Security Trade Magazine Readership Statistics

Author: John Honovich, Published on Jul 10, 2017

150 IPVM members reported how many and what security trade magazines they read, both in print and online.

Here are the key findings:

  • Most do not read any trade magazines, either in print or online.
  • However, the minority that do read trade magazines are far more likely to do so via print than online / websites.
  • Roughly 10% of respondents reads multiple magazines / websites
  • While no individual magazine had more than 20% selections from integrators, one magazine stood out.

*** **** ******* ******** *** **** *** **** ******** ***** magazines **** ****, **** ** ***** *** ******.

**** *** *** *** ********:

  • **** ** *** **** *** ***** *********, ****** ** ***** or ******.
  • *******, *** ******** **** ** **** ***** ********* *** *** more ****** ** ** ** *** ***** **** ****** / websites.
  • ******* **% ** *********** ***** ******** ********* / ********
  • ***** ** ********** ******** *** **** **** **% ********** **** integrators, *** ******** ***** ***.

[***************]

**********

** *** ***** ****, **** **** **** *** *** **** any ***** ******** ** *****:

*******, ****** ********** *** ************* ***** **** **** **** * third ********* ******* * ******** ***** *******:

Print ** ******

*** ****** *** *** ***** *** **** **** **** ** print **** ******. *********, ****** ****-**** ***** ************* **** ****** at ***'* **** ** ****** ********* ***** ***** **********, ********** speaking. *******, *** ****-**** ****** ** ********** ***** ***** ** web ** ***** ** *** *****, ***** ***'* ********** ********* of ******* / *********** *********.

IPVM *******

** ****** ********* ******* **** ******* ***:

  • **** ****** ** **** ***** ********* ******* **** ******* **** IPVM.
  • **** ****** ** **** ***** ********* ***** **** *** **** interested ** ******* ***** ** ******.

***** ** **** *** ******** ***-**** *******, ** ****** ********* which ** *******.

**** *****, **** ******** **** *********** ** ****** *** ************* in *******, *** ******* *** ********** **** *** ****** **** the ******* ********** ***** ** ******** ************, ******* ** ** ad *** ******* ** ************ ******, ***** ** **********, ***.

Why ****?

**** *** **** ************ ** *********** *** **** **** **** none:

  • "* ** *** **** ********* ******* ***** ********* ******* **** the ******* *********' *********** ** ******* ********"
  • "* *** *** ** ****, *** ***'* ****** ***** **** them. ** ****."
  • "**** *** ** ** *** *****. *'* ****** **** * get ** ***** * ****** ** ********** ** *** ******. I **** ******* **** ******* ** **** ** *** **'* but *****'* **** *** * *** ** **** *********** ** there. ****'** ******* *** ***** *******."
  • "****. ** *'* ******* *** ******** ******* * ** ** Manufacturers ** ********* *** *** ***** **** ** * ******* internet ****** ** * ***'* **** * ******** *** *** current ****"
  • "***** ***** ** **** *** **** *********** *******."
  • "**** - *** ***** *********?"
  • "****. * **** ** **** ******** ******* ****, *** **** with ** ***** ** ******* ****** **, ** *** ****** pretty **** ********."
  • "**** *** *** **** **** * ***** *** ***** ** the ******** **** ** ****. *** **'* **** **** *** the ****. *** ********* *** ******* ******* ** *** *****. No ***** ***."
  • "************ ***** **** **** *********** **** ** **** *** * do *** **** ** ** ******* ******* ******* ************* / partners ** **** ****."
  • "****, * ***'* ****** **** *** ***** *********. *** **** advertising ** ******* ****** ********."
  • "*** **** *** *** *****!****** ******* *******."
  • '**** *'** *** ****** ****** ** ** **** ** ****."
  • "****. * ***'* **** ******* **** ******* ********** ** ****."

Heavy *******

* ******** ******** (~**%) **** **** ** *********:

  • "* **** ***, ******** ******* *** ******** *****. ***** **** up ** *** ****** *** * ****** ******* **** ********** the *****"
  • "******** *******, ***. ******** *****, ***. ******** ******* *** *** above ***** ** ********* ***, **** *** **** ** **** in *****."
  • "** & *- ******** ******** ********** - **** ******* ***- Industry ****"
  • "******** ***** *** ***********, ******** **********, ***, *** ******** ****** and **********"
  • "***, **&*, ******** ******* ****, ******** ********** (****), ******** ********, Cabling ************ & ***********. **** ** ***** *** ********* ********* manufacturer/product ******, *** ****'* *** *********** * *** ***** - helps **** ** ***** ** ***** ***** ** *********** ***** offered"

********* *** ******* **********, ***** *********** *** **** ******** ********* were *** **** ****** ** ** ** ** ***** ****** than ******.

Top ****** - ***

**** ~**% ** ********** *********** ****** **** ********* ***** *** ~*% ****** **** **** ** ******, *** was *** ***** **** ****** ****** ***** ***** *********. ***** was *** * *** ** ******** *********** **** *********** ***** why ***, *** **** ********:

  • "***. **** ******** **** **** ****** **** ** *****. ****** I **** **** ** *** *** ******* **** ** *** if *****'* ******** *** *** ***********."
  • "* **** **** **** *** ****** ******* * **** **** reading *** ***** *** ***** **'*."
  • "*** ******** **** *** ******* *********/******** *******, ***** *** *********."
  • "*** ********. *** **** ** *********** *** ***********."
  • "***, ******* **** ** *** **** *** **** * ****."

********* ******* *** ***'* *********, ** *** ****, ******* **** they ********* ** ***** *** ****-**** ********* (***** **** ********* republish '******* ******' / ************ **** *************) *** ***** ******** in *** ***** / ********* **** ** *** ********.

Honorable ******* - *********

********** ******* ******* ************* *********** *** ******** (***). ***** *********'* *** ******* ********** **** ***** ******* ** Europe, **** *** * ******* ******.

Online *********** *****

***** ** * ********** ** * ***** ******** ******** ** IPVM ** ***** ** ******* **** *****:

*** *** **** ***** ** ***** ** ******* ******** / users:

******* *** **** ******* ***** ***,*** ***** ***,*** *** ******,*** / ****** ***** ****** ****'* *** ******.

****: ****'* ******* ********** **** ********** ******** *** *** ***** companies **** ******** ** ** ************ *** ** ********** **** our ********** *** **** ****** **** **** *** ******** ******** report.

** ****'* ***** *** *******, **** ********* *** **** ******** reporting **** ******** ***** *********. *******, **** ** ****** ******, as * ********** ** ******* **** ****** *******, ***** **** of *** ***** *** *********.

Comments (5)

***** *****, ******* *****, ******** *******...*** ***** ************? **** *** you ***** ** ** ****? **** ** ***** *** **** my *********** *** ** **** ******* ***** ********* *******. **** are *** ***** ** ****** ** ****? **** ******* *** speaking ***********?

*** ******* *****, *** ***** **** **** ***** *** * long **** *** *** ** **** ************* ***** **** *** easy (****) ******** ** ********* ** ********* ***** **** ***** trade ************/*****/***********. ***** ** **** **** ********* *** ******** ***** done, *** *** ****** ** ******* ** **** ************ ***** to ***** ** ***** * **** ** ******** ** ***** site *******. **** ****** **** ** ****** *** ** ******* manufacturer ******* **** ** **** *****...***** ** *** ***** ** provide ** ****...** **** ** **** *** ** *** ****.

**** ** ***** *** **** ** *********** *** ** **** wasting ***** ********* *******.

***, *'** ***** * ******** ***** ****. ** ***** **** quite * ****** ** ************* *** ***** ******** ** '***** dating ********', ***** ****** ************ ** ************ (**** ****) **** all ******* **** ***** ** *********** ** ***** *** **** get ************* ** *** **** (**** * *******). **'** ***** manufacturers ********* **** **** ** ***** **** ***** ** ****** individual ***** ** **** *** **** / ********** ************.

** **, ********** ****** ** ******** ***** ********* ** ******** *********** (***** we ******* ****). *** *********** ** ********** *** **** *** **********, *** ability ** ***** ****** ******** *************, *** '*****' ****** (*.*., likes **** **** **** ***********, ***.), *** ******* ** **** directly **** ** ***'* *** ******* / ******** ***** ** far **** ******** **** ***** ******** **************.

****, ****. **** ****'* ** ********** ** ***** **** *******! :)

* ***** *** ******** *** *** **** ** ******.

* ***** **'* ***** ****** **** ** ***** ******* ******* as **** ** ** ****** **** **** **. **** ***** Go *****...

* ***** ****** **** *** ***** **** ** *** **** zero. **** ***** **** *** ********* ****** ** ****** ********* their ***** ******** ** * ******* ****'* **** ********* ******. (This ** "*** **** *******". *** ***** ******** ***** ****? Show ** *** * ***** **** ***** ******* ******* **** teeth. *** *** *** ************ ***'* *****.)

***** ******** ******** ** ******** ** **** ****** (********* ** Kuwait ** *****) * **** **-******* **** (********** *** ** surveillance *******), ** ****** ** ***** **** **** ** *** newcomers ** ******** ******** *** **** **** ** ** ********** are ******* ********** **** *** *********** ******** ************.

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