US Survey of Security Brands

Author: John Honovich, Published on Oct 21, 2009

An on-line survey of integrators, dealers and installers has selected top choices for US security brands. The survey of 122 people conducted by SDM Magazine seems biased to large incumbents and analog systems. For instance megapixel camera manufacturers such as Avigilon, Arecont Vision, IQinVision, Mobotix were all missing. The only megapixel manufacturer listed, ironically, was Covi (who has dumped in a firesale to GE last year).

Here are some of the key results from the 23 page survey presentation:

  • Honeywell had the top ranked overall brand reputation, followed by Pelco, GE Security, Bosch and ADI. ADI's brand was ranked higher than Sony and Panasonic (who finished respectively 6th and 7th).
  • Technical support, with 79%, was the most important attribute in selecting vendors or manufacturers. Sales support was second with 54% with technologically advanced products coming in at only 39%.

It's hard for me to tell how much this survey reflects the overall US industry vs. the composition of SDM's readership. Certainly, it's heavily skewed toward incumbents but so too is purchasing by mainstream users.

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