* ********* ******* or ******* ******* ********* ** *** *******, ** ** ****** to ******, **** ****** *********. *** **** ** *** ************ industry ********* ***** ******* *** ********* ** **** **** ********* generate ******* $* ** $** ******* ** ****** *******. ** estimate ***** */**** ** *** ************ ********* *** ****** ** the ****** ***** ******** ******* $* *** $** ******* ** annual ********.

Market ******* ******

**** ******** ***** ******, ** ** ***** **** **** ** the ******* ********* **** * ***** ***** ** ******** ********* cameras *** *********. ** ** *** * ********** **** **** specialists ********* ****** ***** $*** ******* ** *******. 

Downward ******** *********

*** * ******** ******** *********, **** ** ********* ***** ******* is ********* ** **** **** **% *** **** *** *********** analog/CCTV *********. ** *** *, ********* ****** *** ***** **** been ** * ********** ******** **** *** ***** ********** ******** ******** *********** * ***** ******** ****.

*** ** ********* ******* ******* ******* ** ******** **** *********** - **** *** ************. ***** ***** ******* *** **** *********** flat **** *** **** ****, ** *********** ** ** ****, this *** **** *** ******* **** ** **-**% ******.

Strong ****** *********

**** **** ********* ***** * ****** ** ****** ****** ********* which ** ****** ** ********* ********** **% ** ****** *******. However, **** ****** *** ***** **** * ********** **** *** market ******* ** ******* ********. ** *** ********, ***** *** a ****** ** **** ******* ** ******* ********* - *******, Avigilon, ****, *****, *********, ******* ***. *** *** ******* ****** market ***** **** *********** **** **********. ***, ** ****, *** combination ** ***** ************ ***** **** (****** ****'* ~$*** *******, the ***** * ********* *** ******* *** ~$*** ******* *******) and ***** ********* ***** ****** **** ** ********* ** * transfer ** ***** **** **** ********** ** ** ***********.

************

***** ******** ********** **** ** **** ***** *** ***** ** acquisitions *** *** ********** ********* ************* ****** *** ********, ***** numbers **** *** ******* ** *** ********. *** ****** ** actually *********** **** ******* ** ** *********** ********* **** ** age ** ******** ****** ** ***** *** *****. *** ********* that **** **** ******** ** *** **** *** ***** **** to ** ********* **** ********* ** **** ** ** ***** own - *********, **********, *******, *****, *****, ******, *******, ***. GE ******** ** **** *** *** ****** ***** *** ** Security ***** ********** ** ************ ** **'* ********* ********* **** chairs ** *** *******.

** **** ** *********** ** *** ** *** **** ******* younger ********* ********** *** ******** *** **** ** **** **** already ***'** (********, ****, ********* *******, *******, ***.) ** *** motivation ** **** ** *********, *****, ***. ** **** *****. We ******* **** **** ************ **** ******** ** ** ** second **** ********* **** ** *** **** ****** ******* *** an **** *** ***** *********.

 

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

IP Networking Course May 2017 on Apr 21, 2017
NOTE: Registration ends this Thursday. This is the only networking course designed specifically for video surveillance professionals plus it...
Ring Floodlight Cam Tested on Apr 20, 2017
Ring has released their latest entry, the Floodlight Cam, calling it the "Evolution of Outdoor Security", touting motion activated floodlights,...
Dell EMC Surveillance Division Profile on Apr 20, 2017
With revenue growth from traditional IT customers slowing, Dell has set a focus on the security industry as a market where the company can offer...
Longse Wants To Be Your OEM on Apr 18, 2017
Hikvision, Dahua, another China rival is out for you.  The outlaw Guangzhou manufacturer Longse recognizes the growing conflict for Hikvision...
Siklu PtMP Millimeter Wave Wireless Examined on Apr 18, 2017
Siklu is attempting to make millimeter-wave wireless systems more applicable in the security industry. Two years ago, they started marketing to the...
Top Selling Video Surveillance Distributors on Apr 17, 2017
These are the top selling video surveillance distributors in North America, as reported by 150 integrator survey respondents. In this report, we...
Hikvision OEM Directory on Apr 17, 2017
Hikvision OEMs for dozens of companies around the world. The following directory includes 50+ companies that OEM some products from Hikvision, with...
Hide or Show Models on Quotes - Integrator Statistics on Apr 13, 2017
Customers like to know what they are buying, but they might use an integrator's detailed quote to shop the system designed. This is a challenge...
Hikvision Major OEM LTS Now Distributing Hikvision on Apr 12, 2017
In a rare move, one of Hikvision's top North American OEMs, LTS, has become a Hikvision distributor, as demonstrated in LTS' ISC West booth: In...
Dahua OEM Directory on Apr 11, 2017
Dahua OEMs for dozens of companies, including some of the biggest names in security, including Tyco, Panasonic, and Honeywell. The following...

Most Recent Industry Reports

IP Networking Course May 2017 on Apr 21, 2017
NOTE: Registration ends this Thursday. This is the only networking course designed specifically for video surveillance professionals plus it...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...
US Border RVSS / Video Analytics System Examined on Apr 21, 2017
US Customs and Border Protection has been rolling out a video analytics-based detection system along the US/Mexico border, with detection ranges...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
Ring Floodlight Cam Tested on Apr 20, 2017
Ring has released their latest entry, the Floodlight Cam, calling it the "Evolution of Outdoor Security", touting motion activated floodlights,...
Lenel President Is Out on Apr 20, 2017
Lenel's challenges continue. Now, Lenel's President is out, suddenly. This follows increasing challenges for the company who has broadly upset...
Dell EMC Surveillance Division Profile on Apr 20, 2017
With revenue growth from traditional IT customers slowing, Dell has set a focus on the security industry as a market where the company can offer...
PatriotOne Deep Neural / Radar Weapon Detection Examined on Apr 19, 2017
The bodyscanner/weapons detection sector has seen several new products, some using advanced approaches like metamaterials (Evolv) or terahertz...
Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale on Apr 18, 2017
The ballerinas are out. The price cuts are back. Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so...
Axis Network Horn Tested on Apr 18, 2017
We bought and tested the Axis network horn C3003-E, examining setup and calibration, event audio, VMS integration, and sound pressure levels...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact