In all seriousness, there are some really paranoid customers out there... few that are this extreme, but they are there. And you never know, sometimes they may be legitimately paranoid. (Witness protection, extortion victime, estranged spouse, etc.)
And even if you never ever sell one in your career, it could be an interesting eye catcher that could make your company stand out in the website or marketing material. "We install video surveillance, ACS, alarms... and we're an authorized dealer of "bullet resistant furniture"." How many integrators list biometrics on their line cards, even though it may be an extremely small percentage of business, but it looks cool.
Also, allow me to clarify the vague 'bullet resistence' exception the CEO cited in his comments.
1) It's not bullet proof if it absorbs the force of the bullet, which the Kevlar does. The Kevlar is rated to absorb & dissipate up to a certain amount of force (think multiple bullets in a small area), but once that point is exceeded, it fails.
2) Rifle bullets have more energy than handgun bullets. Notice the demo used a 9mm hangun. Those bullets typically have less than 1/4th the ballistic energy than a .223 rifle, despite being a larger bullet. (Why? Higher velocity, or f=m*a)
Summary: A bad guy wielding a rifle probably would not be slowed down by this furniture.
True as Luis said there are some really paranoid customers out there....usually the same ones that can't pay their bills and buy their video system at Sam's. I would gladly refer them to a competitor I really didn't like -"Call Joe at Conspiracy Security, they sell bullet resistant furniture, dehydrated survival foods and top notch complete camera systems for under $100!"