Program ********
*** ******* ** ******** *** *** complicated, ******* ******** ******* **** ********:
***** * ****** ***** *** **’** send **** * **** ***** ******! We ***** ******** **** ****, ** it’s ********** ****-**** *** ****. ****, we’ll **** *** * $*** ****** e-gift **** *** ***** ******** *** make.
*** ******** ******** ****** ***************, **** ********* * 30-minute *** ****:
******* **** ****** ***** ********** [***] they *** ********* ***, ** ******** by ******* ** *** **** **********, will ****** *** *********** ** **** a **-******, ***-***** ***** ************* ** the *******’* ******* *** ********. **** completed, * ************ **** ** **** to *** *********** ** ******* *** mailing ******* *** *** *****
*** **** ***** ** ******** ********** would ** ** ******* ******* *** referral ** *** ***** ******* / qualified ******.
*************, *********** *** *** ******** *** these ********* **** ** **** **** end-users:
*** (*** ********* **********) **** ** a ******* ***-******** **** ** ****** license; **** ******** ******* ********.
*** *******, ** *********** * ******* end ****, ** ******** **** ************ (though **, ** ******, ** *** participate ** **** ******).
Cost **********
*** **** **** ** ***-*******. ***** Verkada ** ****** *** $*** ** the **** *****, **** * ******* portion ** ***** **** **** **** convert ** ****** *********.
** * ** ***** * **** prospects *******, **** $*** *** ********. And **** **** *** ******* *** cost ** *** ******* *** ********* free ***** *******, ***.
Benefits **********
*** **** ******* *** ********* ******* is ****** ***-***** ************ ***** *** users. *** *******, ** *** *** IT ******** ** ****** * ****** Jane *** ** ******** ** ****** B, **** **** **** * *** more ********** ***** ** ** ****** from * **** **** **** *** likely *****.
Competitive *********
******* ** ** * **** ** bad ****, **** ** * **** that ********* ** ********* ***** ****** make *******:
*****, ** **** *** *** *******, literally ** **********. **'* * ******* to *** ***** ** **** ** more *** *****. *** ****** ** anxiety *** ***-**** **** * **** would ***** *** ******* *** *********** video ************ ********* ***** ******* ***** almost *** ************ ********* ** ****** to ***** **.
********, ** ** * ***** **** flow ******* ********. *** ******** *** this, *** ********, *** **** ******, etc. **** *********** ******** ** *****-**** cash ****. **** *********** ********* ***** be ******** *** **** *****. *** Verkada *** **** ******* ****** ******* and ****'* *** **** ********* *** built - ***** ******** **** **** and ***** **** ********** ****** ** build * ****** ********, ****-**** ****, low ***** *******.
High ******** ************ ***** (***) ********* ** ***
******* * **** ******* ****** ********** products ***** ** ****** ** ******* spending **** ** ********* *********. **** can ** ******* ** *********** ********* but**** ** ******** **** *******.
** **********, ********* **** ******* ******** what ** *** **** **** ***** of * ********, ***** ** *** many ***** **** *** **** * customer. *** **** *******'* ****-** ********, they ****** *** ** ********* ** not **** ******* * ******** *** many ***** *** *** **** ********* and ****** ******** *** *****.
** ** ******* ***** ***** ** year *, **** * *** ** money ******* ** ***** **********, ** is *** * *******, ***** **** are ********* **** ** ***** * - **, **** ******* *******, **** they **** **** ** **** **** their ******-** *********.
*** ******* ******** ** **** ** the ********* ******* **** *** *********** security ****** *** **** *** *****, also * ************ ******** **** ****-**.
Marketing ********* *******
*******'* **** ******** *** ** ******* gives **** * *********** ********* *********. They *** ******** ************ ********* ** salespeople *** ********* **********.
***** ***** *** ********** ***** *** downsides ** ***** ******** **** ********, many ***-***** **** *** ******* ** being ***** ****** *** ***** ******* whereas * ******* **** ***** ******* more ***** *** ***** *******'* ******** model's ******** *** ***** **** **** a ****** ** ***** ***** ********.
Vote / ****

Comments (12)
Brian Rhodes
Someone maybe should point out to Verkada that specific business model is hemorrhaging money/customers and incumbents are routinely going bankrupt.
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Remiel Feng
01/22/20 07:02pm
First post here! If the client subscribes for 1 year, a $100 gift card is pretty worthy.
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Robert MacMillan
I think it's pretty cut and dry. VC's gave Verkada money to spend on sales & marketing, and that's what Verkada is doing.
Let's say they spend $100,000 on this promotion (1000 qualified referrals), they can potentially get that ROI on 3-5 customers.
For example, a SMB with 10 stores or school board could easily pay the following;
30 cameras @ $1000 per camera = $30,000.
30, 1 year cloud license @ $200 per license = $6,000.
Uber and Lyft both give substantial referral bonus. As do companies like Opencare and Airbnb.
The biggest question I have is how has Verkada pitched their customer LTV to investors when they've only been around a few years? I guess in the Valley all pitches are done on potential rather than real numbers.
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Undisclosed Integrator #1
I guess they ran out of Yeti tumblers?
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Anthony Jones
School districts are their biggest market right? Most school districts have rules about gifts as do many corporations, government entities. I'm not thinking this is such a grand idea.
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Undisclosed Manufacturer #2
They are hiring at a break-neck pace but probably 95%-98% of the company has ZERO Surveillance experience...literally. Most of their employees seem to have come from service-based industries, copier sales or some uber-aggressive sales position that you would normally see pharmaceutical companies pull from.
From what I would assume, Verkada has positioned themselves for a buy-out as fast as possible. They're coming into the market, having inside sales reps aggressively target end-users, paying the EU for their time/demo, passing those leads to integrators (the Cisco model) and calling it a win.
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