The Most Misleading Announcement of ASIS 2014

Author: John Honovich, Published on Oct 02, 2014

One magazine called it "the biggest news to come out of the first day of ASIS 2014." Another described it in biblical terms.

What could get them so excited?

Answer: a struggling small analytics company partnering with Axis.

In this note, we examine Sightlogix's struggles, the meaning of the 'partnership' and what drove this fawning coverage.

*** ************** **"*** ******* **** ** **** *** ** *** ***** *** of **** ****." ******* ********* ** ********** *****.

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Axis ******** ******

**** ******** **** ****** **** ******:

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* *** ********* *** **** ******* / ****** ***, **** products **** *** *** **** ********* **** ***** ******** ***********. The ******* *** ***** ** ******* ** ** ******** ****** range *** ***** ***** ************** ***** ***, *********, *** ****** customers **** (*********) ****** **** ****.

**** *** ****** ** ***** / ****** **** *** ********** space **** ** *** ******** **** ********* ***** ****** ********. This ********* *** **** ***** ******, *** ******* *** **** success **** ******* ********** ********, ****** **** **** **** ******* to *** $** ******* ***** ******* ****** ******* ****** ***********.

********** *** ****** * ****** ****** ** *** ******* ** the **** ****.

Enter ** ****

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******

** *** *** ********* *** *** ***** **** ** ******* covered **** ** *** ****** ** * ***** **** *** had **** ******* ****** ** ***, ********* **:

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**** ** *** '**********' ** **** ** **** ********.

*** ****'* *** * ****** ******. ** **** *** **** building **** *** *****. **** ** ***** ***** ******** ******* ********** **:

"*** **** ********** ******* ** *** ********** ** ************* *******, *** ** * ********** ** ******** ******** *******, who ** *** ***** ****** **** **** *** **** -- ** *** ********."

******* ******, *** ***** ***** **** **** ** ** ** write ******* ******** ** ***** *** **** **** ** ***.

** ****, **** ***** ****, **** ***** ****, *** *** transform * *********** ************ **** ** ******** *********.

Key *******

*** *************, ** *** *** *** *******:

  • **** **** *********** **** ****. **** ** *** *********** ** meaningless, *** **** ********* ******** ** ****** *** ********** **** the ******* ***** ** *** ******** ******** **** *******. ****** **** look **** ********* ** ***.
  • **** ***** ******** ******* ** ****** **********. ** *****.

Comments (27)

***** **** ** *********** *** ** **********? *******, ** **** as **** ****, ****** ** ****** **** ******'* ***** ***** and *** ********** ** *******.

"*** *************, ** *** *** *** *******:

  • **** **** *********** **** ****. **** ** *** *********** ** meaningless, *** **** ********* ******** ** ****** *** ********** **** the ******* ***** ** *** ******** ******** **** *******. ****** will **** **** ********* ** ***."

---------------------------------------------------

**** ****!

* ******** * **** **** ********* * */* ***** *** from * ******* *********** ********, ******* ** ******. **** *** *** ********* *** **** "** *** ******** developers *** **** **************" (***** ********). *** ********* *** ***** my ********* *** * ******** ** *** ***** *****. * listened ** *** ***** ***** ******* ** *** *** **** are **** ******** ********** *** ******* ** *********** **** ****** ****** ** ******* **** ** **** **** ** *** ******* about *** ** *** ******* ****, **** ** *** *** have *** **** ****** ** **** **** ***. (** ** actually * ***** *** ********* ******* *******)

* ***** ****** *********, *** * ** *** *** *** I *** ****** ** *** **** ****.** *** **** ** **** *** *********, *** ** ****.

**** ** ************ *********. ***** *****:

"**'** ******** ********** *** **** **************."

**** ** ********* **********.

******* **** ****** **** **** **** ***** ********* *** ***** compatible?

***** ** * ***** **** ** ******* ** ********** *** our ***** **** **** ******* *** **** ********** *** ******** barrier ** * **** **** *** ** ********* *** *******.

************* **** ******* *** ****** * ********** ********* **** ***** have ******* *********** ** *******. **** **** ********** *** ****** again *** **** ******* ********* ****** **** **** ********* ***** the ***** **:

“** ******* ******** *** **** ********.”

** ***** **** ** **** ** ********** ***** **** ** are *** ********** ** **** ** *** ***. ** *** a ********** ******** ** ****** **** ******* ******** ****** *** Axis ********, **** ** *** ** ********* **** ** *** pitch.

****** **ö***

***

*****-********

******,

**** *** ** ********* ***-******* *******.

*** ***** **** ** ******** * ****** ****** ** ** American ********** :)

** *******'* ******* ** *** ******** *******, * **** ******* language ******* *** *** ***** ********** ** ******** ********* **** trying ** ********* ****** ** *******. ********** **** **** *****, which ** *** **** ****** ** ***** ********* **** ** English ***** ****** ******** *** ***** ** ***** *** **** two ********* ******** *** ************* ******* *** *** ********* ******.

*** *'* ***** ** *****'* ******* **** ** ************** ** making **** ***** **** ** ******** ***** **** *** *** language ** ** ******* **, *** **** ******** ******* ******** companies ******* *** ******* ******** *******.

*** ****** * **** *** ****** *** ***** *** *** few ********* **** **** ** **** **** **** ** **** to ************ ******* ** ***** *** **** ***** * ***** when ** ****, ********** *** *** ****, **** ****** **** and **** ***** ** **** **** **** ****, ***** ** wrong.

*** *** ********* **** ******* ** ******** ** *********, **** just **** ** ******** ****** ****** ** ************* *** ********** for ******.

** ******** **** **** **: ** *** ******* ** ****** to **** ******* **** ******* * **** ***** ****:

*. ******* **-*** ******* ****'* ******** ** *** ***** ** your **** *****.

*. ***'* ***** **** * ***********.

*** **** ********** ** **** *** ******** *** ******** **** a *********** ** ** * ***********. ** **** ** ****** department ** ******* *** ** ******* *** ******** *** *********** to *** ***** **** ***********, *** ***** *********** ** **** company ********* **** ***** ** ******** ***** ******* ** ********* these *******. ** ********, ** **** ******* *** ****** ** on *** ***** ****** ***** ***** ** ***** ** **** sure ***** ********** *** ***** ********, *** *** **** **** salespeople ** * ******* *****.

*, *** *** ******?

****.

*** **** **** ****** ****** ****. ** *** ******* ** sound **** ********* ********. ****'* **** *** **'** *** ** salary, *** *********, ****** *** *** *********** *** *********- ** a ******** ***** ** *** *** ******* *****, ** **** wants ******* ******, **** ****'* ****** **** *** ** *****, so *'* *** ********* ** ****-****.

** ** *** *** *** *** ********** *****"**'** ******** ********** *** **** **************.", **** **** **** ********* ***** ** ****** ****...** ** opinion **** * ********* ***********. * ***** ****** **** **** of ***** **** ** ** ********* **** ****** ** ** pretty ****. *** **** *** **** ***** ********** * ****** after *** ***** ********? * ***.

*** ***% **** *** * ****** **** ***** ** ***** voicemail. ** ** ******** *** *** ** *** ** ***** reasons.

  • ******* *****
  • ****-**** ***** **** ***** ***********
  • ********* **** *** ***** ***** * ***.

***/**

* ******** **** ******* ** ***** *** ** **** * possibly ********** ***** ** "**'** ******** ********** *** **** **************."

*'* ******** * *** ** ***** ******** ***** ******** ****** at **** **** ** **** **** ** *** **** *** the ******** ********** *****.

** ** ********** ** *** **** ****** **** ******** **********?

** *** ***** ****...** ** ****** ******* **** *** ********* Axis **** ******** **** *** ****** ** *** **** ******* page? ******** ***, ******* **** ** **** ***** ****** **.

"********* **** **** ******** **** *** ****** ** *** **** partner ****?"

**** **** ******** **** *** ** ***** **** ******** ** the ********?

** *** ** ** ******** ** ******* ** *** **** *******, *** *** *** *** ******** of **** ********, **** *** **** *** *** ****. ** get ** **** ****, *** **** ** ******* **** **** company **** *** *** **** ** ****** ** ****-******** ******* page ** **** *******.

****** *** *******.

***, ** ***** **** *** *** *** *** **** ******* filling *** *** ****. *****'* * ********* *** ******** '...** view *********'

* ******* ***** **** ***** ** ** *********,*** *****'* **** ~*** *****. *** **** ** ******** ** listed ******.

***** ** *** ******* *** **** ** ****** * **** Specific ******* **** ** **** ******** *******. **** **** **** you ********** ******** ****** ** * *** ********* ***** ******* if *** **** ** **** * ****** ***** ****.

** *** **** * '***********' *****?

* ****, * **** **** * ****-******** ****-*********** ***** ****** ****, *** **** ************ ***** ****** *** about *** *** * ***** ****** ******** **********?

*** ******* ***** *'** **** ** **** ***** ****** **** interrupting * ******** ****** ** **** *** ***** ****** ****'* important ** **** *** ***** ******* ***** **** *** ****** should ****.

**** ******* *** ******* *** *******. **** ********** *** ********. Keep ****** ** **** *** ********, *** ****** **** **** to *****. ***** *** ****, **** ***** *** ********'* ****, imply **** *** ***** ***** ** ** *** ****** ** they ****** **** ** *** ****** **** ***** ***, ** else. *** ****, ******* *********. **** *** **** ***** ** buy * ***? ***** **** *** * ******* *******.

* *** ****** -

  • **********
    • ******** *** ********
    • ********* *********** ******* **** ******* ********
      • ********* ********** *** ** *** ***** ****.
  • **** *******/**** *********
    • ******** ** ********* *** ******* ****** ******** ** ** ** was ****** ** * ****, **** ** ** ** **** a **** *** *** *******.
  • *** *** **** **** ** ** *** ***** *** **** and ******* ****.
  • *********
    • ****** ****** ** ***** ** *** *** ** *** **** step (**** ** *** ******* ** ********)
      • * ****** ** **** *** **** **** ** ** *** and *** *** *** ** *** **** **** **** * leash.

*****! * ****** **********, **** ***'** ******* ** ** *** in * ***** ********** ****.

*'** **** ***** ** *** **** ***** * **** ***** a ******** "**** ****" ** * *****. ...** ** * put ** "******* **-*** ******* ****'* ******** ** *** ***** ** **** cold *****".

*** **** ****** **-**** **** ******* **** *** **** ******* "Sony" ** ***** ****** ***** ********* ** *** ********* ***********, ie:

** ******* ** *********** ** ****. ******** '*****' ** '*******' as * ******** ******* **** *** ***** ********** **** *** or *** ***** * * ****** ****** ** ** *********'* vacation **** **** *** *******.

**** *** ***** *** ******* *******, ***** **** ***** **-****** analytics *** ********** ****-******* **********.

** * *** ** **********, *'* ** ******* ***** *** risk ** ****** **** ************* ** **** ** **** ***********.

**** *** *** ***** *** ***** ****** **** ********** ****. I ***'* ******* ***** **** ** **** ********* *** ********** that **** ******* ***** ***** *** ****** *** ******* *************, without **********.

**** **** **** * ****** *** ***** ** **********. ***** you *** ******** ****. * ****** ** **** **** *** news ******** ********* ** ***** ********* ******* ** *** **** venue? ** *** ** *** ***** **** **** ******** ********* items **** ****? * **** ****** ** ********** ******** *** corporations **** ******** ***** ******* *** *****.

* **** *** **** *** ******** ***** ********* **** ******** against ********* ***** / *****. ** *** ********, **'* ****** much *** **** ** ** **.

*** *******, **** *** * ********** ** ***** *** ******* showcasing ******* ******** ****************:

***** ********** * **** ***** ******@**********@************@**********@*********@************@**************.*******.***/**********

***************** (@*************)**** **, ****

** *****, ** ******.

****'* ****** ****** ** **** *** ****** *** ***** *** readers ***'* ******** ** ******* ***** **** **** **** *** actual *******. *** *******,******** ******** ***~**,*** ****** *** ~**,*** **** ***** **** ***** (********* ****). IPVM *** ** **** ****** (~***,***) *** ** **** **** views (~***,***) ** *** **** ******, ******* ** ***** * paid **** *** **** ***** ****.

**'* * ***** ******* *********. *** ************* *** **** *** coverage, ******* **** *** ****** ****** ******* ** ****** **** about *** ******** *** *** ********.

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