Verkada - Deceptive "Prevent $100,000 Tailgating" Campaign

By John Honovich, Published Sep 09, 2021, 08:43am EDT

Verkada's newest webinar and email campaign touts "prevent[ing] $100,000 tailgating entry incidents", showcasing various deceptive and false tactics of the company in a single effort.

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Inside this note, we break down the tactics, how it conflicts with FTC rules and Verkada's response to IPVM.

********, ******* **** *** following *****, *** ******* and ******* ********* ****** below:

******* $***,*** ********** ***** Incidents ***********

********** ********* ***** ******* gains ************ ***** ** following ******* **** ******* a **** *** **** businesses ******** ** ********* of *******, ** **** more.

*** ***** *** ******:

*********

********** ** *******

False ****** ******

*** ****** ***,**** ******* **** ******* marketing********* ************** **** ***** titles ** ***** ********* emails.

******* ****, ******* ********* to ** ** ******** *****, * ****** ********* manager ****** *** ***** on **** ***** ** he **** *********. ******** "Operations ** *******" **** his ****** ****** *****:

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$100,000 ********* ** *** **************

*** $***,*** ***** ** extremely ***********. ********** ** a ******* *** ** is ** ****** **** one *** * $***,*** tailgating ******** ** *** makes $***,*** ** * month. ** *** ****** but ** ** **** uncommon.

***** **** ********* **** laugh ** ***, *** FTC ***, *** *******, made ***** **** *********** need ************** ***** ******:

*** ********** ***** *********** of *************************-**** *********** *** ** agencies **** *reasonable ***** *** *********** ****** before they are disseminated.

*** ********** ***** ******** requires **** ***** **** substantiation ****** ************* * claim.

***** *************** ** ************** are ******** ** *********. That **,consumers ***** ** **** ****** ** **** ** ****** *** ******** *** ******** ** **** **** *** ********** *** *** **** * ********** ***** *** ********* **** ** ** ****. Therefore, a firm's failure to possess and rely upon a reasonable basis for objective claims constitutes an unfair and deceptive act or practice in violation of Section 5 of the Federal Trade Commission Act. [emphasis added]

***********, ** ******* ******* "$100,000" ** *** ******* line, ** ********* ***** more ********* **** *** viewer ***** **** ******* has **** * *** number, ** ***** ** has ** **************.

"Prevent" ** "******"

********, *******'* ***** ******** also ******* ****** ** 'prevent' ********** ****** **** it ******** **** ***** is ** '******' **.

*** ********** ******* '*******' and '******' ** **** established ** ****** ******* use ***, **** ***********, in ******** ********. ** prevent ** ** ******** stop ** ******** **** happening. ******* ** *** capable ** ***** ****. Verkada, ** ****, ********* an *****, ***** ******* has *********.

******, ******** ** *******'* marketing *****,***** ************ *********** ***** **** "******** detection", *** **********.

****: ** *** ********* testing ******* ******** ********* to *** *** **** it *****.

False ******* *******

******* **** ***** ******** that ******* **** ********* on ******* *******, *.*., before ******* *********, ** the ******* ***** *****:

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***** ** ******* *** test, ******* ******** **, contrary ** ***** *********, that **** ** *** work **** ******* *******. This ***** / ***** was *********, *** **** one ** *** ******* false ** ********* ******** to ** *****.

No ******** *******

*******, ******** ** *** US ***-**** ***, *******'* commercial ******** ** *** include ******** *********. **** email, **** ********* *** Verkada ******, ******** ** physical *******.***-**** *** ******** ****:

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No *******

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*******'* ************,****** ******, ****"****** &********** **********" **** Risa ************* ** ****'* ********* on ***** ******:

** ***'* **** ******** to *** ****.

***** *** *** ******* to ****'* ******* *** comment ***** *** ** uses * ***** ***** in *** ******.

Combination

********* ***** ******* ******* (false *****, ** ******** address, ********* ******** ******* and ***** "*******' ******) enables ******* ** **** far ****** ********** **** if **** ******** *** rules.

***, ** *******'* ******** to **** *********, **** have ** ****** ***** this ********* ********.

Comments (27)

****, * *** *******/********* grad, **** **** ***** a **/** ** ****** Stanley ** ************* ** these ********* *********. **** a ********** **********, ******** in **** ******* ****** serious ****** ********. ***** most ********** *** ***** could ******** ******* ** do ****- ** **** your ************ ********** ** display **** **** *** to *****.

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Agree: 3
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** *** **** ******** roles ** ***** **** Morgan ******* *** ****** not *** **** *********. These ***** ** ***** often ***** **** ********* titles, ************ ** ******-****** employees ** **** **** seem **** ********.

Agree: 4
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** *** **** ******** roles ** ***** **** Morgan ******* *** ****** not *** **** *********.

* ***** **** **** titles *** ********. **** 1/2 *****, **** ****** Stanley, ***** ******* **** top ******* (** ***** tier */* *****), ** a *******/********* ******** **** a ****-******* *** *** top ** *** *********** class ***** ** ** attractive **** - ********* because *** **** **** that ***** ** ******** accomplishment *** ********* *********.

*** *********, **** ** a ****** **** ****** on **** *******:$***,*** *********, **** ************* and ********* ** *****: Why ********* ***** ** Wall ******

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****, *** * $***,*** paycheck ** ****** **** average *** ** ***** tier ************ ***** ******. And ******* ****** ****** him **** ************ ** net ****** **** ****** than ****.

** ** ** ** well ******** ** ****** have ******* *** *** to **** **** ***** than ***** ****** ***** at *******.

Agree: 4
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**** ******** ***** ***:

** *** **** ******** roles ** ***** **** Morgan ******* *** ****** not *** **** *********.

* ******** ******* ******* hired ** * **** 1 **** ** ****** competitive - ********** *** of *******.

** ** ** ** well ******** ** ****** have ******* *** *** to **** **** ***** than ***** ****** ***** at *******.

** *** **** *** much *** **** ***** at *******? ** **** well ***** ** ****** more ***** **** ** ever *** ***** ******* for ***** ***** - I ***'* ****.

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****, *'* ****** **** he ***** *** ** bang * **** ** Morgan *******

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****, *'* ****** **** he ***** *** ** bang * **** ** Morgan *******

****** *'* *** *****'* a **** ** ******* chance **** *** ** partake ** "********* ******** *** ******* use" *****.

******* **** *** * pre-requisite *** **** ** switch **** ******* ** a ************ ********** ***** man. *********** *** **** job ***********... **** **** people **** **** ***** than ****** ***** *** get **** ** **** with **.

*** ********* *** **** "Boiler ****" ******** **** the ***** **** ** getting ** *** *** very ***** ******* ***'** peddling ********** ****** *** ******* your ****** *************** *** ***** *********** and ************ ***** **** coke.

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+* ****** *** ******* band *********

**** ** ******* - Wikipedia

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* ***** ** ** less *********** **** *** might *****. ****, ***** banks **** *** ******* to ** ******** ********* in ***** ******, *** in *** ***** ****** of *** ***** ******, A ** ** **** Director ***, **** ** a **** * ****, isn't ********* **** ** generally ******** ** ** exclusive **********, ***. *** job ** * *****, does *** **** (******** to *** ******* ********), and ** *** ******** any ************ ******* ******.

** *** **** *** much *** **** ***** at *******?

** ****** ***. ** probably ** ******* **** than ** *** ** the **** (**, ** least *** *** ********** of ***** **** ** earn ****). *** ** comment ****'* ***** *** Verkada ****** ******** ** his **** ******, ** was ***** *** ******* salary ********** ** ***** job *******.

** *** ***** **** his **** ** ******* is *** **** ****** job ** *** ****** to ******* *** ** this *** ******?

** ** **** ** hard ** ****** **** president ** ****** *******? If ****, **** *** difficult ** ** ** become *** ****? ** a ****** ******** * VP *** ****, ** it **** ********** **** or ********** ******** ** Morgan *******? - *****

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** *** ***** **** his **** ** ******* is *** **** ****** job ** *** ****** to ******* *** ** this *** ******?

** *** ***** ** Verkada ** ********** ***** on * *********** ** salary/equity, ******* (*** *** right ***), *** ***** sales *********** **** ** lead *** *******.

* ***** ** ** less *********** **** *** might *****.

** ** ********** ** what ** *********** ** this ******* ********* **** yours? **** ****** *** try ** *** **** Ivy ****** ******* ** not. **** ** ***** who *** ** *** into ** **** * banking ** ***. *** many **** **, ** not *** ******** / find ***** ****** ****** it ** **.

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** ** ********** ** what ** *********** ** this ******* ********* **** yours?

***** **** ** ***** be.

** ********** *** *** tier * *****, * have ** ***** **** a ****** ** *******-*** people ******* * *** of ****-***** ********** *** led ** ******* **** these **** *** ********* and ********. ****, ***** is * ***** ** applications ** **** **** allows *** ***** ** be ********* ** ***** hiring, *** ********** *** myth **** ***** ** something ******* ***** * VP ***** ** * large ****. ***, *** job ****** *****, *** really *****'* *** *** that ****. ** *** believe **** ***** ******* jobs, *** ********** ******, are ********* ** **********, then ***, ** **** different *********** ** "***********".

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*******:** ***** - ****** Bankers **** ** **** Street’s ***** ** *** Pay *** **** *****:

*** *** ******* ********* are ************ ********* ** put ********** ******* *** strenuous ***-**** ******* *******, despite ******** *** **** can ***** $***,***. ****’* especially ** ** ******* in ********** *** ***** parts ** *** ******* world ******* ****** ***** and **** ***********.

** *** ****** *** exclusive **** ****** ** such ***** *** *** if ***** ********* ***** in *** *********** ***** at *******, ****'* ** accomplishment. * **** ** a ***** ************* **** he ** *** ******* out ******* ******* / Yeti ****** ** ** adult.

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*** ** ***** ********* first ** *** *********** class ** *******, ****'* an **************.

* *****, ***** ** why * **** ** should **** **** **** to ****** *** * better **** **** *******.

** ***** ** **** he ***** ** **** after *** ****** ***** now, ***** ***** **** sense ************ ** ** has * *** ** student **** ****.

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…** * *******/********* ******** with * ****-******* *** and *** ** *** engineering *****…

…**** * ***** ** “tailgating” ** ****.

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*******, ** * ******* unethical ****** ** *** Security ********. * ***** this ** *** **** false ***** ** ** made ** * ******* that ******* ** **** to ****** ***** ********.

Agree: 7
Disagree: 1
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* **** **** ***** this *** **+ *****. Yes ********** *** ** an ***** *** **'* not ** *** ** issue ** $***,*** ****** you *** ******* ***** entry **** ****** *****, warehouses **** ********* *** shrinkage *** ** **. In ***** **********, ********** warehouses, ********** ** ******** prevented **** *** ****** hardware ** *****.

**** ***** ******* *** proved ********** ** ** the ***** *** ********* company **** *** **** again.

Agree: 10
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**** *****'* ********* **** discuss *** ***** ****-******** technology ******** ******** ** Theft!

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********** ** *** ******* being ****, **'* * big *** **** **** they **** **** * scare ******..

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***** ** *** *****, there's * ***** **** of ******* / ***** types ***** ****** ********** at *******, *.*.**** *** **** *********** ********** ****** ** GS:

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***, ** ***** ****** or **** ** ***?

******* *** ********(*** **** ****** ** Morgan *******) ********* ******* out ** *** ****** to *** ****** *** free **** ********:

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**** ******* * *** job * ****** ***.

** * ******* ****, the ****** ********** **** is *** ********* ******* what **** **** **** running *** *** **** few *****, ******* *** "boring ********" ** ***** of * '************, **** demo', ** *******'* ****** FB **:

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*****'* ********* **** ** criticisms ** ****** ****** going **** ******* *** is ******* **** ********* better?

Agree: 2
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** **** **** ** making ****** ********** ** the *** ***** ****?

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** **** *** **** a ****** ********* ** the ***. ** ***** in *** ******.

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****** *** ******* ****** merge. ****** ***** ** the ******** ******* *** IPVM ** ****** **.

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Funny: 1

*** ****** ***** **** at ******* ***** *** door ** **** ******** at ******:

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****** ****** *** *** works ** *******, ** SLC:

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*********** ** *** *** many **-****** **** ******* hires *** ***** **** Lake **** ******.

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******, ** * **** recent ******* *****, ***** now ****** * ***** simply ******:

*********

******* ***.

*** *********** ********* ***** Ayres **** ** **** email *** "*******: ********* {first_name}" **** **** **** someone ** ******** ***** inbox **** ***** "**** did * *******"? **** you *** ** *** body ** ** ***** that *** *** *** confirmed *** **** **** just ******* * ******* again.

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