7 Key Surveillance Trends for 2014

By: John Honovich, Published on Apr 21, 2014

Here are the 7 key trends we see for the video surveillance market emerging in 2014:

  • Low cost camera manufacturer competitive shift
  • FLIR and Samsung aggressive expansion
  • 4K camera problems emerging
  • H.265 availability limited
  • Axis access control starts slow
  • Edge recording stumbling
  • Weak innovation will drag down growth

Overall, these trends combine to deliver the most challenging situation the video surveillance industry has faced in a more than a decade.

**** *** *** * key ****** ** *** for *** ***** ************ market ******** ** ****:

  • *** **** ****** ************ competitive *****
  • **** *** ******* ********** expansion
  • ** ****** ******** ********
  • *.*** ************ *******
  • **** ****** ******* ****** slow
  • **** ********* *********
  • **** ********** **** **** down ******

*******, ***** ****** ******* to ******* *** **** challenging ********* *** ***** surveillance ******** *** ***** in * **** **** a ******.

***** ******* *** **** report ******, ******* ****** be **** ******** **** * ************** **** ************ ******.

[***************]

Low **** ****** ************ *********** *****

*** **** ****** ************* are ****** *** ******* impact ** *** ***** surveillance ****** ** ****, driven ** * *** factors:

  • *** ******** ** ** video ************ – ******** now ***** ** / MP *******
  • *** **** ** * ‘big *** *****’ ** shift *********’ ************
  • *** ********* ** ***** Chinese ************* **** ******* markets
  • *** **** ******** ** incumbent ******* *************

** ** ********** ************ hard *** ************* ** differentiate ***** **** *** 1080p ********* *** *********** in ***+ ****** *** analytic *********** ********** ******* for ****** *** *********.

***** ******* *************, **** notably***** *** *********, ** **** ** their ******* *** ********, are ****** ********* ** this. ***** ******* ****** continue ** **** ‘******’ lines ** $*** - $500 *** ******, ***** competitors *** ********* ******* at **** **** ***** or **** ****. ****, the ******* *** ****** better *** ***** ******* based ******* ** *********.

*********, ***** ******* ****** are ***** ******, ** anything ** *******. ****** Axis *** ******** ***** of *** ** **** end **** ********, ***** $300 *** ***** ****** offerings **** *** ****** expansion **** *** **** year. *** **** *******, or *****, **** *** Panasonic, ****, *****, ***. Even *******, *** **** a *** ***** *** was ****** ****** ** a *** **** ***********, is *** ********** ***** expensive *** ****** ******* for ‘******’ **** *** 1080p *******.

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** ****** *** **** camera ************* ** **** market ****** **** ************* over *** **** * years, ****** ******* **** gaining ******* ** ******* manufacturers ****** ** ******* with ***** **** *** new ***** **** *******.

FLIR *** ******* ********** *********

*** *** **** ******* ************ expansions in *** ************ ****** right *** *** ****** from **** *** *******. Both *** ********* ***** ********* brands **** * *** **** focus ** ****** ***** surveillance ****** *****.

**** ** ************ ******* downmarket, ***** ******* ************** ** ******** *** ******* ****** **** ******* ****. **** ** ********* both**** *** ******** ****** ** **** ** *** budget / *** *******, including ********** ***-** ** ****.

**** ********* *** ***** here ** *** **** companies **** ********** ************ from ******* ***** **** end ******** ** **** large ********* **, ** this ****, *********, ******* to ****** *** ***'* Club. *** **** ****** accept *** ***** *** unit ***** *** ********* margins ** ******* ** this ******? **** ** total ****** ******* ** keep **** *********? *** next **** **** ****.

** ********, *******'* ********* into ** ** ****** straightforward. ******* *** **** strong ** ****** ************, as **** ** ******** electronics / ******* (**** smartphones *** *******) ***** they **** **** *** mass ******. *** ********** in *** **** **** is **** ******* *** gotten ******* ***** ********** resources *** **** *** IP ******** *** ***** efforts.

*** ******* ******** ******* to ***** ****, **** ******* products *** ******* ****, but ** ******* ***** pricing (********** ******* *** ****** tests,******* ****** **-**** ******************* *********). ******* **** **** Samsung's ******* ***** ** technology *** **** **** a ****** ** *** into **** ******** ** Western *******. ** *** other *** ********* ****** in ************ (**** ** Bosch, *********, ***** *** Sony), **** ** **** has **** ******** **** as ********** ***** ** expansion, ********** **** *** low ***** ****** ******* is ******* ** ******.

4K ****** ******** *******

** *** ***** * year **** (****) **** seeing * ***** ** 4K *******, ** **** manufacturers ‘*********’ ** *** simply ‘******* **********’. **** is ******* #* **, without ******** ********, ********** adoption ** **********.

********, * ****** ** technical ******** / *********** are ****** ** ******* constrain **:

  • **** *** ***** *********** – *** **** ******* of **** ****** *** because ** ********** ****** on ***** ********** / gain *******
  • ******* **** ************ ********* the **** **** ****** marketed ** ** **** not ** ‘****’ ** lenses **, ** **** are, **** ** ***** expensive
  • ** ‘****’ ***
  • ** ** ** **** bandwidth / ******* ***** than *****
  • **** **** ********* **** 1080p *******

**** ** ******* ** where ** *** ** 2008 / ****. **** the **** * *****, all ** ***** ****** will ****** ** ******** for ** *******. ** just ***** **** *** the ********* ******, ** will **** **** *** limitations.

H.265 ******* ************

*.*** **** **** ************ ** ** * real **************, ********** ******* ******* low **** ****** ********, because ************* ***** *** this ** * ********* for ******* ****** (*.*., ‘this *.*** ****** ***** more *** ** **** save *** * ******** of ******* ** *******.’).

*** ******* ** **** only ************,********, ** ******** *.***. ******** *** ******* market ******** *** * go-to-market ******** **** ******* on ******* ***** *** products *** ** ***. This ***** *.*** ****** invisible ** *** ******* surveillance ******.

******* **********, ***** ************* are *** **** ‘********** demoing’ *.*** ** ****** claims ***** ******** *******.  We ******* **** **** do ** ** **** 2014 *** ******** ***** push *** ** **** or **** ****.

Axis ****** ******* ****** ****

*** *** **** ** fall **** *** **** Axis *** ********** *** long ******************* **** **** *********** *** ******* ** their ***** **** ********** and **** ***** ******* software.

** ***, ******* ******** and ******** ******* ***.  Access *******, ** *******, moves ****** ** ********** tend ** ** ********** in ****-******** ***********. ****, Axis’ ********, ***** ***** (*** **** **** *******), ******** ** *********** breakthrough. *******, ****** ***, which ****** ************ ******** to **-**** / ****-** HID’s ********, **** ** selling ******* ***** *********** channels, ******* *** ****** control ************* *** ******** their ********* ** ******* it.

*******, **** *** * sizeable ******** **** *** sales *****, *** **** surely **** ** ***** this ** ****** ******** to ***** ********. ****, Axis *********** *** ****** start ** ***** **** for ******* **** ******* to ********** ***** ***** projects.

Edge ********* ********

**** ********* *** *** over *** **** *** years *********** ******** ****** *********************’* *****, ********* **** ***** recording ***** ******** ** SD ***** ****** *** camera.

**** **** ****** **** the **** ****. ** see ***** *** *******.

*****, *** *** **** potential ** **** ********* for ***** ******* *** largely ***********. **** ********* can **** ***** ** eliminating *** **** *** time ** ****** *** setting ** * ********* recorder. *******, **** *** rise ** *** **** camera ************* *** *** selling **** *** ** IP **** *** $*,*** or **** (*** *** test ** *** * channel $*** ***), **** recording **** **** ********* Axis ** **. ******* is ****** ** ******* for ***** ******* ** minimal ****.

********, ********** ******** **** edge ********* **** *******. Most ******* ********* ** our **********: "**** **** ******* *** Camera ********* ** ********". **** ***** *** offered ** ***** ********. A *** ******* ** paying **** * ******* is **** *********** ******** like ***** ****** ** non-existent.  **** ********* ********** is ***** ** ****** an **** ********* ****** to **** ***** ****** some ***** ** ***** only ** **** ** deal **** ** ******* service / ******* ******?

*******, *** ****** ************* have ********* **** ***** own **** **** ********* offerings *** ** ***** camera ********* **** ******* Milestone *****. ******* ******* manufacturer *******, ******** ** constrained.

Weak ********** ***** **** ******

*******, ** *** ***** trends illustrate, ****** *** ********** is ******* *** ************ industry *******.

****** ********* ***** **** 3 *****:

  • ************* *********, *.*., *** ‘economy’ **** ****
  • ****** *********, *.*., ***** rates **** ** ********* event ******
  • ******* ***** ** ********, i.e., ********** ************

** ***** *** *** debate ** **** *** the ******* ******* ** strengthen ** ****** ** increase, **** ********** ** certainly * ******** ******* video ************ ******. ******, this ** *** ******** situation ** *** **** – **** **** *****, where *** ******* *** clearly **** *** **********, driven ** *** ***** from ****** ** **, strengthened *** ******* ******.

***, *** ******* ‘********’ driver ** ***** **** cameras, ***** **** ********* increase *** ************** ** HD ** ****** *** presents ******* ** *** growth *** ************* ** both ********* *********** *** manufacturers. 

Test **** *********

**** ***** ******** **** ** 2014 ************ ******.

Comments (14)

Undisclosed Manufacturer #1

04/21/14 04:06pm

John,

Is there any major area, where we can forsee innovation?(apart form the ones mentioned above)?Analog to IP was a major transition. Since there are no major innovations,would you suspect a downward-spiral from here on? Low-cost market is doing more bad than good IMHO.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #1 | 04/21/14 04:23pm

Video analytics, as it has been for the past decade, remains the next big thing. If you started to see reliable, built-in video analytics, that worked out of the box, it could really change things - both for the 'premium' manufacturers (who would now have a clear differentiator) and the end users (who could use / justify purchasing more surveillance products).

When that is going to happen is still not clear to me and I do not see any immediate shift to that. See: The Next Big Thing

Undisclosed Manufacturer #2

04/21/14 07:05pm

The next big thing will be the result of changes in the Telco world. Specifically I think there is a price war looming for bandwidth. Google is already firing the first shots with a $70 per month plan for 1,000 MPS up and down

Once bandwidth costs drop I can see a shift to hosted services including video and access control.

It is still 3-5 years away, but I believe you will see this become mainstream before 2020

John Honovich

IPVM | In reply to Undisclosed Manufacturer #2 | 04/21/14 07:18pm

Could be, but 3-5 years is still a long ways away.

On the other hand, look at what is going on with Netflix paying a premium to ISPs. Video surveillance is similar but worse because (1) it's upstream (where bandwidth is less) and (2) it's always on (rather than on demand, a few hours a day) and (3) it's multiple video streams (rather than 1 at a time). Even if the pipe is big enough, what are carriers going to charge when lots of people want to simultaneously and all day pump channels of video surveillance?

Undisclosed Manufacturer #2

04/21/14 07:40pm

I think the video piece of hosted services will be part of a much larger trend. We've already seen it begin with companies like Salesforce and MS offering SWAAS and cloud apps like dropbox offering free storage.

Bandwidth will drop, as Google (and others) compete with ATT, Verizon and Comcast. The tipping point may be a combination of price and technology like H.265 (266, 267 etc) compression.

It seems the next logical progression as companies will look to reduce internal IT resources

Undisclosed Manufacturer #3

04/21/14 08:17pm

Well this isn't confidence inspiring at all to read, but the sad part is its all true. As a young person in the industry this makes me want to consider changing industries.

Undisclosed Manufacturer #2

In reply to Undisclosed Manufacturer #3 | 04/21/14 08:37pm

Undisclosed C - to the contrary, Security / Loss Prevention technology is probably as recession proof as any industry I can think of. There will always be a need for it, regardless of the overall economy.

Perhaps your current company isn't reflective of this, but there are substantial opportunities in this field

John Honovich

IPVM | In reply to Undisclosed Manufacturer #2 | 04/21/14 08:49pm

The issue is the upside / max potential. If I wanted lifetime employment, I'd become a stevedore...

Rukmini Wilson

In reply to Undisclosed Manufacturer #2 | 04/21/14 11:49pm

Undisclosed manufacturer pep talk... Awesome!

Mahesh Nagaraju

In reply to Rukmini Wilson | 04/22/14 02:39am

@Rukmini Wilson- Is that a sarcastic comment :)? Do you agree with what Undisclosed B says?

Rukmini Wilson

In reply to Mahesh Nagaraju | 04/22/14 05:25pm

No sarcasm implied; the world could use a little more pep!

...probably as recession proof as any industry I can think of. There will always be a need for it, regardless of the overall economy.

Sarcasm would have been: Security: The world's second oldest profession?

But I refused to go there. ;)

Avatar

Sagy Amit

04/24/14 03:58pm

John,

I would argue that those are not trends... Other than the two below, the rest of the items on the list are the implications of a trend.

  • Low cost camera manufacturer competitive shift
  • Weak innovation will drag down growth

For example:"FLIR and Samsung Aggressive Expansion" would fall under a trend "Large manufacturers deiversify product line" and would be an implication of that trend along with "Axis access control starts slow"

By definition, a trend is an outside force that effects the market as a whole, such as "9/11 terrorist attacks results a booming security industry for years to come"...

John Honovich

IPVM | In reply to Sagy Amit | 04/24/14 04:10pm

Sagy, I can see your point. I am not sure how finely or coarsely one wants to categorize trends, though.

My meta point is these are important issues / shifts in the industry that I believe many IPVM readers are interested in knowing more about / tracking their impact.

Avatar

Sagy Amit

04/24/14 04:17pm

Fair enough. my main point is that it would be a long-shot to say that any specific company in our industry is"trend-setting".... trend reactive at best..

In contrast, Google, Apple, and Qualcomm can be considered trend setting ;)

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