UmboCV Deep Learning Cloud Camera Profile

By: Brian Karas, Published on Apr 05, 2017

UmboCV is bringing deep learning analytics to the market at a surprising low price.

The Taiwan / American startup has launched a camera that uses deep learning, and cloud analytics to make an intelligent camera offering designed to rival established players in the market.

In this report, we look at UmboCV's camera, subscription prices, analytics, and contrast to other deep learning efforts and Taiwan manufacturers.. 

******** ******** **** ******** analytics ** *** ****** at * ********** *** price.

*** ****** / ******** startup has ******** * ****** that **** **** ********, and ***** ********* ** make ** *********** ****** offering ******** ** ***** established ******* ** *** market.

** **** ******, ** look ** ******'* ******, subscription ******, *********, *** contrast ** ***** **** learning ******* *** ****** manufacturers.. 

[***************]

UmboCV ********

*** ******* *** ******* in ****** ** ****, after ***, ***** **** [**** no ****** *********] **** **** with *** **** ** creating ** *********** ****** that ***** ***** **** than **** ***** ********* capabilities.  *** ***** ********** had * ********** ** robotic ******, ****** *** company *** ***** ** its ***** *********. ****** has ****** ~$** ** ******* funding ** ***. **** have **** ****** ** office ** ******* ******, where ********** *&* ** performed.

Umbo ***** 

'*****' ** *** **** of ****'* ***** *******, a ***** **** ******, and ****** ** ***** as ** **** * camera ****, *** ***** as ** ******* **********. The ****** ******** ******* storage ** ** ***** via **-****. ** ** IP66/IK10 *****, ******* *** PoE, *** *** ******* IR ***'* ***** (** Umbo) *** ** ******. A ****** *****-**** ****** is ********* **** * 112 ****** ****.

*********

********* *** ********* ** the *****, **** * 180p ***** ***-******, *** require * ******* ************ (prices *****). *********, *** analytics *** ********* ******* to *********** ****** ****** some *******-***** ********* ***** for *** ******* ** counting/reporting.  *** ****** *********, Umbo *** ******** *** product ** ** **** find *** ***** ****** where ****** *** ******* in *** *****, *** can ********* **** *** difference ******* * ******, and ** ****** *** person ** *******. ** the ******* *****, ** has *********** *** ****** in *** **********, ** overlaying * *** ****, but ******* ** ****** held ** (*** ****** the *******), *** * small *** ** ***** an **** ******** *** revealing ****** *** ****.

*** ********* ***** *** shot **** ****'* **** at *** **** ****, showing *** ****** ********* multiple ****** ** * close *****:

*** ********* *** ** used ** ****** ****** (loitering, ****-********, ******/******), ** enhance ***** ********, ** to ****** ******* ** activity, ** ***** *****:

*******

***** ** ******** ** 1080p, ** ** ******* SD **** ** ** 512GB. ********* *** ** continuous ** ***** ** analytic ******/******. ************ ******* are ********* ** ****** video ** ****'* ***** as **** (******* *****).

Cloud **********

******* *** ****** *** managed *** ****'* "***** *****", ***** ******** *** option ** **** ****** locations ** * ***, perform ******/****** **********, *** configure *************. *** ***** cloud ** ******** *** browser, ** ******/******* ****.

**** ** *** ********** with ******** *** *********, instead ******** ** ***** own ********* *********** *** any ************* *******.

Target ******

********* ** ****, *** product ** ****** ******* consumers *** ***** **********. They *** ******** ** neighborhood ***** ******, ****-**** and ****** **********, *** similar *********. *** ******* is ********* ** *** US, ******, ****** **** and ****.

*** ****** *** ********* of *** ****** *** very ******** ********, ******* more **** ********* **** Apple **** **** ******** cameras.

*******

**** ***** *** * $350 ****, **** *** following ************ ******* (****** are **** ****):

  • ********* (*** *********): $*/**.
  • **** ***** ***** ****** (30 ****): $*/**.
  • **** ***** ***** ****** (30 ****): $**/**.
  • ***** ***** ***** ****** (30 ****): $**/**.

Dealer *******

******* * **** ***-**** oriented ******* *** ******* design, **** ** ********* only *** ******** ***********. Integrators ******* ******* ** both *** ********, *** the ******* ********. 

Upcoming ****** ***

****** **** **** **** to **** * ****** camera ******* ** *** 2017. *** ****** *** will **** ******* *** longer ***** ****, *** lenses **** ****** ***** lengths ** ****. ******* for *** ****** *** not **** *********, *** will ** **** ********* than *** ****.

Compared ** **** ***

****'* ******** ** *** product, ** ******* ** Nest, **** * ********-******** product/website, *** ** *********** VMS ******** ** ***** own ********. ****'* ******** to *** ****** ** similar ** ****'* *** *******, ****** **** **** is *** ********* **** their ******* ** ******** product ******, *** ** **** sharing ***. ****** ** have *** ****** *** Umbo ******, ** **** appear **** ** ***** be ****** ****** *** outdoor ************ **** *** **** *** *******, ***** *** ****** weak ******* ** *** tests.

Taiwan ************ ********

********* ************* **** **** hammered **** *** **** few *****, ********* ****'* founder's ******** ******* ****. Umbo's ******** ** * cloud ********* ******** **** relatively *** ******* ** * worthwhile *********** ** *** to ******* ******* *** unrelenting ***** ***** *** marketing ***** ** ***** much ****** ***** ******.

