7 Key Surveillance Trends for 2014

Author: John Honovich, Published on Apr 21, 2014

Here are the 7 key trends we see for the video surveillance market emerging in 2014:

  • Low cost camera manufacturer competitive shift
  • FLIR and Samsung aggressive expansion
  • 4K camera problems emerging
  • H.265 availability limited
  • Axis access control starts slow
  • Edge recording stumbling
  • Weak innovation will drag down growth

Overall, these trends combine to deliver the most challenging situation the video surveillance industry has faced in a more than a decade.

After reading the full report inside, members should be able to answer this 7 question quiz on 2014 surveillance trends.

**** *** *** * *** ****** ** *** *** *** video ************ ****** ******** ** ****:

  • *** **** ****** ************ *********** *****
  • **** *** ******* ********** *********
  • ** ****** ******** ********
  • *.*** ************ *******
  • **** ****** ******* ****** ****
  • **** ********* *********
  • **** ********** **** **** **** ******

*******, ***** ****** ******* ** ******* *** **** *********** ********* the ***** ************ ******** *** ***** ** * **** **** a ******.

***** ******* *** **** ****** ******, ******* ****** ** **** to****** **** * ************** **** ************ ******.

[***************]

Low **** ****** ************ *********** *****

*** **** ****** ************* *** ****** *** ******* ****** ** the ***** ************ ****** ** ****, ****** ** * *** factors:

  • *** ******** ** ** ***** ************ – ******** *** ***** HD / ** *******
  • *** **** ** * ‘*** *** *****’ ** ***** *********’ requirements
  • *** ********* ** ***** ******* ************* **** ******* *******
  • *** **** ******** ** ********* ******* *************

** ** ********** ************ **** *** ************* ** ************* ***** 720p *** ***** ********* *** *********** ** ***+ ****** *** analytic *********** ********** ******* *** ****** *** *********.

***** ******* *************, **** ************ *** *********, ** **** ** ***** ******* *** ********, *** ****** advantage ** ****. ***** ******* ****** ******** ** **** ‘******’ lines ** $*** - $*** *** ******, ***** *********** *** regularly ******* ** **** **** ***** ** **** ****. ****, the ******* *** ****** ****** *** ***** ******* ***** ******* is *********.

*********, ***** ******* ****** *** ***** ******, ** ******** ** respond. ****** **** *** ******** ***** ** *** ** **** end **** ********, ***** $*** *** ***** ****** ********* **** had ****** ********* **** *** **** ****. *** **** *******, or *****, **** *** *********, ****, *****, ***. **** *******, who **** * *** ***** *** *** ****** ****** ** a *** **** ***********, ** *** ********** ***** ********* *** buyers ******* *** ‘******’ **** *** ***** *******.

***-*** ******** ** ********* **** ********** ** ***** ‘******’ *** skepticism ****** ***** ***** *********. *******, ** *** ****** *********** migration ** ***** *** **** *********. ******* ***********, **** ** giving **** * ******** ** **** ******** ***** ***** ***** even ***** ****** ** *** **** * ***** *** ********* western *************.

** ****** *** **** ****** ************* ** **** ****** ****** down ************* **** *** **** * *****, ****** ******* **** gaining ******* ** ******* ************* ****** ** ******* **** ***** cuts *** *** ***** **** *******.

FLIR *** ******* ********** *********

*** *** **** ******* ************ ********** ** *** ************ ****** ***** *** are ****** **** **** *** *******. **** *** ********* ***** ********* brands **** * *** **** ***** ** ****** ***** ************ ****** share.

**** ** ************ ******* **********, ***** ******* ************** ** ******** *** ******* ****** **** ******* ****. **** ** ********* ******** *** ******** ****** ** **** ** *** ****** / *** *******, ********* ********** ***-** ** ****.

**** ********* *** ***** **** ** *** **** ********* **** successful ************ **** ******* ***** **** *** ******** ** **** large ********* **, ** **** ****, *********, ******* ** ****** and ***'* ****. *** **** ****** ****** *** ***** *** unit ***** *** ********* ******* ** ******* ** **** ******? Will ** ***** ****** ******* ** **** **** *********? *** next **** **** ****.

** ********, *******'* ********* **** ** ** ****** ***************. ******* has **** ****** ** ****** ************, ** **** ** ******** electronics / ******* (**** *********** *** *******) ***** **** **** into *** **** ******. *** ********** ** *** **** **** is **** ******* *** ****** ******* ***** ********** ********* *** both *** ** ******** *** ***** *******.

*** ******* ******** ******* ** ***** ****, **** ******* ******** *** feature ****, *** ** ******* ***** ******* (********** ******* *** ****** *****,******* ****** **-**** ******************* *********). ******* **** **** *******'* ******* ***** ** ********** *** they **** * ****** ** *** **** **** ******** ** Western *******. ** *** ***** *** ********* ****** ** ************ (such ** *****, *********, ***** *** ****), **** ** **** has **** ******** **** ** ********** ***** ** *********, ********** with *** *** ***** ****** ******* ** ******* ** ******.

4K ****** ******** *******

** *** ***** * **** **** (****) **** ****** * range ** ** *******, ** **** ************* ‘*********’ ** *** simply ‘******* **********’. **** ** ******* #* **, ******* ******** products, ********** ******** ** **********.

********, * ****** ** ********* ******** / *********** *** ****** to ******* ********* **:

  • **** *** ***** *********** – *** **** ******* ** **** pixels *** ******* ** ********** ****** ** ***** ********** / gain *******
  • ******* **** ************ ********* *** **** **** ****** ******** ** 4K **** *** ** ‘****’ ** ****** **, ** **** are, **** ** ***** *********
  • ** ‘****’ ***
  • ** ** ** **** ********* / ******* ***** **** *****
  • **** **** ********* **** ***** *******

**** ** ******* ** ***** ** *** ** **** / 2009. **** *** **** * *****, *** ** ***** ****** will ****** ** ******** *** ** *******. ** **** ***** that *** *** ********* ******, ** **** **** **** *** limitations.

H.265 ******* ************

*.*** **** **** ************ ** ** * **** **************, ********** ******* ******* *** **** ****** ********, ******* ************* could *** **** ** * ********* *** ******* ****** (*.*., ‘this *.*** ****** ***** **** *** ** **** **** *** X ******** ** ******* ** *******.’).

*** ******* ** **** **** ************,********, ** ******** *.***. ******** *** ******* ****** ******** *** * **-**-****** ******** that ******* ** ******* ***** *** ******** *** ** ***. This ***** *.*** ****** ********* ** *** ******* ************ ******.

******* **********, ***** ************* *** *** **** ‘********** *******’ *.*** or ****** ****** ***** ******** *******.  ** ******* **** **** do ** ** **** **** *** ******** ***** **** *** to **** ** **** ****.

Axis ****** ******* ****** ****

*** *** **** ** **** **** *** **** **** *** commencing *** **** ******************* **** **** *********** *** ******* ** ***** ***** **** ********** *** **** Entry ******* ********.

** ***, ******* ******** *** ******** ******* ***.  ****** *******, in *******, ***** ****** ** ********** **** ** ** ********** in ****-******** ***********. ****, ****’ ********, ***** ***** (*** **** **** *******), ******** ** *********** ************. *******, ****** ***, ***** ****** manufacturer ******** ** **-**** / ****-** ***’* ********, **** ** selling ******* ***** *********** ********, ******* *** ****** ******* ************* and ******** ***** ********* ** ******* **.

*******, **** *** * ******** ******** **** *** ***** *****, who **** ****** **** ** ***** **** ** ****** ******** to ***** ********. ****, **** *********** *** ****** ***** ** adopt **** *** ******* **** ******* ** ********** ***** ***** projects.

Edge ********* ********

**** ********* *** *** **** *** **** *** ***** *********** with**** ****** *********************’* *****, ********* **** ***** ********* ***** ******** ** ** ***** inside *** ******.

**** **** ****** **** *** **** ****. ** *** ***** key *******.

*****, *** *** **** ********* ** **** ********* *** ***** systems *** ******* ***********. **** ********* *** **** ***** ** eliminating *** **** *** **** ** ****** *** ******* ** a ********* ********. *******, **** *** **** ** *** **** camera ************* *** *** ******* **** *** ** ** **** for $*,*** ** **** (*** *** **** ** *** * channel $*** ***), **** ********* **** **** ********* **** ** al. ******* ** ****** ** ******* *** ***** ******* ** minimal ****.

********, ********** ******** **** **** ********* **** *******. **** ******* showcased ** *** **********: "**** **** ******* *** ****** ********* ** ********". **** ***** *** ******* ** ***** ********. * *** element ** ****** **** * ******* ** **** *********** ******** like ***** ****** ** ***-********.  **** ********* ********** ** ***** to ****** ** **** ********* ****** ** **** ***** ****** some ***** ** ***** **** ** **** ** **** **** an ******* ******* / ******* ******?

*******, *** ****** ************* **** ********* **** ***** *** **** edge ********* ********* *** ** ***** ****** ********* **** ******* Milestone *****. ******* ******* ************ *******, ******** ** ***********.

Weak ********** ***** **** ******

*******, ** *** ***** ****** **********, ****** *** ********** ** ******* the ************ ******** *******.

****** ********* ***** **** * *****:

  • ************* *********, *.*., *** ‘*******’ **** ****
  • ****** *********, *.*., ***** ***** **** ** ********* ***** ******
  • ******* ***** ** ********, *.*., ********** ************

** ***** *** *** ****** ** **** *** *** ******* economy ** ********** ** ****** ** ********, **** ********** ** certainly * ******** ******* ***** ************ ******. ******, **** ** the ******** ********* ** *** **** – **** **** *****, where *** ******* *** ******* **** *** **********, ****** ** the ***** **** ****** ** **, ************ *** ******* ******.

***, *** ******* ‘********’ ****** ** ***** **** *******, ***** will ********* ******** *** ************** ** ** ** ****** *** presents ******* ** *** ****** *** ************* ** **** ********* integrators *** *************. 

Test **** *********

**** ***** ******** **** ** **** ************ ******.

Comments (14)

John,

Is there any major area, where we can forsee innovation?(apart form the ones mentioned above)?Analog to IP was a major transition. Since there are no major innovations,would you suspect a downward-spiral from here on? Low-cost market is doing more bad than good IMHO.

Video analytics, as it has been for the past decade, remains the next big thing. If you started to see reliable, built-in video analytics, that worked out of the box, it could really change things - both for the 'premium' manufacturers (who would now have a clear differentiator) and the end users (who could use / justify purchasing more surveillance products).

When that is going to happen is still not clear to me and I do not see any immediate shift to that. See: The Next Big Thing

The next big thing will be the result of changes in the Telco world. Specifically I think there is a price war looming for bandwidth. Google is already firing the first shots with a $70 per month plan for 1,000 MPS up and down

Once bandwidth costs drop I can see a shift to hosted services including video and access control.

It is still 3-5 years away, but I believe you will see this become mainstream before 2020

Could be, but 3-5 years is still a long ways away.

On the other hand, look at what is going on with Netflix paying a premium to ISPs. Video surveillance is similar but worse because (1) it's upstream (where bandwidth is less) and (2) it's always on (rather than on demand, a few hours a day) and (3) it's multiple video streams (rather than 1 at a time). Even if the pipe is big enough, what are carriers going to charge when lots of people want to simultaneously and all day pump channels of video surveillance?

I think the video piece of hosted services will be part of a much larger trend. We've already seen it begin with companies like Salesforce and MS offering SWAAS and cloud apps like dropbox offering free storage.

Bandwidth will drop, as Google (and others) compete with ATT, Verizon and Comcast. The tipping point may be a combination of price and technology like H.265 (266, 267 etc) compression.

It seems the next logical progression as companies will look to reduce internal IT resources

Well this isn't confidence inspiring at all to read, but the sad part is its all true. As a young person in the industry this makes me want to consider changing industries.

Undisclosed C - to the contrary, Security / Loss Prevention technology is probably as recession proof as any industry I can think of. There will always be a need for it, regardless of the overall economy.

Perhaps your current company isn't reflective of this, but there are substantial opportunities in this field

The issue is the upside / max potential. If I wanted lifetime employment, I'd become a stevedore...

Undisclosed manufacturer pep talk... Awesome!

@Rukmini Wilson- Is that a sarcastic comment :)? Do you agree with what Undisclosed B says?

No sarcasm implied; the world could use a little more pep!

...probably as recession proof as any industry I can think of. There will always be a need for it, regardless of the overall economy.

Sarcasm would have been: Security: The world's second oldest profession?

But I refused to go there. ;)

John,

I would argue that those are not trends... Other than the two below, the rest of the items on the list are the implications of a trend.

  • Low cost camera manufacturer competitive shift
  • Weak innovation will drag down growth

For example:"FLIR and Samsung Aggressive Expansion" would fall under a trend "Large manufacturers deiversify product line" and would be an implication of that trend along with "Axis access control starts slow"

By definition, a trend is an outside force that effects the market as a whole, such as "9/11 terrorist attacks results a booming security industry for years to come"...

Sagy, I can see your point. I am not sure how finely or coarsely one wants to categorize trends, though.

My meta point is these are important issues / shifts in the industry that I believe many IPVM readers are interested in knowing more about / tracking their impact.

Fair enough. my main point is that it would be a long-shot to say that any specific company in our industry is"trend-setting".... trend reactive at best..

In contrast, Google, Apple, and Qualcomm can be considered trend setting ;)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Wavelynx Access Control Manufacturer Profile on Jan 10, 2019
Denver-based WaveLynx is not well known as an access reader manufacturer, but OEMs for big industry brands including Amag, Isonas (Allegion),...
Worst Products Tested In Past Year on Jan 09, 2019
IPVM has done over 100 tests in the past year. But which products performed the worst? Which ones should users be most aware of? In this report,...
2019 Video Surveillance Cameras Overview on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
Surveillance Codec Guide on Jan 03, 2019
Codecs are core to surveillance, with names like H.264, H.265, and MJPEG commonly cited. How do they work? Why should you use them? What issues may...
Combating Vaping Epidemic - Halo Smart Sensor Profile on Dec 21, 2018
Youth vaping has become an epidemic, according to the US Surgeon General, while the market leader, Juul, just received a $12.8 billion investment...

Most Recent Industry Reports

Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Exacq Favorability Results 2019 on Jan 17, 2019
Exacq favorability amongst integrators has declined sharply, in new IPVM statistics, compared to 2017 IPVM statistics for Exacq. Now, over 5 since...
Testing Bandwidth Vs. Low Light on Jan 16, 2019
Nighttime bandwidth spikes are a major concern in video surveillance. Many calculate bandwidth as a single 24/7 number, but bit rates vary...
Access Control Records Maintenance Guide on Jan 16, 2019
Weeding out old entries, turning off unused credentials, and updating who carries which credentials is as important as to maintaining security as...
UK Fines Security Firms For Illegal Direct Marketing on Jan 16, 2019
Two UK security firms have paid over $200,000 in fines for illegally making hundreds of thousands of calls to people registered on a government...
Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Avigilon Favorability Results 2019 on Jan 15, 2019
Since IPVM's 2017 Avigilon favorability results, the company was acquired by Motorola and has shifted from being an aggressive startup to a more...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
2019 IP Networking Book Released on Jan 14, 2019
The new IP Networking Book 2019 is a 285 page in-depth guide that teaches you how IT and telecom technologies impact modern security...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact