Ubiquiti Protect Video Surveillance Profile

By: IPVM Team, Published on Nov 07, 2018

Ubiquiti has now been in the video surveillance market for 7 years (see our first coverage back in 2011). In that time, the company's revenue has tripled from ~$350 million to more than $1 billion for the past year.

Ubiquiti's growth has mainly been driven by their success in the overall networking market. In video surveillance, Ubiquiti remains a niche player.

Now, Ubiquiti has released their 'Protect' platform. How will that change their positioning within the video surveillance market?

We spoke to Ubiquiti to better understand Protect and their overall go-to-market including:

  • How is Protect different than UniFi Video?
  • What camera features do they offer?
  • How are 3rd party devices supported?
  • Who will buy Protect?
  • How does Protect compare to the competition?
  • How is Protect sold?
  • How does Ubiquiti support pre and post-sales?
  • What are Ubiquiti's plans for expansion?

******** *** *** **** in *** ***** ************ market *** * ***** (*** *** ***** ******** back ** ****). ** **** ****, the *******'* ******* *** tripled **** ~$*** ******* to **** **** $* billion *** *** **** year.

********'* ****** *** ****** been ****** ** ***** success ** *** ******* networking ******. ** ***** surveillance, ******** ******* * niche ******.

***, ******** *** ******** their '*******' ********. *** will **** ****** ***** positioning ****** *** ***** surveillance ******?

** ***** ** ******** to ****** ********** ******* and ***** ******* **-**-****** including:

  • *** ** ******* ********* than ***** *****?
  • **** ****** ******** ** they *****?
  • *** *** *** ***** devices *********?
  • *** **** *** *******?
  • *** **** ******* ******* to *** ***********?
  • *** ** ******* ****?
  • *** **** ******** ******* pre *** ****-*****?
  • **** *** ********'* ***** for *********?

[***************]

Protect ** ***** *****

********'*************** ***** ***** ************, wired *** ******** ******* management ********* **** * single *********, ***** * single ******** **********. **********, the ***** *** *** separated **** *** ***** Networking ********** ******.

******** **** *** ******* platform ** ** ***-*** software ****, *** ** update ** ***** ****** UniFi ***** ********. ***** are *** ****** ************ for ******* ***** *** system ************* ** *** new ******** *** * ***********/***.

New ***** *********

***$*** ***** *** **** Plus******** ** ** ** Ubiquiti *******, ** ***** Access ******, *** ******** a *** *.*" **** HDD *** ***** ***** recording (***** *********** ** 5TB). *** ** *** server *********** **** ** a ******** **** **** Flash *****. ***** *** can ** ******** ********** over * ********* **********.

****** *********** ****, ** is ******* ** *** (or ***-* ***** *******), it **** *** * single ******* **** *** requires ** ********** *** network ****** ** ******* cameras. ************, ** *** a *******-*** ******* ****** to ***** *** **** down ********** ** ***** is * **** ** power, ** ***** ** or *** **********.

*** ****** ***** ***** Camera *** *** **** discontinued, *******, ******** **** they **** ******** ** offer *** ****** ***, support, *** ******** ********.

Limited ****** *********

******** *** * ******* camera ****, ********** ** 5 ****** (* *******, 1 ****, * ****** model). * ****** ***** integrated **, *** *** of ***** ******* **** built-in ***********.

*** ****** ***** ** the$** ** ****, *****

**** ***** ***** *** the ****, *******, ******** said ******* ** **-****** testing, **** *** *** available ***.

*** ******** ******* ***:

  • ** ******* ***** *****
  • ** ****
  • ** *****-***** ** *******
  • **** *** ** ***** cameras ****** ******** ************ (despite ***** ***** ** wireless **********)

No *** ***** *******

**** ********'* ******* *** recorders *** *********** ******. The ********* / *** do *** ******* *** 3rd ***** *******. ********'* own ******* ******* ****, but *** *****, ********* server-side ****** ********* *** additional ***** ** ******* to *** ***** *****.

***********, ******** ** ******* their ***** ************ ** an ***-**-*** ********.

Target ******** ****

*** ******* ******** **** and **** ****** ** find ***** *** ***** using ******** *** ******** and ***** ********** *** are ******* ** *** a ******* ****** ** IP ******* ** ***** existing *******.

******* ** *** **** of *****-***** ****** *******, it **** ** ********* for *** ***** ** justify ********* *** ******** cameras.

Ubiquiti ** ***********

******** ** *********** **** as ****** **** **** and ***** ****** *** consumer *********. **** ****, Ubiquiti ****** ***** ************ and ******-***** ***** ** the ******* ***** *** has ** ******* ******* fees.

*********, ***** *** ***** low-cost *** ********* **** name *********** *** ********* advantage, ** **** ** availability ** ***** ************ like ***. *******, **** NVR-based *******, ******** **** provides ******* **-*******, *** does *** ***** *** cloud ******* *******.

Online *****

* ****** ******** **** is ******** ******* ***** products ******** *** ***** website (** *** ** and ******), *******, ******** remains **** ******* ************.

*** ***** *** **** of ****** ******** ******* continue ** ** * detriment ** ************ ********** interest.

Pre *** **** ***** *******

******* ********** *** ****** is ********'* **** ** non-electronic ******* *** *** post-sales ********* *******. ** is ********* ********** ** reach * ****** ** Ubiquiti **** *** *****. They ********* **** ** the ***************** ******** ****** *** ********* support **** ******** *****.

******** **** **** *** continuing ** ********* **** to ***** ***** ******* for ********** ****.

******** ***** **** **** added ** ****** **** feature ** ***** ******* page, *** ** ** a ****-**-****** **** ** their**** ******* ****.

Expansion *****

******** ** ******** ** expanding *** ********* ***** video ************ ********. **** are ******** ** **** their ************ ********* **-****** towards *** **********, ********* bringing *** ******* *******, larger ******** *******, *** video *********.

***** ******** ** ****** modest *****, *** *******'* overall *********** ******* ** an ******* ****** ** the ********** ************ ******.

Comments (21)

Avatar

Sean Nelson

Nelly Security | 11/07/18 06:11pm

**** *** ********* ***** ***** ****

Avatar

Michael Gonzalez

11/07/18 06:20pm

****** ****, *** *'* not **** **** ***** bundling ****** **** * single ********* ***** ** what *'* ******* *** in *** ******** *****. I *** ** **** away **** * ****** point ** ******* ***** could **** **** ******** security ****** ***** ********* as ****** ** * power *****. *'* ** the ******** ******* ********, so **'* *** ******** for ** ** **** equipment *** ** ***** spikes **** **** ** through *** ***/***** ***********.

* *****'* ***** * UPS **** *** ******* longer **** * ****. Kind ** ****** **** our ***** ******* ** as *** ** ** is, *** ****'* *** nature ** *** **** at **** ******* *********** and ** ***** ******.

Avatar

Greg M. Ray

In reply to Michael Gonzalez | 11/09/18 03:55pm

* **** *** ******* issues **** ***** *****, I **** *** ** install ** ***** *********** then * ***** ********* in ***** ** ** UPS. **** ****** ***** a *** *** ***** protection ** *** ** input *** **** ** so ******.

Avatar

Jon Dillabaugh

Pro Focus LLC | 11/07/18 06:50pm

Michael Miller

11/07/18 07:32pm

****

Shannon Davis

TED Systems | 11/07/18 09:04pm

***'* ******* ********** **** this "**** ***". **'* the **** ***** ****. This "**** ***" **** do ******** *** ****.

Undisclosed #1

11/07/18 09:26pm

***'* ***** *** ***** for *** **/***/****/*** ****** out *****. ** **** technicians *** ******* **** tech ******* ******* **** have ********* ******, ****** enroll ** ** ******, fat ******** *** ** and ** **** *** to ***** **** **** should **** ***** **** Axis, ********* ** **** ever ************ **** *** feel *********** **** ******* your *********** **** ** installation ***** ** ***** start ** ************** ******* on *** ***** ** with ********* *******.

******** ** **** ** work **, ****** *** troubleshoot. ** ** *** perfect *** **** *** devices *** ******, ****, failures, ******* *** *******. All **/*** ******* ******* maintenance *** ** ** security *******. *** ** Integrators **** ** **** their ******* ** ** date?

******** ***********/*********/***** ****/***********: **** off **** *******, ******* splicing, ******* *****, ***** logic *** ***** ****** technology **** *** ******* your ** ******. * laugh **** * *** a **** ******* *** how **** *** ******* was *************** ****** ******, then *** ** ****** be ***** ******* **** are *** ** *** DOR ** **** *** is *******. **** **** of *** ******** ** a ****** ******, ****** the ***** ******** ** key. ** *** **** your **** ***** **** to ******* ***** * video ****. ** *** send **** ****** ******* guy ** **** ********** DB **** ** *** your ****** ******* **. Last *** ***** ** not *** ** **** the ************* ************ ********, wait * ******* *** were *** ************!

**, ***'* *******. ******** is ****** ****, ** is *********. * ***** my ***** ** ******* on *** ******** ** all ***** ***** ***** integrators *** ******* *****. They ***'* *****, ***** have, ***** ****. ** guys ****** ****, ** got ****.

Avatar

Kyle Folger

IPVMU Certified | In reply to Undisclosed #1 | 11/08/18 12:06am

* *** **** *** are ****** ** **** respects *** *** **** cameras ***** **** *** they ****** ***'* **** for * ******** ** the *********. ******** * closed ****** ***** **** for ***** ***** *******, such ** ****** ******, but ** *****'* **** for *** ****** *******. The *** **** **** pretty ****, *** *** cameras *** ****** **** to **.

* ***** **** *** good *** *** ** person **** ** ***** to ******* **** ******* and ** ******* ******** with ***** *** *** the ************ **** ********* that ***** ** *** also ***** ** *** the ****** ****** *** the ********.

* ***** **** **** value ** * **** NVR **** ********** **** all ****** ************ *** allows ** ** ***** the ******* ** *** same ****** **** ***** allows ** ** ****** all ***** ***** *********. Or **** ***** ***** me ** ******* ***** cameras ** ******** ******** where *** ** ***** cameras ***** ****. ******* ONVIF *******, **** **** never ******.

****, * ***'* *** analytics ********* *** *** Protect ****.

Avatar

Normunds Stepans

11/12/18 08:25am

Avatar

Kyle Folger

IPVMU Certified | In reply to Normunds Stepans | 11/14/18 01:15am

*********** *****...*******, *** **** this *** ** **** Ubiquiti ******* **********? * did ***** *** *** product. *'* **** ** the ****, ******** *'* sure **'* **** **** expensive **** *** ******** camera ******. *'* *** sold ** *** **** factor **** ****** **'* equipped **** **** ***** like * ***** ******** dummy ****** ***. *** I **** **** ** much ***** ************* ** I ** **** *** it ***** ***** ************.

Steven Burman

11/13/18 02:50pm

* *** ***** ** design *** ************ *** access ******* *** * Southern ********** ************. * used * ******* ******-*** camera ** ** ***** of ******. *** ****'* IT ******* *** ********** by ** ************ *** shown *** ******** *******. They **** ********** ***********, on *** ***** ** $75 ** ** **** purchased ** * **-**** (approximate, * ***'* ******** the ***** ****), ** the **** **** ** an ***** ********* *********** and ********* ****. *** City **** ******** *** Ubiquiti *** ********. *** installation *** ********* **** August. ****'** ***** **** it ** ***, *'** continue ** ******* *** system's ***********.

Undisclosed #2

11/14/18 12:06am

* **** * ***** of ***** ********** *** there, *** **’* **** really ***** ****** *** the **** ** * UTM ********. ****** **** crucial *** ** **** is ******* *** **** never ** *****. **** I ****’* **** ** upgrade *** ********* ** use *** *** ***** system.

Undisclosed #3

In reply to Undisclosed #2 | 11/14/18 12:39am

...*** **’* **** ****** great ****** *** *** lack ** * *** firewall.

**** ***** ********:

Avatar

Kyle Folger

IPVMU Certified | In reply to Undisclosed #3 | 11/14/18 12:48am

****'* *** * ***, that's ***** ********/******. **** would ** ******* *** equivalent ** ****** * Sonicwall *** *** ****** for *** ****** ********* prevention *****. ** ** knowledge **** *** *** in ****, *** * wouldn't ***** ********* *'* not ****** ** ****** fee *** **** ******** active ********** *******. ***** units *** **** *** a *** ** ****** and *** **** ** conjunction **** * *** but **** ********** ****** wouldn't ** ******* ** the ***** ********. **** work ***** ** ***** as **** ***'* **** up **** * *** of ******** ********* ** at *****.

Undisclosed #2

In reply to Kyle Folger | 11/14/18 01:02am

**** ** ****.

Undisclosed #3

In reply to Undisclosed #2 | 11/14/18 03:13am

**** ** ****.

**** *** ****

*** **’* **** ****** great ****** *** *** lack ** * *** firewall. ****** **** ******* bit ** **** ** missing *** **** ***** be *****.

**** * ****

Undisclosed #3

In reply to Kyle Folger | 11/14/18 03:08am

***** ***** *** **** for * *** ** things *** *** **** in *********** **** * UTM *** **** ********** device ******'* ** ******* in *** ***** ********.

*** *** ******* **** I ************ ******* **** **** the *** ****:

Avatar

Kyle Folger

IPVMU Certified | In reply to Undisclosed #3 | 11/14/18 03:33am

*'* **** *****. *** keyword **** ** ****. I ***'* *** **** for *** ** ** customers. * **** ***** the ****** ******* ** released. * ** **** the **** ** * different ****** *** ** home ****** ** *** if **** ******. ***** are **** * ***** of ********* **** ***** features *** ******* ***** appear ** ******** ** the ******** ********** *** included **** ********'* ******* section. *** ** * nice ******* *** ** is ******** *******. **** would ******** * ********* limitation ** *** *******.

*'* *** ****** *** feature ***'* *** ***** in *** ******, *** I'm *** ***** ** use ** ** **** time.

Undisclosed #3

In reply to Kyle Folger | 11/14/18 03:49am

****, *’* *** ************ using ****.

** ********* ********** ***** Ubiquiti’s **** ** *** capabilities/roadmap; ******** *** *** have *** * ***** grasp ** **** **** was *********, *’* *** sure ** ***.

Undisclosed #3

In reply to Kyle Folger | 11/14/18 04:48am

****'* *** * ***, that's ***** ********/******. **** would ** ******* *** equivalent ** ****** * Sonicwall *** *** ****** for *** ****** ********* prevention *****.

*** ** **** **** experience **** **** ***** a *** ******** ****** without *** ** *** sufficiently ******?

Avatar

Nicholas Marto

11/15/18 05:16pm

* **** **** ***** ***** ******* ***** ****** (** ** "Early ******" *******), *** ***** ***** *** * **** ****** that ** ** ****. ***** ** **** * **** ******** Surveillance *******, *** ********* *********+ **** **** ***** **** *******. Since ** **** ******* *** *** *****, ** **** ***** to **** *** **********.

***** **** ******* ****** ******, ** *** ****** ***. **********, I ***** ** ***** **** *********, *******, *****, ********, ***. My **** ********* ** **** ***** ** **** ***** ** no *** (**** * *****) ** **** **** ***** ** 2x, **, *** ** **. * **** ***** *** * VMS *** **** ****** ** **** ** **** **** ***** bandwidth ******** ****. * *** ****** ****** ******* ***** ** video ** **** **** * ** ******* ***. ** * need ** ****** * ****, * *** ** ** **** a *** **** ** *** ******, *** ** **** ** in ** ******/******. ** *** ******** ******, **** **** **** many *****, **** *** ******* ** ** ********* ***-**** **********, and * ***** **** *****.

*** ***** *** ****+ ** * ***** *******, *** * think * **** ***** *** *** ***** - ********** ** you *** **** ***** ** ** ****** * ***** ******* at *** **** ********. * **** ******** *** "***** ******" rack ***** ***, ***** ***** ** ********** *** ****** ** my ************, *** ******** * *** ********* *** **** ** does ** *** ******* $** ***** ***.

* ****** ***** *** *** ***** *** *********** *** ***** business *** *** ******* ** **** *****. ******** *** ****** about ********* *** ******** ** ***** ******* ** ** * Docker *********, *** ******* ******* **** (*** ***), ** *** dismay ** ****.

*** *** *****, * ***** *** ******* *** ****** *****, and *** *** **** **** ***** ** ********** *** ***** use ****. * ********* *** *** ******** **, * *** of *** ****, *** * *****. ***** *** **** *** application ********* *** ***** **** ***** ** ***** ******* **** greater ********** ***** ** *** *******.

*******, ********* ***** *** ***** * *** ******* ********. *** NVR ******* **/* *** ***** ** ** ***** ******. ** is ******* ** **** ** *** ***** ****** **** ******* compression *** ***** ****. **** ***** ** ** ********, *** bandwidth ****** ****. *** *** ** ****** ***** *** ** tags ***** ** *** ******** ***** ****** ********. ***** ** no *** ********* ** **** *** *********** ** ***** ***** as ***** *** ** ***** *****. * ******* ** *** storage *** ** ********** *** **** **** **** **** * no-go *** ****. **** ***** ****** **** ***** ***** **** looking *** ******* ******, *** ************ ** *** ******* ******* set ** *******.

**** ****** ********** ***** ** ***** *** **** ***, *** I **** ******* ** ****** ** ******.

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