DWG | IPVMU Certified | 04/25/19 06:12pm
Would definitely prefer to hear technical rebuttals or responses to the shortcomings listed. That IPVM Verkada review seemed very thorough and specific to me.
Not interested in squabbles between IPVM and manufactures. This article bring nothing to the table. Next please.
When you have no soul and all you are trying to do is sell, sell, sell then you don't care if you lock an organization into a product.
Truth be told this sounds a lot like the dealer programs of the late 90's early 2000's. A dishonest dealer would give away the system to a customer then to come back 3 years later after the contract expired and sell them a new 3 year monitoring contract with different dealer program. I knew many companies that had this practice.
How did we get to the point where a company records video within the privacy of our property then sells it back to us?
Ryan Young and Austin Trimble (from Eagle Eye) really need to get together. The result would be some truly epic social media posts and boasts.
Clever marketing by Verkada to stay relevant.
Negative press is still good marketing orr so they say.......
IPVM: (Listing of every shortcoming Verkada has)
Verkada response: Oh yeah? Well our marketing director's dad can beat up your Sales VP's Mom.
'stuck in a the stone age'
Little Lord Marketing Boy needs to get back to English class.
I enjoy the inside look at Verkada culture. If you guy's didn't put out a lot of content, I could understand where some other commenters are coming from.
But since ya'll put out so much good content, I can appreciate fun pieces like this to keep it entertaining. Keep it up!
This post along with the previous post start to paint a pretty clear picture on Verkada. The mismatched responses between the director of sales and other Verkada staff shows there is a completely uncoordinated group behind the scenes. The fake it until you make it sales strategy that is prevalent in Silicon Valley is really out of control.
Verkada does have a unique and fast growing camera protocol that is so secure that it is even able to secure the future jobs of their young workforce. The protocol I found is called OTP and I tried hacking my demo camera all day and nothing. Its some really elite super secure crypto-lock fuzzy algorithm stuff that's for sure.
You can read more about the OTP protocol for yourself on wikipedia or just google for One Trick Pony(OTP).
Psst....HIKvision, I know you are here. Why don't you re-roll your camera line with the same concept at half the price? You already have all those LTS stores losing money! Just make a one time license for life subscription as long as you replace the camera every 3 years. HiiiiiYahhh! Weeeyahhh!!! oooooooo!
Just what the industry needs another closed security system with proprietary hardware and software forcing customers into a solution that if they are not satisfied with, then they are out of luck & stuck with. Locking unwilling customers into inferior equipment and software that they have to pay on-going fees is unethical. No good Integrator or Salesperson who looking out for the end user/customers best interest should recommend a completely closed & proprietary system. Lastly, all serious Security Consultants should not recommend a system that is completely proprietary and doesn't comply with any Industry Standards.
Getting Americans to pay monthly for a product is what makes billionaires nowadays. They're trying to be the commercial version of Ring or Nest.
Funny...we got a cold-call from this company, well actually a colleague elsewhere in our company gave them my contact info (j@ck@ss!).
When asked about ONVIF or 3rd party, they said they won’t for cyber security reasons...and referenced an IPVM article. So essentially they’re a Nest camera and trying to sell to enterprises...and lock us in. VERY risky, rather go VaaS with open hardware.
Asked who OEM’s their hardware, rep said they do (@John H - Can you confirm? Country of origin?).
When questioning their cloud service, say they have their own AWS instance but now I’d question Privacy, GDPR etc.
Ok, so out of curiosity I Googled Verkada, first link was to Amazon. $2,000 for their D30 indoor 1080p camera with 120 days cloud storage, and a 1 year license. WTF? So after the first year, you pay another $2k? Wow, who's falling for this crap? Oh and you have to install it...
With Verkada is the license locked to the camera? What happens when the current cameras are obsolete in 5 years and you want higher resolution (that is if Verkada can keep of the with the dinosaurs higher resolution cameras). Do you have to buy a another licnese?
Verkada: Intro to Hybrid Cloud Video Security [webinar]
Interesting webinar. I think there were some broad assertions made that were highly inaccurate. I think you are targeting a specific market and I understand your approach but misrepresenting facts will only hurt your credibility particularly among the more educated prospective clients and partners.
We appreciate your candor. Can you kindly elaborate on what inaccurate assertions were made? This will potentially help our approach, moving forward.
