Manufacturer Trade Show Costs Analyzed - Spending Millions

Author: Brian Karas, Published on Aug 25, 2016

Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.)

And the bigger booths routinely spend $200,000+, with the biggest $500,000+.

Where does all that money go?

In this report, we break it down:

  • Booth Costs
  • Carpet, Electrical and Internet costs
  • Setup costs / labor / Teamsters
  • Support Staff costs
  • Giveaways and Sponsorships

*** ******* ******* **** ** ***** ** ************* ** ***** major ***** **** (*.*., *** ****, ****, *****, *****, ***.)

*** *** ****** ****** ********* ***** $***,***+, **** *** ******* $500,000+.

***** **** *** **** ***** **?

** **** ******, ** ***** ** ****:

  • ***** *****
  • ******, ********** *** ******** *****
  • ***** ***** / ***** / *********
  • ******* ***** *****
  • ********* *** ************

[***************]

*******

*** ****** ****** ** ***** (*.*., ****, *******, *****, *********,****) *** ********* *,*** **** (**'***') ** *******:

*** ******* ****, ******, **** **** *** ****** **** **** at *,*** ****.

*** *** *** (~*,*** ****), *** *** *****, ******, ***** costs *******:

  • ****-***** *****: ~$***,***
  • ***** *****: ~$**,***
  • *** ***** ****** ** ******** ********* *** ***** *** ******** costs ~$**,*** *** ****
  • ******* ***** ********: ~$**,*** (*** ********* ***** ******)
  • ********* *****: ~$**,***
  • ************, ******** ************ ******* ** *******: $**,***+

Show ******* ***** *********

**** *** ******** * ***+ **** ******** **** ****** ***** show ***** ** ******.

Show ***** *****

*** *** ******* ** * ** *** *****, ********* ********:

  • ***** *****, ~$**/**** (****** ** ***** ***** **** *** ********) - $**,***
  • ****** *** ******* ******, $*/****: $*,***
  • ********** (** ***** *******):$*,***
  • ******** (***** **********): $*,***

Booth ************

* ******-***** ******* *** * ***** ***** ** $***,***+, **** manufacturers **** *** ** **** *** ******** **** **** ** the *****, ***** ***** ** ~$**,***. *** ******** *** * custom-built ******* ***** ** ***** ** ***** (** * - 4 *****) ****** ***** ******* ****** ** ** ****, ****** the *** **** ***** ~$*,***. **** ** *** ***** ******** are ***** *** *** ** **** ** ****** * ************ can ***** ***** $*,*** **** ** **** ****** ***** ****** reprinted *** ***** *****.

Booth *****

******* ** * ***** *** **** **** ** *********.

  • ******* ******* ******* ***** **** ****** ** ***** ******* ****** will **** ~$*,***
  • ***** */* ********* **** ********, *** * ** ****** *** a **** **** *** *** $*,***
  • ***** ***** *****: $*,***
  • ******** ** *** ***** **/**** *** **** (********* **** ******* truck ***** ** **********-****** ******* **** *****): $*,***

***** ************ ** ** ***** ****** **** ** ***** *****, and **** ********** ******* ******* ***** ***** *** ******** ********* tools ** ***** *******. * *-*** **** *** * **** would ** *******. ***** ***** ***** ** ~$*** *** ****, or ~$*,*** *** ***** ***** *****.

***** ***** ** ********, ***** ** ****** ********* ***** **** exhibits ****** ** * ******, *** ** **% ****, ** shown *****:

** *** **** ** **** ** **** * ****** ** equipment ****** *** **** ***** ** ****** *** *******. *** rates *** ********* *** ********* **** *** **** *******:

Support ***** ********

** ********* *** * **'***' ***** ***** **** ~$**,*** ** expenses:

  • $*** - *******
  • $*** - ***** (* ****** @ $***/*****)
  • $*** - ***** ($***/***)

**** **** *** ******** *** **** ** ****** / **** for *** *********. ****** ** $**,***+ *** ** *********, ******** a ****** $***,*** ******* ************ *** * **** *** *** show.

********/*********

****** *** ***** ******** ***** ** ***** * ***** **** more ***** ** ***** **** ****, **** ** **** ** take * ******* ******* ********, ** * *** ** ******** flashlight **** **** **** ** **. $*,*** *** ******* ***** (brochures, ***) *** ******* $*,*** *** ***** ***** **** **** or *********.

Sponsorships

******** *** *** ** * ***** **** **** * ************* logo ** ** ****** **** $**,***-$**,***. **** ********:

  • ***** ******** *** *** *********: $**,***
  • ****-***** ******** **** ****, **********, ***: $**,***
  • ******* ** ****** ** ******* ****: $**,***

**** ************ (*** ****** / **** / ******** ********) *** $25,000-$75,000. ***** **** ********** ********** ********** ** *******, ** ***** blasts, *** ***** ***** ********* ******* ** *** ****.

Dinners / *******

* *** ******** ************ ****** ** * ***** ********** ***** be ~$*** ***-******, ****** **** * "*****" ****** **** ** people * $**,*** *******. *** ** * ******* *** *** $2,000 ** **** ****** ** *** ****** ******* ********.

* ****** **** ** ******* ******** ** ******* ** **** party ***** ** ****** ********** ** **** ** ****** *** the ******* (** **** * *** *****). ** ***** **** this *** **** *** ****** ** * **** *** **** of $*** *** ** **** *** *** **********, ****** ******* $100,000 ** *** **** ** ***** *** ****.

Comments (12)

"** ***** **** **** *** **** *** ****** ** * cost *** **** ** $*** *** ** **** *** *** appetizers, ****** ******* $***,*** ** *** **** ** ***** *** show."

******. *** ****'* ****** ******** ** *** **** ** **** paint...

********** ** **** ********* ** * ***** ****. ** ******** connection *** ***** **** $*,*** ** $**,*** - **** *** 3 ****. *** ****'* ********* **** *-****.

**** ** ** *********** ******* - *** ***** ** ******* knew. **** * ***** ** **** ********** ** ** *** ROI *** ***** ** * **********. **** *** ********, ****** sales *** *********, **** ** *****, *** - ** ** really **** ***** ** ** ** ** ***** *********** ******* - ***** *** ********** ********?

* **** ** ******** **** ** *** *** **** ** well.

** * ***-***** ************ ** **** ********, **'** ******* ******-*** of *** ** *** *** ****** ***** *****, *** ***** do *** ***** ***. **'** ***** **** ********** ***** * difference, **** ** *** ********, **** ** **** *** **** the **** ******* ****'* ******* **. ** ***** ** **** nervous **** **'* ** *********** ** *** *******, *** ***** what? ******* ***** ** ******* **** *** *****. ****** *****! Nor **** ** **** ****** ********* **** *** *********** ***** say ***** **! ***'* **** **, **** **** ***** ***** to ***** *** **** **** ** ** ******! ** *** the ***** ** ****** *** *** ** **** ***, ***** one ** *** ************ *** *********** ***** **** ** *** a ******* *** ******* **********.

***** ****-****** *********** **** *** **** ** ******* ******** ***** are ***** *****!

** **** *** ***** ******!

* ***** **** *********** *.

*** **** ***** * **** **** ** ***** ** ***** shows ** **** ** ** ** *********** ** ******* - not ** **** ** ******* ********. *** * *** ** the ********** ** **** ****** ** ******* ****, ******* *********, or ***** *******.

*** ***** ** **** ***** **** ***** ****** **** *** us - ** **** * ******* **** ** * ****** hotel, ******* *** ****** ** **** ** **** **** ****** - ***** * *** ** ****** **** ** ** *** same ***** ** *** **** **** - *** **** * series ** ******* ******** ** ********. ** ***'* ****** **** being ** *** ********** *****. ******* *** **** **** ********* for **** ** **.

** *** **** * ***** ** ***** ** *-* ***** a ****, * **** ***** **** * ***** **** ******* at ***** *** **** **** ******* * $****+ *******. * guess *'* ****** *** **** *** *** *** ******!

*, ** *** *** *-* ***** $****+ ******* ***** *** year **** ***** **?

***, *-* *** ****. **** *** ****, **** *** ****, but * *** ******** **** $**-$** * **** **** ***** shows. ******* **** **** * ***** **** ** ********* ** the *****, *** *** * $** *******.

**** *********** ******* - **** ***********..

**** * ***** *********** *** ***** ***** ********* *** ************* we *** ** *** **** ('**** ** ** ****'). ** regularly **** **** ********, ***** *******, ******** ******** *** ********* .

**'** ***** **** **** ********** ** *** ****** ******** * would ******* ** ***** *-* '**** ** ****' ******** ** a *********.

*** **** ** '**** *** ****' ** * ********** *** used ** ****** ** ***** *** ***.

*** **** * ***** **** ** **** '*******' (**'** ** open ******) *** ** *** ****'* *** *****.

*** **** ** '**** *** ****' ** * ********** *** used ** ****** ** ***** *** ***.

*, ****** *** *******! *** *** ********* ** ****? *** you ***** ***** ** *** **** **** ****?

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