The Bloody HD Camera Wars Are Coming

Author: John Honovich, Published on Aug 25, 2014

The most important emerging trend in video surveillance today is the emergence of non-IP HD cameras.

But the conflicting go-to-market strategies and the weaknesses of each participant are likely to make this a bloody fight that risks undermining its potential.

In this note, we analyze the competitive positioning of the main players (such as Dahua CVI, Hikvision TVI, AHD, SDI and traditional IP players like Axis) and how this is likely to play out.

*** **** ********* ******** ***** ** ***** ************ ***** ** the ********* ** ***-** ** *******.

*** *** *********** **-**-****** ********** *** *** ********** ** **** participant *** ****** ** **** **** * ****** ***** **** risks *********** *** *********.

** **** ****, ** ******* *** *********** *********** ** *** main ******* (**** **********, ********* ***, ***, *** *** *********** ** ******* **** Axis) *** *** **** ** ****** ** **** ***.

[***************]

Driver - ****

**** ** ****#* ******* ** ****** ** ** ** ********** ***#* ********* *** *************.

********** *** *** ***** **** ** *** **** ******* *** most ****** *******, *** **** ** ** ******* ** * major *******.

Super *** **** *** ** **

*** *****, *** ** ** (** *** **** ** ** SDI /******) *** ***** *********, ***** **** ********* **** ** *******, making ** ********** *** ** **** ********** *****.

**** ******* ********* ******** **-*********** ** ******* ** *** $** ***** ****** *** ********* at *** $*** ****. **** ** **** *** ***** ** even ***** *** **** ** ******* / *********.

******* *** *****. ** ******** ** ***** **** / ********, 2 ***** ********* ****** *** ******** - ***, **** ******* supported by ********* ********** * ****** **** ************.

Technical **********

*** ***** ******* **** ** *** **** *******, ***:

**** **** ******** ***** ********* ** *** **********,********* *** ******** *******.

All ************

*** * **** ******* (***, *****, ***** ********) *** ************* ************.

*** ***************** *** **** ** **** *** ** *** ******** / ********** *****. **, ****** ** *******, ***** ** ** hope ** ******** ** ******** ******** ** ******* ********* *****.

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Manufacturer ********* **********

*** ** *** ************* ******** **** ******** **********:

  • *** *** ** ***** ************ ******* *** ******* ** ** the ******* ** ****** *** ******* ******** (*** ***).
  • *** ****************, ** * ******** ***, ** ******** ** *********. **** are ****** ** ***** *** ****** **** ******** **** **** a *********** *** **** **** ****** *** (*****************) *** ****** **** *********** *** ******* ** *** ********.
  • *** ** ****** *********, ****** *** ***** ********* *** *** no ***** ************ ********.
  • *** *** ********* *** ** *** ********** ** ****. **** has ********* ****** ********* ** **** ******* *******.

***** ******** *** ***** ** ** **** ******* ******** ** the ****** ** *** ******** -- ***** ****** *********, **** manufacturers **** ******* ******* ********, ******** ****** ** **** * quick ****, ******* ********, ***. **** ** ***** ** **** things **** **** ********* ** *** ****** ** ************** ** going ** ** ***********.

The ******

*** ******** ** ***** ***** *** **** *** ** ** offerings******** *** ** *** **** ** **** **** ****. 

*** ****** ** ***** *********** ******* **** **** **** ******** coax *** ** *** ******* ******* ************* ** ******* ** high.

**** **** *** ***** ********* **********, ***** ********* *** ********** a ***** ** ***** ****.

Risks - *************** *** *********

*** *** *** *** ** *** ******, ***** **** ****.

*** *** ****** ******, *** **** ** ******* ***** **** a ********** **** *** *** ********* ** ***** *** ** ********* a *** ***** **** ***, ** * *** **** *** barrier, *** **** ** ************* **** ******* **** **.

IP ****** ************* ***********

**** ******** **** ***** *************, **** *** *** **** ******* tracking *** ** **.

******* *********, *** **** ** ******** ****** ******* ** ******** to ****. **** **** ******* ****** ******* **** **** ** ********** ** *** ****** **** **% or ****.

