TMA Apologizes to Amazon / Ring

By: John Honovich, Published on Aug 23, 2019

Not only is Amazon / Ring making major incursions into the residential security market, the organization representing the biggest incumbents, The Monitoring Association (formerly CSAA), has issued a formal public apology to the incumbent's rival.

TMA apologies to Amazon Ring_2

The unprecedented statement from TMA declared:

we regret that our earlier statement was premature and wish to retract it. It has become apparent that Ring has not only been partnering with Police departments in a transparent manner but has also been providing hardware specifically to low-income neighborhoods in an effort to reduce crime in neighborhoods. [emphasis added]

So not only has TMA realized it was wrong to criticize Amazon / Ring, it now realizes that Amazon / Ring is really just being charitable.

TMA refused to comment and a source close to the TMA says Ring did not threaten TMA. It may very well be just that but this is then the first time I have seen an organization issue a formal 'important statement' that includes declaring 'regret' and retracting their comments when a threat of legal action was not made.

No Sympathy For The TMA

There will be no sympathy for the TMA. The TMA is an organization whose members have, for decades, benefited from public resources spent on subsidizing response to the mass false alarms of security systems. And incumbent's ugly doorknocker business model has certainly provided an opportunity and need for disruptors to provide other ways to achieve home security monitoring.

Concerns Over Ring's Rising Dominance

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Nonetheless, the increasing dominance of Amazon / Ring brings its own concerns. As we reported earlier this year in Amazon Ring Public Subsidy Program Aims To Dominate Residential Security, this is a fairly brilliant move that leverages their unrivaled resources and long-term planning.

However, there are legitimate concerns that even the TMA, at least first, had the coverage to call out. That government entities are effectively endorsing a particular private product is a concern as it can significantly impact other private providers. More importantly, Amazon / Ring is using this to increase the network effects of concentrating their devices in local areas. The more devices they can get it to a given neighborhood, with the subsidies of local governments, the greater competitive advantage they have against their private rivals.

'Low-Income' Disputed

And TMA's apology and 'realization' that Amazon / Ring is 'specifically' providing to low-income neighborhoods is laughable. In our analysis from our report earlier this year, Amazon/ Ring's target markets for these public subsidies included ritzy Boca Raton, FL, West Hollywood, CA and La Cañada Flintridge, CA, where the median income is a 'low' $156,000 per year.

Comments (4) : PRO Members only. Login. or Join.

Most Recent Industry Reports

How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
Panasonic 4K Camera Tested (WV-S2570L) on Sep 13, 2019
Panasonic has released their latest generation 4K dome, the WV-S2570L, claiming "Extreme image quality allows evidence to be captured even under...
ASIS GSX 2019 Show Report Final on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. Inside we...
Installation Course - Last Chance - Register Now on Sep 12, 2019
Last Chance - Register Now - September 2019 Video Surveillance Install Course. Thursday, September 12th is your last chance to register for the...
Commend ID5 Intercom Tested on Sep 12, 2019
Commend touts the new ID5 intercom as 'timelessly elegant' and the slim body, glass front touchscreen indeed looks better than common, but ugly,...
US State Department: "Chinese Tech Giants" "Tools of the Chinese Communist Party" on Sep 12, 2019
The US State Department has called out "Chinese tech giants" for being "tools of the Chinese Communist Party" in a blunt new speech that makes...
Uniview OEM Directory on Sep 11, 2019
This directory lists 20+ companies that OEM products from Uniview, with a graphic and links to company websites below. It does not cover all...
Yi Home Camera 3 AI Analytics Tested on Sep 10, 2019
Yi Technology is claiming "new AI features" in its $50 Home Camera 3 "eliminates 'false positives' caused by flying insects, small pets, or light...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
Fingerprints for Access Control Guide on Sep 09, 2019
Users can lose badges, but they never misplace a finger, right? The most common biometric used in access are fingerprints, and it has become one...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact