The Most Misleading Announcement of ASIS 2014

Author: John Honovich, Published on Oct 02, 2014

One magazine called it "the biggest news to come out of the first day of ASIS 2014." Another described it in biblical terms.

What could get them so excited?

Answer: a struggling small analytics company partnering with Axis.

In this note, we examine Sightlogix's struggles, the meaning of the 'partnership' and what drove this fawning coverage.

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Key *******

*** *************, ** *** *** *** *******:

  • **** **** *********** **** ****. **** ** *** *********** ** meaningless, *** **** ********* ******** ** ****** *** ********** **** the ******* ***** ** *** ******** ******** **** *******. ****** **** look **** ********* ** ***.
  • **** ***** ******** ******* ** ****** **********. ** *****.

Comments (27)

***** **** ** *********** *** ** **********? *******, ** **** as **** ****, ****** ** ****** **** ******'* ***** ***** and *** ********** ** *******.

"*** *************, ** *** *** *** *******:

  • **** **** *********** **** ****. **** ** *** *********** ** meaningless, *** **** ********* ******** ** ****** *** ********** **** the ******* ***** ** *** ******** ******** **** *******. ****** will **** **** ********* ** ***."

---------------------------------------------------

**** ****!

* ******** * **** **** ********* * */* ***** *** from * ******* *********** ********, ******* ** ******. **** *** *** ********* *** **** "** *** ******** developers *** **** **************" (***** ********). *** ********* *** ***** my ********* *** * ******** ** *** ***** *****. * listened ** *** ***** ***** ******* ** *** *** **** are **** ******** ********** *** ******* ** *********** **** ****** ****** ** ******* **** ** **** **** ** *** ******* about *** ** *** ******* ****, **** ** *** *** have *** **** ****** ** **** **** ***. (** ** actually * ***** *** ********* ******* *******)

* ***** ****** *********, *** * ** *** *** *** I *** ****** ** *** **** ****.** *** **** ** **** *** *********, *** ** ****.

**** ** ************ *********. ***** *****:

"**'** ******** ********** *** **** **************."

**** ** ********* **********.

******* **** ****** **** **** **** ***** ********* *** ***** compatible?

***** ** * ***** **** ** ******* ** ********** *** our ***** **** **** ******* *** **** ********** *** ******** barrier ** * **** **** *** ** ********* *** *******.

************* **** ******* *** ****** * ********** ********* **** ***** have ******* *********** ** *******. **** **** ********** *** ****** again *** **** ******* ********* ****** **** **** ********* ***** the ***** **:

“** ******* ******** *** **** ********.”

** ***** **** ** **** ** ********** ***** **** ** are *** ********** ** **** ** *** ***. ** *** a ********** ******** ** ****** **** ******* ******** ****** *** Axis ********, **** ** *** ** ********* **** ** *** pitch.

****** **ö***

***

*****-********

******,

**** *** ** ********* ***-******* *******.

*** ***** **** ** ******** * ****** ****** ** ** American ********** :)

** *******'* ******* ** *** ******** *******, * **** ******* language ******* *** *** ***** ********** ** ******** ********* **** trying ** ********* ****** ** *******. ********** **** **** *****, which ** *** **** ****** ** ***** ********* **** ** English ***** ****** ******** *** ***** ** ***** *** **** two ********* ******** *** ************* ******* *** *** ********* ******.

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*** *** ********* **** ******* ** ******** ** *********, **** just **** ** ******** ****** ****** ** ************* *** ********** for ******.

** ******** **** **** **: ** *** ******* ** ****** to **** ******* **** ******* * **** ***** ****:

*. ******* **-*** ******* ****'* ******** ** *** ***** ** your **** *****.

*. ***'* ***** **** * ***********.

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*, *** *** ******?

****.

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*** ***% **** *** * ****** **** ***** ** ***** voicemail. ** ** ******** *** *** ** *** ** ***** reasons.

  • ******* *****
  • ****-**** ***** **** ***** ***********
  • ********* **** *** ***** ***** * ***.

***/**

* ******** **** ******* ** ***** *** ** **** * possibly ********** ***** ** "**'** ******** ********** *** **** **************."

*'* ******** * *** ** ***** ******** ***** ******** ****** at **** **** ** **** **** ** *** **** *** the ******** ********** *****.

** ** ********** ** *** **** ****** **** ******** **********?

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"********* **** **** ******** **** *** ****** ** *** **** partner ****?"

**** **** ******** **** *** ** ***** **** ******** ** the ********?

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****** *** *******.

***, ** ***** **** *** *** *** *** **** ******* filling *** *** ****. *****'* * ********* *** ******** '...** view *********'

* ******* ***** **** ***** ** ** *********,*** *****'* **** ~*** *****. *** **** ** ******** ** listed ******.

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** *** **** * '***********' *****?

* ****, * **** **** * ****-******** ****-*********** ***** ****** ****, *** **** ************ ***** ****** *** about *** *** * ***** ****** ******** **********?

*** ******* ***** *'** **** ** **** ***** ****** **** interrupting * ******** ****** ** **** *** ***** ****** ****'* important ** **** *** ***** ******* ***** **** *** ****** should ****.

**** ******* *** ******* *** *******. **** ********** *** ********. Keep ****** ** **** *** ********, *** ****** **** **** to *****. ***** *** ****, **** ***** *** ********'* ****, imply **** *** ***** ***** ** ** *** ****** ** they ****** **** ** *** ****** **** ***** ***, ** else. *** ****, ******* *********. **** *** **** ***** ** buy * ***? ***** **** *** * ******* *******.

* *** ****** -

  • **********
    • ******** *** ********
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      • ********* ********** *** ** *** ***** ****.
  • **** *******/**** *********
    • ******** ** ********* *** ******* ****** ******** ** ** ** was ****** ** * ****, **** ** ** ** **** a **** *** *** *******.
  • *** *** **** **** ** ** *** ***** *** **** and ******* ****.
  • *********
    • ****** ****** ** ***** ** *** *** ** *** **** step (**** ** *** ******* ** ********)
      • * ****** ** **** *** **** **** ** ** *** and *** *** *** ** *** **** **** **** * leash.

*****! * ****** **********, **** ***'** ******* ** ** *** in * ***** ********** ****.

*'** **** ***** ** *** **** ***** * **** ***** a ******** "**** ****" ** * *****. ...** ** * put ** "******* **-*** ******* ****'* ******** ** *** ***** ** **** cold *****".

*** **** ****** **-**** **** ******* **** *** **** ******* "Sony" ** ***** ****** ***** ********* ** *** ********* ***********, ie:

** ******* ** *********** ** ****. ******** '*****' ** '*******' as * ******** ******* **** *** ***** ********** **** *** or *** ***** * * ****** ****** ** ** *********'* vacation **** **** *** *******.

**** *** ***** *** ******* *******, ***** **** ***** **-****** analytics *** ********** ****-******* **********.

** * *** ** **********, *'* ** ******* ***** *** risk ** ****** **** ************* ** **** ** **** ***********.

**** *** *** ***** *** ***** ****** **** ********** ****. I ***'* ******* ***** **** ** **** ********* *** ********** that **** ******* ***** ***** *** ****** *** ******* *************, without **********.

**** **** **** * ****** *** ***** ** **********. ***** you *** ******** ****. * ****** ** **** **** *** news ******** ********* ** ***** ********* ******* ** *** **** venue? ** *** ** *** ***** **** **** ******** ********* items **** ****? * **** ****** ** ********** ******** *** corporations **** ******** ***** ******* *** *****.

* **** *** **** *** ******** ***** ********* **** ******** against ********* ***** / *****. ** *** ********, **'* ****** much *** **** ** ** **.

*** *******, **** *** * ********** ** ***** *** ******* showcasing ******* ******** ****************:

***** ********** * **** ***** ******@**********@************@**********@*********@************@**************.*******.***/**********

***************** (@*************)**** **, ****

** *****, ** ******.

****'* ****** ****** ** **** *** ****** *** ***** *** readers ***'* ******** ** ******* ***** **** **** **** *** actual *******. *** *******,******** ******** ***~**,*** ****** *** ~**,*** **** ***** **** ***** (********* ****). IPVM *** ** **** ****** (~***,***) *** ** **** **** views (~***,***) ** *** **** ******, ******* ** ***** * paid **** *** **** ***** ****.

**'* * ***** ******* *********. *** ************* *** **** *** coverage, ******* **** *** ****** ****** ******* ** ****** **** about *** ******** *** *** ********.

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