Verkada Paying $100 For Referrals Just To Demo

By: John Honovich, Published on Jan 22, 2020

Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply for a prospect to do a 30-minute web demo.

Madness or Genius?

In this note, we examine the approach, why it leverages some of Verkada's key competitive advantages against traditional video surveillance providers and why it has a strong chance of making a difference.

**** ********* *** *** referrals **** *** ******** becomes * ********. ******* is ****** ** ** the **** ***** - paying $*** ********* **** simply *** * ******** to ** * **-****** web ****.

******* ** ******?

** **** ****, ** examine *** ********, *** it ********* **** ** Verkada's *** *********** ********** against *********** ***** ************ providers *** *** ** has * ****** ****** of ****** * **********.

[***************]

Program ********

*** ******* ** ******** but *** ***********, ******* ******** ******* **** explains:

***** * ****** ***** and **’** **** **** a **** ***** ******! We ***** ******** **** ways, ** **’* ********** risk-free *** ****. ****, we’ll **** *** * $100 ****** *-**** **** for ***** ******** *** make.

*** ******** ******** ****** ***************, **** requiring * **-****** *** demo:

******* **** ****** ***** referralas [***] **** *** submitted ***, ** ******** by ******* ** *** sole **********, **** ****** the *********** ** **** a **-******, ***-***** ***** demonstration ** *** *******’* product *** ********. **** completed, * ************ **** be **** ** *** Participant ** ******* *** mailing ******* *** *** prize

*** **** ***** ** possible ********** ***** ** if ******* ******* *** referral ** *** ***** quality / ********* ******.

*************, *********** *** *** eligible *** ***** ********* have ** **** **** end-users:

*** (*** ********* **********) must ** * ******* end-customer **** ** ****** license; **** ******** ******* partners.

*** *******, ** *********** a ******* *** ****, we ******** **** ************ (though **, ** ******, do *** *********** ** such ******).

Cost **********

*** **** **** ** non-trivial. ***** ******* ** paying *** $*** ** the **** *****, **** a ******* ******* ** those **** **** **** convert ** ****** *********.

** * ** ***** 4 **** ********* *******, that $*** *** ********. And **** **** *** include *** **** ** the ******* *** ********* free ***** *******, ***.

Benefits **********

*** **** ******* *** strongest ******* ** ****** end-users ************ ***** *** users. *** *******, ** Joe *** ** ******** at ****** * ****** Jane *** ** ******** at ****** *, **** will **** * *** more ********** ***** ** is ****** **** * peer **** **** *** likely *****.

Competitive *********

******* ** ** * good ** *** ****, this ** * **** that ********* ** ********* would ****** **** *******:

*****, ** **** *** the *******, ********* ** definition. **'* * ******* to *** ***** ** sell ** **** *** users. *** ****** ** anxiety *** ***-**** **** a **** ***** ***** the ******* *** *********** video ************ ********* ***** quickly ***** ****** *** conventional ********* ** ****** to ***** **.

********, ** ** * heavy **** **** ******* approach. *** ******** *** this, *** ********, *** free ******, ***. **** significant ******** ** *****-**** cash ****. **** *********** companies ***** ** ******** for **** *****. *** Verkada *** **** ******* Valley ******* *** ****'* how **** ********* *** built - ***** ******** cash **** *** ***** term ********** ****** ** build * ****** ********, high-cash ****, *** ***** machine.

High ******** ************ ***** (***) ********* ** ***

******* * **** ******* versus ********** ******** ***** it ****** ** ******* spending **** ** ********* customers. **** *** ** foreign ** *********** ********* but**** ** ******** **** metrics.

** **********, ********* **** Verkada ******** **** ** the **** **** ***** of * ********, ***** on *** **** ***** they *** **** * customer. *** **** *******'* lock-in ********, **** ****** can ** ********* ** not **** ******* * customer *** **** ***** but *** **** ********* and ****** ******** *** churn.

** ** ******* ***** money ** **** *, even * *** ** money ******* ** ***** promotions, ** ** *** a *******, ***** **** are ********* **** ** years * - **, with ******* *******, **** they **** **** ** that **** ***** ******-** customers.

*** ******* ******** ** this ** *** ********* tactics **** *** *********** security ****** *** **** for *****, **** * subscription ******** **** ****-**.

Marketing ********* *******

*******'* **** ******** *** VC ******* ***** **** a *********** ********* *********. They *** ******** ************ companies ** *********** *** marketing **********.

***** ***** *** ********** risks *** ********* ** users ******** **** ********, many ***-***** **** *** comfort ** ***** ***** things *** ***** ******* whereas * ******* **** might ******* **** ***** but ***** *******'* ******** model's ******** *** ***** even **** * ****** to ***** ***** ********.

Vote / ****

Comments (12)

Avatar

Brian Rhodes

IPVMU Certified | 01/22/20 07:00pm

*** ******* ******** ** this ** *** ********* tactics **** *** *********** security ****** *** **** for *****, **** * subscription ******** **** ****-**.

******* ***** ****** ***** out ** ******* **** specific ******** ***** ** hemorrhaging *****/********* *** ********** are********* ***** ********.

John Honovich

IPVM | In reply to Brian Rhodes | 01/22/20 07:03pm

****, ** ********, ** is ********* ***, ***** what, *******? ******* ** in ** *** ***** of ********** ***** **** sales. ** *** **** is **** **** *** are **** ** ********* like **** ** **** you **** *** **** risk.

******* ** *** ******* about **** ******* ** 2040. ** **** *** get ** ***** **** want ** ** ** 2022 ** ****, **** can *** ******** ** a *** ******* *** declare *******.

Remiel Feng

ENS Security
01/22/20 07:02pm

***** **** ****! ** the ****** ********** *** 1 ****, * $*** gift **** ** ****** worthy.

John Honovich

IPVM | In reply to Remiel Feng | 01/22/20 07:05pm

******, ****** *** **** first *******! * ***** the *** ***** *** Verkada ** **** ** they *** *** *** 1 ****, ************* **** likely **** ****** *** for * ** ** years ******* *** **** the ***** ******* **** the ******** *** *** then ****** / ****** to ********** ** **** sizeable **********.

Avatar

Robert MacMillan

VXG | 01/22/20 10:01pm

* ***** **'* ****** cut *** ***. **'* gave ******* ***** ** spend ** ***** & marketing, *** ****'* **** Verkada ** *****.

***'* *** **** ***** $100,000 ** **** ********* (1000 ********* *********), **** can *********** *** **** ROI ** *-* *********.

*** *******, * *** with ** ****** ** school ***** ***** ****** pay *** *********;

** ******* @ $**** per ****** = $**,***.

**, * **** ***** license @ $*** *** license = $*,***.

**** *** **** **** give *********** ******** *****. As ** ********* **** Opencare *** ******.

*** ******* ******** * have ** *** *** Verkada ******* ***** ******** LTV ** ********* **** they've **** **** ****** a *** *****? * guess ** *** ****** all ******* *** **** on ********* ****** **** real *******.

John Honovich

IPVM | In reply to Robert MacMillan | 01/22/20 11:25pm

*** ******* ******** * have ** *** *** Verkada ******* ***** ******** LTV ** ********* **** they've **** **** ****** a *** *****?

* ***** **** *** be * ********** ********** even **** **** * years ****:

(*) * *** ** customers *** ****** ***-**** multi-year ******** ** *****, which ** * ****** signal.

(*) *** ***** *** did ***, **** *** see **** *** *-**** churn **.

(*) * ** ******** they ******** *** ******** accounts *******, *.*., ** account ****** **** * or ** ******* *** regularly **** *** *******, signaling **** *** ***** will ****** ** ** negative.

Undisclosed Integrator #1

01/22/20 10:54pm

* ***** **** *** out ** **** ********?

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 01/22/20 11:20pm

***'* *** ****! **** are ***** ******** *** Yeti ******** ****:

*******, *************, **** **** switched ***** ******** ** campaign **** **** *** Yeti ******** ** * free ***** ****** ("** pay ******** **** ****"):

*'* ******* ****'* ********** better *** ** ***** sense ***** ** ******* more ** ***** ******* than * ***.

Anthony Jones

01/23/20 04:42am

****** ********* *** ***** biggest ****** *****? **** school ********* **** ***** about ***** ** ** many ************, ********** ********. I'm *** ******** **** is **** * ***** idea.

John Honovich

IPVM | In reply to Anthony Jones | 01/23/20 05:56am

**** ******** **** * clause ***** ********** ****:

********* ** *** **** to ********* ******* *** local, ***** ** ******* government ************ ****** ***** is **** ** ***** organization *** ***** ******** purposes.

Undisclosed Manufacturer #2

01/27/20 02:39pm

**** *** ****** ** a *****-**** **** *** probably **%-**% ** *** company *** **** ************ experience...literally. **** ** ***** employees **** ** **** come **** *******-***** **********, copier ***** ** **** uber-aggressive ***** ******** **** you ***** ******** *** pharmaceutical ********* **** ****.

**** **** * ***** assume, ******* *** ********** themselves *** * ***-*** as **** ** ********. They're ****** **** *** market, ****** ****** ***** reps ************ ****** ***-*****, paying *** ** *** their ****/****, ******* ***** leads ** *********** (*** Cisco *****) *** ******* it * ***.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #2 | 01/27/20 05:10pm

**%-**% ** *** ******* has **** ************ **********...*********. Most ** ***** ********* seem ** **** **** from *******-***** **********

********** ******** ***:

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