The New IPVM Logo Revealed

Author: John Honovich, Published on Dec 20, 2011

This weekend, IPVideoMarket.info will become IPVM.com. As part of this move, we have selected a new logo based on a design contest and extensive member feedback. This post explains what we selected, why we selected and the process used. For those of you considering a new logo for your own company, this should be useful.

The NEW IPVM Logo

Here it is:

And here's why we choose it:

  • Top vote getter in multiple rounds of member voting
  • Clean look, easy to read but not plain text
  • Powerful, bold lettering that conveys strength and determination
  • Highlighted 'V' emphasizes our focus on video

The Selection Process

We paid $695 USD to have a one week design contest. 87 different designers submitted 315 different designs. The service we selected, 99Designs is well known and widely used for tech startups. You can scan through the 315 entries yourself to see what you most like or dislike.

The upside was that we saw many different approaches to designing our logo that gave a much better feel of the possibilities involved. This was important given that I am not an expert at graphics, logos, etc. Many of the designs were bad but at least a dozen where quite interesting and innovative.

Of the handful we saw had potential, we were able to request modifications of the designs. For the two finalists we selected between, they submitted a combined 50 different designs with various options and fine tuning to optimize for our needs. This was quite useful and allowed for a more personal touch.

Along the way, we shared the designs with members in a LinkedIn discussion that generated more than 40 comments, two polls that received about 40 votes and exchanges on Twitter. The polls were probably the most constructive method as it organized response and allowed people to quickly rate options. The comments on the discussion group had some gems but also triggered a number of vague complaints.

Value and Worth

I felt the $695 was worth the price though I did not factor in the amount of time it would take to review and discuss the various options. I spent about 8 - 12 hours on this which was a non trivial amount of time.

Other options include lower cost design contests and hire a dedicated designer to do the logo.

  • 99Designs offers three tiers with $295, $495 and $695 options. The main difference is the number of designers and the incentive the designers have for each option. For most established businesses, I do not think it's worth the risk to save a few hundred.
  • 99Designs also offers logos using common templates for $99. This might be a good option for someone just getting started who wants a step up from a self made logo in Paint.
  • Of course, the most traditional approach is hire a dedicated designer. I have no experience with this. i will say that having a lot of designers throw out ideas was very useful as I got to learn and compare vastly different styles and approaches that no single designer could match.

Let me know if you have any feedback about the new logo or the process.

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...
Sales Turnover At Anyvision on Feb 13, 2019
Anyvision raised a $43 million Series A and according to their newest investor: what you need to do is push the gas pedal and build an...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Uniview / UNV Favorability Results 2019 on Feb 12, 2019
Uniview / UNV, the self-proclaimed #3 China manufacturer, while starting late, has been working to make inroads internationally. In IPVM's 2019...
Nortek Mobile Access Reader BluePass Examined on Feb 12, 2019
Nortek's Linear access control division claims to make mobile credentials "more secure and easier to use than ever before" with their BluePass...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact