Verkada Ups Ante, Now Giving Away $50 Walkie Talkies

By Ethan Ace and John Honovich, Published Jun 25, 2021, 09:46am EDT

Verkada is upping the webinar gift ante, now giving away $50 walkie talkies to attendees, roughly double of the mainstay Yeti mug/tumbler, which they have already given away 100,000+ units.

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In this note, we examine the offer, the supplier, the target audience, how it appeals to self-installing end users, the millions spent already on gifts, and the case for and against such spending. We conclude with a case of false advertising that was fixed.

New ****** ****** ********

*******'* ****** ******* ******** is * **** ** walkie *******, ***** **** expensive **** ** ***, introduced ** *** **** month:

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***** ******** ************'* *-****** ****** ******, ****** **~$** *** ******.

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********* *** ***** **** ******* ********** or * ** **. Yeti ******* (**** ~$** value) ** * *****-***** tool, ****** ***** ******* much ***** **** **** the ******* ******.

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Target ********

******* ** * ******* brand ***** *********, ******, offroaders, *** ***** ******** hobbyists, *** ******** **** at**** *** *****,******'*, **********.

***** ******** **** ************ interested "*****" ***** (*.*., IT *****) ********** ** the "****" ****** ** the *****, ****** *** of *******'* ******* ********* potentially ********** ** * key ****** ***********.

Good *** ****-**********

************, ***** *** ***** proportion ** ******* ***** who **** ******* (****** ** "**** **%" in ****), ********* ***** ****** find **** ****** *** installations *** ******/******** *******.

Millions ***** ** ******* *********

***** $** ****** *** a **** ** ** cost *** *******, **** known *** ***** **** tumbler ********* (~$**), ******** to **** ******* **** 100,000 ** ** **** year, ***** **** $* million:

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**********, ******* **** **** ~$30 **** ******** ***** more ******** **** **** given **** ******* ****. Yeti **** (~$** *****).

$25 ****** **** ***** ***

******* **** ** ****** away$** ****** **** ***** to ******* *********.******** **** *** **** done **** ******* ************ partners ***** ******** **** them.

AVA **** ******* ** **** ***** *** **** *** * ****** *****

***** ******* ** *** unmatched ******** ****** ** free *****, ******* **** month, *** ******** **** Verkada,******* * ***** *** a **** ******* ****** *** **********.

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*******, *** *** **** as * ***-*** *** not * ****** ******* campaign, ** ******* ****.

ISC **** **********

***** ****** ***** *** attending ******** ** **** uniquely *******'* ******** ** physical ********, ******** **** of ***** *** ***** is *** ********, ****** the ********* **** **** at *** **** ** much ******. **** *** smallest *** **** ****** cost $**,*** **** *** concrete *** ** ***** amount ** ***** *** furnish. *** ****, ** exhibitor ***** *** *** total ***** *** ** average **** **** ** ~$100 ($**,*** / ***).

******* ********** ******* ** a **** *** * few ******* **** ** face ** ****** * lead *** ******* * one-hour ******* ** **** valuable *** ** *******. Both **** **** **** gifts *** ***** **** tend ** ** ****** pens *** ***** ****** the **** *********** **** term ******* *** ** walkie-talkie.

Desperate ** ***** *********?

*** **** ******** ***** new **** ********* ********* raise ** ******* ******* is ***** **** ******* they *** ********* *** leads ** **** ***** targets ** ******* **** are ****** ** **** money **** **** *** easily *** ********** ******* giving **** $**+ ***** for ********* ** ***** webinar.

******* *** ******* ** our ******* *** ******* but *** *** ******* why **** ************* ********* the **** ** ******* gifts.

Bull **** *** ********** ********

*** **** **** *** Verkada ******** **** *** webinar ********* ** **** their ******* ****-**** ******** value ** ********** ** they **** **** ** sell *********. **** ******* with ***** *** *** they *** **** **** them ************* *******, ****** control, *** ***** **********. Since **** **** **** to ****, **** *** offer **** ********** ** get *****.

Bear **** *** ********** ********

*** **** **** ** that ******* *** **** spending ******** ** **** gifts *** * *** years *** ***** *** only ** **** *********** buyers, ******** ** *******'* reputational **********. ** ****, they *** **** ** offer **** **** ********* gifts ** *** ********* to ******** ****.

RoI ******?

******* **** *** ******** the ********** **** ** such ***** ** *** can **** **** ******** guesses ** *** *************.

** *** *** ****, if * ******* *** 40 *********, *** **** cost ** ****** ******* is ~$*,***. * ********** case *** ** **** that **** ** * single ******** ********, **** pays *** *** *****. Plus, ***** ** **** indefinite ******** ******* ** various ****** ***** ***** gifts *** ****** *******'* name ** ** ******* basis.

*** **** ********* ******* is ********* ** *******'* overall ***** *** ********* costs. ** ** *** just *** ******** ** dollars ** *****, ** is *** ******** ** dollars ** ****** ***********, the ***+ ***** *** marketing ****** **** ****, etc.

*** ********* *** ***** are ** ********* *** there ** ** ****** that ** ***** ********* sales ******** ** *** offering *** **** *****. What **** ** *********** to *** ** *** well *** ****** ****** offer ***** ******** ******** to ****.

False *********** / ******* ********

*******, ******* *** **** falsely *********** **** ***** get *** ******-******* ** signing ** *** ********.

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[******** ************ ***** *** active ******* *** ****.]

*******,*** ****** ******* ************** *** ***** ***** corner ******** **** *** must "**** **... & attend *** **** *******":

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** ******* *** ** Verkada ***** ****, *** they ********* **** *** false ***********:

****** ********** **** **** to ******** *** ****** the ******* ** ** eligible *** * ****, and ** ***** *** rules ** **** **** up.

** ** **** ******** a **** *** ****** 'sign[ing] ** ***' ** 'attend' ** ********* **** attractive ***** ** **** for * ******* ******* from *** ********* (* minute ** ** *******).

******* ***** ********* ** IPVM **** **** ***** change *** ** **** to ******* ***** **** attend ** ***** *********. As ** *** **** of *******, **** *** indeed ******* *** ******** in ***:

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Vote / ****

Comments (40)

******** **** ********* ******-****** radios ** ******* *****, the **** ***** * can ****** ** **** they *** **** **** of **** ******** **** Midland ** ***** ******.

****’* *** ********* ***** here? *** **** ******-******* to ******* *** ****?

** ** ******, **** is *** **** ****** NOT ** *** ******* and ** **** * closer **** ** ****** who **** **** ************* easier, **** ***’* *********** the *** ** ******-*******, ones ***** ***** ****** zoom, ****** *****, ****** PTRZ, ** *** **** matter ******* **** ********* their *** **** ** you *** *** **** smartphone ** * ******** spot *******. * **** of *** **** *****…

******** & *** ***** - *******

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"** **** ****, *******."

*****, * ****'* *** any ******* *******, *** wondering ** ***** *** had ****** ** **** of *** ******* ******** camera *******.

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** ** **, * can ****** **** ********, with ** *******. ***** of ****** ** ** office **** ****** **** Verkada ****'* *** ** would ***** *** ** re **** *******, **** does **** * **** water ****** ******, **** product.* **** **** **** to ** ******** ** use ** *** ***.*** ** ****** **** have * "*** *** fan" ****** *** ** well, ***. **** ******.

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** **** *****'* ********, you ***** ** *** future? ** * ** Verkada * ** ****** that ** * ********. You **** ****'* ** this *** **** *** like ******* *** ***?

******* ** ** * trade ****, *** **** to * *****, **** each ***** ** *** back, *** **** * laugh. *** *** **** away ******** ******** *** isn't ***** ******* ***** every *** ** *** office * ****** **********?

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* *** * ******* Yeti, * *** **** it **********… *** **** I’m *** ****** *** Verkada *** **** ****.

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**** ***** **** **** around *** ****** ** the **** ***** **** you **** ** ****** :)

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**** *** ******** * brand, ******. ****** ****** their ***** **** ** walking **** * *********** store - ** **** say ******* ** *** camera. **** **** **** into *** ***** ** their ******* ***** *** look ** - ****'** see ******* ** *** camera, **** **** *** to **** *** ** the ******* ** *** building - ** **** camera - ** **** say ******* *** **** they *** ****, ****, the ****** ** ***** residential ***** ***** - it **** *** ******* and **** **** **** open *** ******* **** in ***** ******* ** get * *****, ***** will ** * ******* coffee *** ** **** cup. **** **** ****'** use ***** ******* ******* to ****** *** *** Verkada ****** ****** ** the **** **** ** talk ** ***** *** down *** ****** ** tell *** ** **** home *** ******. ***** is ******* ********** ***** in ****** ********'*, ** is **** *** ******* is **** ***** ** and ***** **** ***'* care ***** *** ******** product ****** **** *** just ******** ** ***** money ** ***** ***** instead ** ** ***** shows *** *** ****. Their ** ****** ******** along **** *** ******* capitals ******** ** **** every *** *** **** will ******** **** ** a ****** ***** ********. And ******** **** *** rich - **** * year ****** - ********** will ****. *** *** knows, ********* *** **.

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*** ****** ***** ******* cameras *** ***** ** be ** * * Store? **** ***** **** the ******** ****** ******/***. You ***** **** *** going ** *** * yearly ******* ** ** expensive ******...

***.

*** **** ****** ******** see ******* ******* ** the **** ** ****, or ********* ** ***** back ** *** ***?

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* ****** *** **** didn’t **** ******** ******???

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* *** ******** *** this * **** ** Motorola?

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******** ** ** *****!

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******** ********* **** ********

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***, * **** **** very ****.

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* ** ******** *** crappy ** **** ******* if *** **** *** you *** *** ***** to ****** * ******* is ** **** **** stuff. *** ********** ********. The ******* ** **** people **** **** *** they ****** ******* *** buy ***** ****** ********.

* ******* ******* ****** stand ** *** *** not ******* *** ******* me **** **** ****!

* ****** **** ***** for *** ***** **** do *** ***** ******* then ** * *** years **** **** *** or **** ** ****!

*** ***** ** *** story ** *** "********" video ******** ********* **** to ** ***** **** on ***** **** **********. Don't **** ****** *** icons ** **** * little **** ******** *********. I *** ******** *** coding *** *** ********* takes **** *** ***** but *** **** ** the **** ** *** out!

*** ****** * **** talked ** *** ***** up ******* ****** *** there *** ** **** good *** **** ** use. **** ** *** because **** ** *** big ******* **** *** still ****** ****** *** and ********.

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* *** ** * mailing **** *** ** IT ******** ******** ******* thing. **** ** * bunch ** ******** *** products *** ******** *** try ** ***** ********* to *******. **** **** out * *** ** $ ** ****** **** cards. *** **** **** offer ******* **** **** cards. *** ******** ** them *** **** *** signing ** *** *** webinar. * *** $* and $** *** *** time. ****** *** ****** of *** ******** * would *** * *** a ****.

**** ****** **** ******** attending *** ******* ** then *** $** ** $15...

**** ** * ***** way * *** **** mad $ *** ****** stuff * **** ** Amazon **** ****** ******....

** * ***** * would ******** * ******* more **** ****... **. It ** **** *******.

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** * **** ******* about ****** ***** **** and ***** *** * just ***'* ***** ****** to ** **.

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**** ** *** ******* many ** *** *** players **** *** ***** really ****** *** *** outdated.

**** *********** ******* **** I **** ***** ******** in **** ****** *** Brazil **** ***********.

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**** ***'* **** * video ***** ******. *** major ****** ******* ********* have *** **** ***** with ***** ******** ****.

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****'* ******** ******* **** jumped ** *** ********* when **** ********** **** needed ** *** *** it *** *** ****. Then **** ****, "**** we **** ** *** now." ** ***** ******* as *** ******** *** and **** ***** ******** app *********** ** ** endless ***** **** **** software, *** ***** ** my *******.

* ******** **** * first **** ******** ***** back *** *** ****** impressed ** *** ********...**** I ******* *** ***** app ** *** ****. To ** *********, ** has ******** ***** ****.

*** **** *********** **** for ** *** **** is ***** **** *** the **** ** *** development ***** ** **** from *********.

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**** **** *** *********! thanks *** *** *****!

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** *** ***, * looked ** **, ** and *** ******* ******* and *** ** **** of **** ****** ****** promo. ***** *** *** guys *** **?

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#*, *** ******** ********'* ** ******* page *** ********* *** **** ************** they *** ********* *******. I ******* **** *** and * ** **** are *******, *******, ** does *** ******** *** they *** ********* ***** ads *** *** ***** they *** *******, ***.

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******. * *** *** that ** ** ****** but ******* ** **** mention ****** *******. *'* wondering ** *** ****** talkie ** *** * fake **** ******* **** up? *** ** **** Verkada ******** *** ****? Seems **** ** ** was **** ** ***** be ********* ** **** sort ** ****** ***** platform?

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******* ** **** ******* walkie *******

*** **** ***** *** are ******* *** *'** screencapped ** *** ****** it *****

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*** **** ** ** Facebook? * ******* ***'* see **** **** * pull ** **. *** you **** * ****?

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***, **** ** ** Facebook, **** *** ***, not ******* ****** *****. They **** *** ********* on ***** ** *** people **** ******.

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* **** ****'* **** to ******** *** *****'* a **** ***** *** confirm **** ******* ******* and ****** * ****. The ******* ****** *** in **** ****.

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******* ***** **** * former ******* ******** ** the ********:

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**** ******* **+ ******** monthly, $**,*** ****** *** deal ************ *** ******* (i.e., $*.* ******* / 250). *** *** ****** ROI ****** **'* *** clear ** **** ** measured ******* ****** *** deal ** ******* *** deal ************ ********. ******** the ****** *** *****, that ***** ***** $***,*** spent ** *** ******** (i.e., $*.* ******* / ~800,000 = ~***%).

*** **** ********* *** webinar? *** **** ** those ********* *** * gift? **** ** ********.

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******* *** * ***** IT ********** **-********* ******* beer ******* **** ****:

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* ***** **** **** out ***** ** *** call:

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***** ** ******** ** buying ******* *** * am * *** ******** and **** ******* *** a *** **** ** FRS ******.

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** ***** ****'** *** Beofeng ******! (******)

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*** ****** **** ** accumlate **** **** *******. I ***'* *** **** I ****'* ***** ***** it. ****, ****'** ****, but *** *** **** one ****?

******

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**** *** ****** **** working **** *** ******* expires?

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**** ***'* **** ** begin **** ***** *** buy **** ******* **** will ****** **** *** you *****!!

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**** ** ***** ** * **** Verkada ** ****** ****** ad. *** ******** **** making *** ** *** offering:

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*** *** ******* ******* to ******* ****** ***** accounts **** *** *** require ***,******* ** *** ****.

*********** ***,*** ***** *** FB:

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****'* * ***, ****** the ***** ********* ** this ** ****** *** total ********** ***** ** well. ** ******, **** is **** *** **, all *** ******** ******** is ****** ****** **** of ******** ** *****.

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******* ******* ****** ****** ad:

* *** ********** **** commenters ***** *** ******* their ****, ****** *** sure *** ****** ** issue **** **:

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****** **** *******:

**** *** **** *** weeks, ******* **** ******* to *** **** *** to ****** ** *** clear **** *********** ****** to **** ** *** attend * ******* ** be ******** *** * free ****. ***** ** of *** **** *** were ******* ******* **** 23-June **, ** ********* resulted ** **** *** not ***** *******.**** **** *** **** updated.

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******: ** *******'* ** current ****** ***, **** one ***** * ****** talkie, ** ** **** almost * ****** ***, a **** **** ******* is *** ********* *********** this ******. **** ** have * *** ** advertising ****** **** ***,*** Yetis:

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