The Funniest Spin on a Weak ASIS2012

Author: John Honovich, Published on Sep 27, 2012

Spinning is an art form. And doing so when faced with bad news is the pinnacle of the art. With show traffic so poor at ASIS 2012, this demanded the best spinning.

When traffic first started to decline after the 2008 recession, PR pros had a stock spin:

"****** ******* *** ****, *** ******* ** ********* *** *** up."

****'* **** ****. ***** *** ******** *** ******* ** ** a *** ******** - ******* ** ** **** ** ***.

****, ****'* ****** **** ****** ** ** ***** **** ****.

*** **** ********* **** ************* **** *********:

"*******, ******* ** *** ***** *** ******** ***** **** **** but *** ***** ** ************* ******* ******** *** **. * guess **** *** ***** ** ****** - **** *** ********* on *** **** *****, ******* ****** ** ** **** *********** and ************. ** * *** ** ****** *** ***** *** this ****'* ****, ** ***** ** ********** *** ********."

***. ****'* ***** * *************** - "**** *** ********* ** the **** *****, ******* ****** **..."

** ********** **** ******** *** *** **** **** *** ** talk ** ***** **********.

**** ** **** ** * *** ******, "* ******* *** of **** ****** *** *** * *** ** ***** **** time **** ** ****** *******. ** * *** ** ****** a ***** *** ** *****, ** ***** ** ******** *** socializing."

ASIS ***** ** ****

****'* **** ** ******** **** *** ******** ***** ******* **** "***** **** **" *** "******** ******* ********" ****** ******** *** ********* ** disappointment. **** ** ****** ****** **** - ****** ****** *** negativity - *** ** **** *** **** ** ****** **** seem ****** *** ** ***** **** ***** **** ******** **** - *** ************* *** ******* *** *** *** *****. ******, ASIS********** *** ******* ** *** **************:

"********** ******* *** ********* *** ******** ******** ** * ****** of *** ****!"

**** ** ********* **** ****** ** ** ** ********** ****** success ********, ***** **** ********** **** $**+ ******* ** ** there. *** **** ******** ** ******* *** '*** ********* ** the **** *****' ********* *** *********** ********** **** ** ****** and ************.

Looking *****

* ******* *** **** **** **** **** ****** **********, ****** by ***** ** *** ******* *** **** *** ******* ****** ASIS, ****** **** ******* *** ** ******* **** *** **** after *********.

*** **** *********** *** **** ** **** **** ** *******. With **** ************* ************ *** **** *** **** ** *** middle ** *** ** ** * *** ******** ***********, *** will **** ****** ********** *** *******? **** *** ** ** high **** *** ******* **** *******.

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