UmboCV Deep Learning Cloud Camera Profile

By: Brian Karas, Published on Apr 05, 2017

UmboCV is bringing deep learning analytics to the market at a surprising low price.

The Taiwan / American startup has launched a camera that uses deep learning, and cloud analytics to make an intelligent camera offering designed to rival established players in the market.

In this report, we look at UmboCV's camera, subscription prices, analytics, and contrast to other deep learning efforts and Taiwan manufacturers..

******** ******** **** ******** analytics ** *** ****** at * ********** *** price.

*** ****** / ******** startup *** ******** * camera **** **** **** learning, *** ***** ********* to **** ** *********** camera ******** ******** ** rival *********** ******* ** the ******.

** **** ******, ** look ** ******'* ******, subscription ******, *********, *** contrast ** ***** **** learning ******* *** ****** manufacturers..

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UmboCV ********

*** ******* *** ******* in ****** ** ****, after ***,***** ******** **** **** *** goal ** ******** ** intelligent ****** **** ***** offer **** **** **** basic ********* ************. *** other ********** *** * background ** ******* ******, giving *** ******* *** basis ** *** ***** analytics. ****** *** ****** ~$3M ** ******* ******* so ***. **** **** also ****** ** ****** in ******* ******, ***** additional *&* ** *********.

Umbo *****

'*****' ** *** **** of ****'* ***** *******, a ***** **** ******, and ****** ** ***** as ** **** * camera ****, *** ***** as ** ******* **********. The ****** ******** ******* storage ** ** ***** via **-****. ** ** IP66/IK10 *****, ******* *** PoE, *** *** ******* IR ***'* ***** (** Umbo) *** ** ******. A ****** *****-**** ****** is ********* **** * 112 ****** ****.

*********

********* *** ********* ** the *****, **** * 180p ***** ***-******, *** require * ******* ************ (prices *****). *********, *** analytics *** ********* ******* to *********** ****** ****** some *******-***** ********* ***** for *** ******* ** counting/reporting. *** ****** *********, Umbo *** ******** *** product ** ** **** find *** ***** ****** where ****** *** ******* in *** *****, *** can ********* **** *** difference ******* * ******, and ** ****** *** person ** *******. ** the ******* *****, ** has *********** *** ****** in *** **********, ** overlaying * *** ****, but ******* ** ****** held ** (*** ****** the *******), *** * small *** ** ***** an **** ******** *** revealing ****** *** ****.

*** ********* ***** *** shot **** ****'* **** at *** **** ****, showing *** ****** ********* multiple ****** ** * close *****:

*** ********* *** ** used ** ****** ****** (loitering, ****-********, ******/******), ** enhance ***** ********, ** to ****** ******* ** activity, ** ***** *****:

*******

***** ** ******** ** 1080p, ** ** ******* SD **** ** ** 512GB. ********* *** ** continuous ** ***** ** analytic ******/******. ************ ******* are ********* ** ****** video ** ****'* ***** as **** (******* *****).

Cloud **********

******* *** ****** *** managed *** ****'* "***** *****", ***** ******** *** option ** **** ****** locations ** * ***, perform ******/****** **********, *** configure *************. *** ***** cloud ** ******** *** browser, ** ******/******* ****.

**** ** *** ********** with ******** *** *********, instead ******** ** ***** own ********* *********** *** any ************* *******.

Target ******

********* ** ****, *** product ** ****** ******* consumers *** ***** **********. They *** ******** ** neighborhood ***** ******, ****-**** and ****** **********, *** similar *********. *** ******* is ********* ** *** US, ******, ****** **** and ****.

*** ****** *** ********* of *** ****** *** very ******** ********, ******* more **** ********* **** Apple **** **** ******** cameras.

*******

**** ***** *** * $350 ****, **** *** following ************ ******* (****** are **** ****):

  • ********* (*** *********): $*/**.
  • **** ***** ***** ****** (30 ****): $*/**.
  • **** ***** ***** ****** (30 ****): $**/**.
  • ***** ***** ***** ****** (30 ****): $**/**.

Dealer *******

******* * **** ***-**** oriented ******* *** ******* design, **** ** ********* only *** ******** ***********. Integrators ******* ******* ** both *** ********, *** the ******* ********.

Upcoming ****** ***

****** **** **** **** to **** * ****** camera ******* ** *** 2017. *** ****** *** will **** ******* *** longer ***** ****, *** lenses **** ****** ***** lengths ** ****. ******* for *** ****** *** not **** *********, *** will ** **** ********* than *** ****.

Compared ** **** ***

****'* ******** ** *** product, ** ******* ** Nest, **** * ********-******** product/website, *** ** *********** VMS ******** ** ***** own ********. ****'* ******** to *** ****** ** similar ******'* **********, ****** **** **** is *** ********* **** their ******* ** ******** product ******, *** ** also ******* ***. ****** we **** *** ****** the **** ******, ** does ****** **** ** would ** ****** ****** for ******* ************ **** the**** *** *******, ***** *** ****** weak ******* ** *** tests.

Taiwan ************ ********

********* ************* **** **** hammered **** *** **** few *****, ********* ****'* founder's ******** ******* ****. Umbo's ******** ** * cloud ********* ******** **** relatively *** ******* ** a ********** *********** ** try ** ******* ******* the *********** ***** ***** and ********* ***** ** their **** ****** ***** rivals.

Deep ******** **********

* ******** ******* ** Umbo, ******** ** ***** NVIDIA **** ******** ********, is **** **** **** a ******** ******** ********* for **** ** ********** pricing. ** ********, ****** all ** *** ****** powered ******** ** *** West **** ****** *****, very *********, ** *********** and/or *** ********* *** sale ** ***** *******. How **** ****'* ********* works ******* ** ** seen (***** ** **** to ****) *** **** certainly **** ** ********* in ****** ***** *********** and ****** **********.

Comments (12)

I have been testing their camera for a couple of months now. The analytics do work well but the biggest limitation is the hardware as their cameras only work with their cloud solution and right now you only have one dome option which is not very rugged and has limited mounting options. I would much rather see a box that sits on the network that can collect ONVIF or RTSP streams like CAMIO does.

This is the same issue I saw when I was looking at them last year. I'm very interested in their product but with only one hardware option it makes me more hesitant to adopt them.

Its geared towards consumers but only available through integrators. Bad sales channel decision IMO

Umbo is available only via security integrators...

Is this something they said at the show?

I don't see any mention of an exclusive dealer channel anywhere. As mentioned their web-site looks like it is geared towards end-users. The sign-up form is the same for end-user or Integrator.

The website, Facebook and press releases I found don't seem to mention a dealer channel.

They only say "enterprise customer", which means to me non-residential, but possibly direct.

Maybe they are just telling integrators at ISC what they want to hear?

I was told well before ISC that they are going through the channel and selling through dealers only.

At a different show? By a rep?

By my rep months ago. Their website is definitely geared towards end users but once your account is setup you will see that back end is built for dealers. When you order a camera it gets attached to your account and then you assign it to a customer account that you setup. It's slick and makes it easy to track camera.

Is this something they said at the show?

Yes, this is what I was told when I asked them about their channel approach. I agree the website looks end-user oriented, but they claim sales are only through integrators.

...but they claim sales are only through integrators.

I'm suspicious of their intention since I can't find any documentation in their investor materials (or any materials for that matter) regarding exclusive distribution thru dealers.

The most detail they provide is saying that their products are for the "professional security market". Which may be convincing enough for some.

Is their distribution model to be similar to NUUO?

Disclosure: we signed a dealer contract with them (Umbo CV)

I've been testing the camera since september 2016 and by now the analytics perform verry well. They even somtimes detect people inside vehicles driving up to out parking space (at limited distance that is)

Compared to Nest Pro

Nest is WiFi only, easily jammed

Nest is attached to the wall by a magnet, you don't have to smash the camera, you can just take it with you

Nest has a visible cable coming out with no way to completely hide that out of reach

Nest has no I/O

Nest isn't IK10 (Granted, Umbo is IK10 but the dome can easily be unscrewed if you don't take measures to prevent this)

Umbo is powered by PoE (easy to provide power backup) and the cable can be routed through the support. Image quality is good but as mentioned in the article there's only one, fixed, lens option

I calculated the price between Nest and Umbo for the following scenario:

30 days cloud back up at 1080P and the people presence detection activated: Nest is cheaper when you buy it. After 2 years the price is almost the same and from 3 years onwards Umbo starts being cheaper

IMO Umbo is more targeted at the professional market, allthough for smaller installations (due to required upload). Smaller shops, retailers, ...

Looking at the pricing and possibilities however, it would be my prefered choice over Nest for private installs as well

I believe this will have a place in the market and i am surprised by the accuracy of the detection which strengthens my belive that at one point in time, camera's with AI will replace a lot of current alarm/fire/... detectors

I would like to know how you feel six months after signing up with Umbo CV ?

Gert - do you still have the same opinion? I am intrigued by the product.

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