Deep ******** **********

* ******** ******* ** Umbo, ******** ** ***** NVIDIA **** ******** ********, is **** **** **** a ******** ******** ********* for **** ** ********** pricing. ** ********, ****** all ** *** ****** powered ******** ** *** West **** ****** *****, very *********, ** *********** and/or *** ********* *** sale ** ***** *******. How **** ****'* ********* works ******* ** ** seen (***** ** **** to ****) *** **** certainly **** ** ********* in ****** ***** *********** and ****** **********.

 

Comments (12)

I have been testing their camera for a couple of months now.  The analytics do work well but the biggest limitation is the hardware as their cameras only work with their cloud solution and right now you only have one dome option which is not very rugged and has limited mounting options.   I would much rather see a box that sits on the network that can collect ONVIF or RTSP streams like CAMIO does. 

This is the same issue I saw when I was looking at them last year. I'm very interested in their product but with only one hardware option it makes me more hesitant to adopt them. 

Its geared towards consumers but only available through integrators. Bad sales channel decision IMO

Umbo is available only via security integrators...

Is this something they said at the show?

I don't see any mention of an exclusive dealer channel anywhere.  As mentioned their web-site looks like it is geared towards end-users.  The sign-up form is the same for end-user or Integrator.

The website, Facebook and press releases I found don't seem to mention a dealer channel.

They only say "enterprise customer", which means to me non-residential, but possibly direct. 

Maybe they are just telling integrators at ISC what they want to hear?

I was told well before ISC that they are going through the channel and selling through dealers only. 

At a different show? By a rep?

By my rep months ago.  Their website is definitely geared towards end users but once your account is setup you will see that back end is built for dealers.   When you order a camera it gets attached to your account and then you assign it to a customer account that you setup.  It's slick and makes it easy to track camera. 

Is this something they said at the show?

Yes, this is what I was told when I asked them about their channel approach. I agree the website looks end-user oriented, but they claim sales are only through integrators.

...but they claim sales are only through integrators.

I'm suspicious of their intention since I can't find any documentation in their investor materials (or any materials for that matter) regarding exclusive distribution thru dealers.

The most detail they provide is saying that their products are for the "professional security market".  Which may be convincing enough for some.

Is their distribution model to be similar to NUUO?

 

 

Disclosure: we signed a dealer contract with them (Umbo CV)

 

I've been testing the camera since september 2016 and by now the analytics perform verry well. They even somtimes detect people inside vehicles driving up to out parking space (at limited distance that is)

Compared to Nest Pro

Nest is WiFi only, easily jammed

Nest is attached to the wall by a magnet, you don't have to smash the camera, you can just take it with you

Nest has a visible cable coming out with no way to completely hide that out of reach

Nest has no I/O

Nest isn't IK10 (Granted, Umbo is IK10 but the dome can easily be unscrewed if you don't take measures to prevent this)

 

Umbo is powered by PoE (easy to provide power backup) and the cable can be routed through the support. Image quality is good but as mentioned in the article there's only one, fixed, lens option

I calculated the price between Nest and Umbo for the following scenario:

30 days cloud back up at 1080P and the people presence detection activated: Nest is cheaper when you buy it. After 2 years the price is almost the same and from 3 years onwards Umbo starts being cheaper

IMO Umbo is more targeted at the professional market, allthough for smaller installations (due to required upload). Smaller shops, retailers, ...

Looking at the pricing and possibilities however, it would be my prefered choice over Nest for private installs as well

I believe this will have a place in the market and i am surprised by the accuracy of the detection which strengthens my belive that at one point in time, camera's with AI will replace a lot of current alarm/fire/... detectors

 

I would like to know how you feel six months after signing up with Umbo CV ?

Gert - do you still have the same opinion?  I am intrigued by the product.  

Login to read this IPVM report.

Related Reports

Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups...
Micron 1 TB SD Cards Aim To Eliminate NVRs on Apr 08, 2020
Micron has boldly proclaimed their latest 1TB microSD "eliminates the need...
YOLOv5 Released Amidst Controversy on Jul 27, 2020
YOLO has gained significant attention within video surveillance for its...
Directory of 95 Video Surveillance Startups on May 20, 2020
This directory provides a list of video surveillance startups to help you see...
Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal...
Cisco Meraki Unlocks IP Cameras With RTSP Tested on Jul 06, 2020
Meraki opened up its cameras to 3rd party NVRs/VMSes by offering RTSP...
Mobotix Thermal Detection Camera Tested on Jun 09, 2020
For years Mobotix has struggled but now sales are surging driven by Mobotix's...
Avigilon ACC Cloud Tested on Jul 08, 2020
Avigilon merged Blue and ACC, adding VSaaS features to its on-premise VMS,...
Video Surveillance History on May 06, 2020
The video surveillance market has changed significantly since 2000, going...
GeoVision Presents AI and Facial Recognition on May 22, 2020
GeoVision presented its AI analytics and facial recognition at the April 2020...
AndroVideo Presents Edge AI Face Recognition Cameras on Jun 26, 2020
AndroVideo presented its AI at the edge face recognition cameras at the May...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30...
Mobotix 7 Line Camera Tested on Mar 12, 2020
Mobotix is attempting a turn-around, struggling for years, then releasing the...
Video Analytics 101 on Mar 16, 2020
This guide teaches the fundamentals of video surveillance...
Sequr Presents HID based Cloud Access Control on Jun 04, 2020
Sequr presented HID based Cloud Access Control at the May 2020 IPVM Startups...

Recent Reports

Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all of the...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Indian Government Restricts PRC Manufacturers From Public Projects on Aug 04, 2020
In a move that mirrors the U.S. government’s ban on Dahua and Hikvision...
Directory of 201 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...