This Integrator Only Sells Axis and Milestone

By John Honovich, Published Dec 03, 2012, 07:00pm EST (Info+)

With so many lines and such Internet pressure, many integrators fret about finding the right business model. One US integrator's [link no longer available] solution is to only sell one line for each product. For them, it is Axis for cameras and Milestone for VMS, that's it. In this note, we examine the pros and cons of such an approach.

The first and most direct benefits are:

  • ******* ********* ** **** *** ***** higher ****** ******** ******
  • ***** ******** ***** *** **** ******** as ***** ***** *** ****** ******* in *** ******* ** *** ******* lines **** *****

Manufacturer ***** **********

* **** *********** ******** ** *** **** ******* :

"*** ********’ **** *** ** ********* of *** ********. ** **** **** an ***********, **** **** ** *****. They **** ** **** ***** ***** Security **** *** ****, **** **** exactly **** ****’** *******. **’* ** ecosystem ****’* ****** ***** *** ****** loyal."

******* **** ******** **** ******* * few **** ****** ** ********* ************ regional ***** ****** ** ***** ***'* company **** * ****. *** ******* integrators, ********* ** ********* *** ** is *** ******** ** **** ***** to *** ***** **** ************* *******.

*** *** ******** **: *** **** do ********* *** **** ***** ****** reward **** ********** **** ***** *** other ********** **** *** ******** ********** would *** ***?

*******, ******** **** *** ********* ** a ****** **** ******** ** **** companies ***** * **** ***** ** modern, *********** ********. ** **** ***** similar ******* **** *** ***** ******** second ** ***** **** ***** **** the ****** ** ******* ******* *********** but *** ******** ** *********** ***** quality ********.

Concerns

*** **** ******* ** *** **** impacts *********. **** ** *********** ****** themselves ** *********** ** ** ***** a ************ ********, *********** *** **** pick *** ***** ******* *** *** job. ** ********, **** **** ********, it ** ******* ** ******* *** right ***** **** *** ******** ******.

*** ** ***, ***** **** **** are **** ***** **, ** ***** like ** *********** ******** *** *********** trying ** **** ***** *** ** the **** *********** ******** ***** ** the *****.

What ** *** *****?

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