** **********, ****, *** *** *** ******** ********* ********* *******, is ****** ********** ** ****** *** ** ** *** ******* it ** *********** ** ***. ** ** **** **** **** over *** *****, ***** ******** ******* ** ** ** ****** competing ************ ** ********* *** **********, ***** ** ********* **** the *** ** ** ********* ********** ****.

Bloody ********

*** *************** ***** *** *** **** ********* ******** ** *** primary ************** ** ******* *** * ******, ***** *****.

**********, **** *** ***** ** **** ** * ******* ******** amongst **** ***** ** *** **** ********* ** ********* ***** real ****** - *** ******** ******* ************* *** ******** ******** marketing.

******* ****, ** ****** ******** ** *** ** ** ** be *** ** *** ******* ****** ** *** ******** *** the **** *** ***** ****** **** **** ** ***** ********.

Comments (25)

* *** **** *** ******* ** *** **** **** ******* both ****** *** *** **** ********* ******* *** *** *** DVRs **** **** ******* *** ******.

****, *** ** **** *** *********** ******* **** **** / PAL ** ****** ** **** ** *** ******** *** *** built ** ********* ** ****** **.******** ********* *** ********* *** **** '*******' ********* - ************ of ** ******, *** ****** *** **. ** ******, *** of ***** **** ** * ******* ****.

** ** **** *** ***... ***, ***, ***, ***, ***, HCHD, *** *** ***** ****** ** ********** ** **** *** of *** ******** **** *** ** *** ****. ***** ************ are *********** *** **** **** *** **** **** *** ***** future. *'** **** ****** ******* ** **** **** ***** **** not ****, ************* ******** **** *** ***** ********* *** *********... Just **** ** * *****

** ** *** *********** *** *** **** *****. **** *****, right?

***, ***** ***** ** **** *** **** **** **** **** secured **'* ******. ******* * ************ ******** *** ********** ***** be ***********.

** ***** *** *********** *** ***** *** *****, *** ** didn't *** ** *** ****.

***, * **** *** **** ******* ***** ****** *** :)

* ***** **** ** "***'* *** ** *** ****"

*******, *** *** ********** ***** *** *********** ***** **** ** that *****'* ** **** ********** ******* ****. *** **** * mix *** ***** ***, *** *** ***? **'* *** ********** in *** **** ***, *** **'* ***** ** *** ****, complexity *** *********.

* ***'* ***** ********* **** ***... ******* ** ***** ** that * ***** ********** **** ** ** (****/* & ******** G/B/N). ****** ********** ** *****, * ****** ** *** ********* world *** **** **** *** * *** ****** ** ********** (the **** **** ***** **** ** ************ ***) ** ***** ago. ** *** ****** ******** ** ******* (****) ***** ********* & ** **** ****** *********. *** ****** ** *** ******** was ******* *********** ** *** ****** ***** ***** ********* ******** different **** ** *** ** *****. ***** * ****** ******** update ** *** **** "*********** ** *******" *** **** ***** compliance. *** **** ***'* **** ** ***** **** *** *** principle ** **** ****** *** *****... ****** **** ** ***** operating ***** ********** ************* & **********. ** *********** ****** ** devices *** **** ********** ********** *********... ***** ***'* **** **** (if ****) ... ** ** ***** ** **** ** **** IP **** ** **** **** *** ****** ** **** **** (not **) **** ****** *** ****** ** ** ****** **** limitation (****** *****).

****, **** ** ***** ** *** ****** ** **** ****. Hopefully**** ***** ******** **** *** ******* *** *** ** ************* mentality, ****'* ****** ********* *** ***** *** ** *** ****** than *** ****** *** *****.

* ***** ***%... * ***'* ******* *** ** ****** ***********, but * ******'* ******** **** *** ******** ***** * *******. We've *** *** *** *** ** ****** ************* ******** *** I ***** ***'** *** ****** ** *** ****.

****** **** ** ***** ********* ***** ********** ************* & **********. To *********** ****** ** ******* *** **** ********** ********** *********...

* *****, ****** * ***** *** *** *** ****** **** specifically **** ** ** *****, ****** *** *** **************** *** ****** *********************** *********. ************ *** *********** ****** **** ********* *** ******* so. *** **** ***** ** * *****, ****** *************. *** thing **** **** **** ** ***** ** ***** **** **********; whether *** ****** (***) ** ******* (***), **** ******** *** signal **** ** **** ************, ******* *****. *** **** ***** is ** ***** ** **. ** **********, *** **** ******* the **** ********** **** *** **, *** ** *** *** is *** **** ********.

***** ******** ** *** **** ******* *** ***** *** ********* who '**** *** ** *** ********' *** **** *********** '*** ** *** ****'. :)

* ***** **** *** **** *** ****** ********* ** *****... However *** ***** ** **** *** ********* **** ** ****** vertical *********... **** ***'* **** ***** ******* ******* ** ********* dvrs *** **** *****.

***** **** ** ********* * ** ******* ***** ** *** undoubtedly **** **** ** ** **** *** ***. *******, **** of ***** ********** ** **** **** ***** *** *** *** the ***** ** **** ********. ***** **** **** **** ********** where ******, **** ** ** ********** ***** **** **** * better *** ** ****** ********.

*******, *** ********* ***** **** **** *** **** ** **** established ******** ** **** ***** ** ******* *** ********, ****** integrators, *** *** **********. * ******** *** ****** * **** where * ********* ******** *** **-*** *******, **** *******, *** a ********** ** ******. **** ** ***** *** ********** *** are ** ******** ********* ****** ** ****. ** **** ********** customer **** *** *** "**" *** ** *** ********** *** challenge **** **** ********* *** **********.

**** ** ********* **** ** ** ** ******** ** **** some ***** ** ***** ******* ********* *** ******** ** ***** standards (***** *** ****!). ** *****'* **** **** *** *** various ********* ** ********.

******, * ** ****** ******* ** *** *** ** ** offerings, ********* **** *** *** **************** *** ********* ******.

*** ***** **** ** * **** ******. ** * ****** filled **** '****** *********' / '**** ******' *********, **** ***** costs ** **** *********.

...********* **** *** *** **************** *** ********* ******.

** ***** * ****** ********** ** *** **** *** ***** manufacturers ********?

** *** **** *** ** *** *** ******'* *** ***** to **** ********** ****** ********* (***** ** ***** *** ********** technology ** **** *** ****), *** *** ** ******** ******** at ***** *** **** ****** ** *** ******* *** *** of *** *****,*********?

********** ***** ******.

** *** ***** ******** ******, ** ********** ** ************ ********* *** ******* ***********. * ******* **** ***** *********** more ***********.

** ******, ** *** ****** *******, ******* ** *****, ***** big ****** / ****** *** ****, ****, *********, *****, ***. To **** ***, * ***** **** *** **** **** ***** be ****** *** ** **** ******* *** *** ******* ****** first ** ******** ***** *********.

***** **** ****** **** ***** ******* ********** ******** *****, *******-*******. **** ** ********* ******** ***************...

*** ******* ***** ** ************ *****. ** ** ** * system **** ***** ******, ** **** ** ****** ******** ******** site, **** *** ********** ** *** ******. ** ******* * more *** **** ******** ****. *** *********** **** *** ***** the ******* ******* **** ****** **** ***** ** **. **** the ***** ** ******* *** ********** ***.

**** **** ****** *** ***** *** *** *** ****. ***** I **** *** **** ** * *** ***** *** *** larger ******** ** ************. ** ***** **** ****, *** ********* will ***** *******.

*************** *** ******* ******** *****. ****, **** *** ***** ***, **** ********* *********** ** going ** ***, "** ** ***'* **** ****."?

"**** **** ****** *** ***** *** *** *** ****. ***** I******* **** ** * *** ***** *** *** ****** ******** or ***********"

* ***** **** **** ********** ***** ***** *** ****** *** being **** *** *********** *** *********** ******** ************.

*** ** ********* **** **, *** ****** **, **** ** integrators *** ************ ******, ******'* **** **** ***** ************* ** losing *** ** **** ********?

* ***** ****, ** **** *** ********, *** ** ****** products **** ***** **** *** *****. **** ***'* ****, ***, replace ** ******* ********. ***, * ** *** **** ******* off ** ****** ******* ****** ***********. * ***'* *** *** reason ** ******* ** ****** ******* ***** ******* **** *** cost ** ** ****** (**-*** ************) ** **** ***** *** same, **** ** **** * *** *******.

