The Fallout from OnSSI's Offensive Examined

By: John Honovich, Published on Aug 19, 2010

The fallout has been spectacular. OnSSI's hate video triggered an unprecedented reaction for a social media post. Here are some take-aways we found:

  • The level of interest was extremely high. For instance, in the first 12 hours, over 800 people read the update we posted (which is 10x the number common for a small update). This does not count the number who watched the video directly on YouTube.
  • The comments (both on our original post and in emails to us) were overwhelmingly critical of OnSSI. [Update: OnSSI acknowledge themselves being "called a sales guy w/o a clue, a dime-a-dozen marketer and a junior marketing guy who doesn't get social media."
  • OnSSI made their reputation even worse. Historically, OnSSI's reputation has been poor, driven by the impression that they covered up OEMing 'recorders' and their role primarily as resellers. They claimed to be far more but showed no proof (nor built any credibility given that they attacked pretty much everyone else who develops 'recorders').
  • OnSSI showed itself to either (1) completely misunderstand the basics of video surveillance or (2) have no qualms about launching an attack without any basis in reality. Even the architect of their own Ocularis product called them "clueless marketing people [who] have too much time on their hands, or perhaps they simply don’t understand the business they are in." In our original post, we explained the specific deficiencies in OnSSI's argument.
  • Specifically for us, everytime we spoke with OnSSI, marketing hype dominated and technical straight-talk was nearly non-existence. In comparison to over 20 VMS companies we have reviewed, they were the worst in this regard. To that end, this video was completely consistent with our experience of the OnSSI approach.

And yes, we found this funny but we were laughing at OnSSI, not with them. I doubt we are alone.

1 report cite this report:

OnSSI Goes on the Offensive on Aug 18, 2010
Striking back at those who confuse them for Milestone and Genetec, OnSSI has launched an animated video denigrating the value of 'recorders'. Key...
Comments : PRO Members only. Login. or Join.

Related Reports on Marketing

"Stats Don't Lie" Says Deceptive IFSEC on Jul 30, 2019
While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
IFSEC 2019 Show Report on Jun 19, 2019
The UK's largest trade show, IFSEC, is underway and IPVM has been examining what is new and happening at the show. Inside, we cover: Huawei...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
Nortek and SDS Fight Over Failed Settlement on Jun 05, 2019
Distributor SDS said they reached a deal with Nortek but Nortek says no settlement was reached and the suit is still on. In this post, based on...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...

Most Recent Industry Reports

Dahua 4K Camera Shootout on Aug 20, 2019
Dahua's new Pro Series 4K N85CL5Z claims to "deliver superior images in all lighting and environmental conditions", but how does this compare to...
ZK Teco Atlas Access Control Tested on Aug 20, 2019
Who needs access specialists? China-based ZKTeco claims its newest access panel 'makes it very easy for anyone to learn and install access control...
Uniview Beats Intel In Trademark Lawsuit on Aug 19, 2019
Uniview has won a long-running trademark lawsuit brought by Intel, with Beijing's highest court reversing an earlier Intel win, centered on...
Verkada People And Face Analytics Tested on Aug 16, 2019
This week, Verkada released "People Analytics", including face analytics that they describe is a "game-changing feature" that "pushes the...
Dahua OEM Directory 2019 on Aug 16, 2019
US Government banned Dahua OEMs for dozens of companies. The following directory includes 40+ of those companies with a graphic and links to...
Installation Course - Register Now on Aug 15, 2019
Register Now for the September 2019 Video Surveillance Install Course. This is a unique installation course in a market where little practical...
Axis Suffers Outage, Provides Postmortem on Aug 15, 2019
This week, Axis suffered an outage impacting their website and cloud services. Inside this note, we examined what happened, what was impacted...
Hikvision Scrutinized In The Netherlands on Aug 15, 2019
Hikvision is facing unprecedented scrutiny in the Netherlands, at the same time the US government ban has taken effect. This week, a Dutch...
Axis 4K Camera Shootout 2019 on Aug 14, 2019
Axis' 4K Q3518-LVE claims the "best video quality possible", with Lightfinder super low light performance, Axis' high end Forensic WDR, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact