Just for those who didn't know. Most of the Asian manufactures offer both OEM and ODM options. While OEM's are obvious, the ODM's are expected to do some homework. However, the real difference is vague at least. Here's a brief summary from one of the leading manufactures:
"In house HW" options:
- Camera modules, lens and housings selection. Inbuilt features on/off. Custom painting and logos.
"In-house FW" options:
- Product name and icons- Company details and contact information- Incompatibility with OEM products family- User manuals- Mobile application packages (iOS and Android) for self-submission
- Client and app icons used for buttons and control- Web client interface modifications (icons and colors allowed)
- Mobile application interface modifications (icons, splash-screen and colors)- Custom modification for ONVIF self-id and supported camera lists
Each point has its cost and/or MOQ. The right to market slogans like "We do HW and/or SW design in-house" is self-awarded.