Upcoming Panoramic Megapixel Camera from Scallop

By: John Honovich, Published on Jan 08, 2009

A startup is developing a low cost 180 degree panoramic camera that could have a significant impact in real world video surveillance deployments in 2010.

Product Overview

The company, Scallop Imaging [link no longer available], has extensive optics expertise. Their initial product called Digital Window [link no longer available] is a 7MP camera that provides a wide horizontal image of 5120 x 1280 resolution. The camera uses (5) fixed focal 1.3 MP imagers to generate a 180 degree image. 

The company is in advanced stages of development but is not planning to ship product commercially until the end of 2009.  They are currently evaluating OEMing products to major manufacturers or establishing dealer distribution.

[October 2009: An update on Scallop Imaging is now available.]

Application Overview

The camera's very wide resolution matches extremely well with many typical surveillance applications. Most applications only require 7 to 12 foot high coverage, because the target is primarily people. However, people can walk move across wide areas of tens of meters. As such, the image dimensions of this camera (5120 x 1280) match very efficiently with the areas needed for surveillance.

For general activity monitoring in banks, retailers, offices (e.g. lobbies), wall mounting 1 or a few of these cameras could significantly reduce costs and improve aesthetics.

Megapixel cameras are the fastest growing market of the video surveillance industry (annual growth estimates are in the 40 - 60% range). They are also one of the highest gross margin segments of the business with GM routinely above 60%.  Megapixel manufacturers such as Mobotix are very profitable.

Within megapixel cameras, panoramic cameras have generated great interest for their ability to replace many cameras in a given area while providing a level of situational awareness impossible with traditional lens in the 30 to 90 degree range.  On the other hand, while panoramic cameras are growing, it is still a small segment of megapixel.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Competitive Overview

Scallop Imaging approach is fundemtally different from the current product offerings. While it is not as immersive as the 360 offerings of Mobotix Q22, Grandeye Halocam and Immervision lenses, it will provide much higher resolution at likely significantly lower cost.

  • Mobotix Q22: A strong offering for those using an end to end Mobotix solution, the Q22 has very limited support by other IP video surveillance vendors.
  • Grandeye Halocam: Given the recent shakeup at Grandeye, it is unclear how competitive Grandeye will be.
  • Immervision: Since Immervision provides lenses, this offers greater flexibility than Scallop for enabling panoramic imaging on existing cameras.  The downside of Immervision is the much higher cost of combining an Immervsion lens (MSRP - $795) and megapixel cameras (MSRP $500 - $1000).

The most direct competitors to the Digital Window will be the:

  • Axis 212 designed for very similar purpose to the Digital Windows. The 212 has a 3MP imager that allows user to digitally PTZ and cover a large area. However, the camera only streams up to 4CIF video.  Given its street price of under $700 USD, the 212 should be the primary competitor for the Digital Window.
  • The Arecont 8185 (and earlier generation MJPEG 8180) provides very similar resolution (6400 x 1200) to the Digital Window. The 8180 and 8185 uses (4) 2MP cameras mounted side by side. The form factor of the Arecont cameras is much larger. Additionally, the pricing is much higher (online pricing $1500). As such, the Digital Window looks to be a very strong, very direct competitor to these Arecont cameras.
  • Theia lenses provide very clear images up to 135 degrees. The Theia varifocal lens, MSRP $495, is added to megapixel cameras. Digital Window may be the better choice for indoors and smaller areas. By contrast, Theia will be a better fit for larger outdoor areas where adjusting the focus to narrow the field of view may be important.

Digital Window has good potential but clearly has some challenges ahead of it:
  • Finalizing their go-to-market strategy. This could be a good opportunity for some of you to partner or OEM.
  • Getting support from IP video surveillance software players. Not only will their camera require support but the non-standard resolution will require special support by VMS providers. Scallop may look to emerging specifications like PSIA or ONVIF but they are not likely to be widely supported anytime soon.

2 reports cite this report:

Update on Scallop Imaging Panoramic Camera on Oct 03, 2009
Scallop Imaging has provided additional technical and pricing information [link no longer available] on its Digital Window 7MP 180 degree camera...
Examining New Products From ISC West 2009 on Apr 10, 2009
This premium report examines the value and potential impact of 12 new products announced at ISC West. If you are looking for the next new thing or...

Related Reports

Camera Course Summer 2020 on Jun 30, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training...
2020 Video Surveillance Cameras State Of The Market on Jan 03, 2020
Each year, IPVM explains the main advances and changes for video surveillance cameras, based on our industry-leading testing and reporting. This...
Speco Ultra Intensifier Tested on Apr 22, 2019
While ISC West 2019 named Speco's Ultra Intensifier the best new "Video Surveillance Cameras IP", IPVM testing shows the camera suffers from...
'Sticker' Surveillance Camera Developed (CSEM Witness) on Nov 16, 2018
The Swiss Center for Electronics and Microtechnology (CSEM) has announced what it calls the: world’s first fully autonomous camera that can be...
Hanwha Dual Imager Dome Camera Tested (PNM-7000VD) on Oct 18, 2018
Hanwha has introduced their first dual-imager model, the PNM-7000VD, a twin 1080p model featuring independently positionable sensors and a snap-in...
Snap Surveillance Profile on Jun 26, 2018
There are not a lot of video surveillance companies that survive 9 years with only one feature that makes their product stand out. In the case of...
Canon Launches World's Most Expensive IP Camera (ME20F-SHN) on Jan 09, 2018
Canon has launched the ME20F-SHN , likely the world's most expensive single imager, non-thermal, IP camera at ~$20,000. And Canon subsidiary...
Ubiquiti FrontRow Camera Tested on Aug 24, 2017
Ubiquiti is famous for low-cost wireless network equipment, a common choice for wireless video surveillance applications. The company has expanded...
48MP 180 Camera (Digital Watchdog) Test on May 10, 2017
Camera resolution continues to advance, with Digital Watchdog offering the MegaPIX PANO 48MP 180° camera, the highest resolution mainstream camera...
Arecont Vision MicroDome Duo Tested on Feb 14, 2017
Arecont Vision is back with another multi-head camera, this time thinking smaller with the MicroDome Duo [link no longer available], a two-imager...

Most Recent Industry Reports

Hikvision Illicitly Uses Back To The Future In Marketing on Jul 03, 2020
NBCUniversal told IPVM that Hikvision UK's ongoing coronavirus marketing campaign using NBCUniversal's assets was not allowed. Hikvision mass...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM is 'not a good look' and that 'IPVM should never be your source of...
Vintra Presents FulcrumAI Face Recognition on Jul 02, 2020
Vintra presented its FulcrumAI face recognition and mask detection offering at the May 2020 IPVM Startups show. Inside this report: A...
Uniview Wrist Temperature Reader Tested on Jul 02, 2020
Uniview is promoting measuring wrist temperatures whereas most others are just offering forehead or inner canthus measurements. But how well does...
Dahua USA Admits Thermal Solutions "Qualify As Medical Devices" on Jul 02, 2020
Dahua USA has issued a press release admitting a controversial point in the industry but an obvious one to the US FDA, that the thermal temperature...
Access Control Online Show - July 2020 - With 40+ Manufacturers - Register Now on Jul 01, 2020
IPVM is excited to announce our July 2020 Access Control Show. With 40+ companies presenting across 4 days, this is a unique opportunity to hear...
Hanwha Face Mask Detection Tested on Jul 01, 2020
Face mask detection or, more specifically lack-of-face-mask detection, is an expanding offering in the midst of coronavirus. Hanwha in partnership...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that fever-seeking thermal cameras are "unsuitable for this purpose" and recommends...
Camera Course Summer 2020 on Jun 30, 2020
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training...
Worst Over But Integrators Still Dealing With Coronavirus Problems (June Statistics) on Jun 30, 2020
While numbers of integrators very impacted by Coronavirus continue to drop, most are still moderately dealing with the pandemic's problems, June...