***** **** ***** **** *** ** ******* ** ** *** smaller ******** **** ****/**** ** *******, **** *** **** * choice. *** **** ****** ** **** **** *********. ** **** many ******* *** ***** **** ** **** **, *** ****** afford ** ** ***** ******. **-*** ****** **** ** ***** the ** ****** *** **** ** ******.

**** **-*** *** *********, ** ****'* ***** *** **** ******* that ** *** ****** **** *** **-*** ********. *** **-*** been ** ******* ** * **** ******* **** ** **** HD-CVI ******, ***** ******'* **** **** * **** ** ******* HD ****** *** *******. * ***'* **** **** **-*** ** AHD **** ** **** ** ***** *** ********* **** **-***. They ********* ***'* ** **** *******, *** ****?

** ******** **, ***'* *** *** *** ***'* *** *******?

****, **** ******.

********* ** ******, * *** * **** *** *****:

  • *** **** ******** **** ** ** ****** **** ****. ***** will ** * *** *** ***'* **** ** ***** *** money ** ******* ***** *** (** ****** ** **** ***** be).
  • **** ** ** ****** *******. **** **** ****** **** ****, but **** ** *** ******* ************ ************* ***'* ***** *** or *** (***).

**** ******* **:

"* ***'* **** **** **-*** ** *** **** ** **** to ***** *** ********* **** **-***."

*** *** * * ****** **** *****, ***** ***'* ** a **** **** ** *** **** ***. **** *** *** is *** ******* ** ********* (*** * ***** ******, ********** their ****** **** **** ********* *** **********, ** **** **** two). ***, ** **, ** **** ***********, ******* **** ***'* seem ** **** ***** *******.

***,

* ***** ** *** ***** *** ****** **** ****** **** consideration ******** ********. * ***** * ****** *** ********* * was ******** ***** *** ********. ** ****** ****** **** ***** need * *********** ****** **** ** *****. *** * ***'* see * **** *** ****** **** ***'*, ****** ***** ** an ********* **** ** ****** ******* *** **** **** * tight ******, ** ***** ******** ******* ** **** **** * particular *****.

* **** ***** **** ***** ****'* *** (*****) **** *** options ** *** **-*** ******. ****, ***** ******* ******** **** have *** ******; *** ****, *** ******, ***** *** **** cameras *** ** ***** ** **** *********. ** **** *****'* yet **** *** ***** ********* **-*** *******. ***** *** *** last ******* ** ****** ******** ** *** *** ********.

* ***** * ***** **** *** ** *** ***. **** of **** ** **** ** ********* **** ***** ***'* * big **** ****** **. ** ***** ** ** *****=******* *** Hikvision=VHS. * ***** ** ********** *****, *** * ***** **** will ****. * ****** ***'* ****** **** **** ** * headstart.

**. **********,

*'* *** **** **'* ******* ** ***** *** *********** ******* as ** **'* * ****** **** *** ******, **** ******* vs. *** ** ***-*** ** **-***. ***** ********* ******** **** driven ** *** ******** ********** ** **** *********/************/********* ***** ** a ****** ******. ****, **** ****** *** ***** ** *** was **** ** ***** ****** * ***** ******* **** ** just *** **** (**********!), ** **** ** **** ** *** case ** *******.

**** ***/***, *** *** *** *** *** ******** ** *****, they ***** ** * **** ** ***** ****** ******* ** replace * ******. *** *** ****** **** **** ** *** were ** *** ******** ** ***, **** ** **** ** there *** **** ******* ****, ************ ***** ** ***** ******/**** order, **** **** ** ****** **** *** * ***** ** come. (** ******* *** ****** ** *** ******* ****, ***** they'd ***** ** ******.)

** * ***** ***** **'* **** **** ***** **. ***** in *** ***** *****. **** ******* *** ************, *** **** viable ************ *** **** **** ** ****, **** ** *** was ** *** *** *****-****. *** *** ******** ******, *** bound ** ***** **** ***** ********* **** **** ***** *** technology ****** *** ****** ********* (** **** *****)... *** ** all **** *** ********** *** ****** *** **** ** * name. ;)

***** ** * ***** **** *** *****, ******-******. *** ***** **** *** **** ** ******-****** ** ******, ***** ********* ****. * ***'* **** ** *** ** their **** **** ****** ** ** *** ***** *******, *** you *** *** *** ********* *** ***** $***.

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