Manufacturer Trade Show Costs Analyzed - Spending Millions

Author: Brian Karas, Published on Aug 25, 2016

Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.)

And the bigger booths routinely spend $200,000+, with the biggest $500,000+.

Where does all that money go?

In this report, we break it down:

  • Booth Costs
  • Carpet, Electrical and Internet costs
  • Setup costs / labor / Teamsters
  • Support Staff costs
  • Giveaways and Sponsorships

*** ******* ******* **** ** ***** ** ************* ** ***** major ***** **** (*.*., *** ****, ****, *****, *****, ***.)

*** *** ****** ****** ********* ***** $***,***+, **** *** ******* $500,000+.

***** **** *** **** ***** **?

** **** ******, ** ***** ** ****:

  • ***** *****
  • ******, ********** *** ******** *****
  • ***** ***** / ***** / *********
  • ******* ***** *****
  • ********* *** ************

[***************]

*******

*** ****** ****** ** ***** (*.*., ****, *******, *****, *********,****) *** ********* *,*** **** (**'***') ** *******:

*** ******* ****, ******, **** **** *** ****** **** **** at *,*** ****.

*** *** *** (~*,*** ****), *** *** *****, ******, ***** costs *******:

  • ****-***** *****: ~$***,***
  • ***** *****: ~$**,***
  • *** ***** ****** ** ******** ********* *** ***** *** ******** costs ~$**,*** *** ****
  • ******* ***** ********: ~$**,*** (*** ********* ***** ******)
  • ********* *****: ~$**,***
  • ************, ******** ************ ******* ** *******: $**,***+

Show ******* ***** *********

**** *** ******** * ***+ **** ******** **** ****** ***** show ***** ** ******.

Show ***** *****

*** *** ******* ** * ** *** *****, ********* ********:

  • ***** *****, ~$**/**** (****** ** ***** ***** **** *** ********) - $**,***
  • ****** *** ******* ******, $*/****: $*,***
  • ********** (** ***** *******):$*,***
  • ******** (***** **********): $*,***

Booth ************

* ******-***** ******* *** * ***** ***** ** $***,***+, **** manufacturers **** *** ** **** *** ******** **** **** ** the *****, ***** ***** ** ~$**,***. *** ******** *** * custom-built ******* ***** ** ***** ** ***** (** * - 4 *****) ****** ***** ******* ****** ** ** ****, ****** the *** **** ***** ~$*,***. **** ** *** ***** ******** are ***** *** *** ** **** ** ****** * ************ can ***** ***** $*,*** **** ** **** ****** ***** ****** reprinted *** ***** *****.

Booth *****

******* ** * ***** *** **** **** ** *********.

  • ******* ******* ******* ***** **** ****** ** ***** ******* ****** will **** ~$*,***
  • ***** */* ********* **** ********, *** * ** ****** *** a **** **** *** *** $*,***
  • ***** ***** *****: $*,***
  • ******** ** *** ***** **/**** *** **** (********* **** ******* truck ***** ** **********-****** ******* **** *****): $*,***

***** ************ ** ** ***** ****** **** ** ***** *****, and **** ********** ******* ******* ***** ***** *** ******** ********* tools ** ***** *******. * *-*** **** *** * **** would ** *******. ***** ***** ***** ** ~$*** *** ****, or ~$*,*** *** ***** ***** *****.

***** ***** ** ********, ***** ** ****** ********* ***** **** exhibits ****** ** * ******, *** ** **% ****, ** shown *****:

** *** **** ** **** ** **** * ****** ** equipment ****** *** **** ***** ** ****** *** *******. *** rates *** ********* *** ********* **** *** **** *******:

Support ***** ********

** ********* *** * **'***' ***** ***** **** ~$**,*** ** expenses:

  • $*** - *******
  • $*** - ***** (* ****** @ $***/*****)
  • $*** - ***** ($***/***)

**** **** *** ******** *** **** ** ****** / **** for *** *********. ****** ** $**,***+ *** ** *********, ******** a ****** $***,*** ******* ************ *** * **** *** *** show.

********/*********

****** *** ***** ******** ***** ** ***** * ***** **** more ***** ** ***** **** ****, **** ** **** ** take * ******* ******* ********, ** * *** ** ******** flashlight **** **** **** ** **. $*,*** *** ******* ***** (brochures, ***) *** ******* $*,*** *** ***** ***** **** **** or *********.

Sponsorships

******** *** *** ** * ***** **** **** * ************* logo ** ** ****** **** $**,***-$**,***. **** ********:

  • ***** ******** *** *** *********: $**,***
  • ****-***** ******** **** ****, **********, ***: $**,***
  • ******* ** ****** ** ******* ****: $**,***

**** ************ (*** ****** / **** / ******** ********) *** $25,000-$75,000. ***** **** ********** ********** ********** ** *******, ** ***** blasts, *** ***** ***** ********* ******* ** *** ****.

Dinners / *******

* *** ******** ************ ****** ** * ***** ********** ***** be ~$*** ***-******, ****** **** * "*****" ****** **** ** people * $**,*** *******. *** ** * ******* *** *** $2,000 ** **** ****** ** *** ****** ******* ********.

* ****** **** ** ******* ******** ** ******* ** **** party ***** ** ****** ********** ** **** ** ****** *** the ******* (** **** * *** *****). ** ***** **** this *** **** *** ****** ** * **** *** **** of $*** *** ** **** *** *** **********, ****** ******* $100,000 ** *** **** ** ***** *** ****.

Comments (12)

"** ***** **** **** *** **** *** ****** ** * cost *** **** ** $*** *** ** **** *** *** appetizers, ****** ******* $***,*** ** *** **** ** ***** *** show."

******. *** ****'* ****** ******** ** *** **** ** **** paint...

********** ** **** ********* ** * ***** ****. ** ******** connection *** ***** **** $*,*** ** $**,*** - **** *** 3 ****. *** ****'* ********* **** *-****.

**** ** ** *********** ******* - *** ***** ** ******* knew. **** * ***** ** **** ********** ** ** *** ROI *** ***** ** * **********. **** *** ********, ****** sales *** *********, **** ** *****, *** - ** ** really **** ***** ** ** ** ** ***** *********** ******* - ***** *** ********** ********?

* **** ** ******** **** ** *** *** **** ** well.

** * ***-***** ************ ** **** ********, **'** ******* ******-*** of *** ** *** *** ****** ***** *****, *** ***** do *** ***** ***. **'** ***** **** ********** ***** * difference, **** ** *** ********, **** ** **** *** **** the **** ******* ****'* ******* **. ** ***** ** **** nervous **** **'* ** *********** ** *** *******, *** ***** what? ******* ***** ** ******* **** *** *****. ****** *****! Nor **** ** **** ****** ********* **** *** *********** ***** say ***** **! ***'* **** **, **** **** ***** ***** to ***** *** **** **** ** ** ******! ** *** the ***** ** ****** *** *** ** **** ***, ***** one ** *** ************ *** *********** ***** **** ** *** a ******* *** ******* **********.

***** ****-****** *********** **** *** **** ** ******* ******** ***** are ***** *****!

** **** *** ***** ******!

* ***** **** *********** *.

*** **** ***** * **** **** ** ***** ** ***** shows ** **** ** ** ** *********** ** ******* - not ** **** ** ******* ********. *** * *** ** the ********** ** **** ****** ** ******* ****, ******* *********, or ***** *******.

*** ***** ** **** ***** **** ***** ****** **** *** us - ** **** * ******* **** ** * ****** hotel, ******* *** ****** ** **** ** **** **** ****** - ***** * *** ** ****** **** ** ** *** same ***** ** *** **** **** - *** **** * series ** ******* ******** ** ********. ** ***'* ****** **** being ** *** ********** *****. ******* *** **** **** ********* for **** ** **.

** *** **** * ***** ** ***** ** *-* ***** a ****, * **** ***** **** * ***** **** ******* at ***** *** **** **** ******* * $****+ *******. * guess *'* ****** *** **** *** *** *** ******!

*, ** *** *** *-* ***** $****+ ******* ***** *** year **** ***** **?

***, *-* *** ****. **** *** ****, **** *** ****, but * *** ******** **** $**-$** * **** **** ***** shows. ******* **** **** * ***** **** ** ********* ** the *****, *** *** * $** *******.

