Ubiquiti Favorability Statistics 2023

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Angelique Chen
•Published May 23, 2023 13:24 PM

Ubiquiti has been one of the most commonly complained about manufacturers in our product shortage surveys but how would this impact the manufacturer this year?

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In this report, we examine statistics and commentary from ~190 security integrators on Ubiquiti's positioning, pros, and cons.

Executive *******

***** ******** ** ***** ******* ******** amongst ***********, *** ************ ** ********* significantly, **** **** ****'* ********** ************ ** ******* *********. ***** ******** *** **** * long-time********** ******** ** ****************** *************, ***** ****** **** ** ** opportunity *** ******, ****** ********'* ******* continues ** **** *** *** ********** low ******* *** ***** ********* *** key *********.

Solid *** ********

******** ******** +**% *** ******** ************, with **** *** *** ******* *** the ******* ***:

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Declining *** **********

*******, ********'* *** ************ ** ********* significantly **** +**% ** **** ** +44% ** **** ** +**% ** 2023:

IPVM Image

More ******** ******* *** **

******** ******** ******* ************ ****** *** US, +**%, **** ** *** **** of *** *****, +**%.

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Key ******

********** ********* **** **** ***** *** themes:

  • *********** ** ******** ******* ********
  • ********** ** ******* ********
  • **** ******* ****** & ****** ******* products
  • ****** ******
  • *** ****** *** ***********
  • ** *******
  • ****** ***** ******
  • ***** ***** ** *** *****
  • ************* ********

Product *********

*** **** ********* *** ***** *** integrators *********** ***** *******'* ******** ********** products:

  • "**** **** ** ******** **-** ******, UNTIL, *** **** ********. ***** **** only ********* **** ******** ******* ** eBay *** * * *** ****. I *** ****** ** **** ***** vendors *** *** ** ***** *********** is ****** ** *** *** **** as ********. ** **** **** **** my ******** ** ******** ********** ** their **** *** * ** ****** use ****"
  • "*** ******* ** **** *** *** commercial ******** ** **** ***, ** worked **** ******** *** *** * lot ** ******* ** ******* ********. We **** * **** ******* ******* they ***'* ****** ** **** ** will ******* *** ******* *** ****, 2 ***** ***** **** *** ******* without *** ******."
  • "********* **** ********. ****, *************, ******** products *** ***'* ***. ** ***'* build * ******** ********* * ***** that *** ** ********* *** ** relationship **** *******. ***** ******* *** products *** ****."
  • "*** **** ****** ** ***** **** been **** *********** ** *** *** product ******. **** *** * **** line ******* ******** *** *******."
  • "**** **** ********* ** ******* ** with ****** ******** ****** ***** ****** that ** **** ******** *** ******* using *********** ******** ** ** *******."
  • " *** **** ******* ** **** with **** **** *** **** **** is ******* ******* ********. ** **** been ******* ******** **** *-* ****** for ***** ********."
  • "**** ********* **** ******** ******** *****/*** their *******, *******, ** ******* ***** ones ******* ** ******** ****** ******."
  • "***** ******* **** ****** *** ****** chain ****** **** ** **** ** look *** ************ *** *****."
  • "******* ************, ***** *********, *** *********** quality *** **** **** *** ** my ********."
  • "* **** **** *** ******** ** the ****, *** ****** ***** ****** were * *******."
  • "**** **** ******** ******** ** *** past, *** ********** ** *** ******** now."
  • "***** ** ********, **-**, *****-**-***** ******, when **** **** *****."
  • "****** ***** ****** **** ** *** them ****** **** * ***** ***."
  • "*********** ******** *** ********* ********* ** get *** *******."
  • "**** ** ******** *** ****. ********* is ***** *** ****."
  • "* **** ******** **** * *** find ** *********."
  • "** ******* ************ ******."
  • "************ * *********."

