LaRocca on Trends in Retail Surveillance

Author: Carlton Purvis, Published on Jul 15, 2013

Is there a camera layout formula that can be effective in any retail store to help protect it from shrinkage? Joe LaRocca, former National Retail Federation executive and founder of Retail Partners says there is. We recently interviewed LaRocca on maximizing the effectiveness of surveillance cameras with strategic camera placement and the two trends he sees in retail surveillance: remote monitoring and health and safety compliance.

Highlights

The Most Effective Camera Layout

  • *** ****** ****** **** ***** *** ****** ***** *****
  • ********* *** ************ ******* ** ****** **********
  • ******* *** ****** *** ****** ********** *** ******** **** ******

** *** **********, *** **** ********* ****** ****** *** ****** stores ** **** *** ** *** **** *****, *** ****** cameras ** ***** ***** ********* **** ******* ******** ** **** scenarios.

“*** ******** ****** ****** ** ***** ****, **** ****, ******** and ****** ********** *****. *** ****'* *** ***** ** ****** much *** ********** ******* ** ************ [***********]. **** *** *** cameras ******** ** ****** **** *** ******** *** *****.” ** says.

**** ******* *****

*** **** ********* ******* *** ***** ******* ** **** ******* areas. “**** **** ********* ******* ** ********* ** *** ******* places ** *** ***’** ************* ** ************ **** ** **** high ****** *******. ******* *** **** ******* **********, **’* **** most ****** ** ******* ******** **** *********** ** ****** ******* assistance ** ********* ***** ******.” ************ **** ******** ***** *** usually ***** ***** ****** **** **** ******* ** *** **** one **** ** *** ***** ** *******.

******** *****/*****

**** ******* **** ******* *** ************ ** ******* **** ****** specific **** ***** ***** ** ******** ***** ** *** *****. “For *******, **** *** ****** **** **** ******** ******* **** have ******** ******* **** ***** *** ******* *******,” ** ****. These *** *** ******* ****** ** ** ******* ******** ** method **** ** ***** *********** *** *** *********** ** *** suspect, *** *** **** ******** **** ********* ** **** ****. LaRocca **** **** ****** **** ***** ******* ********* **** **** tags ** ****** **** ****** ***** ***** *****.

*****/**** *****

******* ** *** ***** ***** ****** ********** *** ******* ** the ***** *** ** ** * ******** ** ******* ****** of * ******’* **** ** **** *** ***** *** ******.

“*** *** *** ****** ***** ************ ** * ******* ********** of *** **** ** *********. *** *** *** *** ******* in * ******** *** ** ****’** *** ******** ** *** right ***** ** ** **’* *** *** *** **** ******* of ******** ****** **** ***’** *** ***** ** *** * reduction ** ******** **** **** * *****,” ** ****. ************ for ******* ************* ******* **** **********, *** ******* **** ** monitored.

Retail ********* *** ******** ************

******** **** ****** ********* **** **** "********* *********" *** ****** and **** ** **** *** *** ******* ******* ******* ** the ***** ** ****** ** **********, ******* ** **** **********. In *** **** *** ** **** *****, ** **** ** has **** ******* *** *** ******* ********** ***** ***** *********** using ****** *********. ** ****, ** **** **** *** *** stores *** **** **** ** ****** *********.

"************, ***** *** *** **** ********** **********'* **************. ***, **** still *** ** *********** *** ************, *********** *** ********** ** the ******, *** *** ****'** ********* ****** ** *********** ******** equipment ** **** **** **** ******** *********," ** ****. *** that *****'* **** **** ****** ********.

"**** **** ********* ***'** ******** ******* ***** **. ********, **** vs ******, **** ****** *** ******** ****** **** **** **********'* shopping ***. *** *** *** *** * ***** **** ***** after *** ****** ******* **** ****** ** ******. *****'* ***** times *** ********** ***** (*** **** ** ****** *** **** in *** ***** **** ** ****). **'* **** **** *** need ** **** ******** *********. ** **** ** *** ******** is '*** ** *** *********** **** ** ****,' *** *** look *** *** ** ******* ** ******* *** ****** **. This ** ****** ******** ***********."

"*** **** ********** ****** *** *** ** ***** *** ***** single ****** *** *** *** *** *** *********, ***'** *** find ***** *** ****-******* ******* ** ** ******* ********** ******* it's ********* **** **** ********* *****," ** ****.

**** *****, ** ** ***** *** ***** ** **, *** widely ******** ****** ********* *** ***** **** ** **********. ***** we **** ****** ** **** ********* *** **** **** ****** or ***** ***** ***********, ********** **** ******* ** ** **** they **** ****** *** ** ******* ****** *** ** **** and **********.

More ****** **********

*** **** ** ******** ******* *** **** ** ** ***** 10-15 ***** ***, *** *** *** * ******** ** ******* a ***** *** *** *******, *** ** ** **** *** afford ****** **********. **** ****** **** **** * *** ** site, *** **** *** ******* **** ***** ********* ******* **** have *** ********* ** ******** *****.

“*** ********** ** ****** *****, *** ***** *** ****** *** due ** *** *********, ********* *** ******* *** **** ** reduce ****. **** *** **** **** ********* **********, ** *****’* really ****** ***** *** *** *******. ** *’* ******* ** an ****** ** *** ***** ***** ***** ****** ** ******* in *** ********* ****** *** **** ***** ****, **** ********* of *** ***** *** *** ************ **** *** ****** ** the ****** ********* ** **** *** **** *** ** ****** case,” ******* ****.

Health *** ******

************ *** ******* **** **** *** **** ****** “***** ****** to ** **** ********** ******,” ******* ****. ******* *** ************ going ****** ******** ***** **** *** ****** *** ****** ** retail ************

“***** ******* ******* **** *** **** ***** *** *** ***** evidence ** ***** ... ** *** **** *** ** *** slip *** **** ****** * ****, * ****** ****** **** pay *** ****** **** *** **** ***** ***** ****. *** same ** **** **** **** ***** **** ****** *********: *** cameras ** ********* **** ****** ******* *** **** ******** ** later **** ** *****,” ** ****.

**** *** **** ***** **** ** ****** **** **** *** pharmaceuticals *** ***** ******* *** ****** ******** *** ** ******* evidence ** *********.

Retail's **** ** ********** ******** *******

**** *** **** ******, *** *** ************ ***** ********* ****** ** **** ** * ****** ********** *********. * ***** ******* ** ********* ********* ** use ***** ******* ** **** ** *** *** *** *********/********** activity ** ******** ** ***** **** **********, ** ****** **** an ********** ************** ** * **** **** *** *** ********** trained ***.

"**'* *** *** **** ** ***," ******* ****. "******** ** everyone's **************. *** *********** ******* **** *** *** ***** ******** have ****** *** ** '*** *********, *** *********' *** ** vigilant. * ***** ********* **** ** ********* **** ** **** statement ******* ****** ********* *** ** **** ********* ... ** the ****** *** **** * **** *** **** ***** ******* helpful. ** **** ***** **** *** ***** ***** ***** ** provide *** *********** *** ** **** ***** **** *** ********* it ******* **'* *** ***** ***** ** **.” ** ***** that ************ **** ****** ****** *** **** ** ************** ** both */** *** *** ****** *******.

CCTV ***'* ******* ****** ****** **** ***** ****

"********* ***** ****, **** *** *** **** *** ********* ****** that **** ********* ***** **** ***. **** ********* *** ** 'mob *********' **** **** ** *** **** *** ** *** traditional ******** ****** (*******, *****, ***** *******, ***.) *** ****** crimes," ******* ****. *** ***** ***** ** ****** ****'* **** benefit ** ** **** ******** ********* ***** *** ****.

"** ********** ******, ********,*** *********** **** *** **** ***** ** ********** ** ********** **** **** *** ********* ** ******** *** suspects ********, **** * ***** ********* ********* **** ********* **** no ******** ****** ****** **** ********** *** *********," ******* ****.

Comments (4)

***** ******* *******. ****** *** *** ****

"**** **** ********* ***'** ******** ******* ***** **. ********, **** vs ******, **** ****** *** ******** ****** **** **** **********'* shopping ***"

****** **** ** *** ***** ** *** ** ***** ****** working ** *** **** **** ** ******* * **** **** in ***** ********* ***** ***** ** **** ***** **** "** analytics"

****, ***, *'* **** ** *** **** ********* ***. ****, this *** ** ************* **** *** **** **** ***** ** accuracy, **** *** **** *** *******, ***.

** ********, ******* ** *** * ********** ****** ** * would *** ****** *** ** **** ***** *******.

* ***** **** ****, *** ********* ********* **** ** ** a ****** *** *******. ** *** ****/****** *****/***** *** *********** shopping *** (***** **** ******** * *** ***) ******** ********** exists, * ***** **** ** **** **** ***** ** *** see ** ** ******. ** (**** **********) ******** ******** *** a *-********* ***** ** ****** *********** ********* *** ****** **************** ****** **** ** **** ******** *** ** * *** episode *** *** *** **** *** ****** ** ****** ** cite *** *************.

*** ******* ****, ***** **** *** ***** ********************* ********* *** **** *** **** ****** ** *** "*** box" *** **** **** ********* *** ******* *** ** *** store *********. **** ********* **** * *** "******* ***********" **** market ****** ** **** ********** ****** ***** **** ******* *** analytics ** ****** ******** **** *** ******* *** *** *******. Most ** * ***** *****'* ***** ***** *** ******* ************-*** ** **** *** *********** ****** ** **********, ********* ********** the ********* ********* ** **** ******** ** *********. ***** *** also **** & **** *** ***** ******* ******** ***** ********* that ***** ** ****** ** ********* ** ****** ********* ******** or ******* *** * ***** *** ******. *******, **** ***** analytics ****** ** ***** $*** *** **** *** ******, *** major ********* ****** ********* ** *******, *** *** ****** *** how ** *** ** **** ***********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

3VR Sales And Marketing Execs Out, Company Shifting on Nov 22, 2016
Two executives are out at 3VR, both after relatively short tenures at the company. 3VR's CEO says this is part of a shift to cover new markets....
No Marketing Gimmick, Sharp Security Robot Targets Professional Market on Oct 17, 2016
Security robots are getting a lot of attention. Unfortunately, this is often for wrong reasons, most spectacularly highlighted by the Knightscope...
Tagged RFID Object Search Recorded Video on Sep 20, 2016
Video analytics has gotten fairly good at tagging people in video, but it does not solve the problem of finding items like specific merchandise or...
Brickstream People Counting Sensors Acquired on Sep 07, 2016
Brickstream's sensors have been considered the market leader in retail store people counting applications, the company claims over 175,000 units...
Pelco Optera 270° Camera Tested on Sep 06, 2016
Multi-imager cameras are typically 180° or 360°. Pelco has released a fixed 270° versions of their Optera intended to cover exterior building...
Ex-Microsoft Exec Surveillance Startup Nepoware on Sep 02, 2016
Former Microsoft executive Richard Ang says he wanted to build an IoT device, and so he has spent 3 years developing what he says is a more...
Viakoo Health Monitoring Examined on Aug 26, 2016
Viakoo, the company of ex-Intransa leaders, says they have created a monitoring tool for security networks that is easy to deploy and offers...
Axxon Next VMS 4.0 Tested on Aug 24, 2016
AxxonSoft is one of the biggest VMS vendors (reporting 263,000 channels sold in 2015), especially strong in their home market of Russia, but not...
Bosch Intrusion Detection Profile on Aug 10, 2016
This is a first in a new IPVM series profiling intrusion detection / alarm offerings. In this series, starting with Bosch, we examine: Key...
Silicon Valley Startup Launches People Counting As A Service on Aug 09, 2016
A Silicon Valley startup says their people counting sensor is so accurate it's free, just pay for the data. They recently raised $4M from a top VC...

Most Recent Industry Reports

Pelco Favorability Results on Dec 02, 2016
This is the first in a series of studies of manufacturer favorability. 100+ integrators rated and explained their views of each manufacturer. We...
Hikvision CEO Declares 'We Do Not Cut Rates" on Dec 02, 2016
Hikvision has led another press trip to China, and this time Hikvision's CEO is sharing insights into their competitive strategy, including...
Network Security Audit App (March Networks) Examined on Dec 01, 2016
Verifying one's video surveillance devices are locked down against common cybersecurity vulnerabilities is increasing important, as hacks using...
FLIR Acquires Drone Manufacturer For $134M on Dec 01, 2016
FLIR has acquired Prox Dynamics, a Norwegian maker of small military-grade drones, for $134M.  FLIR president Andy Teich provided additional...
Down to $50 IP Cameras From Honeywell on Dec 01, 2016
$100 IP cameras are literally old news. And you do not need to buy from spam email vendors anymore to get $50 ones. [premium_content] You can...
Distributor Offers Local Job Site Delivery on Nov 30, 2016
Local distribution branches are a big differentiator for many integrators, as they facilitate quickly picking up supplies locally without having to...
Dump Axis and Hikvision, Arecont Will Pay You on Nov 30, 2016
Do you want to get rid of your Avigilon, Axis, Bosch, Hanwha Samsung, Hikvision, Pelco or Sony cameras? Now, Arecont will pay you to dump them for...
CODEC Guide 2016 on Nov 30, 2016
CODECs are core to surveillance, with names like H.264, H.265, and MJPEG commonly cited. How do they work? Why should you use them? What issues may...
Free Online NFPA, IBC, and ADA Codes and Standards on Nov 29, 2016
Finding applicable codes for security work can be a costly task, with printed books and pdf downloads costing hundreds or thousands. However, a...
Selecting Wood Drill Bits For Installers on Nov 29, 2016
Running cables through studs is common for roughing in residential and some older commercial installs. To do this, you will need to drill holes in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact