Ubiquiti Protect Video Surveillance Profile

By: IPVM Team, Published on Nov 07, 2018

Ubiquiti has now been in the video surveillance market for 7 years (see our first coverage back in 2011). In that time, the company's revenue has tripled from ~$350 million to more than $1 billion for the past year.

Ubiquiti's growth has mainly been driven by their success in the overall networking market. In video surveillance, Ubiquiti remains a niche player.

Now, Ubiquiti has released their 'Protect' platform. How will that change their positioning within the video surveillance market?

We spoke to Ubiquiti to better understand Protect and their overall go-to-market including:

  • How is Protect different than UniFi Video?
  • What camera features do they offer?
  • How are 3rd party devices supported?
  • Who will buy Protect?
  • How does Protect compare to the competition?
  • How is Protect sold?
  • How does Ubiquiti support pre and post-sales?
  • What are Ubiquiti's plans for expansion?

******** *** *** **** in *** ***** ************ market *** * ***** (*** *** ***** ******** back ** ****). ** **** ****, the *******'* ******* *** tripled **** ~$*** ******* to **** **** $* billion *** *** **** year.

********'* ****** *** ****** been ****** ** ***** success ** *** ******* networking ******. ** ***** surveillance, ******** ******* * niche ******.

***, ******** *** ******** their '*******' ********. *** will **** ****** ***** positioning ****** *** ***** surveillance ******?

** ***** ** ******** to ****** ********** ******* and ***** ******* **-**-****** *********:

  • *** ** ******* ********* than ***** *****?
  • **** ****** ******** ** they *****?
  • *** *** *** ***** devices *********?
  • *** **** *** *******?
  • *** **** ******* ******* to *** ***********?
  • *** ** ******* ****?
  • *** **** ******** ******* pre *** ****-*****?
  • **** *** ********'* ***** for *********?

[***************]

Protect ** ***** *****

********'*************** ***** ***** ************, wired *** ******** ******* management ********* **** * single *********, ***** * single ******** **********. **********, the ***** *** *** separated **** *** ***** Networking ********** ******.

******** **** *** ******* platform ** ** ***-*** software ****, *** ** update ** ***** ****** UniFi ***** ********. ***** are *** ****** ************ for ******* ***** *** system ************* ** *** new ******** *** * ***********/***.

New ***** *********

***$*** ***** *** **** Plus******** ** ** ** Ubiquiti *******, ** ***** Access ******, *** ******** a *** *.*" **** HDD *** ***** ***** recording (***** *********** ** 5TB). *** ** *** server *********** **** ** a ******** **** **** Flash *****. ***** *** can ** ******** ********** over * ********* **********.

****** *********** ****, ** is ******* ** *** (or ***-* ***** *******), it **** *** * single ******* **** *** requires ** ********** *** network ****** ** ******* cameras. ************, ** *** a *******-*** ******* ****** to ***** *** **** down ********** ** ***** is * **** ** power, ** ***** ** or *** **********.

*** ****** ***** ***** Camera *** *** **** discontinued, *******, ******** **** they **** ******** ** offer *** ****** ***, support, *** ******** ********.

Limited ****** *********

******** *** * ******* ****** line, ********** ** * models (* *******, * dome, * ****** *****). 3 ****** ***** ********** IR, *** *** ** their ******* **** *****-** microphones.

*** ****** ***** ** the$** ** ****, *****

**** ***** ***** *** the ****, *******, ******** said ******* ** **-****** testing, **** *** *** available ***.

*** ******** ******* ***:

  • ** ******* ***** *****
  • ** ****
  • ** *****-***** ** *******
  • **** *** ** ***** cameras ****** ******** ************ (despite ***** ***** ** wireless **********)

No *** ***** *******

**** ********'* ******* *** recorders *** *********** ******. The ********* / *** do *** ******* *** 3rd ***** *******. ********'* own ******* ******* ****, but *** *****, ********* server-side ****** ********* *** additional ***** ** ******* to *** ***** *****.

***********, ******** ** ******* their ***** ************ ** an ***-**-*** ********. 

Target ******** ****

*** ******* ******** **** *** most ****** ** **** value *** ***** ***** Ubiquiti *** ******** *** wired ********** *** *** looking ** *** * limited ****** ** ** cameras ** ***** ******** network.

******* ** *** **** of *****-***** ****** *******, it **** ** ********* for *** ***** ** justify ********* *** ******** cameras.

Ubiquiti ** ***********

******** ** *********** **** as ****** **** **** and ***** ****** *** consumer *********. **** ****, Ubiquiti ****** ***** ************ and ******-***** ***** ** the ******* ***** *** has ** ******* ******* fees.

*********, ***** *** ***** low-cost *** ********* **** name *********** *** ********* advantage, ** **** ** availability ** ***** ************ like ***. *******, **** NVR-based *******, ******** **** provides ******* **-*******, *** does *** ***** *** cloud ******* *******.

Online *****

* ****** ******** **** is ******** ******* ***** products ******** *** ***** website (** *** ** and ******), *******, ******** remains **** ******* ************.

*** ***** *** **** of ****** ******** ******* continue ** ** * detriment ** ************ ********** interest.

Pre *** **** ***** *******

******* ********** *** ****** is ********'* **** ** non-electronic ******* *** *** post-sales ********* *******. ** is ********* ********** ** reach * ****** ** Ubiquiti **** *** *****. They ********* **** ** the ***************** ******** ****** *** ********* support **** ******** *****.

******** **** **** *** continuing ** ********* **** to ***** ***** ******* for ********** ****.

******** ***** **** **** added ** ****** **** feature ** ***** ******* page, *** ** ** a ****-**-****** **** ** their**** ******* ****.

Expansion *****

******** ** ******** ** expanding *** ********* ***** video ************ ********. **** are ******** ** **** their ************ ********* **-****** towards *** **********, ********* bringing *** ******* *******, larger ******** *******, *** video *********.

***** ******** ** ****** modest *****, *** *******'* overall *********** ******* ** an ******* ****** ** the ********** ************ ******.

Comments (24)

**** *** ********* ***** super ****

****** ****, *** *'* not **** **** ***** bundling ****** **** * single ********* ***** ** what *'* ******* *** in *** ******** *****. I *** ** **** away **** * ****** point ** ******* ***** could **** **** ******** security ****** ***** ********* as ****** ** * power *****. *'* ** the ******** ******* ********, so **'* *** ******** for ** ** **** equipment *** ** ***** spikes **** **** ** through *** ***/***** ***********.

* *****'* ***** * UPS **** *** ******* longer **** * ****. Kind ** ****** **** our ***** ******* ** as *** ** ** is, *** ****'* *** nature ** *** **** at **** ******* *********** and ** ***** ******.

* **** *** ******* issues **** ***** *****, I **** *** ** install ** ***** *********** then * ***** ********* in ***** ** ** UPS. **** ****** ***** a *** *** ***** protection ** *** ** input *** **** ** so ******.    

****

***'* ******* ********** **** this "**** ***". **'* the **** ***** ****. This "**** ***" **** do ******** *** ****. 

***'* ***** *** ***** for *** **/***/****/*** ****** out *****. ** **** technicians *** ******* **** tech ******* ******* **** have ********* ******, ****** enroll ** ** ******, fat ******** *** ** and ** **** *** to ***** **** **** should **** ***** **** Axis, ********* ** **** ever ************ **** *** feel *********** **** ******* your *********** **** ** installation ***** ** ***** start ** ************** ******* on *** ***** ** with ********* *******.

******** ** **** ** work **, ****** *** troubleshoot. ** ** *** perfect *** **** *** devices *** ******, ****, failures, ******* *** *******. All **/*** ******* ******* maintenance *** ** ** security *******. *** ** Integrators **** ** **** their ******* ** ** date? 

******** ***********/*********/***** ****/***********: **** off **** *******, ******* splicing, ******* *****, ***** logic *** ***** ****** technology **** *** ******* your ** ******. * laugh **** * *** a **** ******* *** how **** *** ******* was *************** ****** ******, then *** ** ****** be ***** ******* **** are *** ** *** DOR ** **** *** is *******. **** **** of *** ******** ** a ****** ******, ****** the ***** ******** ** key. ** *** **** your **** ***** **** to ******* ***** * video ****. ** *** send **** ****** ******* guy ** **** ********** DB **** ** *** your ****** ******* **. Last *** ***** ** not *** ** **** the ************* ************ ********, wait * ******* *** were *** ************! 

**, ***'* *******. ******** is ****** ****, ** is *********. * ***** my ***** ** ******* on *** ******** ** all ***** ***** ***** integrators *** ******* *****. They ***'* *****, ***** have, ***** ****. ** guys ****** ****, ** got ****.

 

 

* *** **** *** are ****** ** **** respects *** *** **** cameras ***** **** *** they ****** ***'* **** for * ******** ** the *********. ******** * closed ****** ***** **** for ***** ***** *******, such ** ****** ******, but ** *****'* **** for *** ****** *******. The *** **** **** pretty ****, *** *** cameras *** ****** **** to **. 

* ***** **** *** good *** *** ** person **** ** ***** to ******* **** ******* and ** ******* ******** with ***** *** *** the ************ **** ********* that ***** ** *** also ***** ** *** the ****** ****** *** the ********. 

* ***** **** **** value ** * **** NVR **** ********** **** all ****** ************ *** allows ** ** ***** the ******* ** *** same ****** **** ***** allows ** ** ****** all ***** ***** *********. Or **** ***** ***** me ** ******* ***** cameras ** ******** ******** where *** ** ***** cameras ***** ****. ******* ONVIF *******, **** **** never ******.

****, * ***'* *** analytics ********* *** *** Protect ****.

*********** *****...*******, *** **** this *** ** **** Ubiquiti ******* **********? * did ***** *** *** product. *'* **** ** the ****, ******** *'* sure **'* **** **** expensive **** *** ******** camera ******. *'* *** sold ** *** **** factor **** ****** **'* equipped **** **** ***** like * ***** ******** dummy ****** ***. *** I **** **** ** much ***** ************* ** I ** **** *** it ***** ***** ************.

* *** ***** ** design *** ************ *** access ******* *** * Southern ********** ************. * used * ******* ******-*** camera ** ** ***** of ******. *** ****'* IT ******* *** ********** by ** ************ *** shown *** ******** *******. They **** ********** ***********, on *** ***** ** $75 ** ** **** purchased ** * **-**** (approximate, * ***'* ******** the ***** ****), ** the **** **** ** an ***** ********* *********** and ********* ****. *** City **** ******** *** Ubiquiti *** ********. *** installation *** ********* **** August. ****'** ***** **** it ** ***, *'** continue ** ******* *** system's ***********.

* **** * ***** of ***** ********** *** there, *** **’* **** really ***** ****** *** the **** ** * UTM ********.  ****** **** crucial *** ** **** is ******* *** **** never ** *****.  **** I ****’* **** ** upgrade *** ********* ** use *** *** ***** system.

...*** **’* **** ****** great ****** *** *** lack ** * *** firewall.

**** ***** ********:

****'* *** * ***, that's ***** ********/******. **** would ** ******* *** equivalent ** ****** * Sonicwall *** *** ****** for *** ****** ********* prevention *****. ** ** knowledge **** *** *** in ****, *** * wouldn't ***** ********* *'* not ****** ** ****** fee *** **** ******** active ********** *******. ***** units *** **** *** a *** ** ****** and *** **** ** conjunction **** * *** but **** ********** ****** wouldn't ** ******* ** the ***** ********. **** work ***** ** ***** as **** ***'* **** up **** * *** of ******** ********* ** at *****.

**** ** ****.

**** ** ****.

**** *** ****

*** **’* **** ****** great ****** *** *** lack ** * *** firewall. ****** **** ******* bit ** **** ** missing *** **** ***** be *****.

**** * ****

 

 

 

***** ***** *** **** for * *** ** things *** *** **** in *********** **** * UTM *** **** ********** device ******'* ** ******* in *** ***** ********.

*** *** ******* **** I ****** *** *** ******* **** **** the *** ****:

*'* **** *****. *** keyword **** ** ****. I ***'* *** **** for *** ** ** customers. * **** ***** the ****** ******* ** released. * ** **** the **** ** * different ****** *** ** home ****** ** *** if **** ******. ***** are **** * ***** of ********* **** ***** features *** ******* ***** appear ** ******** ** the ******** ********** *** included **** ********'* ******* section. *** ** * nice ******* *** ** is ******** *******. **** would ******** * ********* limitation ** *** *******.

*'* *** ****** *** feature ***'* *** ***** in *** ******, *** I'm *** ***** ** use ** ** **** time. 

****, *’* *** ************ using ****.

** ********* ********** ***** Ubiquiti’s **** ** *** capabilities/roadmap; ******** *** *** have *** * ***** grasp ** **** **** was *********, *’* *** sure ** ***.

****'* *** * ***, that's ***** ********/******. **** would ** ******* *** equivalent ** ****** * Sonicwall *** *** ****** for *** ****** ********* prevention *****.

*** ** **** **** experience **** **** ***** a *** ******** ****** without *** ** *** sufficiently ******?

 

* **** **** ***** Unifi ******* ***** ****** (as ** "***** ******" product), *** ***** ***** for * **** ****** that ** ** ****.  Prior ** **** * used ******** ************ *******, and ********* *********+ **** some ***** **** *******.  Since ** **** ******* was *** *****, ** made ***** ** **** the **********.

***** **** ******* ****** excels, ** *** ****** app.  **********, * ***** it ***** **** *********, Genetec, *****, ********, ***.  My **** ********* ** this ***** ** **** there ** ** *** (that * *****) ** play **** ***** ** 2x, **, *** ** on.  * **** ***** had * *** *** that ****** ** **** as **** **** ***** bandwidth ******** ****.  * can ****** ****** ******* hours ** ***** ** find **** * ** looking ***.  ** * need ** ****** * clip, * *** ** so **** * *** taps ** *** ******, and ** **** ** in ** ******/******.  ** the ******** ******, **** have **** **** *****, they *** ******* ** an ********* ***-**** **********, and * ***** **** shows.  

*** ***** *** ****+ is * ***** *******, and * ***** * good ***** *** *** money - ********** ** you *** **** ***** it ** ****** * Unifi ******* ** *** same ********.  * **** received *** "***** ******" rack ***** ***, ***** works ** ********** *** cleans ** ** ************, but ******** * *** expensive *** **** ** does ** *** ******* $99 ***** ***.

* ****** ***** *** use ***** *** *********** and ***** ******** *** the ******* ** **** point.  ******** *** ****** about ********* *** ******** as ***** ******* ** as * ****** *********, but ******* ******* **** (for ***), ** *** dismay ** ****.  

*** *** *****, * think *** ******* *** pretty *****, *** *** the **** **** ***** is ********** *** ***** use ****.  * ********* use *** ******** **, a *** ** *** Flex, *** * *****.  There *** **** *** application ********* *** ***** that ***** ** ***** cameras **** ******* ********** being ** *** *******.  

*******, ********* ***** *** quite * *** ******* features.  *** *** ******* 24/7 *** ***** ** no ***** ******.  ** is ******* ** **** of *** ***** ****** with ******* *********** *** frame ****.  **** ***** is ** ********, *** bandwidth ****** ****.  *** set ** ****** ***** and ** **** ***** in *** ******** ***** motion ********.  ***** ** no *** ********* ** test *** *********** ** these ***** ** ***** was ** ***** *****.  A ******* ** *** storage *** ** ********** for **** **** **** this * **-** *** many.  **** ***** ****** from ***** ***** **** looking *** ******* ******, and ************ ** *** initial ******* *** ** Protect.  

**** ****** ********** ***** my ***** *** **** use, *** * **** forward ** ****** ** evolve.

 ******* ***** ** ******** and ***** ********* ******** closed ****** ********* ******** failure ** *****.

 ***** ***** ** *******, bulky *** **** ***** SOAP/XML ***,. ******* **** companies **** ******** *** other *****-*** **** ***** adapt ***** *** **** don't **** **.

 **** ***** ****** ***** are *** ****** ** with ** ****** **** stack *** ** ****** which ** ********* ****** for ******* ** ****.

****?  ***'* ******* *** many ***** ******* **** been **** ** ****.  Hint **'* *** **** close.

***, **** *** * successful ******* ** **** areas. *** ************ ******** are * **** **** IT ****** **** ****** like *** **** ** the ******** ** *** lineup. *** ******** ** good. *** ****** ****** may ** ** ** really ***** ****** ** if **** ** ****** spaces ** *** ******** installed ******* * ****** design. *** ******* *** not ****** ***********. *** **-*** is **** $*** *** it *****'* ****** ** be ***** *** *****. Having ** ********* ******* zoom ***'* ****** * new *******. ******** ***** pretty ***** ******** *** they *** ********* ** too ******** **** **** the ******** ****** ******** better. *** *******, **** a *** ******** ********* support **** ***** ***** are * *** ** other ******* ** *** market. *** ******** ** where * ******* **** really ********.

** ******* ** *** supporting ***** *** **** not ****** ****** ******* for ***** *******, * have * *** *********.

*** **** ******** ******** can * *** ** the ******?

*** **** *****-****** ******* can * *** ** the ******?

***** *** ** *****-*** light *******?

*** *** * *********** an ************* ******** **** with ********* **** *******?

*** ***** ** *** an ********** **** ******.

*** *** ***** ***** is *******, *****, *** ugly, *** ** **** work *** ***** ****** well. *'* *** **** of ******* *********** ******** that *** ****** ********** with ****** ***** ************. I **** ******* ** choosing ******* ** ** with *** ********. ******** is **** *** ****** of ************ ** **** they **** *** ******* choices ** *** *** pick ******* **** **** if **** *** *** be *** **** *** a ********** *********** ** scene. 

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