Ubiquiti 2020 Financials Examined

By Isabella Cheng, Published Feb 08, 2021, 12:28pm EST

Ubiquiti's Q4 2020 revenue grew rapidly and profits even greater. Where is Ubiquiti's growth, and how is Ubiquiti's competitiveness in selling video surveillance?

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** **** ******, **** examines ********'* **************, *********:

  • ****** *** *************
  • *** **&* *****
  • ******** *********
  • ********** ** ******* ***** security *** ****** *******

High ******, **** *************

** ****, ********'* ******* grew ~**% **** $*.* to *.* ******* ***, which ** ****** **** it **** ** **** (8%) *** **** (**%). Ubiquiti's **** ******** ** in ******* ******** ********** products.

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*** ******* ******* *** profit ******* ** ~**% which ** ********* ****, as *** ********** ***** shows:

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Extremely *** **&* *****

******** ******* ********* *** SG&A *****, ~*% ** its ***** $*.* ******* USD *******, *** ** significantly ***** **** ***** SG&A ***** *** **** the ******** *** ********** companies, ***** *** ** the ***** ** **-**%. This ***** ***** *** stark **********:

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******** *** **** *** SG&A ***** ******* **** not **** * ****** sales ****, ****** *****. Ubiquiti's **** ********-*******:

** ** *** ****** a *********** ****** ***** force, *** ******* ***** brand ********* ******* ****** reviews *** ************, *** website, *** ************ *** the *******’* **** ********* where ********* *** ********* directly **** *** *&*, marketing, *** ******* *****.

** *** *** ****, Ubiquiti's **** ****** ****** for ******, *** *** small ******** ** **&* costs ****** *** ******** of ******* ******** ***** be * ******** ******* if ** ******** **** in *** ***** ****.

Sales ************ ** **** *** ***** *******

********* *** ***** *** concentrated ** **** *** North *******, **** **% and **% ** ******* respectively. **** *** ***** particularly ****, **** **% revenue ****** ** *** last ****, **** ** 2019 ** ** ****. Previously ** ** ****, North ******* **** ** more ** ********'* ******* than *** ****.

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Challenges ** ******* ***** ******** *** ****** *******

***** ******** *** **** been ** *** ***** surveillance ****** *** *** years, *** **** *** video ******** ****** "***** *******", ** *** ****** a ***** ****** ** the ********. ******** *****'* disclose *** ***** ************ revenue, *** **** ******** indicates **** ******* ** be * ***** ******** of *** ******* *****. In *** **-*, ******** identifies ****, *********, *******, and ******* ** *** competitors ** ***** ************. However, ******** ** ** a ************ **** ********* with ***** ********* ******* it *** ** ****** sales ******** *** **** not **** *** ******** through *** ***** ***** surveillance ************ ********.

******** *** **** ****** selling ** *** ******** industry ********* ******* ** has ** **** ***** and ********* ************. ***** having ** ****** ***** team *** **** *** SG&A ***** ********* *** bolsters *** *******, **** ultimately ***** ******** ** selling ***** ************ ********. The ******** ******* *** many ***-**** ******* (*.*. Hikvision, *****, ******) **** have *********** ***** *** support *****, ***** ******** does ***.

***********, ******** **** *** sell ************ ******** ******* typical ******** ************ **** as *** *** *******, where ****** *** **** to ****** ***** ************ equipment. *******, ** ******* on *** ******** ******* partners **** ********** ********** equipment ** **** ********** and **** ***** ************ equipment. *******, **** **** Ubiquiti ** * ************. For ***-**** ********, ******* is ******* ********* ** their ***** ******* ********* and ******* ******** ******* those *** ******** ***** products **** **** **** and ********* ** ******** and **** *********** *** a ********** ********. *** and *******, ** ***** large-scale ************ ************, **** make ***-**** ******** **** apparent *** ********* ** users.

***** ********'* ******* **** strength ** *** **** networking ********, ******** **** remain * ***** ****** in *** ***** ************ industry **** ***** ** is **** ** ***** out * **** ***** team *** ***** *** usual ***** ************ ******** to **** *** ********.

Comments (4)

*** ******* ***** **** Ubiquiti ***** **** **** in ****** ** ******* is **** **** *** nothing ****** **** ***** cameras. **** ***** **** out ** *** ******* consideration *** ****** ******* for **. *** **** they **** **** **, at ***** **** ***** make ** ** *** running. *** ***** **** is ***** ******* ** terms ** **** *******, ptz, ***. ** **** will ** ******* ** small ***** ******* ****** they **** * ******** for *** ****** ************ . *** **** ***** team ** *** ***** makes ** ********** ** they **** ******* ** sell.

Agree
Disagree
Informative
Unhelpful
Funny

* ******* **** ******** doesn't **** *** **** about *** ************ ****** and ****** ****** ** because **** *** ******* want * **** ******** ecosystem, *** ******** ****** to ******* **** ****** a ***** ************ ********.

Agree: 4
Disagree
Informative
Unhelpful
Funny

******* *** ******** *******. Is **** * ****** for *******?

** **** ***** ********** products. **** **** *** they *** *** *** expensive. ******* ****'** **** distracted **** ******** ******* 33% *******?

**** *****, * ***** they *** *** **** go ******

Agree
Disagree
Informative
Unhelpful
Funny

**** **** **** ****** good ** ******* *** bad ******** *** ***** products. **** **** **** to *** **** ********. Without *** **** ********* not **** **** ***** be ***** ** ****.

Agree: 2
Disagree
Informative
Unhelpful
Funny
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