Verkada Ups Ante, Now Giving Away $50 Walkie Talkies

By Ethan Ace and John Honovich, Published Jun 25, 2021, 09:46am EDT (Info+)

Verkada is upping the webinar gift ante, now giving away $50 walkie talkies to attendees, roughly double of the mainstay Yeti mug/tumbler, which they have already given away 100,000+ units.

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In this note, we examine the offer, the supplier, the target audience, how it appeals to self-installing end users, the millions spent already on gifts, and the case for and against such spending. We conclude with a case of false advertising that was fixed.

New ****** ****** ********

*******'* ****** ******* ******** ** * pair ** ****** *******, ***** **** expensive **** ** ***, ********** ** ads **** *****:

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***** ******** ************'* *-****** ****** ******, ****** **~$** *** ******.

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********* *** ***** **** ******* ********** ** * 10 **. **** ******* (**** ~$** value) ** * *****-***** ****, ****** these ******* **** ***** **** **** the ******* ******.

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Target ********

******* ** * ******* ***** ***** sportsmen, ******, **********, *** ***** ******** hobbyists, *** ******** **** ****** *** *****,******'*, **********.

***** ******** **** ************ ********** "*****" types (*.*., ** *****) ********** ** the "****" ****** ** *** *****, making *** ** *******'* ******* ********* potentially ********** ** * *** ****** demographic.

Good *** ****-**********

************, ***** *** ***** ********** ** Verkada ***** *** **** ******* (****** ** "**** **%" ** ****), ********* ***** ****** **** **** useful *** ************* *** ******/******** *******.

Millions ***** ** ******* *********

***** $** ****** *** * **** up ** **** *** *******, **** known *** ***** **** ******* ********* (~$30), ******** ** **** ******* **** 100,000 ** ** **** ****, ***** over $* *******:

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**********, ******* **** **** ~$** **** tumblers ***** **** ******** **** **** given **** ******* ****. **** **** (~$20 *****).

$25 ****** **** ***** ***

******* **** ** ****** ****$** ****** **** ***** ** ******* attendees.******** **** *** **** **** **** various ************ ******** ***** ******** **** them.

AVA **** ******* ** **** ***** *** **** *** * ****** *****

***** ******* ** *** ********* ******** leader ** **** *****, ******* **** month, *** ******** **** *******,******* * ***** *** * **** glass** ****** *** **********.

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*******, *** *** **** ** * one-off *** *** * ****** ******* campaign, ** ******* ****.

ISC **** **********

***** ****** ***** *** ********* ******** is **** ******** *******'* ******** ** physical ********, ******** **** ** ***** for ***** ** *** ********, ****** the ********* **** **** ** *** West ** **** ******. **** *** smallest *** **** ****** **** $**,*** just *** ******** *** ** ***** amount ** ***** *** *******. *** that, ** ********* ***** *** *** total ***** *** ** ******* **** cost ** ~$*** ($**,*** / ***).

******* ********** ******* ** * **** for * *** ******* **** ** face ** ****** * **** *** through * ***-**** ******* ** **** valuable *** ** *******. **** **** away **** ***** *** ***** **** tend ** ** ****** **** *** candy ****** *** **** *********** **** term ******* *** ** ******-******.

Desperate ** ***** *********?

*** **** ******** ***** *** **** expensive ********* ***** ** ******* ******* is ***** **** ******* **** *** desperate *** ***** ** **** ***** targets ** ******* **** *** ****** so **** ***** **** **** *** easily *** ********** ******* ****** **** $50+ ***** *** ********* ** ***** webinar.

******* *** ******* ** *** ******* for ******* *** *** *** ******* why **** ************* ********* *** **** of ******* *****.

Bull **** *** ********** ********

*** **** **** *** ******* ******** more *** ******* ********* ** **** their ******* ****-**** ******** ***** ** increasing ** **** **** **** ** sell *********. **** ******* **** ***** but *** **** *** **** **** them ************* *******, ****** *******, *** alarm **********. ***** **** **** **** to ****, **** *** ***** **** incentives ** *** *****.

Bear **** *** ********** ********

*** **** **** ** **** ******* has **** ******** ******** ** **** gifts *** * *** ***** *** there *** **** ** **** *********** buyers, ******** ** *******'* ************ **********. As ****, **** *** **** ** offer **** **** ********* ***** ** get ********* ** ******** ****.

RoI ******?

******* **** *** ******** *** ********** rate ** **** ***** ** *** can **** **** ******** ******* ** its *************.

** *** *** ****, ** * webinar *** ** *********, *** **** cost ** ****** ******* ** ~$*,***. A ********** **** *** ** **** that **** ** * ****** ******** converts, **** **** *** *** *****. Plus, ***** ** **** ********** ******** benefit ** ******* ****** ***** ***** gifts *** ****** *******'* **** ** an ******* *****.

*** **** ********* ******* ** ********* in *******'* ******* ***** *** ********* costs. ** ** *** **** *** millions ** ******* ** *****, ** is *** ******** ** ******* ** online ***********, *** ***+ ***** *** marketing ****** **** ****, ***.

*** ********* *** ***** *** ** debatable *** ***** ** ** ****** that ** ***** ********* ***** ******** to *** ******** *** **** *****. What **** ** *********** ** *** if *** **** *** ****** ****** offer ***** ******** ******** ** ****.

False *********** / ******* ********

*******, ******* *** **** ******* *********** that ***** *** *** ******-******* ** signing ** *** ********.

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[******** ************ ***** *** ****** ******* ads ****.]

*******,*** ****** ******* ************** *** ***** ***** ****** ******** that *** **** "**** **... & attend *** **** *******":

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** ******* *** ** ******* ***** this, *** **** ********* **** *** false ***********:

****** ********** **** **** ** ******** and ****** *** ******* ** ** eligible *** * ****, *** ** state *** ***** ** **** **** up.

** ** **** ******** * **** for ****** '****[***] ** ***' ** 'attend' ** ********* **** ********** ***** it **** *** * ******* ******* from *** ********* (* ****** ** 60 *******).

******* ***** ********* ** **** **** they ***** ****** *** ** **** to ******* ***** **** ****** ** avoid *********. ** ** *** **** of *******, **** *** ****** ******* the ******** ** ***:

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Vote / ****

Comments (40)

Undisclosed #1

06/25/21 01:52pm

******** **** ********* ******-****** ****** ** totally *****, *** **** ***** * can ****** ** **** **** *** some **** ** **** ******** **** Midland ** ***** ******.

****’* *** ********* ***** ****? *** need ******-******* ** ******* *** ****?

** ** ******, **** ** *** more ****** *** ** *** ******* and ** **** * ****** **** at ****** *** **** **** ************* easier, **** ***’* *********** *** *** of ******-*******, **** ***** ***** ****** zoom, ****** *****, ****** ****, ** for **** ****** ******* **** ********* their *** **** ** *** *** use **** ********** ** * ******** spot *******. * **** ** *** such *****…

******** & *** ***** - *******

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Undisclosed #2

06/25/21 01:57pm

"** **** ****, *******."

*****, * ****'* *** *** ******* content, *** ********* ** ***** *** had ****** ** **** ** *** Verkada ******** ****** *******.

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Undisclosed Integrator #3

06/25/21 01:58pm

** ** **, * *** ****** that ********, **** ** *******. ***** of ****** ** ** ****** **** around **** ******* ****'* *** ** would ***** *** ** ** **** Verkada, **** **** **** * **** water ****** ******, **** *******.* **** **** **** ** ** daughter ** *** ** *** ***.*** ** ****** **** **** * "big *** ***" ****** *** ** well, ***. **** ******.

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John Honovich

IPVM | In reply to Undisclosed Integrator #3 | 06/25/21 02:03pm

** **** *****'* ********, *** ***** in *** ******? ** * ** Verkada * ** ****** **** ** a ********. *** **** ****'* ** this *** **** *** **** ******* one ***?

******* ** ** * ***** ****, you **** ** * *****, **** each ***** ** *** ****, *** have * *****. *** *** **** away ******** ******** *** ***'* ***** Verkada ***** ***** *** ** *** office * ****** **********?

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Undisclosed #1

In reply to John Honovich | 06/25/21 02:15pm

* *** * ******* ****, * sip **** ** **********… *** **** I’m *** ****** *** ******* *** time ****.

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Kyle Folger

IPVMU Certified | In reply to Undisclosed #1 | 06/26/21 02:51am

**** ***** **** **** ****** *** middle ** *** **** ***** **** you **** ** ****** :)

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Undisclosed Integrator #3

In reply to John Honovich | 06/25/21 02:40pm

**** *** ******** * *****, ******. People ****** ***** ***** **** ** walking **** * *********** ***** - it **** *** ******* ** *** camera. **** **** **** **** *** lobby ** ***** ******* ***** *** look ** - ****'** *** ******* on *** ******, **** **** *** to **** *** ** *** ******* of *** ******** - ** **** camera - ** **** *** ******* and **** **** *** ****, ****, the ****** ** ***** *********** ***** panel - ** **** *** ******* and **** **** **** **** *** cabinet **** ** ***** ******* ** get * *****, ***** **** ** a ******* ****** *** ** **** cup. **** **** ****'** *** ***** Verkada ******* ** ****** *** *** Verkada ****** ****** ** *** **** draw ** **** ** ***** *** down *** ****** ** **** *** to **** **** *** ******. ***** is ******* ********** ***** ** ****** customer's, ** ** **** *** ******* is **** ***** ** *** ***** they ***'* **** ***** *** ******** product ****** **** *** **** ******** to ***** ***** ** ***** ***** instead ** ** ***** ***** *** ISC ****. ***** ** ****** ******** along **** *** ******* ******** ******** of **** ***** *** *** **** will ******** **** ** * ****** stock ********. *** ******** **** *** rich - **** * **** ****** - ********** **** ****. *** *** knows, ********* *** **.

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Undisclosed Manufacturer #5

In reply to Undisclosed Integrator #3 | 06/25/21 03:59pm

*** ****** ***** ******* ******* *** going ** ** ** * * Store? **** ***** **** *** ******** analog ******/***. *** ***** **** *** going ** *** * ****** ******* to ** ********* ******...

***.

*** **** ****** ******** *** ******* cameras ** *** **** ** ****, or ********* ** ***** **** ** the ***?

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John Honovich

IPVM | 06/25/21 02:06pm

******* ******** ** *********'* *****:

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Undisclosed Manufacturer #4

06/25/21 03:00pm

* ****** *** **** ****’* **** Motorola ******???

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Michael Miller

In reply to Undisclosed Manufacturer #4 | 06/25/21 03:29pm

* *** ******** *** **** * shot ** ********?

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Undisclosed Manufacturer #4

In reply to Michael Miller | 06/25/21 03:57pm

******** ** ** *****!

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David Mueller

Avigilon | In reply to Michael Miller | 07/07/21 02:04pm

******** ********* **** ********

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Michael Miller

In reply to David Mueller | 07/08/21 01:28am

***, * **** **** **** ****.

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Shannon Davis

IPVMU Certified | 06/25/21 03:52pm

* ** ******** *** ****** ** your ******* ** *** **** *** you *** *** ***** ** ****** a ******* ** ** **** **** stuff. *** ********** ********. *** ******* is **** ****** **** **** *** they ****** ******* *** *** ***** crappy ********.

* ******* ******* ****** ***** ** its *** *** ******* *** ******* me **** **** ****!

* ****** **** ***** *** *** folks **** ** *** ***** ******* then ** * *** ***** **** sell *** ** **** ** ****!

*** ***** ** *** ***** ** the "********" ***** ******** ********* **** to ** ***** **** ** ***** user **********. ***'* **** ****** *** icons ** **** * ****** **** visually *********. * *** ******** *** coding *** *** ********* ***** **** and ***** *** *** **** ** the **** ** *** ***!

*** ****** * **** ****** ** who ***** ** ******* ****** *** there *** ** **** **** *** easy ** ***. **** ** *** because **** ** *** *** ******* apps *** ***** ****** ****** *** and ********.

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Undisclosed Manufacturer #5

In reply to Shannon Davis | 06/25/21 03:57pm

* *** ** * ******* **** for ** ** ******** ******** ******* thing. **** ** * ***** ** webinars *** ******** *** ******** *** try ** ***** ********* ** *******. They **** *** * *** ** $ ** ****** **** *****. *** they **** ***** ******* **** **** cards. *** ******** ** **** *** just *** ******* ** *** *** webinar. * *** $* *** $** all *** ****. ****** *** ****** of *** ******** * ***** *** a *** * ****.

**** ****** **** ******** ********* *** webinar ** **** *** $** ** $15...

**** ** * ***** *** * get **** *** $ *** ****** stuff * **** ** ****** **** little ******....

** * ***** * ***** ******** a ******* **** **** ****... **. It ** **** *******.

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Shannon Davis

IPVMU Certified | In reply to Undisclosed Manufacturer #5 | 06/25/21 03:59pm

** * **** ******* ***** ****** their **** *** ***** *** * just ***'* ***** ****** ** ** it.

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Robert Wren Gordon

| IPVMU Certified | In reply to Shannon Davis | 06/25/21 05:26pm

**** ** *** ******* **** ** the *** ******* **** *** ***** really ****** *** *** ********.

**** *********** ******* **** * **** heard ******** ** **** ****** *** Brazil **** ***********.

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Shannon Davis

IPVMU Certified | In reply to Robert Wren Gordon | 06/25/21 05:29pm

**** ***'* **** * ***** ***** either. *** ***** ****** ******* ********* have *** **** ***** **** ***** outdated ****.

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Kyle Folger

IPVMU Certified | In reply to Shannon Davis | 06/26/21 02:56am

****'* ******** ******* **** ****** ** the ********* **** **** ********** **** needed ** *** *** ** *** too ****. **** **** ****, "**** we **** ** *** ***." ** never ******* ** *** ******** *** and **** ***** ******** *** *********** is ** ******* ***** **** **** software, *** ***** ** ** *******.

* ******** **** * ***** **** Avigilon ***** **** *** *** ****** impressed ** *** ********...**** * ******* out ***** *** ** *** ****. To ** *********, ** *** ******** since ****.

*** **** *********** **** *** ** app **** ** ***** **** *** the **** ** *** *********** ***** to **** **** *********.

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Undisclosed #6

06/25/21 06:08pm

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Undisclosed Integrator #8

In reply to Undisclosed #6 | 07/01/21 05:35pm

**** **** *** *********! ****** *** the *****!

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Undisclosed Integrator #8

In reply to Undisclosed Integrator #8 | 07/01/21 05:39pm

** *** ***, * ****** ** FB, ** *** *** ******* ******* and *** ** **** ** **** walkie ****** *****. ***** *** *** guys *** **?

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John Honovich

IPVM | In reply to Undisclosed Integrator #8 | 07/01/21 05:42pm

#*, *** ******** ********'* ** ******* **** *** Verkada** *** **** ************** **** *** currently *******. * ******* **** *** and * ** **** *** *******, however, ** **** *** ******** *** they *** ********* ***** *** *** how ***** **** *** *******, ***.

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Undisclosed Integrator #8

In reply to John Honovich | 07/01/21 05:46pm

******. * *** *** **** ** my ****** *** ******* ** **** mention ****** *******. *'* ********* ** the ****** ****** ** *** * fake **** ******* **** **? *** we **** ******* ******** *** ****? Seems **** ** ** *** **** it ***** ** ********* ** **** sort ** ****** ***** ********?

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John Honovich

IPVM | In reply to Undisclosed Integrator #8 | 07/01/21 05:52pm

******* ** **** ******* ****** *******

*** **** ***** *** *** ******* but *'** ************ ** *** ****** it *****

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Undisclosed Integrator #8

In reply to John Honovich | 07/01/21 06:14pm

*** **** ** ** ********? * totally ***'* *** **** **** * pull ** **. *** *** **** a ****?

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John Honovich

IPVM | In reply to Undisclosed Integrator #8 | 07/01/21 06:19pm

***, **** ** ** ********, **** are ***, *** ******* ****** *****. They **** *** ********* ** ***** of *** ****** **** ******.

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Joseph Marotta

IPVMU Certified | In reply to Undisclosed Integrator #8 | 07/01/21 08:35pm

* **** ****'* **** ** ******** and *****'* * **** ***** *** confirm **** ******* ******* *** ****** a ****. *** ******* ****** *** in **** ****.

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John Honovich

IPVM | 06/25/21 09:05pm

******* ***** **** * ****** ******* employee ** *** ********:

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**** ******* **+ ******** *******, $**,*** closed *** **** ************ *** ******* (i.e., $*.* ******* / ***). *** the ****** *** ****** **'* *** clear ** **** ** ******** ******* closed *** **** ** ******* *** deal ************ ********. ******** *** ****** won *****, **** ***** ***** $***,*** spent ** *** ******** (*.*., $*.* million / ~***,*** = ~***%).

*** **** ********* *** *******? *** many ** ***** ********* *** * gift? **** ** ********.

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John Honovich

IPVM | 06/26/21 04:06pm

******* *** * ***** ** ********** co-sponsored ******* **** ******* **** ****:

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* ***** **** **** *** ***** to *** ****:

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Undisclosed End User #7

06/28/21 04:02am

***** ** ******** ** ****** ******* but * ** * *** ******** and **** ******* *** * *** pair ** *** ******.

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Joseph Marotta

IPVMU Certified | In reply to Undisclosed End User #7 | 07/01/21 03:44pm

** ***** ****'** *** ******* ******! (KM6YIT)

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Carl Kristoffersen

In reply to Undisclosed End User #7 | 07/01/21 07:14pm

*** ****** **** ** ********* **** than *******. * ***'* *** **** I ****'* ***** ***** **. ****, they're ****, *** *** *** **** one ****?

******

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Carl Kristoffersen

07/01/21 07:16pm

**** *** ****** **** ******* **** the ******* *******?

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Shannon Davis

IPVMU Certified | In reply to Carl Kristoffersen | 07/01/21 07:23pm

**** ***'* **** ** ***** **** until *** *** **** ******* **** will ****** **** *** *** *****!!

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John Honovich

IPVM | 07/02/21 10:28pm

**** ** ***** ** * **** ******* ** walkie ****** **. *** ******** **** ****** *** of *** ********:

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*** *** ******* ******* ** ******* having ***** ******** **** *** *** require ***,******* ** *** ****.

*********** ***,*** ***** *** **:

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****'* * ***, ****** *** ***** autoplays ** **** ** ****** *** total ********** ***** ** ****. ** course, **** ** **** *** **, all *** ******** ******** ** ****** mainly **** ** ******** ** *****.

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John Honovich

IPVM | 07/04/21 02:15pm

******* ******* ****** ****** **:

* *** ********** **** ********** ***** not ******* ***** ****, ****** *** sure *** ****** ** ***** **** is:

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John Honovich

IPVM | 07/08/21 01:22am

****** **** *******:

**** *** **** *** *****, ******* made ******* ** *** **** *** to ****** ** *** ***** **** individuals ****** ** **** ** *** attend * ******* ** ** ******** for * **** ****. ***** ** of *** **** *** **** ******* between **** **-**** **, ** ********* resulted ** **** *** *** ***** updated.**** **** *** **** *******.

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John Honovich

IPVM | 08/25/21 11:41am

******: ** *******'* ** ******* ****** ads, **** *** ***** * ****** talkie, ** ** **** ****** * months ***, * **** **** ******* is *** ********* *********** **** ******. They ** **** * *** ** advertising ****** **** ***,*** *****:

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