My two primary concerns pertain to the Gartner and Forrester references regarding the introduction of the highest risk devices (NVR / DVR, etc.) into a client's environment. The issues surround Dahua, for example, are well known and I couldn't agree more. That said, overgeneralizing knows issues of specific OEMs, vendors, and platforms and suggesting this is the case across all platforms is simply a gross misrepresentation of the facts. Likewise, I'm curious about the assertion that Axis and Avigilon delivery at a 10% success rate on their promises whereas Verkada makes conservative promises and over delivers. I'm not about to debate success and / or failure rates. Firstly, because the specific technology was not explicitly stated so I'm not even clear on the topic in that part of the discussion. If the comments were made regarding analytics (presumably that was the case?) I am well aware of our customer successes. Regardless, I am curious about what studies were referenced. Was this posted, for example by IPVM or respected security trade rags? I'd like to review the sources for my own edification.
Thank you for the initial reply. Much appreciated.
[Nothing. Zip. Nada. Crickets.]
IPVMU Certified | 04/29/19 03:57pm
A similar industry, the building automation industry suffered the same issues years ago. I am a controls engineer and dealt with this problem constantly. My clients would go against my advice and select proprietary solutions because they were the least expensive and on more than a few occasions, would come back to me later telling me their inexpensive BAS solution while having a low CAPEX ended up costing them a lot more due to the high OPEX.
In those days ('80's, '90's and early 2000's) it was a fairly common marketing practice to see manufacturers with deep pockets drop the margins to very low levels (in some cases I think they dropped to below cost) and make up the difference on service contracts for their proprietary products. ASHRAE addressed this issue through the development of the BACnet standard (the BAS equivalent to ONVIF) and consulting engineers begin to enforce BACnet compatibility through their specifications. In the intervening years, I think the commercial controls industry has become more competitive and innovative as a result. I definitely recommend against other consulting engineer and integrators providing proprietary products because ultimately end users and clients will pay more.
This whole company seems like Silicon Valley Start-Up Incubator Accelerator Buzzword Hype HashTag Bro Formulaic S-Corp Feedback Loop and it rubs me the wrong way.
How do they source the actual product? The actual stuff that matters? Is this another "Millions on Marketing and $Tens on product from Shenzhen" ?
I wonder if anyone from Verkada has been to their product's factory? How are the makers being paid and in what condition is their work environment? Has the company ever mentioned these things?
All in all, whether we want to admit it or not, the edge recording angle and "NO DVR/NVR" is turning heads and getting some business.
If I were a prospective buyer, I'd be much more concerned about this Silicon Valley startup being around to honor the 10 Year Warranty on my proprietary cameras! If they even last half that long!
Ask yourself: "What piece of storage technology do I own & use regularly that is 10, 7 or even 5 years old?" Your PC? Your tablet? Your USB HDD? Flash drive? Your home cable/SAT DVR? Definitely not your phone.....
Pretty sure there was a meeting in a conference room at Verkada prior to funding:
Product manager: "there's no way those HDD's in the camera will last 10 years!"
VP: "who cares, we won't be around to deal with it......worry about the valuation!"
they are running aggressive sales strategy. I believe that like many startups in silicon valley, their goal is to get as many subscribers as possible to "make an exit" selling the company or IPO.
Product quality and long term relationships are not important for them.
hiring sales people not from the industry shows how they think..... sell, sell, sell, today. no one cares for tomorrow.
they are trying also to jump on the RMR wagon with installers, I am not sure if they will not go directly to the installer's customer, with such hard sale strategy.
reminds me "Chinese marketing tactics"
I see the closed model as a horrible idea. I won't even buy a doorbell camera that won't let me have full access to the video. Even if I was doing installs, I wouldn't use systems that limit customers ability to freely use the video of their premises without an ongoing fee. The possible reality of funding cutbacks on the customer side, or the failure of Verkada as a company, resulting in a bunch of useless bricks hanging around should mean that this closed model is appealing to pretty much no one.
Given that most of the well established players offer open standards and open access, it appears that Verkada's customers must be the ones stuck in the Stone Age.
that was one hell of a fight between these two !! LOL Jonathan and John !!!! ::))
This industry is clearly still in its infancy stages 10 years from now like 2030 everything will be much standardized and compartmentalized, the thing is, as everything in life our final resolve or goal is making that profit, That cheddar, That nugget, That blink blink .. No Matter what !!
Maybe we are in the stone ages.
Related: The New IPVM Logo Revealed
Update: Sullivan has now left Verkada: