How Verkada Sells Direct Using SHI

Published Dec 14, 2021 14:54 PM

Manufacturers selling direct is a major point of contention within physical security, with Verkada itself emphasizing that it does not sell direct. However, an IPVM review of hundreds of emails sent over three-plus years between Verkada salesmen and a school district shows how Verkada does sell direct, using SHI as an order taker.

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In this report, IPVM examines Verkada's sales workflow, documented in numerous email exchanges, how Verkada salesmen sold this end-user, and the minor role of SHI in this process, including a direct contract between Verkada and a US state.

Executive *******

******* *********, *******, *****, ********, ******, and ********** **** ***-*****, **** *** only ***** ******* ** ** *** end ** *** ******* ** **** payment **** *** ***-****. ** **** end, ******* *** *** **** ** not **** ******** ** *** ***** that ******* ** **** ** *** first *** **** ** ****. *******, in *** *** ***** ********** ** selling, ******* ******* *** *******, ***** is ********** **** ***********'* *** **** ** ** ******** "***** ****** *** *** ************ with *** *********". **** *** *** case ** **** ****** ******** **** though *** ********* **** **** **** in *** **** ** ********* ** dollars ****** * *****.

******** ** **** ******** ******* ******** the ****/****** ** *** ******* *******, not ***** ********* ** ******* ******** to *** *** **** *** *** manufacturer, **** ****** ****** ******* *** management ** *** ****** *** **** directly ** *** ***-****.

*** **** ***** *** **** (*) many ******* ******** ** *** **** to **** **** ************* **** **** direct **** **** *** (*) ********* of *** *** * ************ *** scale ***** ******** ******* * ****** channel **** ***** ***'* ******** ******* extensive ************ ***********. *******,**** ***+ ***********, ****** *** **** **** * year ***, ******* **** **** ***** or ******** *** *** **** ******** can *****.

SHI ********

*** ** *** ** **** ***** to ******** ******** ************* *** ***, like ***, ********* ***** ****** ** end-users ** ********* *******.*** *******$** ******* ** **** ******* *** "supporting ** ******* *** *****". *** has **** *** ** *******'* **** long **** ******** **** ******* ******* with *** **** ** ***** **** on ****** ** *****, *********** *******, ** ********** **** - Verkada ******** ******* *** *** *** NJ ****** ********.

******* **** ****, ******* ***** * channel ***** ******* ********* ** ***,*** ******** *** *******:

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** ********, ******** ******* *********** **** with *** **** *** ***** ********** regions, ** **** ****** ******** ******* show.

Verkada ***** ******** ******** ** ****

*******'**** *****, * ******** ***** *******, ******* out ** ************'* ****** ****** ********, stating **** ******* *** ******** "********* with *** ** * ******** ****** vendor.":

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* *** **** *****, *******'* *** Smith ****** ******* ****** ********* *********** that **** *** "**********" **** *** to **** ***** ************, *.*. *****:

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******** ******* ***** ********** ****** *** SHI *** "********," ******* ********* ** sell ******** ** *** ********. ** found ** ****** **** *** ** the ****** ******** **********, *********, ** selling *******. *** **** ***** *** is ******** ** **** ******* ****** SHI ** ** ******** *** *****.

Verkada ********* ******** ** ****** ******** ** ****

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*******'****** **************** *** ****** ******, *** ******* ************* ** ****** School ******** ** ******** ****.

******* **** ****** * **** **** tumbler *** ******* *** * **** Apple ** ** ****** **** **** "floor ***** *** ***** ** [*******] to *** ******** * *****.":

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*** **** ***** *** **** ***** TV ***** *****, ******* ******** ** with *** *************, ****** ******* ***** is ******* ****** ** **** ** about ******** ********* *** *** ********:

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***** ***** ****** ************* **** ************ ******* *** *******.

PA ************* ********

* *** ***** *****, ******* **** another ***** ** *** **** *************:

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**** ****, *** ************* ********* ** Verkada *** **** *** ******* * chance ** ***** *** *******:

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Verkada ******** ******** ** ***** ******

******* ******** *** ******** * ***** for *** ****** ********. ** ******* partners *** ****** ** *** ******:

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*** ** ************* **** ******* *** directly ** ******* ** ******* **** a ***** ** **** ******* ***, specifically ***** * *********** *** ******** (PEPPM). **** ***** ** ******** **** the *****-**-******* *** ****** *** ***** quotes ** *********** ******* ******* *****, rather **** *** ** ******* **********.

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Verkada ******** ******** ** *********

******* ********* **** ****** ** * shipment ************ **** ** *** ** administrator. ************* ** *** ******* *********** with *** ***** ** ****** *********.

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Direct ******* **** ******* *********

******* *** *** ** ************* ********* to **** ******** ** ****, ** SHI *** *** ******** ** ************** about ****** *** ******** ** *** district's ******** ****** ** ********* ****** for **** *********.

******, ** ******* ****, *** ************* emailed ********* ** ******* ******** ***** demoing *** **** **** ****** *** asked ******* ******** ***** *******:

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* *** ****** *****, ** ***** 2020, *** ************* ***** ********* ******* about ********* **** *** ********* ********* Verkada *******:

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******* ********* ** ****** **** *** end-user *** ******** ******* *** *** order:

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SHI ******** ** ***

** *** *** ** ***** ****, the ************* **** *** ********'* ******** order ** **** ******* *** ***. Only ** **** ***** ** *** process *** *** ****** ******** ** the *******.

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**** ** ***** ****** ** **** SHI, ** ***** **** *** ***-**** directing ******* ** ****** *** ** send * *****:

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New ******* ******* *******- ****** ************ *********

** *** ****,***** ******* **** ** *** ******* ******* manager *** ****** ****** ******** *** the ****** ************ ******* ******* *** the ***-**** *********.

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*** *******, ******* ******** ******* *** to *** ************* ** *** ** he *** ***** ** "**** ******* with *** *****.":

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********** ** ****, ******* ** *** direct ******* *** * ***** *** new *******:

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******* ******** **** **** **** "*** the ***** ********," **** ******* ******* to ***:

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**** *********** *********, *.*., **** ******, Verkada *** *** ***-**** *********** ********, and *******'* *** **** ***** ****** over ** *** ** *** *** of *** ****** ***********:

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Total ********* *** *** / ******* / ****** ********

***** ** * ***** ** ***** contracts **** *** **** * ***** between **** ****** ******** *** *** for ******* ********:

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Verkada **** ****** ********

******* *** ******* ******** ***** *****, * ***** ********** *********** ********** program ** ************.

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*******'* *********** ** *** *** ****** contracts **** **** ******* (*.*., ****, Bosch, *********, *******, ******, *********, *******, etc.) *** *** **** ******* ******* partners **** *** '******* *******'.******* *** ********* *********** ***** ******* ****** ********.

Verkada ** *******

******* *** *** ***** ** ****'* request *** *******.

Outlook - ********* ********

***** ***************** ******** "**** *********** ******* ******* ********", this *****-**** ******* ** ***** ***** to * ***** ***-**** ***** **** while ******* *** **** "*******" ********, the ******* ******* ** ************** *** by *******, ***** ** * ********* approach ** *** **** ** ******** security.

**** ******** *** ********** ********** *** disadvantages ****** * ***** ******** **** depends ** ******** ** ********* **** for *** ************. ** **** ******* to *** ********** ** *** ******** on ***** *********.

Comments (46)
U
Undisclosed #1
Dec 14, 2021

** * ******* **** *****???

$**,***.** *** *** ****** **** ******, 5-year ****** *******, *** * *-**** base ******** *******? ** ** *** 5-year ****** ******* ***** ** *** cameras ** *** *******?

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UM
Undisclosed Manufacturer #2
Dec 14, 2021

** *****'* **** **** ********** *** included ** *** ** *** *****. I ***** *** **'* **** * general ***********.

IC
Isabella Cheng
Dec 14, 2021
IPVMU Certified

*** ****** *** **** *********** ****, Govspend, *** ****** **** ****** ** transcription ** *** ****** *********** *** not ******** ***** *** ****** ** models ********* (*.*. *** ******** ****** more **** **** * ****** *** the *********** **** *** ******* ********)

(1)
U
Undisclosed #3
Dec 14, 2021

"****, *'* **** *** ** **** Michael ******** **** ***... ** **** be ******** **** *****"

******, ***** & *****

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(1)
(12)
UI
Undisclosed Integrator #4
Dec 15, 2021

** ******* ** ***** ******** ******* does **** *** ***** *******. ** actually ********* **** *** ************ *** these ********* **. ***** *******. *** benefit ** **** ** **** * PEPPM ******** ****** *** **** ************* reseller **** *** *** *** ***** contract *** *** ******* *****. ** the ************ **** ** ********** ***** you *** **** ******** ******* ****** as ********* *** *** *** *** contract. ** * ****** **** *** product ******** *** ********* *** ** the ******* **** *** ***** ******* can *** *** *** ******** *** at ***** ***** ******* *** *** actively *** ***** ** **** *** product ** ** ****** ******* ****** .

** *** **** ***** *** ************* requested ******* ******* *** *** ********* PEPPM. *********** ******* *** **** ****** via ***** ** ***** **** ** to *** ** *** ********* *** SHI ***** *** ** ********.

** ******* ** *** **** **** been *** ****** ** ****** ** projects **** ******* **** ***** ********. The ****** ******** ********* *** *** but ***** ** ********* ******* *** is ***** *** **** *** *** is **** *** ***** *****.

(1)
(3)
MM
Michael Miller
Dec 15, 2021

** **** ******* ****-******* ******* ** does ********** **** **** **** **** on **** *** *****? **** ** they ****-******* **** *** ********* ***** the ******* *** ********** ****?

(1)
JH
John Honovich
Dec 15, 2021
IPVM

** *** *** *** *** ******* or ************* ***** *** *** ***** the *******, ** ** **** ***** was *** ****** *** ***** *** install ******.

MM
Michael Miller
Dec 15, 2021

** **** **** **** ** *** is ******* ****** **** ***** *** and **** ******* ** *******. **** is ******* *** *****.

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(1)
JH
John Honovich
Dec 15, 2021
IPVM

** **** **** ** ******** ** IT?

***,***** *** ******** ********** **** ******* ** *******'* ****** and *** ***************, ****** *****:

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(1)
MM
Michael Miller
Dec 15, 2021

******* *** ** * *******.

(1)
JH
John Honovich
Dec 15, 2021
IPVM

** ***** ******* ** **********, ****** not ** * **** ***... *******"** *** *******" ** **********, **** School ********** ** *******

(1)
Avatar
James Mifsud
Dec 15, 2021
Atlas Technologies Australia

****** *** ** ***** **** **** Verkada, *** ** ***** *** ******* buy **.

(2)
(1)
UD
Undisclosed Distributor #5
Dec 15, 2021

******** *** *** *** **** *******'* sales *******, ****** **** *** ******* direct ** **** *** ********. ******* direct ** **** *** ************ ***** the ***** **** *** ******** *** end **** ********. **** ** *** generally ******** **********. *** ***** ** involvement ** *** ******** ** * transaction *****'* ****** ****. **** ******* is ***** ** ****** ****** *** manufacturers ** *** ** *****. **** what *'** **** ******* ***** **** a ****** ***** ****** *** * also ***** ******** ******** ** ********* for ***********.

(2)
(1)
(1)
JH
John Honovich
Dec 15, 2021
IPVM

*** *** *** **** *******'* ***** tactics

* ***'* **** ** ******* *** they **** ******. *** *******, ** sell ****** *** ** *** ***** about ** ** **'* *** **** nor * ********.

**** ******* ** ***** ** ****** common *** ************* ** *** ** world

* ** ********** **** ** ********* physical ******** *************.

******, * ******* **** ** ****** selling. ** ********, **** ********** ***** that ********** ** **** * ****** does, ** **** ** *** ***** is ***** ****** ** ******* ****, it ** *** ****** *******.

******* *** *** *** ******* ** this ****, ** ********** ** ****** with ***** ******, *** *** **** the ***** *****.

(1)
(1)
UD
Undisclosed Distributor #5
Dec 15, 2021

*** *** *** **** *********** **** me *** *** *********** **** ****** who *** ******* ********** ********** ** our ********. * ********* *** ** survey * *** ************* ** ****. We ***'* *** ** **** ** our *** ***********. ** * ******* does *** ****** * ** **** the *** **** *** **** *** issue ** ******* *** *** **** to *** **** **** ** ** not * ****** ****. ******. *****, this ** *** ** *******, **** is **** ** ********* ******** ** our ******** *** **** **********. ************* and ************ ***** ******* *** **** inquiries **** ************* **** **** ***** own ************ *** *********** ************. **** are *** ***** ** **** ***** leads ** ****** ***********. ***** ********* are ******* *** ***** ****** *** usually **** *********** ************* **** ***** resellers ***** **** *** **** ****** purchasing *** ***** ******* ** * new ****** ** * *******. *** there *** ****** *** **** ******* considerations. ********* *** ******** **** **** value **** **** ******* *******. ** any ****, **** * ************ ***** over * **** ******* *** **** to * ******** ** ** *** a ****** **** ********** ** *** resellers *********** ****** *** ***********.

****, *'* * ****** ******** ** you ******* **** *** ***'* **** or ******* *******'* ***** ******* ***** they *** ********** ******* ** **** site.

(3)
U
Undisclosed #3
Dec 15, 2021

** * ******* **** *** ****** a ** **** *** *** **** and **** *** ***** ** ******* for *** **** ** *** **** then ** ** *** * ****** sale. ******.

*** *** ******* ** ********* ** narrowly ****** '*** ****' ** **** the ******* **** ** * ** - *** **** *** ****** ******* leading ** ** **** ***** (****** by *******) ** *** **** ** 'the ****'.

***, **** ** *** ****'* *********** wrong (************), ** ** ***** ***** that ******* ***** ****** ** *** users - ***** *** ** * cutout.

(1)
UD
Undisclosed Distributor #5
Dec 15, 2021

***** ** ***, *'* *** ******** "the ****", ** *** ******* ***** a "****** ****". * ** *** offering ** ** *** ********** *** this ** *** ** ***** ** semantics. **** * ****** ** **** is ********* ******** ** *** ********.

(1)
JH
John Honovich
Dec 15, 2021
IPVM

** * ******* **** *** ****** a ** **** *** *** **** and **** *** ***** ** ******* for *** **** ** *** **** then ** ** *** * ****** sale.

*** *** ******* ** ****** ** as ****. *** *** **** ******* to ***** "****** *** *** ******* ********** ********** in *** ********" ****** **** **** definition.

** ********** **** ******** **** **** with ******* ********** ********** ** **** industry ** **** *** ******* ****** means *** **** **** *** ******** taking ***** **** ***-*****, ** ***** that *** ************ ** ********** **** managing *** **** ******** **** *** end ****.

*** ** *** *** ****: *** would ******* *** *********?

  • * ************ *** ******* *** ****** sales ******* ********* ****** ****** *******.
  • * ************ *** ******* *** ****** sales ******* ****** *** *** ****** direct *******.
  • * ************ *** ****** *** ***** process ** ***** ******* ********, ******* involved **** *** ******** ** *** users *** *** ****.

* ***** ** ***** ***** *** last * *** ********** ********* ********** and **** ********** **** **** ** 'not ****** *******' ****** * ***** difference ** ********.

UD
Undisclosed Distributor #5
Dec 15, 2021

****, *'* *** ****** ** **** a ********* ** **** ** *** right ******** *** **** *** ****** to ****** ** *** **********. * am **** ******* **** ** ************* of *** **** "****** ****" ** based ** **** ***** ** ********** with *************, ************, *** *********. ** there ** ** ************ ****** *** selling ** ** *** * ****** sale ********** ** *** ************** ****. Most ************* **** ***** **** ******** to *****, ********** ** *** ******* the **** ** *** ********* **, precisely ** **** ***'* ** ******* of ****** *******. **** ************* **** have * *********** ***** ** ****. Your ************* ** *** ******* ** apparently *********. ***** **** ** *** just *** ***** ** ***** ** this ***. ***** ** **** ** hear **** ************* ***** **.

(2)
(1)
U
Undisclosed #3
Dec 15, 2021

***** ** **** ** **** **** manufacturers ***** **.

** ***** **** ** **** ** hear **** *********** ***** **.

(1)
(1)
JH
John Honovich
Dec 15, 2021
IPVM

**** ************* **** ***** **** ******** to *****, ********** ** *** ******* the **** ** *** ********* **, precisely ** **** ***'* ** ******* of ****** *******.

* ***** **** ****. ** ***** is **** **'* * ******** ** best ** *** "** ***'* **** direct" ***** ** *** **** **** prospecting, ********,*******, *******, *** *********** ******** **** end-users **** ***** ******** *** *** core ****** ** ******* ******, *** the ***** ******** ** *****. *** I *** *** **** **** ******** that **** *********** *** *** *** ones *** ********* **** *** ********** of ****** ******* *** *** ***** to **** ****** ** *** ************, like *******, **** *** *** ******** of *******, ****** *** ****** *** final ******** ** ***** ** ******* someone ****.

Avatar
Clint Hays
Dec 15, 2021

** *** **** ****, ***** *** always *** ******** **** *** ******* for *****. ** *** ************* *** not *********** *** ********* ** ******* ways **** *** ** ******* **** get ***** **** ** ****?

***** ** * ********** ********** ** a ************ ***** ******** *********** ***** capturing *********** *** ******** ** ***** together * ***** ****** ******** * dealer **** *** ************, *** * manufacturer ***** **** ***** ** ******** turn-key **** *** ********* ** *********. I ***'* **** ** ** * negative ** ****** ** **** *** manufacturers *********** *** ***** *.*. ****.

(1)
JH
John Honovich
Dec 15, 2021
IPVM

* ***** **** *********** ***** ***** with *** ***** ** ** ****, as *** ********. * **** ***** most *********** ***** ******** **** ************* quoting *** *********** ******* **** *** users, ********?

Avatar
Clint Hays
Dec 15, 2021

* ** * ******** **** **** exists *** * ******. ** *** are ******* ********* ************ **** *** a ****** ******. ****, ** *'* dealing **** * ******* ** * project * **** ** **** ** my **** ** * ***'* **** about *** ****** ** ******** *******.

UD
Undisclosed Distributor #5
Dec 15, 2021

* **** ***** ** *** ******* into *** ***** **** ******* ** the ********** ******* *** ***** "*******" which *** *** *** ******* ***** which **** ** * "****" ***** is *** ****** ***********.

SE
Sam Eskew
Dec 20, 2021

** ******* ** ****** * ******* partner, ******* ** ***** *** **** contacting *** *** ******** *** *********** customers ******. **** **** ******** **** business ** ** ** ********* *****. They *** ********* **** **** ***** sell ******** ** ***-*****. ** ***, they ****:

*. **** ** *** **** *** users **** *** ** ** - priced *** ***** *** ******* **** was ******* ******** ** *** **. We ***** ******* *** ******* *******.

*. **** ** ************* ** ******* installation ******** *** * ******** *** has ******** ******* ******** *******, *** billed ** ******* ******** (***?). ** one **** ***, ***** *** ** out ** *** ******* ** * cameras. ** ******** *** **** ****** out ******* *** ******* *********** *** RMA **** *** **.

*. **** ** "****" ************* ***** required ************, *** **** ** **** not ****. *** **** *** * significant ******* *** ** **** **** the ** ***** ** ****** ****** using ********, *** ** ** **** to *** ***** **** *******, ** stayed **** ****. **** ******** *** equipment *** ******* ****, **** ***** we ****** **** ** *** ***** in ***********. *** ******** ***** ******** and ** **** ****** *** ******* with *******.

*. **** ** *** **** ******** - ** *** * ***** ** the **** **** * *** ******* for ******* ********* **** ******. ** had ** ***** ********* ** *** sale *** **** ***** *** **** Verkada ****** ****** *** *** **. The ******* *** ******* **** ******* to *** **.

***** **** *** ****** ******* ** End ***** ** ***** ********, ******* specifications, *** ******* *********. ******* ******* all *** *****, ****** ** **** not ******** ****** **** ********* ******** to ***. **'* ***** ** ******. Heck, ******** *********/******** **** ***** ***** contracts ********.

(3)
JH
John Honovich
Dec 21, 2021
IPVM

***, ******, ********* ********!

** ******* ** ****** * ******* partner, ******* ** ***** *** **** contacting *** *** ******** *** *********** customers ******.

*******, **** ** ** **** **** Verkada's ********* ********'* ********** ****:

****** **** *** **** ** ** is **** ** **** ***** ********* from **** *** **** **** **** be ********** ** ******* **** ******* because **** ** **** **** **** we **** ******* ** **** ***** win **** ** **** ** *** guys ** *****?

***** **** ******* *****:

Avatar
Craig Bruce
Dec 15, 2021
BDH Consulting

* **** **** **** ****** *** you **** ******* ** ** **** article, ******* *****'* "***********" **** ********, but ****, **** ********* ** ** some **********. ****** ***** *** ***** trail ** "*** ******* ********"

** ** **********, ** ******* *** chance ** *** *** ********* ** a **** ****** (*** ******) ******* than *** ***.

**'* ***** ****** **** ******* ****** us, *** ******* **** ** ******'* have *** ********* ** **** ** acquire *********, **** ** **** *** integrators.

***** *** ******* ** *** *** same ** ***, **** ***** *** of *** ** ** *** ******** with ******** ** *** ******* *****, we **** **** **** ** ******* purchases *** *******.

***** *'* ********* ***-***** **** ***, It's ********** ** ** **** ***** integrators ** *** **** *** ************ "selling" ******** ** *** ******. ******* the ****** ************ ******* ***** ** in *** **** ** *****, **** to *****, *** *** ****** ** that **'* *** **** ** *** client's *******. **** ** ****** *** value *** **.

**** ** *** * *** **** from ******* ** *** *** ****** picture ** **** **** **** ****** might ****, *** **** ******* ** access *******. ***** **% ** *** Verkada ***** **** **** ******* **** purchase ***** ******** **** **.

*'* ***** ** *** *** ******* teams ** ***** **** *** **** we *** ** **** *** ******* want ** **** ** **** ****.

** *** *******, ** *** * lead **** **** ******* **** ***** up ***** ****** *** ******* **** us **********. **** ****** *** ********* into ** ********* ********** ******* ********, AV *******, **** ************ ****** *** Alarms. ** *** ***** **-** ********** provider *** *** *** ******* **** this ******'* ********** ******** **** *** outweigh *** ******** ******* ****. ** yes. ******, *******!

*** *********** ******** *** ** ***** and **** **** ****'* ****** *** way, ***** ***** ************ **** ** move ******** *** ** **** ** the *** ****** *** ***** **** I'm ***** ** ******** **** ** best * *** ** **** ** own ********. **** ** **** ***** shifting **** *** "****"

(10)
(8)
JH
John Honovich
Dec 15, 2021
IPVM

***** ****** *** *** ******** *** thoughtful ********!

*** *********** ******** *** ** ***** and **** **** ****'* ****** *** way

*** **** *** ** *** *******, though * ** **** ****** ******** integrators **** **** **** ******* **** (think ***** ******** *** **** *******). The **** ** **** ****** *** to **** ***** *** **** ***** so *** ***** **** *** *******.

(2)
UM
Undisclosed Manufacturer #6
Dec 15, 2021

**********: * **** *** * ******* competitor.

******** ** *** **** *** **** level ** ******* ** ****/*******/********* * product ** *** ***** *** *** that *******. *** **** ****** ***** rep **** **** ************* **** *** users *** **** **** **** ****** that ************. ** *** ***** ** cloud, ********* **** ****** ***** *****, etc - ** *** ** ******** partners **** ************* **** *** *********** already ****.

********** ** ******* ****** (********* ** most ** *** ********) = *********** directly **** **** *** ****

********** ** ******* ****** (********* ** IPVM) = ******** *** ******* *** deal *** * *******?

* ***** **'* ********* ********* ** define *** *****.

(4)
(1)
JH
John Honovich
Dec 15, 2021
IPVM

******** ** *** **** *** **** level ** ******* ** ****/*******/******************** ** *** ***** *** ***your company

* ***** **** *** ***. * know *** **** **** *** * agree **** **** **** *** ** is ********* ** **** **** *****.

**** ** ***** *** ******** ***** in *** **** *********** ******** ***********. Yes, *** ************ *** ** ***** has **** ******* ** **** ***** product ** * ******** *** **** than *** *** ****'* ********** *** established *********** ********* ** *** **** the ************ ** *********.

* ** *** ********* *** ** right ** ***** **** *** *********** that ** * ************ ***** ******** is ** ** ******** ***** *** users, ** ** *** ********* *********** pricing ********, **** **** ******** *********** will ******** ******. ********?

(1)
(1)
UM
Undisclosed Manufacturer #6
Dec 15, 2021

*****.

* ***** *********** ******* ** ***** it **** ****** ****** ***** ***** contracts/co-ops ***** *** ********* * ******** from **** ** ****** *** *** reseller **.

** ** *******, ** ******* ** who ******* *** ** *** *****: If ** ******* ******* ** ** a ********, * **** **** **** are ** *** **** ***** **** of *** ***. ** * ******* my ******* **, **** ****** ******* my ************ **** *** *** **** - * ***** **** **** ** quote **, ******* **, ******* **, service ** - ** **/**** ** their ********.

******* ****** **** ** ******** *** users ** ****-******* *** ***** ******* as * **** *******. * *** say **** ********** **** ** ** way ***** *** ****** ** ******* that **** **** *********. ** ********** do *** **** ** ** *** first ***** ** ******* *** * customer - **** ****** ****** ** a *******.

UI
Undisclosed Integrator #4
Dec 16, 2021

** * ******** ********** *** *******, sells, ******** *** ******** ******* ******* we ***** *** ************* **** ************* and ****** ****** ************* **** *** manufacturers. ** ** ******* ***** ************* should ** * *** *** ******. The ********** ****** ********. ** ******* partner *** *********** * ********* ************ with *** ************* **** ***** ** you *** ********* *** ** ********* customers. **** ** *** ****** *** standard ************ ******* ************* *** *******.

** ******* ** * ************ ******* on *********, ********** ***** *** ********* pricing ** ********* *****. * ********** that ******** ** *** ***** ****** to *** *** ******** *** ********** to ********.

*. ** * ******** ********** ** sell *** ******* ******* ******** *** system *** ** *** *** * one ***** ****. ** *** **** a ***** ************ **** ****** * and *** *********. ******* ** **** have * ***** ************ **** ****** B. ****** * ** ******* ** your ******** ** *** *********. ****** B ** ****** ****** ** ***** in **** *** ********** ** * unified *****.

*. ** ** ******* ************* **** sell *** ******* ****** *** ******* pricing **** **** *** **** *****. If *** ************ ** ***** ** provide ******* **** **** *** **** they ****** ** ******** ** ***** the ****** * ******* **** ** they *** ******** *** ****** **** would ******. ******* **** **** *** manufacturers **** * ********* ********** *** MSRP *** ****** *****. **** * parter *** ************ **** ** ********* relationship **** *** **** ******** *** win ******** ***** ********* *** ******** a **** ***** ***** ******** ** happy. ** ************ ****** **** ** integrator *** **** **** **** ** sell * ******* *** ** **** company *** ******** *** **** * manufacturer *** ** ******* ** ********* this ****.

*. ** ** ******* *** ***** IoT **** ****** ********* **** *** cloud ***** ********* **** *** ****** in *** ******** ******** *** ******* channel. ***** ******* *** *** **** is *** **** ***** *** *** is **** ** ******* **** ****** valuations, ** ***** *** ******** ** meet ***** ************.

*. * ***** **** ******* ***** to ********* *** **** **** ** go ** ****** *** **** *** course. ** **** ***** ** **** on *** ***** *** ***’* **** direct *** *** ******* ******* ** it *****’* **** ****. ** **** calling ** *** *** **** *** looping ** * ******* ** ****** good ** ***** *** ***** *** cause ******** ** ****** **** ************ are ***.

(2)
UI
Undisclosed Integrator #7
Dec 16, 2021

* ***** ******* *** ** *** stay **** **** *******. **** ** the ***** **** ***** ** *** likes *******.

(1)
JH
John Honovich
Dec 16, 2021
IPVM

**** ** *** ***** **** ***** no *** ***** *******.

*** **** *** ***** **** ****** to ****** ****** ** *** ****** Verkada? * ***'* **********.

UI
Undisclosed Integrator #7
Dec 16, 2021

*** **** *** ***** **** ****** to ****** ****** ** *** ****** Verkada? * ***'* **********.

* ** ********* ** *** **** list ** *********** *** ****** *** "elected" ** ** ****** ** * dealer ** *******.

MM
Michael Miller
Dec 16, 2021

**** ** *** *** ***** *****. Say *** **** ** **** ******* on *** ***** ********. **** *** current ******** ** ** **** ******* (Manufacture) *** *** ******** **** *** bid ** *** ******* ******* ********. Only *** ****** **** *** ******** and *** ***** **** ** *** your ******* ***** **** **** ******* (manufacture) *** ** *** *** *** the ******** ** *** **** ** win.

(1)
(1)
UI
Undisclosed Integrator #4
Dec 16, 2021

****,

* ***** # * ** ********* to ******* ** *** ******** ******, but **** **** ********* ****** ***** the ******* ******** *** *** **** to ** *** **** *** *** PEPPM / ******* ******** ***** *** pricing *** ***** ********** **** *** contract.

*** ***** *** *** *** ******** with *****, *** *** *******, ** the ********** ******* **** ** ******* that **** *** ****** **** *** contract. ** **** **** ******* ********* to *** ***** *** *** *** so **** *** *** ******** ******, but **** **** ********* ********* ** use *** ********. ** ** ******* this ** **** *** ********, *** manufactures **** ** ********** *** *******, pricing, ***** ***** ***** ******** **** include **** *** ******* ***** ** 25K ** ** **** ** ********** wage. *** ***** *** ********* ********** are ********* *** ****** **** ** submit ** *** ********* ******** **** as **** ** ***** *** ********. There *** * ****** ** ********* who **** *** ******** *** **** resellers ******. * ****** **** **** the ******** ****** *** ** ********* the ******** ** ** **** ** use *** ********. **** * ******* is ***** ** **** ********* **** must ********* ** *** ** **** go ** *** ******** ****** ** the ******** **** ** *** *** resellers *** ** *** ********* *** each ******** *** *** **** ******. From ** ******** ********** *** ****** that ***** *** ********* *** **'** listed ** * ******** *** ******** holder *** ** *** ** ** the ******** ******* *** ********* / partner *** *** ** **** **** the ******** ** *****. **** ***** receiving *** ** **** ****** **** line **** ******* *** ******** *******. (Pricing *** *** ****** *** ******** price) **** *** ** ** **** from ***** ** *** ********. *** reseller *** ****** ** **** *** PO *** *** ****** ******. *** reseller **** **** ******* *** ******* for *** *.**% *** *** ******** is *********** ** *** ***** *** fee.

(2)
(1)
MM
Michael Miller
Dec 16, 2021

* ***** # * ** ********* to ******* ** *** ******** ******, but **** **** ********* ****** ***** the ******* ******** *** *** **** to ** *** **** *** *** PEPPM / ******* ******** ***** *** pricing *** ***** ********** **** *** contract.

*** **** ** ** ** ******* to *** **** ** *** ********, not *** ***** *** ******. * am **** *** ** **** **** happy ** **** **** **** ** why ***** ******* *** **** ******* to *** ********.

(1)
UI
Undisclosed Integrator #4
Dec 16, 2021

******* ******* *** ** *** *** reseller ** * ********** ******** ** the ***** ********. ** ** ** Verkada ** *** ***** ******* ** hold *** ******** *** **** ******** resellers *** *** *** *** ********. More ********* ****** ***** **** ********. Have * ******** **** *** ******** only ****** *** *** ******** ** sell *** *******. ***** *** **** and **** ** ****. * **** your * *** ******** ******.

** ** ******* ** *** **** the ***** ******** ******** **** *** can ** *** **** ******* *** can **** ******** *** *****. **** is ********* *** *** *** ********** PEPPM ** * ***** ****** *** another ******** ** **** ******** *** PEPPM. *** ******** ** ***** ** beneficial *** **** ** **** *** contract *** ***** ******* ********* ** use *** ***** ********.

*** ***** ** ***. **** * think *** ***** ***** **** *** every ******** ************* *** * *********** route **** ****** ** ***. ** addition ***** *** ****** ** ******** wants ** **** **** * ********** reseller **** **** * ************ ****.

MM
Michael Miller
Dec 16, 2021

** ** ** ******* ** *** other ******* ** **** *** ******** and **** ******** ********* *** *** use *** ********.

** ******* ***** ** ******* *** sales ******* **** ***** **** ** minimize ***** ******** ******* ** *** way. *** ***** ** ** ***** whipping *** ** ** ***** *****.

UE
Undisclosed End User #8
Dec 16, 2021

*’* *** **** ** *** * ask, **** *** *** *******, **** do *********** ****** ** **** **** all ** **** ******? **** ********** insights ** *** ****** ***** ****** from **** **** ************? ** *** expect ******* ** ********* *** ** longer **** ** *** ***** ** any ********? ** **** *****’* ******, do *** ****** *********** ** ‘********’ against ******* *** ** ****** **** their ********? **** **** ********. ** you **** *** ***** *** *** dead *** ** ****** ******** (** avoid ********** ****** * ******) **** are ***** ** **** * *** to ** **, **** ** ** means ***** * ********* ************ *** buying ******* **** *&*. ** ******* are ********* ******** *** *** *********** will **** ** ***** ***** ******** model ****** ** *****. *** ***** needs ** ** ** ******* ********* rather **** ******* ******.

**********: * **** ** ******** ******** in *** ******* ** **** ******. I’m *** * ***** *** ****. I ******** ************ ******** ******** *** personal **** *** *** ********* ** IPVM *** **** ********* ******* ******* and *******.

(1)
(1)
JH
John Honovich
Dec 16, 2021
IPVM

******, #*, ***** ********* *** ** important *****.

** *** ****** ******* ** ********* and ** ****** **** ** *** users ** *** ********? ** **** doesn’t ******, ** *** ****** *********** to ‘********’ ******* ******* *** ** longer **** ***** ********? **** **** unlikely.

***** * ***'* ***** ***** **** be ** ****-******* "*****", ********** *********** frequently ****** ** ***** ** ********* products **** ************* **** **** ****** (either ** #*'* ********** ** ****).

************* ***** **** ** **** ** both **** (**** ** *** ****** to ******* *** ******* **, ** in **** ********, **** ********** ** its ********). ************* ***** ****** ** have *********** **** **** **** ***** letting *** ************ **** **** (*.*., prospect, *****, *****, *********) ******. *** 'best ** **** ******' ** ** speak.

***, ******* ** ***** **** ***** of *** ********** *** ****** **** the *******, ***** **** ******* **** Verkada's ********* ******** ********** ****:

(1)
UE
Undisclosed End User #8
Dec 16, 2021

****** ****, * ******’* *** *** a **** ********** ********. **** **** a ***** ***** **** **** ** was ********** *** ******* *** ** move ** * ******* ***** *****: most ********* ** ************ ********** ***’* necessarily **** ** **** *** ** manufacturing ***** *******, ***** ********* *********** things *** *** ******** ** *** market.

** *** **** ****, ** ******** as *** ***/******* ***** *** ** for *********** ** *******, * ***’* see ** *******. **** ******* *** analytics ******** **** ***** ********* ** AWS/Azure **** ***** ********** **** ***-****** on-premises *** *** ********* ** ***** solutions *** ******* ****** ******* ** the ******. **** ** ***** **** to ******* *** *******, **** ***** recognition ***** *** ** * ***** of *** **** ** ** *** see ** *** ******** ****** **** Nest, ****, ******** ***. *’* ** engineer ** **** **** **** * grain ** ****, *** ** * were ** ********** * ***** **** serious ******** **** *** ******* ***** and ***** ***** ******* ** **** to ***** ** ******** *****. ** Hans ********* **** ********** ******, **** are ***** *** ******* ** * means ** ** *** ** ******* brand *********** *** ***** ******** ****. Channel-oriented *********** **** ** ******* * raw **** *********** ******’* ************ ***** for ********* *******, *** ** ***** to ** **** * ****** *****. The ******-****** *** **** ***** ************* would ********* ****** *** ********** *** cost ********* ** ****** ***** ** they *** **** ** **** *** at **** ***** **** ****. ************* win *** *** ******* *****.

(1)
(2)
UI
Undisclosed Integrator #7
Dec 16, 2021

**** ********** ******** ** *** ****** might ****** **** **** **** ************?

* ***'* *** ************, *** * have ****** ***** ***** ** **** post. ***** *** **** *** *** the ************.

(1)
UI
Undisclosed Integrator #9
Dec 12, 2022