The New IPVM Logo Revealed

By: John Honovich, Published on Dec 20, 2011

This weekend, IPVideoMarket.info will become IPVM.com. As part of this move, we have selected a new logo based on a design contest and extensive member feedback. This post explains what we selected, why we selected and the process used. For those of you considering a new logo for your own company, this should be useful.

The NEW IPVM Logo

Here it is:

And here's why we choose it:

  • Top vote getter in multiple rounds of member voting
  • Clean look, easy to read but not plain text
  • Powerful, bold lettering that conveys strength and determination
  • Highlighted 'V' emphasizes our focus on video

The Selection Process

We paid $695 USD to have a one week design contest. 87 different designers submitted 315 different designs. The service we selected, 99Designs is well known and widely used for tech startups. You can scan through the 315 entries yourself to see what you most like or dislike.

The upside was that we saw many different approaches to designing our logo that gave a much better feel of the possibilities involved. This was important given that I am not an expert at graphics, logos, etc. Many of the designs were bad but at least a dozen where quite interesting and innovative.

Of the handful we saw had potential, we were able to request modifications of the designs. For the two finalists we selected between, they submitted a combined 50 different designs with various options and fine tuning to optimize for our needs. This was quite useful and allowed for a more personal touch.

Along the way, we shared the designs with members in a LinkedIn discussion [link no longer available] that generated more than 40 comments, two polls that received about 40 votes and exchanges on Twitter. The polls were probably the most constructive method as it organized response and allowed people to quickly rate options. The comments on the discussion group had some gems but also triggered a number of vague complaints.

Value and Worth

I felt the $695 was worth the price though I did not factor in the amount of time it would take to review and discuss the various options. I spent about 8 - 12 hours on this which was a non trivial amount of time.

Other options include lower cost design contests and hire a dedicated designer to do the logo.

  • 99Designs offers three tiers with $295, $495 and $695 options. The main difference is the number of designers and the incentive the designers have for each option. For most established businesses, I do not think it's worth the risk to save a few hundred.
  • 99Designs also offers logos using common templates for $99. This might be a good option for someone just getting started who wants a step up from a self made logo in Paint.
  • Of course, the most traditional approach is hire a dedicated designer. I have no experience with this. i will say that having a lot of designers throw out ideas was very useful as I got to learn and compare vastly different styles and approaches that no single designer could match.

Let me know if you have any feedback about the new logo or the process.

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Gatekeeper Security Company Profile - Detecting Faces Inside Vehicles on Nov 14, 2019
Border security is a common discussion in mainstream US news and politics, as is the use of banned Chinese equipment by US Government agencies....
Hikvision CEO And Vice-Chair Under PRC Government Investigation on Nov 14, 2019
In a surprising and globally covered move, Hikvision CEO Hu Yangzhong and Vice-Chairman Gong Hongjia are being investigated by China's securities...
Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At their most basic, they simply describe what the camera can "see" and seem...
UK Big Brother Watch: Hikvision Is 'Morally Bankrupt' on Nov 13, 2019
UK civil liberties advocate Big Brother Watch has condemned Hikvision as being 'morally bankrupt' following IPVM exposing Hikvision marketing...
Color Low Light Mega Camera Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Panasonic, Speco, Sony, Vivotek on Nov 12, 2019
This is the biggest color low light shootout ever, testing 20+ super low light models from 10 manufacturers: Increasingly, each manufacturer...
Wireless / WiFi Access Lock Guide on Nov 12, 2019
For some access openings, running wires can add thousands in cost, and wireless alternatives that avoid it becomes appealing. But using wireless...
Hikvision Markets Uyghur Ethnicity Analytics, Now Covers Up on Nov 11, 2019
Hikvision has marketed an AI camera that automatically identifies Uyghurs, on its China website, only covering it up days ago after IPVM questioned...
Open vs End-to-End Systems: Integrator Statistics 2019 on Nov 11, 2019
Preference for open systems is on the decline, according to new IPVM statistics. We asked integrators: For video surveillance systems, do you...
Biggest Low Light Problems 2019 on Nov 08, 2019
Over 150 integrators responded to our survey question: "What are the biggest problems you face getting good low-light images?" Inside, we share...