*** ********** **** ** ***** ** stick **** ******** **********:

** *** ** ****** **** *** 5AC ************ ** ********* *** ** product ************. **'* * ****** **** increase ** *** *********, *** * feel **** *** ********* *** ****** to *****, ** * ** ***** to ***** **** **** ********** ** future ******* ************.

Compliments ** ******** ******* ********

**** ************ ********'* ******* ********. **** said ******* ******** *** *** **** Ubiquiti ******** **** *** *** **** do *** *** ** ** *** like ********'* *******:

  • "* *** ******** *** *** *****-***** connections *** ****** ******* **** **********. The ***** ** ****** **** ******** surge ********** **** ****. *** ***** Loco ************ *** * *** ***** of ********** **** *** **** * power *****. * **** *** *** the ***** **** *** ***** ****."
  • "*********, ******** ** ***** ***** *** their ********** *********, ** *** **** almost ******** *** *** ********** ***** on ****** ******** *********, ********, *** bridges, *** ***."
  • "**** ** *** *** **********. * put *** ** ***** ******* ** the *** ****** ****** *** *** a *****-***** **** ******. ** *** end ** *** *****, ***** *** no ************* ** *** ********* ** color ** *** *********."
  • "** ******** ******** * *** **** I *** ******** ** ** **********. They ******* * *** ** ********* products. ** *** ****** **** **** with ***** ***** *** ******** ********** products. ******** **** *****'* **** *** marketing ***** ** *****."
  • "******** *** * ****** ******* ** terms ** *** ******** **** *** be ******** ******* ****** ***** ***** on ******* ******. ***** ******** ******* are **** ***** **********."
  • "***** **** ******** *** **** *** I've ***** **** ****** ***** ***** camera ******** *** **** ** ****** experience **** ***** ****** ********. *'* not * *** ** ****** ** have *** *** ** ** ****** sites."
  • "** **** ********* **** ******** ********, routers, *** ******** ********. * ** not **** *** ********* ** ***** cameras ** ****** *******."
  • "**** ******* **** **** ** * city *********** ***** ** *** **** often. **** *** ******* ******* ***********, we ****** ** ******."
  • "* **** ***** ********. **** **** their ******** ******** **** ***** *** P2P *********** *** *******. **** **** their ******** * ******* ** ***** as ****."
  • "*** ******** ** **** *** **** for **********. ***** ******** **** **** and **** **** *******, ****** *** always *** ********."
  • "* **** *** *********** **** *** of ********* ********** *********. * **** being **** ** *** * ***** machine ****** ** ** *** ****."
  • "**** **** * ****** ******* ****. We **** *** **** *** ** their ************ **** **** ***** ******** point-to-point ******."
  • "**** **** ********** ****** ** ******* a **** ******** ** * ***** price. ***** ******* * ***’* *** them ** **** ***’* **** ** customers' *****."
  • "**** ******** ****** *** ******** **************. I **** *** ****** **** **** shows ********* ****** ******** ********* **** a *** ** **** ******* ****."
  • "** ********** **** *** *******, *** the ******** ***** ** ***** ** reliable ** **** ** *** ******** Access ******."
  • "******** **, **** **** *****. ***** years ** ********** ******** *******, **** keep *******."
  • "**** ***** *****. * ***'* *** their ******* ****, *** ***** **** and ****** ********* *** *****."
  • "** *** ******** *** ******* ********* but ** *** *** *** ***** of ***** ******* *****."
  • "**** ***** ****** ******. ******** **** like * ***** ***** ********/******** ******."
  • "**** ** ** ******* **** ** like ********. * **** *** *** issues **** ***** *******."
  • "***** ******* **** *** ******* *******, I ***** ***** ***** ** ***** video ********."
  • "**** *** ***** ******** *** ******** infrastructure, ******** ******* ********."
  • "** *** ***** ******** *** **** them. **** ** **** **** *** supposed ** **."
  • "****** ******** ******* ****** ******/*********, **** are *** **** ******** ****."
  • "* **** *** ***** ******** ************** and **** ***** ** ** **** solid."
  • "* *** ******** ******** *** *'* generally **** ***** **** *** ***********."
  • "** *** * *** ** ***** Wireless *** *** ********. **** **** fairly ****."
  • "**** ***** *****-**-***** *** ******* ********* with ** **** ******."
  • "* **** ***** *** *** **** need ** ******** **** ** ***** setups."
  • "** *** ***** ***++ *********, ***** work ****, *** ******* ****."
  • "*'** ***** **** ****** ***** ******** systems *** ***********."
  • "**** ***** **** ***** *****-**-***** ******** solutions."
  • "**** ******* *** *** ****. *** for *** *********."
  • "*** ******* ******** ****** *** ** we ***."
  • "*** ******* ** **** ******* *** last."
  • "**** *** **** **** **** ****."
  • "***** ********* **** *** *** ****."
  • "****** *** *** **** *********."
  • "******* ** *** ** *****."
  • "******* ***** *****."
  • "***** **********."
  • "**** *********."
  • "**** **** ****."
  • "***** ******* ****."
  • "******** *******."
  • "** ** **** ********."
  • "**** ********."

**** ************ ******* *** *** **** features *** **** *********:

  • "******** ** **** ** ****** ** their **************. ** **** **** ***** with **** ** **** ***********, *** would *** ****** **** ** ** any ********* ** *** ***** ***."
  • "**** ***** *** ********, *** ********** products ** **** ** *** *** p2mp **** *** *** **** *** there, **** **** **** ***** *** have ***** **********."
  • "******** *** ********* ** **** *** ease ** ****** *** ******* ****** the ********. *** **** ** ****** in **** ********** ********* *** **** for ******** ********."
  • "**** ** **********, *****, *** **** and **** ** *** ******** ** a *** ****. *** ********** ***** makes ********* *** ***** **********."
  • "** **** **** ***, ******* ********, and ******** **** ******* ********. *** have **** **** ** ****** *** plug *** ****."
  • "** *** **** *** **** ********* only *** **** **** *** ***** reliability, **** ** *****, *** ***********. We ** *** *** ***** *******."
  • "****** **** ** *** ********** ******* being ***** ********* (** *************). * don't **** **** **** **** ******** the ** *** ****** ********* ********."
  • "**** ********* ** *********. ******* **** work, **** *** ******."
  • "**** ** ***, ****-*********, *** ********** management *****."
  • "****-******** *** ***** **** *** ********."
  • "**** ** *** ** ** *** know **** ***'** *****"
  • "**** *******, **** **."
  • "****** **** ** *** **."
  • "**** ** ***."
  • "****."

Complaints ** ******* ********

*****, **** *********** ********** ***** ********'* network ********:

  • "**** *** *** **** ****** **** their ******** *** *** ***** ******** going *** *** *** ***'* **** a ***********. ****, *** **** *** need ** **** ***** ****** ** run ****."
  • "*** ****-*** ******* *******. * ******** will ******** **** ** ******** ******. Some ** *** ***-***** **** **** them *** *** ***** ** *** quality ****** *** ******* ** **** robust ******* ***** **** ***** **** them ******* **** **** ****** ********* better."
  • "***-**** ******** **** *** *** **** you *** *** ** ** *******. Have *** * *** ** ****** with ***** ******** **** *** *****, and *** ******* ***'* ***** *** squeeze!"
  • "******** ** ******* *********. ***** ** a *** ** ********, *** *****'* work ** ******** *** ** ******* from *** ************."
  • "** ***** **** *** ********* *** a ******** ****** ******* ****. **** Siklu ****."
  • "*** ***** ** *** **** ****** like ******, *****."
  • "**** ********, *** ******** ** *** passive *** ** **** *****."
  • "**** ********** ***** **-** *********."

Less ******* ******* & ****** *******

**** *********** ********** ***** ********'* ******* and ***** ************ *****:

  • "** ********* * *** ** **** equipment **** ** *** ***** ***** and ** *** ****** ******* *** the *** *** ********* **** ** use. **** **** ****** *** *** system *** ****. **** *** * bit ** * *****-** *** ********* with *** *** ********* *** ** meant ** ******** *** ****** ** customers **** ** *******. ** ***** up ***** ****-***** ****-**** *** *** Dahua *** **** ** ***** *** cheap *** ******. *** *** ** not ** **** ** **** *** we *** **** ** ******* *********."
  • "** ** *** *** **** *** Ubiquiti ******** ******* *** ** *****'* sold *** ******** *******. ** **** seen * ****** ** ******** ** all ******** *** ****'* ******* *** local ******** **** *** *** *** install ****. **** **** ****** *** to *** *** ** *** * big ******* ***** ** ** *****'* make ***** *** ** ** **** them."
  • "*** **** *** ***** ******** ******* gear **** **** ***** *** *** cameras **** *** *** ******** *** commercial *** ** *******, ** ****** for ********** ***** ** *** **** to **** $* ** * $*** item."
  • "*******: **** ** ** ** ********* provider *** ****** *** ** ******* camera *********, ** ** *******. *** cloud ******** ** ******* *** *** easy *** *** ***** ** ******. Nothing ******** ** *********** ***** **. They ****** ** ********* **** ***** cameras ******* **** *** ******* ******* with ***** ********** ********* *** ****** who *** *** ******** ************* *** installing **** ****."
  • "**** **** ****. * **** ******** wireless *** ******* ****, *** **** can **** ***** ****** ********."
  • "**** **** * ********** ******** ************** company **** ***** ******** ***** **** providing *** ************ *** ***** ******** devices? ******** **** ******* *** *****."
  • "*** ******* *** **** ****** ***'* scale ****, *'** *** ********* *** the ******* *** **** ****** *** have ******** ****."
  • "***** **** *** **** *** ***** products **** **** *** ***** *** all *** ***** ******** **** *****, don't ***** ** **."
  • "* ******* ***** **** **** **** and ****** *******. **'* ********** ****** garbage **** ** *** ** *** security ******** ********."
  • "**** **** ********* ** *** ********** of ******** ***** ************ ** *******."
  • "*** **** ******** ******** (**** ** VOIP ******, *** ********, ***..) ** take ***** ******* *********."
  • "**** ***** ******* ******** *** *** video ******* ** ******* *** * garbage *****-****."
  • "** ***** **** ***** ************ ******** are *** ** *** ***** ** their '*********.'"
  • "* ****** *** *** ********* ** the *******, *** ** ******* ****."
  • "**** ********, *** *** ******* ** try ***** *******."

**** * *** *********** **** **** like ********'* *******:

  • "** *** **** ********* * **********, Healthcare, *** ********** **********, ** ** don't *** ******** ******** ********* * lot. *** *** ******** * **** done **** ***** ********* **** **** smooth *** *** ***** *** ****** seemed ** ** ****** ***************."
  • "* **** *** **** *** ** the ****-*** ******* *** ***** ****** that **** **** ** ** ***** specs. * ***** *** ***** ** replacement *** * ***** ** *** where *** ******** *** ** ***** network."
  • "******* *** ***, ****** **** ***** hardware, ** ** ******** ** ******* cameras. **** ***** **** *** ****** control."
  • "**** ******* ********* **** **** **** times *** *** ******."
  • "***** ******* *** *********."

Closed ******

******* *********** ********** ***** ********'* ****** system:

  • "*** *** ******* *** ******** ********* and *** *** ***** ** **** only **** **** ***** ******* *** then *** **** *** ******** ********* recorder ** *** ******** ***** ******-**** Dream ******* *********. **** ***’* **** commercial ***** ** *** *****. **** are *** ******** ** ****** ******* and * ******’* ******* **** ****** simply ******* **** ***** **** *** rug *** **** ***** ** *****.
  • "* **** ********'* ******* ********, *** have ***** *** **** ***** *** their ******* ** **** *** *** ONVIF *** ** *** ********* **** anything ***** **** ***** *********."
  • "*** ************** ***** ** ******* ** IT **** *** ***** ** ** a ***** ****** ** ** **** to *** **** ***** ****** *** configure ****** ** ****** ** * system **** ****'* ** ********** ***** be."
  • "*** ******* ******** ** ** ** a ****** ******. ***** ********* - Camera ********* *** *******, ***** *** frequent ***** ******, ****** *** ****** are ******, *** *** ***** *********** is *** *******."
  • "**** ******* *******, ******* ** *****, the ********/***** ** ********. ********* ** integrate **** ***** ****. ***** ***********."
  • "** ***** *******, *** *********** **** to ****** ** ****** ******** ********* to *** ****** *****."
  • "* ***'* **** *** *********** **** are (***** *** ***, *** *******) but ** **** ** *** *** Ubiquiti ***-**-***, ** *** ***** **** well."

Low ****** *** ***********

**** *********** **** *** ***** ******** little ****** ** *********** *** **** competes **** ****:

  • "********* *** *** **** ****** *** $10-$15 **** **** * ***. ** margin *** *** ** ***** **** over *** *******. **'* *** *** worst ***** ** *** *****, *** has ********* ******* ** ***** *****."
  • "* **** *** ********** *** ************* of *** ******. * ** *** like *** **** *** ****** ** for *** ***** ** ****** *********** altogether."
  • "*** ****** ********* ** ** ***********- makes **** ***** ************ ** **** and *****."
  • "*** ***** **** **** ******* (****** poorly) **** ** ** *** ********** space."
  • "********* ****** ** ********* ** ******* ability ** ***** ***."
  • "*** ******* *** ********* ** *** same **** ** *** *** ****."
  • "*** *** ********* ** ******."

No *******

**** ** ********'* ******** ***** **** from *** **** ** *******. **** positive ****** **** ********* **** ******:

  • "***% *** *** ******** ** **-***** IT ****** ** *****. * ***** not ********* **** ** ****** ** my *******. ***** ******* *** *** community ** ** ********* ***** *** 100 ******** ******* ** *** ******** that **'* **** *********** ** ****** coming **** *****. ** ***** ********* is ****** *** **** ***** ** small ******** ******* **** ** *** field *** *** **, ** * get **, *** **** **** ** easier **** ********* **** ***** *** doesn't ******* **** ******** **** *** or *** *** ****."
  • "**** ******* *** * ********* ******* years ***. *** **** ****** ********* was ** **** **** * ******* representative. **** ** ********* ** ************ in * ****** ******. **** *** with ******** ******, *** ******** *******. We **** ***** ***** ********** **** from ********. ** **** ********* *** use ***** ******** *** ******** ****** but ** ****** ****** **** *** customer **** *** ******* *** ****** with ***** ********."
  • "***-*** ******* *** ***** ** **** used ******** ******** **** **** ***********, their **** ******* ** *******. ** have ********** ****** **** **** *** equipment ********* **** **** *** ** this ******."
  • "** ****** ******** ***** ** * great ******. *'** ***** ******* *** issues *** ************ **** ***********."
  • "********* **** **** ** *******. **** is * *** ***** *** *** intended *** *** *********** ** ********** markets."
  • "***** **** ******* ** *** *** that *****. *** ****** *** **** a **** ****** *** ** **** support *** ******** ********."
  • "** *** *** ******** **** ******** exclusively ******* ** ********** *** **** work *** *** ****** ***, **** lack *******."
  • "**** ******* ***** *** ******* ** the ********* ** **** **** *****. It's ** ******* ********-***** ******* *** it's *** * ************ *******."
  • "* **** ******** ******* ********* * was ****** ***** ***** *** ***** from ***** ***...** *** *** *********-*****."
  • "*******-**** ***** ****, *** *********** ** long ** *** ***'* **** ** rely ** **** *******."
  • "**** **** ** ***** ** ******** LOS ***** **** ******* ******* **** support *** *** *** ****."
  • "* **** **** ***** ** ** sales *******. *** **** ** ******* the **** ****** *** ***************."
  • "**** ******* ** ******** ** ***** number ***** **** ** ********* ****."
  • "** ******* ** * ****** *** support **** ******* ************."
  • "******** **** **, ******* ** *** great."
  • "******* *** **** ** ********* *******."
  • "** ******** ***** *******...*****."
  • "***** *******. ******** *******."
  • "******* - **** ******** *******."
  • "******* ** ******** ** ******."
  • "******* ** ********."

***** *********** **** ******** **** **** some ******* *******:

  • "**** ****** **** ** *** ***** phone *******, ***** **** *** ***** support ****** *** *****."
  • "******* ******** ** *****, *********, *** upgrades."
  • "******* ** ****** ****** *** *********."

Mixed ***** ** *****

**** *********** **** ********'* ***** *****:

  • "*** **** *** ** **** ********* afterward ***** ** * **** **** thing. ** *** **** *** ********* and ******** ********. *** ** **** for *******."
  • "** **** **** ******** ** *** past **** **** ******* *** ***** them **********. **** **** ******* *** the *****."
  • "* *** ** ***** ******* ******* for * ****. **** ******** ** amaze *** ******* *** ******, **** features, *******, ***."
  • "**** **** ******** ******* *** ****, used ********** ** **** ************."
  • "* **** ***** ** ******** **** a ******* *** ***** ***********."
  • "**** ***** ** ********** ******** ************ and ****** ******."
  • "*'** **** ** *** *** ******* and **** *** ****-****** ****** *********."
  • "***** ******** ******** *** * ******** and ****-****** ********."
  • "**** **** *******. ******** **** **** cost *********."
  • "**** ******* *******. ***** *** **** to ***."
  • "*** **** ***** ******* *** **** price *****."
  • "********* ********* *** ***** *****."
  • "******** **** *** ***** ** *****."
  • "**** **********, ******** ********."
  • "******* ** **** ***********."
  • "**** ***** *** *** *****."
  • "***** ** ***********/********."
  • "**** - ***** *** **** *******."
  • "**** *** ***** *****."
  • "******** ******."
  • "***********."

******* **** ******** ** *** *********:

  • "** ***** **** ***** ********** ******** they *** *** *** ****** ** its *****, *** ***** ************ ********* are ***."
  • "* **** **** **** ***** ** too *********. ***** ******** *** ***** the **** ***** *** *** **** cost-effective."
  • "******* *****. ******** ********** *** **** we're ***** ** *** **** ******** to ************ ******* ** ***** ** an ******* **** ** *** **** job."
  • "** **** ****** ** *** *** push *** ***** ***** *** *** high ***** *** ********* ** *** issue, *** **** *** *** *** though."
  • "***** *** * ******* **** ***** equipment. *** **** ****** ******** ** the **** ** **** ** *** higher-end ********."
  • "** *** **** **** ***'* ********** with **** ****** *****."
  • "**** *** * ****** ********* *** hard ** **** ** ***** ******** though."
  • "**** ******** **-**, ***'* **** ***** pricing *****."
  • "**** ******* *** ****** ****."
  • "**** ******* / $$$"

Cybersecurity ********

*** ********** ******* *** ************* ******** with ********:

* **** ** **** **** *** that ****-**-***** ***** ****** ***** ** wonder *** **** **** ***** *** in *** *******. ******* ** **** to **** ******.

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