Verkada - Deceptive "Prevent $100,000 Tailgating" Campaign
Verkada's newest webinar and email campaign touts "prevent[ing] $100,000 tailgating entry incidents", showcasing various deceptive and false tactics of the company in a single effort.
Inside this note, we break down the tactics, how it conflicts with FTC rules and Verkada's response to IPVM.
********, ******* **** *** ********* *****, the ******* *** ******* ********* ****** below:
******* $***,*** ********** ***** ********* ***********
********** ********* ***** ******* ***** ************ entry ** ********* ******* **** ******* a **** *** **** ********** ******** of ********* ** *******, ** **** more.
*** ***** *** ******:
*********
********** ** *******
False ****** ******
*** ****** ***,**** ******* **** ******* ****************** ************** **** ***** ****** ** their ********* ******.
******* ****, ******* ********* ** ** so ******** *****, * ****** ********* ******* ****** his ***** ** **** ***** ** he **** *********. ******** "********** ** Verkada" **** *** ****** ****** *****:
$100,000 ********* ** *** **************
*** $***,*** ***** ** ********* ***********. Tailgating ** * ******* *** ** is ** ****** **** *** *** a $***,*** ********** ******** ** *** makes $***,*** ** * *****. ** can ****** *** ** ** **** uncommon.
***** **** ********* **** ***** ** off, *** *** ***, *** *******, made ***** **** *********** **** ************** ***** ******:
*** ********** ***** *********** ** *************************-**** *********** *** ** ******** **** areasonable ***** *** *********** ****** before they are disseminated.
*** ********** ***** ******** ******** **** firms **** ************** ****** ************* * claim.
***** *************** ** ************** *** ******** to *********. **** **,consumers ***** ** **** ****** ** **** ** ****** *** ******** *** ******** ** **** **** *** ********** *** *** **** * ********** ***** *** ********* **** ** ** ****. Therefore, a firm's failure to possess and rely upon a reasonable basis for objective claims constitutes an unfair and deceptive act or practice in violation of Section 5 of the Federal Trade Commission Act. [emphasis added]
***********, ** ******* ******* "$***,***" ** the ******* ****, ** ********* ***** more ********* **** *** ****** ***** that ******* *** **** * *** number, ** ***** ** *** ** substantiation.
"Prevent" ** "******"
********, *******'* ***** ******** **** ******* claims ** '*******' ********** ****** **** it ******** **** ***** ** ** 'detect' **.
*** ********** ******* '*******' *** '******' is **** *********** ** ****** ******* use ***, **** ***********, ** ******** security. ** ******* ** ** ******** stop ** ******** **** *********. ******* is *** ******* ** ***** ****. Verkada, ** ****, ********* ** *****, after ******* *** *********.
******, ******** ** *******'* ********* *****,***** ************ *********** ***** **** "******** *********", *** prevention.
****: ** *** ********* ******* ******* tailgate ********* ** *** *** **** it *****.
False ******* *******
******* **** ***** ******** **** ******* does ********* ** ******* *******, *.*., before ******* *********, ** *** ******* below *****:
***** ** ******* *** ****, ******* informed **, ******** ** ***** *********, that **** ** *** **** **** outdoor *******. **** ***** / ***** was *********, *** **** *** ** the ******* ***** ** ********* ******** to ** *****.
No ******** *******
*******, ******** ** *** ** ***-**** Act, *******'* ********** ******** ** *** include ******** *********. **** *****, **** virtually *** ******* ******, ******** ** physical *******.***-**** *** ******** ****:
No *******
*******'* ************,****** ******, ****"****** &********** **********" **** **** ************* ** ****'* ********* ** ***** issues:
** ***'* **** ******** ** *** here.
***** *** *** ******* ** ****'* request *** ******* ***** *** ** uses * ***** ***** ** *** emails.
Combination
********* ***** ******* ******* (***** *****, no ******** *******, ********* ******** ******* and ***** "*******' ******) ******* ******* to **** *** ****** ********** **** if **** ******** *** *****.
***, ** *******'* ******** ** **** indicates, **** **** ** ****** ***** this ********* ********.
** *** **** ******** ***** ** firms **** ****** ******* *** ****** not *** **** *********. ***** ***** of ***** ***** ***** **** ********* titles, ************ ** ******-****** ********* ** make **** **** **** ********.
** *** **** ******** ***** ** firms **** ****** ******* *** ****** not *** **** *********.
* ***** **** **** ****** *** inflated. **** */* *****, **** ****** Stanley, ***** ******* **** *** ******* (or ***** **** */* *****), ** a *******/********* ******** **** * ****-******* GPA *** *** ** *** *********** class ***** ** ** ********** **** - ********* ******* *** **** **** that ***** ** ******** ************** *** perceived *********.
*** *********, **** ** * ****** CNBC ****** ** **** *******:$***,*** *********, **** ************* *** ********* to *****: *** ********* ***** ** Wall ******
****, *** * $***,*** ******** ** really **** ******* *** ** ***** tier ************ ***** ******. *** ******* likely ****** *** **** ************ ** net ****** **** ****** **** ****.
** ** ** ** **** ******** he ****** **** ******* *** *** to **** **** ***** **** ***** inside ***** ** *******.
**** ******** ***** ***:
** *** **** ******** ***** ** firms **** ****** ******* *** ****** not *** **** *********.
* ******** ******* ******* ***** ** a **** * **** ** ****** competitive - ********** *** ** *******.
** ** ** ** **** ******** he ****** **** ******* *** *** to **** **** ***** **** ***** inside ***** ** *******.
** *** **** *** **** *** role ***** ** *******? ** **** well ***** ** ****** **** ***** than ** **** *** ***** ******* for ***** ***** - * ***'* know.
****, *'* ****** **** ** ***** got ** **** * **** ** Morgan *******
****** *'* *** *****'* * **** to ******* ****** **** *** ** partake ** "********* ******** *** ******* ***" *****.
******* **** *** * ***-********* *** them ** ****** **** ******* ** a ************ ********** ***** ***. *********** the **** *** ***********... **** **** people **** **** ***** **** ****** sense *** *** **** ** **** with **.
*** ********* *** **** "****** ****" benefits **** *** ***** **** ** getting ** *** *** **** ***** product ***'** ******** ********** ****** *** ******* **** ****** colleagues***** *** ***** *********** *** ************ snort **** ****.
+* ****** *** ******* **** *********
* ***** ** ** **** *********** than *** ***** *****. ****, ***** banks **** *** ******* ** ** somewhat ********* ** ***** ******, *** in *** ***** ****** ** *** labor ******, * ** ** **** Director ***, **** ** * **** 1 ****, ***'* ********* **** ** generally ******** ** ** ********* **********, IMO. *** *** ** * *****, does *** **** (******** ** *** overall ********), *** ** *** ******** any ************ ******* ******.
** *** **** *** **** *** role ***** ** *******?
** ****** ***. ** ******** ** earning **** **** ** *** ** the **** (**, ** ***** *** the ********** ** ***** **** ** earn ****). *** ** ******* ****'* about *** ******* ****** ******** ** his **** ******, ** *** ***** his ******* ****** ********** ** ***** job *******.
** *** ***** **** *** **** at ******* ** *** **** ****** job ** *** ****** ** ******* for ** **** *** ******?
** *** ***** **** *** **** at ******* ** *** **** ****** job ** *** ****** ** ******* for ** **** *** ******?
** *** ***** ** ******* ** attractive ***** ** * *********** ** salary/equity, ******* (*** *** ***** ***), and ***** ***** *********** **** ** lead *** *******.
* ***** ** ** **** *********** than *** ***** *****.
** ** ********** ** **** ** competitive ** **** ******* ********* **** yours? **** ****** *** *** ** get **** *** ****** ******* ** not. **** ** ***** *** *** to *** **** ** **** * banking ** ***. *** **** **** do, ** *** *** ******** / find ***** ****** ****** ** ** VP.
** ** ********** ** **** ** competitive ** **** ******* ********* **** yours?
***** **** ** ***** **.
** ********** *** *** **** * banks, * **** ** ***** **** a ****** ** *******-*** ****** ******* a *** ** ****-***** ********** *** led ** ******* **** ***** **** are ********* *** ********. ****, ***** is * ***** ** ************ ** jobs **** ****** *** ***** ** be ********* ** ***** ******, *** perpetuate *** **** **** ***** ** something ******* ***** * ** ***** at * ***** ****. ***, *** job ****** *****, *** ****** *****'* pay *** **** ****. ** *** believe **** ***** ******* ****, *** associated ******, *** ********* ** **********, then ***, ** **** ********* *********** of "***********".
*******:** ***** - ****** ******* **** on **** ******’* ***** ** *** Pay *** **** *****:
*** *** ******* ********* *** ************ unwilling ** *** ********** ******* *** strenuous ***-**** ******* *******, ******* ******** pay **** *** ***** $***,***. ****’* especially ** ** ******* ** ********** and ***** ***** ** *** ******* world ******* ****** ***** *** **** flexibility.
** *** ****** *** ********* **** titles ** **** ***** *** *** if ***** ********* ***** ** *** engineering ***** ** *******, ****'* ** accomplishment. * **** ** * ***** juxtaposition **** ** ** *** ******* out ******* ******* / **** ****** as ** *****.
*** ** ***** ********* ***** ** his *********** ***** ** *******, ****'* an **************.
* *****, ***** ** *** * said ** ****** **** **** **** to ****** *** * ****** **** than *******.
** ***** ** **** ** ***** be **** ***** *** ****** ***** now, ***** ***** **** ***** ************ if ** *** * *** ** student **** ****.
…** * *******/********* ******** **** * near-perfect *** *** *** ** *** engineering *****…
…**** * ***** ** “**********” ** boot.
*******, ** * ******* ********* ****** in *** ******** ********. * ***** this ** *** **** ***** ***** to ** **** ** * ******* that ******* ** **** ** ****** their ********.
* **** **** ***** **** *** 25+ *****. *** ********** *** ** an ***** *** **'* *** ** big ** ***** ** $***,*** ****** you *** ******* ***** ***** **** server *****, ********** **** ********* *** shrinkage *** ** **. ** ***** situations, ********** **********, ********** ** ******** prevented **** *** ****** ******** ** place.
**** ***** ******* *** ****** ********** to ** *** ***** *** ********* company **** *** **** *****.
**** *****'* ********* **** ******* *** their ****-******** ********** ******** ******** ** Theft!
********** ** *** ******* ***** ****, it's * *** *** **** **** they **** **** * ***** ******..
***** ** *** *****, *****'* * small **** ** ******* / ***** types ***** ****** ********** ** *******, e.g.**** *** **** *********** ********** ****** ** **:
***, ** ***** ****** ** **** FB ***?
******* *** ********(*** **** ****** ** ****** *******) evidently ******* *** ** *** ****** to *** ****** *** **** **** tumblers:
**** ******* * *** *** * months ***.
** * ******* ****, *** ****** generation **** ** *** ********* ******* what **** **** **** ******* *** the **** *** *****, ******* *** "boring ********" ** ***** ** * 'personalized, **** ****', ** *******'* ****** FB **:
*****'* ********* **** ** ********** ** wasted ****** ***** **** ******* *** is ******* **** ********* ******?
** **** **** ** ****** ****** complaints ** *** *** ***** ****?
** **** *** **** * ****** complaint ** *** ***. ** ***** in *** ******.
****** *** ******* ****** *****. ****** would ** *** ******** ******* *** IPVM ** ****** **.
*** ****** ***** **** ** ******* meets *** **** ** **** ******** at ******:
****** ****** *** *** ***** ** Verkada, ** ***:
*********** ** *** *** **** **-****** guys ******* ***** *** ***** **** Lake **** ******.
******, ** * **** ****** ******* email, ***** *** ****** * ***** simply ******:
*********
******* ***.
*** *********** ********* ***** ***** **** in **** ***** *** "*******: ********* {first_name}" **** **** **** ******* ** scanning ***** ***** **** ***** "**** did * *******"? **** *** *** to *** **** ** ** ***** that *** *** *** ********* *** they **** **** ******* * ******* again.
********, *******'* ********* ***** ** *** low: "********* ***** ************** ******** *** ********** (***) Forum, **% ** ******** ********** ******** that *** ********** ******** **** ***** can **** ** ************ ******* $***,*** to $* *******." **** **** **** Consulting *** ****. ******* **** ****** aggressive ********* **********, *** ***** ******** ambiguous ***** * ***** ***** * rather ***** *********. ** *** *** of *** ***, *** ******** **: can ******* ********* ** **** ** prevent ** ****** **********? *** ****** is ***, ***** ****** ******* ** a ******* **** **** **** ********** is ********** *** **** ** ******** will ******* ********** ** **** *****. Come ** ****, ***'* *** **** better ****** ** **?
******: **** ******* *** **** ***** to *** *** **********:****'* ******** ** *******'* *********** ********* Criticized
********, *******'* ********* ***** ** *** low: "********* ** *** ************** ******** and ********** (***) *****, **% ** security ********** ******** **** *** ********** incident **** ***** *** **** ** organization ******* $***,*** ** $* *******."
********* ** ** ******** **** ** people * ****, **% ** **** estimate **** *** ******** ******* ******** “gone *****”******* *** **** ****.
***** *** *****?
****, * *** *******/********* ****, **** from ***** * **/** ** ****** Stanley ** ************* ** ***** ********* campaigns. **** * ********** **********, ******** in **** ******* ****** ******* ****** concerns. ***** **** ********** *** ***** could ******** ******* ** ** ****- to **** **** ************ ********** ** display **** **** *** ** *****.