Startup: The Pepper-Spraying Camera

Author: Brian Rhodes, Published on Jul 22, 2014

Personal safety is a growing concern for many, but a complete solution means carrying several devices: a pepper spray can, siren, and then fumbling with a phone to call the police can all be very difficult when confronted by an attacker.

A startup claims their device simplifies everything into a single unit: Defender. Now, the company has raised $100,000 in its first day on sale. We look at the details and positioning of this product inside.

******** ****** ** * ******* ******* *** ****, *** * complete ******** ***** ******** ******* *******: * ****** ***** ***, *****, and **** ******** **** * ***** ** **** *** ****** can *** ** **** ********* **** ********** ** ** ********.

* ******* ****** ***** ****** ********** ********** **** * ****** unit:********. ***, *** ******* *** ****** $***,*** ** *** ***** day ** ****. ** **** ** *** ******* *** *********** of **** ******* ******.

[***************]

Product ********

********** * ****-****** ******** ****** **** **** ******** * *****, * ***** camera, * ****** ***** ***, *** * ****-***** ********** ** a ********** **** ************ ** **** **** **** * ******* station.

*** *******'* ***** ******* *** ******* **** ***** ** ***** watch ** *** ** **** ** *** *** ******* ** used:

Key ********

*** ******** ** ***** ** ** ******* ** **** ** ***** 'less-than-lethal' / ************ ******* **** ******, ****** *****, ****** *******. *** **** ** ***** (********* **** **** *" **** and ******** **** * *** ******) *** ** ******** ** be ******* ** *** ***** ** *** ***** ** ******* and ***** ******* **** ***** *****. ********* *** ******* ******, when ******* ******** ********* *** ********* *****:

  • ******-***** ******: ***** ** ******** ******* *** *****, *** **** ****** it ****** * **** ** "******* ************* ** ****** ***** available", ******** ** ** ****** **** *** **** ** ** attacker.
  • *****:** *** **** ****, * ******* ***** *** ******* ********* to *** *****. *****, ** ********* ******* ** **** ** intensity ** *****, **** *** ******* ********* ******* **** **** "******** ****** ******* ******** *********".
  • ******:****** ***** ******** ****** ********, ******** ******** * ***** ****** and ***** **** ***** * ***** ** ******** **** *** trigger ** ******. **** ******* *********** ******** ****** ******** ** the ******** ** *** *********** ******* * ********** ** * central *******:

Connected ** ****

*** **** ****** ******* ** *** ****** ** **** ** acts ** ***** ********** ************ **** ********'* *** ******* *******. *** **** ************* signals **** ******* **** ****, *** *** ********* *** **** the ****** ********* ** *** **** *** ******** ******, *******, or ***** ****** ********** ** *** *****.

Smartphone *********

*******, *** ****** ****** ** **** ** *** ***, *** must ** ****** **** ** ***-******* ********** ** ***** *** signals.  **** ***** *** **** **** **** ***** * ********* in ******** ** *** **** ******** ** *** ** ****** into * ******* ****** ** * ******. ****** ******** *** locations ********* ** *** ***** ** ***** ********** ** *** event.

** * **** **** *** *** ** ******** ***** * smartphone, *** ******** **** *** ** **** ******* **** *********** self-defense *****:

UPDATE: *******

***-********** ***** *** ~$*** *** *** ******** *** *** **** of *******. ******* ****** ***** ** ***** ********* (* ***** unit **** $** ****), *** ****** *********** *** ********* (*** units **** ~$*** **** **** *** **** *******.)

******** **** ********** ***** ** "**** **** ** ***** *** day" *** ********** ******* ***** *******, ********* ** ***** $** per ***** *** ******.

******-**-******?

******, *** ******* ** ******* ******* *****-***** ****** ************** ***-*********** ******** ******, **** *** ***** ** **** ********* off **** ******* ** ***** *** *** ** ****.

Solid ******* 

******** ******* ** ** * ***** ******* **** ***** ****** offer ********** **** ******** ******** ******* ********. * ****** ** features *** *** ********** **** * ****** ****** *** ********* simultaneously **** ******.  ******* ** ******** ****** **** ******** *****, the **** **** ******* * ****** ****** ** *** ****.

**** ** *******? ** ** ********* ***** ******** ** *** how **** ******* **** *** **** **** ** ***.

UPDATE: *********** **** ***

********'* ********* **** **** **** ** **** **, ****. **** ******* *** ******* $100,000 **** ** the ******* ***** $***,*** ** *****.

**********, ** ***** *** $**,*** ******* '********* ********' **** ******* forward, ** **** ******* ******** ******** ** ***** $**,*** *** that ********** '****".

Comments (23)

** * **** **** *** *** ** ******** ***** * smartphone, *** ******** **** *** ** **** ******* **** *********** self-defense *****.

*** ******* ***** ** ******* ******* **** ** ***** *** its***************** ***** **** *****.

* ****** **** * **** ******* ** "****** *** ** not *** ** ***** * **********" *** "******* ********* *****" would **** ****.

***! **** ***********: '**** ***' ***** **** *** ****** *** Silkroad, **** *** ***** ********, *** **** *** **** *** tracking ***** ******.

**** **** **** ******! *** ***'* **** *** ******! *** so *****.

** **** ******* *****************? *** *** ****** ******* / *******?

* ********* ***** * *** **** ******* '*****' ** '****** spray *******' *** ** ***** **** *** ********* ******* ***** - ****** ****** *** **** ** *********** **** ********/****** ******

** * **** *****, **** ****** ******** ** *** **** potential ******: ***** (********** *****), ***** (****** ** **** *****), commonly ******* ** ****-**** ***** *** ***** (*** **** ** night, **** ** ***** *****).

***** ** ******* ******** ****** ***** ***** ****** ******** ** facilitate ********, ******** ** ***************** * **** ** *** **** ** ***** **** ************* in ******** ** *** ****. ** **** *****, *** ***** could ****** ** '***********' ***********, *** ** ** ********* ******* always *****.

********* ** *******, *** ****** ***** ******* ** ** ********* differentiator. *** **** *** * *****/*****, *** * ***** **** repel *** ******. ****'* ****** ********* ***** ***** ********* ***'* have.

*** ******* ***** ** *** ** **** *** ** *** blutooth. * ***'* **** ***** *** *** ** * ***** my ******** ** *** *** **** ** ***** ** **** whenever * **** **. ** * ***** ****** *** **** a **** ***** ** *** **** *** *** ******** ** hold ** * *** ***** *** **** ** ******** *** sync **** ****** *****.

* *** ****** ****** ** *** * *** **** * long ***** ****** ***** ***. :-*

******* **** ** ****** * ************* ** *** ******, **** for *** ***** *** *** ****.

******: ****** ***** ******** ****** ********, ******** ******** * ***** camera *** ***** **** ***** * ***** ** ******** **** the ******* ** ******.

******** *** ****** ** ****-*** ******* *********** ** ******** ** theory, ** ******** *** ********* ************** ************ *** **** ** big.

** *** ***** ****** *** *** ***** ** ********* ******** of ************ ****** *** ****** *** ** ****. * ***** the***** *** ***** ** *** ***** ***** *** ****. ***? ** *****'* ***** ** *** ***** *** ****** spray **** ***, ***** ******** ** ************ *****. *****/****** ******** usually < *****.

** *** ******* ** **** *** ***** ********** *** ******** ** **** *** **** **** **** *** pepper ***** ****, ******* ******** *** ********** ***** ********** *** **** ** the ********.

**** *** ******* ****** ************** *** ****** ********** *** *** ** ** ***** ** ** *** *****.

But ** *** *** ******* ******* ** ******* *** ******** **** **** *** *** ****** * ******* ** ***! Big mistake, IMHO. Attacker will not know its being sent wirelessly to a central station, and if he is not totally incapacitated (thanks ** *** ***** ******/*******), the enraged attacker may instinctively try to take the camera/spray away from the victim before fleeing. And though the picture ****** *** ** **** ** ***********, *** **** ** ******** **** *** **** *** ****** ****** *** ****** ** ***** *****?

** ********** ** ** **** *** **** **** ** ** production ** *** ******* ****...

**, *** ** ** ********, *** ** *** ***** ******* is ****** *** ******* **** ****** ** ********* *******?

********* *******. ** **** ******* *******, *********** *** *****.

****, * **** *** ******* ** *** ******* ******** ***** good ****** *** ************** **** **** (**** *****) ~**% ** <15% ******* * *****.

** ***** *** ***** ***:

*) **** *** ***** ***** **** *** ***** ****** * ****** ******,**

*) ****/* ********** ****** ***-***** *********** ** **** ****, **

*) ******* **** ********** ************

*** ** *** ******* ***** ** ****** *** **** ** be ******,**** **** *** ****** *** *** ******** *** *** ******* **

*) **** ******** ******/ ****** ******* ****, **

*) *** * ******** ************************ ****** ***** *** ****** *****

*) ***** ********

** ***** *** * *** *******. *** *** ** ***-******** ask *** * ****** *********:

***** / ********:

*) ************* *** ******** ******* ***** ***** ************* ** *** *** ********** ******* ******.

*) * ***** **** ** ********* * ******** ** * second ****** ***** ***** *) ***** ************ ***** **************** ************* ** *****, ** *) **** ** ************* **** ** *****.

*. ** ********* ***** ***** (*********) **** ************ ** ***** ******** ******** **** **** *** ************* (******* ******, *** ***, *****) ***** ****** ****** ** ****** *** ******** ******** *** ************* ******, ***** **** ***** *** ***** that ** *** ***** ********** ***********.

****** ** ** ***** ** ***** *** * ****** ******* ** *******, *** ** **** likely * ******* ** ****** ********, ****** **** * ****** ** ************* **** ***** *** ******?

** ** ***** ******* * ******* **** ********* *** **** **** *** ** ***?

*.*. ********* *** ***** ** ******** *** ******* * ***** paper ******* *** *** ***** ** ***** ** ******* *** assailant **** **** ****** ** ***** *** ***** ********* *************, and **** ** ****** ********* ** *** **** *** ********* at *** ******* **** *** ******* ****** ********. :)

*** ******* ** *** **** ** *** *** **. ***** guys ****'* ******** *******, **** *** ********* *******. **'* ****** desperate ** *** *** ********** ****** ***** ** **** *****. In **** *** ******* ***** ** *** *******, **** ****** a ****** **** ** ***** *****, ***** ******* *** ******** has *** **** ** *** * ******* ** ***** **.*** **** ** **** ***** ** ** ***** *** ** the ********* ****, *** ***** ****** ** ** ********* *** face (*** *** *** ***** *** **** ***** ** *** hands), *** **** *** ******* ******, *** ***** ***** ** some ***** ****-**** ** *** *****.** *** ** *** *** *** **** ** *** *****'* locked ******* **** *** ** **** ****** **** ******, *** so *** **** ** ****** *** ********* ***** ** ** doesnt **** ***** ****.

**** *** ** *****, **** *** ** ***** ** ** out ** ********* ****** ** ******* *** ****. *** ****'* enough **** ** *** ******* * ****** ***** ** *****. But ***** ********* **** **** **** ***** **** ** **** picture, **** **** **** ** ***** ** * ****** ***** in ******* *** ********* * ******** ****-***. *** **** *** definitely *** ***** ****** *** "*********" ******, ***** ***, **** need ********* *********.

[**** ****: **** ** ******.]

*** ****** ***** *** * *****-** ****** ******** ***** ********* an **************** *** ************* *** ** **** ***********. ** *** ***** *****, *** built ** ****-****** .*** ****** ***** ******** *** *** *** you.

** *** ********** ** *** ***** *** **** ** **** to ************* ****** *** ********* *** ***** ****** ** ********* or *** ******* ********* ** *** ***** *******.

** *** ****** ** *** **** ** * **********-**** ********* *** * ****-***** **** *** ** **** ** get ******* ** ****** *** ********** ******* ******.

...***** ****** ** ********* ** *** ******* ********* ** *** final *******.

** ****...

***, *******'* *** **** ******* ***** ** ** *** *** and *** *** *********?

*** ***** **********, * ***** *** ********* **** *********. **** is ***** ********:

*. *** ***** ** *** ****** *****? ** ** **? How ******? *** **** ** * ***** **** *** **** contain?
******:******* ************* ********* ** ***-***********. ** ** **, *** ** is ******. ** **** ******* ********* ********* *** ****** **** have *********** ** ******** *** ****** ***** ** ***** ** be ******* ** **** *****. *** **** ******** ************* * bursts ** *-* ******* (** *** ********* *****). ** **** provide *********** ********** (****, **** **** ******* **** ******* ** inert *** ******** *** *******)
*. ** * ***** *** *****, *** * ****** **? Or ** * ***** ** ****?
Answer: You can drop in a replacement cartridge. It is really easy. Remove the red cap, drop in cartridge, and you are ready to go.
*. **** ** ***** ****? *********? ************?
******:** *** ** ******** ****** ***** **** ****** *** ***. We *** ******* ******* ********* *** ****** ***** * **** of ******* **** ** ******* (*****) ****.
*. **** ** *** ****?
Answer: $179/year. We will basically give the device away for free with 12 months of the service ($14.99/month and we will offer multi-year discounts and discounts for college students. We see college students as a great market for our product and a group that needs a self-defense and security product like the Defender.
*. **** ** **** * ******? ******** ** **** ** kids **** ******* ********** ** *** **** **** ****** *****?
Answer: Yes, it has a safety to prevent misfire and misuse.
*. **** **** ** ***** ** * *** ******* *** Defender *** ** *********?
Answer: We are still testing the range but it will be approximately 10 meters.

*****, ** ********* ** *** **** *** ******** *********, *.*. the *** ******* *** ****** ***? ** *** *** ***** developer ** * **** ******* *****?

[***] ******* **** ***** ** ***** ***** ** *** ** idea ** *** *** ******* ** ****:

**** ** *** * ******* **** *****. **** ***** ******** require ********. ** ** *** * ***** ** * ****** ****** a ***** *******, ********** *****, **** * ******* *****, ************* with *** ******. ** ***'* *** *** ****** ******* *** besides *************** *******, *** ****** '*******' ***** ****(******, ****** *** ********)** in ***** *** ***** * ******, *** **** ****** ********. Not ********* ** ****** *** ******* ***** **** *** ********* cavalier ******** ** *** ****** ** ******.

** ** * ******* *****, ** *** **** ***** ***, but ********** **. ********** *** ****'* **** ***** *** ** ** concerns ***** ******** ** ****** ***. **** **** ********** ** insincere ** **********, *** * ***.

* ***** ** **** ***** **** **** *** *** ************ go ******, **** ** ** ******* *** ******* ********** ***-******* lies ** * *** *****. ** ******* **** **** *** doing ** ****** "** **** * ****** *******, ***** *** buy **?". **, *** *****?!, **** *** ** *** ***** on **...

@****, *** *** ******* *** ******** *******, ***'* *** **** this ******* ** ** **** **** **** ****, **** ** this *** *** ***?

"***'* *** **** **** ******* ** ** **** **** **** most, **** ** **** *** *** ***?"

* ** ********* ** **** ***** ****** ******* (*) * am *** **** ** ****** ***** ****** *** ***** ** immediately **** ** *** ** **** ** ***** *** (*) if **** *** ****** ************** ******, **** **** *** **** *** **** ** ******* to ** **.

********** ********, * ***** *** ******* ** ********** ** ** an ********* / ********* ****** (*.*. ****** *****) ***** **** sense.

* **** ** **** ** **** *** **** ** ** they **** *** **** ******* ***** ************* ********.

"********** *** ****'* **** ***** *** ** ** ******** ***** sequence ** ****** ***. **** **** ********** ** ********* ** irrelevant, *** * ***."

*'** ****** ** ********, *** **** **** **** ** **** are ******* ** * ********.

******! * **** * ****'* **** ********. :(

Member ******: ******** *******

*** *** ****** **** **** ******* *** **** ********** ********:

**** ******* *** ******* $***,*** **** ** even * **** *****, *** ******* ***** $***,*** ** *****.

*** ***** **** ********* *****, **** **** *** *** ** 'pep' ******* **** ***** ***** ****** ** $***,***. ***** **** more **** ****** ***** ****, **** ****** **** **** **** to ******* ** *** ******** ***/*** *********.

*****, **.

** ********* ** ******** ** *** ** *** ************ **** we *** ****** * *** ********** ****** ** ******* ********. We *** ******* ********** ** *** *** * ******** ******** and *** ********** **** ** *** ***** ** ** ******** of *** ********** ********.

*** ****

*** ********* ******** **** ** ******** ****.

*** *** ***** ******* * *** ********.

*** *** * *** ******* ****** "******* *******", **** *** opening ** *** ********* *****.

*** ******** ** ****. . .*****. ** *** ******** ** be * **** ** **** *** ******* ** ********* **** allows*******************, **** ********, ** ******** ******* *****.

**********, **? ** ******* *****? *** **** **** ** *** is ***** *** ** *** ** *** **** **** ****** less **** $***. *** **** **** ***** **** ********. **** announcing ** *** ********* **** ***** "******* *** **** ****".

**** **** **** **** '**********' ***** ****: ***** ** *** in **** "**** ** ****?" **** ***** **** **** ** ****** ****-******* ******.

*************, ******** ******* * ******** *****, *** ****-******* ****** *** some ********* *** *** ******, ******* ***** ** ******* ******** above:

******** *****, ****-******* ********** *** *** ****** ** ********, **, and * ****** **** *** *********... ** **, *******, **** easy ** ***** *** ********'* ****** **** **** **** ******.

***** ***** *** ********'* ******* ** ******* *******, ******* ************** and ****** ** *** *********** *** ******** ******** ** *** touch ** * ******.But *** **** **** ******** ***** *** ***** ************ *** ********* ***** ***** *** ******'* *******.

“*'* ** ********* **** *** ****** ********* *** **** ** attacker **** *****,” ***** *****.“They *** **** **** ****** ** *****. *** ****'** ** ***, **** *** **** ** **** ** ** **** ** *****. That would be my only concern.”

*** ***** ** **** *** ***** ******* *** **** **** a $** *-*****, *** *** ****-**** *******:

*** ***** ********** ** ******** ********'* **** ** ***** **** signed ** *** *** **** ****** *******. ** **** **** a ******* ****** ** **** ******* ********* *** ** **** be ******* ** ****** *** **** **** *****.

*** *** **** ******* ** *** ****-**** ** **? *'* not **** **** ************** ****-**** ** * ***** ****** ********, ****** ***** *** battery ****... ***** ** **** ** * *****-****** ********, ******** a ********** *******...

******, @****, ***** *** ******* **** ********, ******** ** ***** innocently, ***** * **** **** **** ** ***** "******** ** *** ****" ****. *** *** *** **** * ****, ** *** sure *** *** **** ***** ****...

*********** ****** *.

**** ********* **** *****, ** *** **** ***** **** *****-******* ******** ************ *********.

** *** ***** **** *********, ** ** ** *** '****'...

*** ********** ********:

** **** **** **** ******* *** ** ****** *** ***** you *** **** ************* *** ******* ** ** **** *********** delays ** *** ********** **** **** ********* ** **** ******* the ******** ******** ** *** ********* ******** ****** *** ********. As * ******** ******* ********* ** *** *********** ** * new ******* *** * *** ******, ** **** ***** **** development **********, *** ** *** ********* **** ** **** **** the ******** ******* *** ** **** * ***** **** ** completion...

*********** ***'* ******** - **** ******** **/*, ** **** * commitment ** ******* * ******** *** *********** *******. ************* *** development *** ***** **** ******, *** ** ****** ** **** out * ******* **** **** *** **** *** ********** ** reliability *** ***********.

***********. ******** ** ********** *** ******* ****** ** **** ** their ******** ***** ******* ********; *** **** *** ******* ** entice ******* **** ********* ***** ******* ******* **************. **** ******** ***** *****:

*** **** **** ****** **** *** **** *** ***** **** we **** ** ******** *** **** ** ******** **/*. ** added **/* ** *** **** ** **** ** ********* *** security ********** ******* **** ** **** ********** ********™.

***** ******** ********** ******** ******** ** ********* * ******* ******* or ***** ********** ******. ******* ******** *** **** **** *******, but **** ********** ** ******** ********** *** ********** ** ******.Central ********, such ** *** ******** **/* ********** ******, receive inbound notifications from alarms and make outbound calls to 911 centers.

For *** ******** ********, ***** ******** ********** ** *** **** ******* ****** *** “****’* ****?” Defender 24/7 will be able to be sold and distributed via existing home security companies directly to their own customers, allowing these companies to use their existing monitoring center as the response center for their customers. The backend API provides a seamless user experience for consumers and an additional ******* ****** *** ******** *********.

**** ** ****** *** *** ****.

********. **** '**********' ** ****** *** *'** **** ******. **** a **** ** **** *******, **** * '**** *****' ********'* half-baked *********: (**** ** * ****-******, ***** *** ******* ** not ***.)

***** **** *** ******** ** * ***** ******, *** ******* what **** ** *** ********* ** *** ***** ** **** of *** ******* *** **** **** ** **** *******?

  • ******** ************ ****** ***?
  • ****** ***** ** **** ********?
  • ***** ***** ***********?
  • *** *******?
  • ********** **********?
  • ***** **** **********?
  • Intrusion *********** **** ********* ******** ********?

**** **** *** ***** *** **** ** *** **** *** water. **** *** *** ******* *********** **** *********. *** *******...

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