LaRocca on Trends in Retail Surveillance

Author: Carlton Purvis, Published on Jul 15, 2013

Is there a camera layout formula that can be effective in any retail store to help protect it from shrinkage? Joe LaRocca, former National Retail Federation executive and founder of Retail Partners says there is. We recently interviewed LaRocca on maximizing  the effectiveness of surveillance cameras with strategic camera placement and the two trends he sees in retail surveillance: remote monitoring and health and safety compliance.

Highlights 

The Most Effective Camera Layout

  • *** ****** ****** **** ***** *** ****** ***** *****
  • ********* *** ************ ******* ** ****** **********
  • ******* *** ****** *** ****** ********** *** ******** **** ******

** *** **********, *** **** ********* ****** ****** *** ****** stores ** **** *** ** *** **** *****, *** ****** cameras ** ***** ***** ********* **** ******* ******** ** **** scenarios. 

“*** ******** ****** ****** ** ***** ****, **** ****, ******** and ****** ********** *****. *** ****'* *** ***** ** ****** much *** ********** ******* ** ************ [***********]. **** *** *** cameras ******** ** ****** **** *** ******** *** *****.” ** says.

**** ******* *****

*** **** ********* ******* *** ***** ******* ** **** ******* areas. “**** **** ********* ******* ** ********* ** *** ******* places ** *** ***’** ************* ** ************ **** ** **** high ****** *******. ******* *** **** ******* **********, **’* **** most ****** ** ******* ******** **** *********** ** ****** ******* assistance ** ********* ***** ******.” ************ **** ******** ***** *** usually ***** ***** ****** **** **** ******* ** *** **** one **** ** *** ***** ** *******. 

******** *****/*****

**** ******* **** ******* *** ************ ** ******* **** ****** specific **** ***** ***** ** ******** ***** ** *** *****. “For *******, **** *** ****** **** **** ******** ******* **** have ******** ******* **** ***** *** ******* *******,” ** ****. These *** *** ******* ****** ** ** ******* ******** ** method **** ** ***** *********** *** *** *********** ** *** suspect, *** *** **** ******** **** ********* ** **** ****. LaRocca **** **** ****** **** ***** ******* ********* **** **** tags ** ****** **** ****** ***** ***** *****.

*****/**** *****

******* ** *** ***** ***** ****** ********** *** ******* ** the ***** *** ** ** * ******** ** ******* ****** of * ******’* **** ** **** *** ***** *** ******.

“*** *** *** ****** ***** ************ ** * ******* ********** of *** **** ** *********. *** *** *** *** ******* in * ******** *** ** ****’** *** ******** ** *** right ***** ** ** **’* *** *** *** **** ******* of ******** ****** **** ***’** *** ***** ** *** * reduction ** ******** **** **** * *****,” ** ****. ************ for ******* ************* ******* **** **********, *** ******* **** ** monitored. 

Retail ********* *** ******** ************

******** **** ****** ********* **** **** "********* *********" *** ****** and **** ** **** *** *** ******* ******* ******* ** the ***** ** ****** ** **********, ******* ** **** **********. In *** **** *** ** **** *****, ** **** ** has **** ******* *** *** ******* ********** ***** ***** *********** ***** retail *********. ** ****, ** **** **** *** *** ****** *** some **** ** ****** *********.

"************, ***** *** *** **** ********** **********'* **************. ***, **** still *** ** *********** *** ************, *********** *** ********** ** the ******, *** *** ****'** ********* ****** ** *********** ******** equipment ** **** **** **** ******** *********," ** ****. *** that *****'* **** **** ****** ********.

"**** **** ********* ***'** ******** ******* ***** **. ********, **** vs ******, **** ****** *** ******** ****** **** **** **********'* shopping ***. *** *** *** *** * ***** **** ***** after *** ****** ******* **** ****** ** ******. *****'* ***** times *** ********** ***** (*** **** ** ****** *** **** in *** ***** **** ** ****). **'* **** **** *** need ** **** ******** *********. ** **** ** *** ******** is '*** ** *** *********** **** ** ****,' *** *** look *** *** ** ******* ** ******* *** ****** **. This ** ****** ******** ***********."

"*** **** ********** ****** *** *** ** ***** *** ***** single ****** *** *** *** *** *** *********, ***'** *** **** those *** ****-******* ******* ** ** ******* ********** ******* **'* ********* **** that ********* *****," ** ****. 

**** *****, ** ** ***** *** ***** ** **, *** widely ******** ****** ********* *** ***** **** ** **********. ***** we **** ****** ** **** ********* *** **** **** ****** or ***** ***** ***********, ********** **** ******* ** ** **** they **** ****** *** ** ******* ****** *** ** **** and **********.

More ****** **********

*** **** ** ******** ******* *** **** ** ** ***** 10-15 ***** ***, *** *** *** * ******** ** ******* a ***** *** *** *******, *** ** ** **** *** afford ****** **********.  **** ****** **** **** * *** ** site, *** **** *** ******* **** ***** ********* ******* **** have *** ********* ** ******** *****.

“*** ********** ** ****** *****, *** ***** *** ****** *** due ** *** *********, ********* *** ******* *** **** ** reduce ****. **** *** **** **** ********* **********, ** *****’* really ****** ***** *** *** *******. ** *’* ******* ** an ****** ** *** ***** ***** ***** ****** ** ******* in *** ********* ****** *** **** ***** ****, **** ********* of *** ***** *** *** ************ **** *** ****** ** the ****** ********* ** **** *** **** *** ** ****** case,” ******* ****.

Health *** ******

************ *** ******* **** **** *** **** ****** “***** ****** to ** **** ********** ******,” ******* ****. ******* *** ************ going ****** ******** ***** **** *** ****** *** ****** ** retail ************

“***** ******* ******* **** *** **** ***** *** *** ***** evidence ** ***** ... ** *** **** *** ** *** slip *** **** ****** * ****, * ****** ****** **** pay *** ****** **** *** **** ***** ***** ****. *** same ** **** **** **** ***** **** ****** *********: *** cameras ** ********* **** ****** ******* *** **** ******** ** later **** ** *****,” ** ****. 

**** *** **** ***** **** ** ****** **** **** *** pharmaceuticals *** ***** ******* *** ****** ******** *** ** ******* evidence ** *********.

Retail's **** ** ********** ******** *******

**** *** **** ******, *** *** ************ ***** ********* ****** ** **** ** * ****** ********** *********. * ***** ******* ** ********* ********* ** use ***** ******* ** **** ** *** *** *** *********/********** activity ** ******** ** ***** **** **********, ** ****** **** an ********** ************** ** * **** **** *** *** ********** trained ***.

"**'* *** *** **** ** ***," ******* ****. "******** ** ********'* **************. The *********** ******* **** *** *** ***** ******** **** ****** *** is '*** *********, *** *********' *** ** ********. * ***** ********* play ** ********* **** ** **** ********* ******* ****** ********* *** in **** ********* ... ** *** ****** *** **** * hand *** **** ***** ******* *******. ** **** ***** **** *** ***** court ***** ** ******* *** *********** *** ** **** ***** they *** ********* ** ******* **'* *** ***** ***** ** do.” ** ***** **** ************ **** ****** ****** *** **** in ************** ** **** */** *** *** ****** *******. 

CCTV ***'* ******* ****** ****** **** ***** ****

"********* ***** ****, **** *** *** **** *** ********* ****** that **** ********* ***** **** ***. **** ********* *** ** 'mob *********' **** **** ** *** **** *** ** *** traditional ******** ****** (*******, *****, ***** *******, ***.) *** ****** crimes," ******* ****. *** ***** ***** ** ****** ****'* **** benefit ** ** **** ******** ********* ***** *** ****. 

"** ********** ******, ********,*** *********** **** *** **** ***** ** ********** ** ********** **** **** *** ********* ** ******** *** suspects ********, **** * ***** ********* ********* **** ********* **** no ******** ****** ****** **** ********** *** *********," ******* ****. 

Comments (4)

***** ******* *******. ****** *** *** ****

"**** **** ********* ***'** ******** ******* ***** **. ********, **** vs ******, **** ****** *** ******** ****** **** **** **********'* shopping ***"

****** **** ** *** ***** ** *** ** ***** ****** working ** *** **** **** ** ******* * **** **** in ***** ********* ***** ***** ** **** ***** **** "** analytics"

****, ***, *'* **** ** *** **** ********* ***. ****, this *** ** ************* **** *** **** **** ***** ** accuracy, **** *** **** *** *******, ***.

** ********, ******* ** *** * ********** ****** ** * would *** ****** *** ** **** ***** *******.

* ***** **** ****, *** ********* ********* **** ** ** a ****** *** *******. ** *** ****/****** *****/***** *** *********** shopping *** (***** **** ******** * *** ***) ******** ********** exists, * ***** **** ** **** **** ***** ** *** see ** ** ******. ** (**** **********) ******** ******** *** a *-********* ***** ** ****** *********** ********* *** ****** **************** ****** **** ** **** ******** *** ** * *** episode *** *** *** **** *** ****** ** ****** ** cite *** *************.

*** ******* ****, ***** **** *** ***** ********************* ********* *** **** *** **** ****** ** *** "*** box" *** **** **** ********* *** ******* *** ** *** store *********. **** ********* **** * *** "******* ***********" **** market ****** ** **** ********** ****** ***** **** ******* *** analytics ** ****** ******** **** *** ******* *** *** *******. Most ** * ***** *****'* ***** ***** *** ******* ************-*** ** **** *** *********** ****** ** **********, ********* ********** the ********* ********* ** **** ******** ** *********. ***** *** also **** & **** *** ***** ******* ******** ***** ********* that ***** ** ****** ** ********* ** ****** ********* ******** or ******* *** * ***** *** ******. *******, **** ***** analytics ****** ** ***** $*** *** **** *** ******, *** major ********* ****** ********* ** *******, *** *** ****** *** how ** *** ** **** ***********.

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