**** *********** ******* - **** ***********..

**** * ***** *********** *** ***** ***** ********* *** ************* we *** ** *** **** ('**** ** ** ****'). ** regularly **** **** ********, ***** *******, ******** ******** *** ********* .

**'** ***** **** **** ********** ** *** ****** ******** * would ******* ** ***** *-* '**** ** ****' ******** ** a *********.

*** **** ** '**** *** ****' ** * ********** *** used ** ****** ** ***** *** ***.

*** **** * ***** **** ** **** '*******' (**'** ** open ******) *** ** *** ****'* *** *****.

*** **** ** '**** *** ****' ** * ********** *** used ** ****** ** ***** *** ***.

*, ****** *** *******! *** *** ********* ** ****? *** you ***** ***** ** *** **** **** ****?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

The 'Last Chance to Save' On Hikvision Is Here on Sep 29, 2016
It is over. After at least 8 across the board price cuts in the past 10 months, including an unprecedented back to back 20% off, Hikvision has...
Hiring Spree At Aimetis 6 Months After Being Acquired on Sep 28, 2016
Aimetis was acquired in April 2016, and is now expanding almost all of their departments, hiring employees from Axis and other industry...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
ACTi Refuses Race To The Bottom, Shifts To Solutions on Sep 23, 2016
The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Axis Launches IP Speakers on Sep 21, 2016
First, Axis introduced an IP horn, then it was video intercoms, and now it is Networked Speakers? While IP-based Public Address systems are not...
FLIR and Geovision Join the Hikvision Price Cut Race on Sep 20, 2016
Hikvision's price cuts are clearly a trend setter. After numerous and increasingly large cuts, the destructive cycle is accelerating. Last month,...
Axis Touts Positive IPVM Coverage and Canon 'Reverse Takeover' on Sep 19, 2016
Axis NA sales leader Larry Newman rallied his troops on the ASIS show floor, touting positive IPVM coverage and bragging about Axis 'reverse...
Weak ASIS 2016 Upsets Manufacturers, ASIS Working On Improvements on Sep 19, 2016
Manufacturer dissatisfaction with ASIS intensified this year. With survey results from 80+ manufacturers, the trend of diminishing returns from...

Most Recent Industry Reports

Dahua USA CEO Tim Wang, Where Is Your Integrity? on Sep 29, 2016
Dahua USA CEO Tim Wang and Dahua Director of Marketing Tim Shen shared their IPVM passwords extensively, resulting in Dahua USA CEO's account...
Allegion NDE Wireless Lock Examined on Sep 29, 2016
While wireless locks are one of the hottest areas of access control, two of its biggest challenges are high cost and limited integration with...
The 'Last Chance to Save' On Hikvision Is Here on Sep 29, 2016
It is over. After at least 8 across the board price cuts in the past 10 months, including an unprecedented back to back 20% off, Hikvision has...
Camera Calculator Class and IPVM Member Orientation October 2016 on Sep 28, 2016
Members, learn how to better design video surveillance systems and get the most out of your IPVM memberships with 2 upcoming live classes. Both...
Axis 4MP Camera Tested (M3046-V) on Sep 28, 2016
Axis has brought 4MP to its camera line in the new M3046-V, the highest resolution model in their revamped M30 series. We bought and tested this...
Hiring Spree At Aimetis 6 Months After Being Acquired on Sep 28, 2016
Aimetis was acquired in April 2016, and is now expanding almost all of their departments, hiring employees from Axis and other industry...
Hikvision Chairman Tours With Chinese Government Boss on Sep 28, 2016
Two China Communist senior officials toured Europe this summer, one was Hikvision's Chairman and the other was his boss, SASAC Director. In this...
Camio Natural Language Processing Tested on Sep 27, 2016
The ex-Googler led team from Camio has advanced its video monitoring offering to include natural language processing. Camio ingests video,...
Access Door Controller Configuration Guide on Sep 27, 2016
Properly configuring access control door controllers is key to a professional system. These devices have fundamental settings that must be...
Hacked Dahua Cameras Drive Massive Cyber Attack on Sep 27, 2016
Cyber attacks are accelerating and IP cameras are behind many of them. Worse, last week, a 'massive' attack was carried out using numerous Dahua...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact