Tyco Spends $175 Million on Retail Analytics Firm ShopperTrak

By: John Honovich, Published on Dec 22, 2015

Tyco is betting $175 million on the retail market, acquiring retail analytics firm ShopperTrak.

In this note, we look at the valuation and impact of the acquisition.

**** ** ******* $*** million ** *** ****** market,*************** ********* ***************.

** **** ****, ** look ** *** ********* and ****** ** *** acquisition.

[***************]

********

*********** ********** ** ***** ***, ** ****, ****** it **** ****** *** ****** retail ********* *******. *** ******* primarily ***** ******* ******** (*.*., recurring *******) ** ********* directly*************** ********, ********* *** operations ************, ************, ***.

***** *** **** ******* companies ******** ****** ******** solutions, ********* **** ***** surveillance ******* **** ***-** retail ******** ********. *******, it ** * ******* space. *******, ***********, ** ~$75 ******* *******, ** clearly ***, ** *** the ******* ** *** space.

** **** *** ****** ShopperTrak *** *** **** critique ** **** ***** of **** ** **** their ********** ** ***** / ******* *** *********, even ** **** ** comparably **** ******** ** newer ********, *********** **** have * ****** ******* account **** (**** ****** 1200 *****).

**********

**** ********* ***********'* ****** revenue ** ** ~$** million. ***** *** *********** price ** $*** *******, that ** *.** *****, which ** * ***** valuation *** ******** ****** than ******** **** *** ***** in ****(***** *** ** $** million *******, $*** ******* price ****). ***** *** likely ******* ************* ****** at *** **** ** their *********** **** **** *********** is *** *** *********** has * **** ******* managed ******** *********.

*********** ******* ** **** net ******* ** ~**%, as **** "******* *** *********** ** be$*.*********** ** ******** *** share ****** ******* *****".

Retail Analytics ********

***********'* ******** ** *********** because **** **** ******* the ***** ******** / marketing ***** **** **** as **** ** ****** to ***** ************ ******* for *********. ** ******* both ** ***** ******* are ********* ************. *** the ******, ****** ** get ****** / ******** across ********* *********** ********* caused ********. *** *** latter, ****** ** ***** cameras *** ****** ** conventional ***** ******* ********* ******** issues.

Retail *** ****

****** *** **** * cornerstone *** **** *** many *****, *.*., **************** ********, ** **** ***** Tyco ******* ******** ** sell ** ***** ****** customer ****.

*** *** ******* *** retail ******, ************* ****** **********, ** **** ******* is ***** **** *** store ****** *** ****** to ******. ***** ***** centers ****** ***** ********** to ******* *********** *** operational ********** ** *** face ** *** ********** overall ******** ** ***** and ****** ******.

***** **** ** ********* a ****** ****** ******* oriented ******** ** * reasonable ********, ** ******* this ***** ** * sound **** *** **** but ** *** ****** it ** **** * major ****** ** *** purchase ** ********* ** physical security products, ******, **** ***** Tyco, **** **** ****** try.

Comments (1)

My guess is that ShopperTrak will slowly wither away due to TYCO's industry leading (abhorrent) customer service.

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