We are excited to release our 194 page, 2011 Video Surveillance Guide. This Guide brings together the best of our reports and updates analyzing the current state and future of video surveillance. Inside, Corporate members can request a PDF copy of the Guide to be emailed to them.
[Updated: Inside the Pro section, the 65 minute recorded webinar on "Video Surveillance in 2011" is now included for all members to watch.]
The 2011 Guide covers the business, technology and trends of the video surveillance market. For a list of the details, review the Table of Contents for the 2011 Video Surveillance Guide. The major sections include:
- Financial Projections and Reports
- Future Trends
- New Camera Releases
- New VMS/NVR/Storage Releases
- VMS, VSaaS, Video Analytic and Standards Updates
- RFPs Reviewed
This is a companion report to the 170 page, 2010 MidYear Video Surveillance Guide released in July 2010. Combined, these two volumes provide over 350 pages of original analysis.
Let's review the key trends/questions for the market going forward:
IP Camera Growth
IP camera growth in 2011 is going to be strong - the only real questions are how strong and how broad? Driven by significant product improvements, broad support and a stable economy, we think 2011 will be a very strong year for IP camera sales.
Old Dogs vs New Dogs
Just a few years ago, analog incumbents were far larger than the IP upstarts. While many analog incumbents generated annual revenue of $50 to $100 Million, their IP counterparts were closer to $10 Million. However, the IP upstarts have been growing about 30% per year for the past few years while many analog incumbents revenue has dropped 30% in the last few years.
The 'new' IP manufacturers are now getting quite close to the 'old' analog manufacturers. In 2011, can the analog incumbents stop the upstarts or are we seeing a changing of the guard?
IP Camera Standards
In 2010, IP camera standards support made excellent progress. We believe 2011 will be the start of mainstream, broad adoption of these standards, impacting both IP camera and VMS competitiveness.
In 2010, we saw declining prices in the low end and advancing features in the high end of VMS software (see our 2010 VMS market report). We have every reason to believe that these trends will extend into 2011.
Will HDcctv become the new choice of trunk slammers or a mainstream force? We think 2011 will be the defining year for HDcctv, showing what it truly has to offer. Closing out 2010, product availability is low, pricing is high and recorder support is minimal. In 2011, though, we expect many new HDcctv products. By the end of 2011, it will become very clear whether HDcctv has a future or not.
It is probably impossible for video analytics to do worse in 2011 than they did in 2010. On the bright side, we think video analytics reached its nadir in 2010 (e.g., confidence cannot get much lower). While the lack of video analytic new releases in 2010 bodes for a modest short term future, we do believe that the video analytics market is now on its way up. It is doubtful that video analytics will do 'great' in 2011 but we do anticipate optimistic signs (investment, new products) during the year. The big question remains: can the video analytic "1.0" vendors make it to the promise land or will a new generation need to carry the torch?
Besides IP / MP cameras, VSaaS was the 'hottest' technology of 2010, with a surge of new entrants and interest. Unfortunately, we think 2011 will be a 'growing pains' year as adopters realize the hype of the technology does not match the ROI VSaaS can deliver.