Elerts Push Into Video Surveillance

By: Brian Rhodes, Published on Sep 03, 2014

Elerts, a mobile alerting startup, is pushing into video surveillance, led by integrations with big name VMSes and hiring of OnSSI's former national sales manager.

In this note, we examine Elerts' positioning, video surveillance integration, pricing and business case.

******, * ****** ******** startup, ** ******* **** video ************, *** ** integrations **** *** **** VMSes ********* ** *****'* ****** national ***** *******.

** **** ****, ** examine******' ***********, ***** ************ ***********, pricing *** ******** ****.

[***************]

Product ********

********** ********, ******, ******** * ********** app *** ********** ******** built ****** *** ******* of "*** *********, *** Something." *************, **** ** colleges ** **** ******* police ***********, *** / deploy****** ******** ***** ******** / riders / ***** ** ******** the *** ** ***** smartphones *** ******* ** them.

*** ***** ****** ** the ****** *** ****** a **** ** ******** contact ******** ** *** enforcement, ******* **********, **** out ******* *******, ** even ******* **** ************ alerts. ******* *** *********** are ***** *****:

******** *** ***** ** use **** *******, ***** to **** ************ ** ********** ******* of **. **** ** not ********* **** ****** common ****** ***** **** - Facebook, *********, ***.

Virtual ****** *******

******** ********* * '******* ******' feature **** ****** * remote **** ** ******* security ** **** **** potentially ********* ***** **** parking *******. **** *** command ** ****** ** the ****, *** **** goes ** * ******* security ******* *** ************ the *******.

***** **** ****** ******* with *** *** ** keeping *** ****** *******. If **** ******* *** phone's ******, *** ***** acts **** * '******* switch' **** ***** * distress **** ** *** security **********:

********* *******

******** ********* **** ****** ** a ********* *** ******* / ****** ***** **** can ****** *** ******* to ******.

*** *******, *** ***** below ***** * ******* path ** * **** utilizing *** '****** **' functionality.

*** **** ** ** example ** ** ****** ******** with ** ***** ******** by * ****:

Video ************ ***********

** *** *** ******* side, ************ ***** ****** be ******** / *******. *******, Google **** ********** ********* / *************** ** ******* can ** *********, **** so:

***** ******* *************** *** set ** ** *** admin / ********** *** are *** ** *********** with *** *******.

*********** ******** ** ***** with *********** ** ***** type *** ******* ******.**************** ***** ****** ** relevant ** *********** *** GPS ** *** ***** to *** *********** ** the ********* *************** ** cameras ** *** *** (above *******).

*** *** *** **** dynamically **** *** ********** camera, ***** ** *** instructions **********.

*********** ************

****** **** **** **** * "Cloud ****** (*********)", **** essentially ******* ******* **** our ***** ** ********* on *** ********’* ***, like *** ***** ********** system. ** **** *** need ** ** ********* on *** **** ******* as *** ******, ** **** needs ** ** ** the **** ******* ** it *** *********** ********.

[****: ** ******* ******* said ****** ****** * port ** ** ****** in *** ************'* ********. Elerts ********* ********** **** updated ***********.]

***** ****** **** **** camera ** ****** **** inside ****** *** *******, the ********** **** ***** to *** ***** ** specific ******* ** ******.

*** ************

****** ******* *********** **** a ****** ** ***** including *****, *******, *********, OnSSI *** ******

*******

****** ****** ** **** as ** ****** ******* to ************* *** ** typically **** ** *** users. *** ****** ******* ranges **** $*,*** **$**,*** ********* ** **** of *** ************ *** desire *** ************ **** 3rd ***** *******, **** video ************.

****** **** ****** ***** ************* ******* ****** 'Lock ** ****' ********* to ***** ******** ** active ********. **** ******** sharing *********** ****** *** entire ************, ************* ******** lockdowns *** ***** ********.

*********

*** ****** *************, *** pricing ** ********** ***.

*** ** ******** **** be ******* ********, *********, people ***** ******** *** app *** ******** *** it ** ***********. ***** the *** ******** ****** face *** *** ****** that **** ***** ********* use ****, ** ***** be * *******.

***** ************ *********** ** fractured, ** *** ******** needs ** ****** ******* the *** ******* (***** has ** ***** *******) and *** *** (***** has ******* *********** / commands *********).

*******, **** ** * growth **** *** ******** technology **** ** ***** watching.

***********

***** ********* ** *** space **************. ******* *** **** more ***** ******** ****** has ** ******* ** much ** *********** / cross-marketing ** ******** ****** users. **** *** *** analyzed **** ***** ****** to ******** ******* / contrast ***** ********* ** detail.

****, ********* ********* ******** like *** *** **** to ******* *********** ****** to ******** ********. *** example '******** ***', ** '****' ************* ******** *** locations or *** **** *********** ** callers *** ********* ***********.

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