Unrealistic Surveillance Market Growth Projections

Author: John Honovich, Published on Jan 24, 2011

A January 2011 report provides an unrealistically bullish market projection for the video surveillance market. With over 20% annual projected growth projected over the next 5 years for the entire global market, this represents the most aggressive projection we have seen since the recession. On the one hand, this is a blessing for those who want a big number to show on their business plans / powerpoint slides. On the other, basing actual plans on this number is almost sure to lead to errors.

Previous to this report, the most recent uber-bullish surveillance predictions was from ABI who in 2009 said that global sales would rise from $19.4 Billion that year to $41 Billion in 2014. Indeed, the 2009 number was actually lower than their 2007 projection when they forecasted a market size of $46 Billion by 2013. Amazingly we still see the $46 Billion figure regularly in vendor presentations despite it being totally detached from reality. Ironically, after the recession, ABI dropped their projections dramatically now only projecting a $17 Billion market size in 2011.

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