The Bloody HD Camera Wars Are Coming

Author: John Honovich, Published on Aug 25, 2014

The most important emerging trend in video surveillance today is the emergence of non-IP HD cameras.

But the conflicting go-to-market strategies and the weaknesses of each participant are likely to make this a bloody fight that risks undermining its potential.

In this note, we analyze the competitive positioning of the main players (such as Dahua CVI, Hikvision TVI, AHD, SDI and traditional IP players like Axis) and how this is likely to play out.

*** **** ********* ******** ***** ** ***** ************ ***** ** the ********* ** ***-** ** *******.

*** *** *********** **-**-****** ********** *** *** ********** ** **** participant *** ****** ** **** **** * ****** ***** **** risks *********** *** *********.

** **** ****, ** ******* *** *********** *********** ** *** main ******* (**** **********, ********* ***, ***, *** *** *********** ** ******* **** Axis) *** *** **** ** ****** ** **** ***.

[***************]

Driver - ****

**** ** ****#* ******* ** ****** ** ** ** ********** ***#* ********* *** *************.

********** *** *** ***** **** ** *** **** ******* *** most ****** *******, *** **** ** ** ******* ** * major *******.

Super *** **** *** ** **

*** *****, *** ** ** (** *** **** ** ** SDI /******) *** ***** *********, ***** **** ********* **** ** *******, making ** ********** *** ** **** ********** *****.

**** ******* ***************** **-*********** ** ******* ** *** $** ***** ****** *** ********* at *** $*** ****. **** ** **** *** ***** ** even ***** *** **** ** ******* / *********.

******* *** *****. ** ******** ** ***** **** / ********, 2 ***** ********* ****** *** ******** - ***, **** ******* supported ** ********* ********** * ****** **** ************.

Technical **********

*** ***** ******* **** ** *** **** *******, ***:

**** **** ******** ***** ********* ** *** **********,********* *** ******** *******.

All ************

*** * **** ******* (***, *****, ***** ********) *** ************* ************.

*** ***************** *** **** ** **** *** ** *** ******** / ********** *****. **, ****** ** *******, ***** ** ** hope ** ******** ** ******** ******** ** ******* ********* *****.

***** ** * *********** ** ******** ******** **** ********** *** automatically ******* **** ******* **** **** **** ********* *** ** ******** ** ** a '*********' ********.

Manufacturer ********* **********

*** ** *** ************* ******** **** ******** **********:

  • *** *** ** ***** ************ ******* *** ******* ** ** the ******* ** ****** *** ******* ******** (*** ***).
  • *** ****************, ** * ******** ***, ** ******** ** *********. **** are ****** ** ***** *** ****** **** ******** **** **** a *********** *** **** **** ****** *** (*****************) *** ****** **** *********** *** ******* ** *** ********.
  • *** ** ****** *********, ****** *** ***** ********* *** *** no ***** ************ ********.
  • *** *** ********* *** ** *** ********** ** ****. **** has ********* ****** ********* ** **** ******* *******.

***** ******** *** ***** ** ** **** ******* ******** ** the ****** ** *** ******** -- ***** ****** *********, **** manufacturers **** ******* ******* ********, ******** ****** ** **** * quick ****, ******* ********, ***. **** ** ***** ** **** things **** **** ********* ** *** ****** ** ************** ** going ** ** ***********.

The ******

*** ******** ** ***** ***** *** **** *** ** ** offerings******** *** ** *** **** ** **** **** ****.

*** ****** ** ***** *********** ******* **** **** **** ******** coax *** ** *** ******* ******* ************* ** ******* ** high.

**** **** *** ***** ********* **********, ***** ********* *** ********** a ***** ** ***** ****.

Risks - *************** *** *********

*** *** *** *** ** *** ******, ***** **** ****.

*** *** ****** ******, *** **** ** ******* ***** **** a ********** **** *** *** ********* ** ***** *** ** supported * *** ***** **** ***, ** * *** **** and *******, *** **** ** ************* **** ******* **** **.

IP ****** ************* ***********

**** ******** **** ***** *************, **** *** *** **** ******* tracking *** ** **.

******* *********, *** **** ** ******** ****** ******* ** ******** to ****. **** **** ******* ************* **** **** ** ********** ** *** ****** **** **% or ****.

** **********, ****, *** *** *** ******** ********* ********* *******, is ****** ********** ** ****** *** ** ** *** ******* it ** *********** ** ***. ** ** **** **** **** over *** *****, ***** ******** ******* ** ** ** ****** competing ************ ** ********* *** **********, ***** ** ********* **** the *** ** ** ********* ********** ****.

Bloody ********

*** *************** ***** *** *** **** ********* ******** ** *** primary ************** ** ******* *** * ******, ***** *****.

**********, **** *** ***** ** **** ** * ******* ******** amongst **** ***** ** *** **** ********* ** ********* ***** real ****** - *** ******** ******* ************* *** ******** ******** marketing.

******* ****, ** ****** ******** ** *** ** ** ** be *** ** *** ******* ****** ** *** ******** *** the **** *** ***** ****** **** **** ** ***** ********.

Comments (25)

* *** **** *** ******* ** *** **** **** ******* both ****** *** *** **** ********* ******* *** *** *** DVRs **** **** ******* *** ******.

****, *** ** **** *** *********** ******* **** **** / PAL ** ****** ** **** ** *** ******** *** *** built ** ********* ** ****** **.******** ********* *** ********* *** **** '*******' ********* - ************ of ** ******, *** ****** *** **. ** ******, *** of ***** **** ** * ******* ****.

** ** **** *** ***... ***, ***, ***, ***, ***, HCHD, *** *** ***** ****** ** ********** ** **** *** of *** ******** **** *** ** *** ****. ***** ************ are *********** *** **** **** *** **** **** *** ***** future. *'** **** ****** ******* ** **** **** ***** **** not ****, ************* ******** **** *** ***** ********* *** *********... Just **** ** * *****

** ** *** *********** *** *** **** *****. **** *****, right?

***, ***** ***** ** **** *** **** **** **** **** secured **'* ******. ******* * ************ ******** *** ********** ***** be ***********.

** ***** *** *********** *** ***** *** *****, *** ** didn't *** ** *** ****.

***, * **** *** **** ******* ***** ****** *** :)

* ***** **** ** "***'* *** ** *** ****"

*******, *** *** ********** ***** *** *********** ***** **** ** that *****'* ** **** ********** ******* ****. *** **** * mix *** ***** ***, *** *** ***? **'* *** ********** in *** **** ***, *** **'* ***** ** *** ****, complexity *** *********.

* ***'* ***** ********* **** ***... ******* ** ***** ** that * ***** ********** **** ** ** (****/* & ******** G/B/N). ****** ********** ** *****, * ****** ** *** ********* world *** **** **** *** * *** ****** ** ********** (the **** **** ***** **** ** ************ ***) ** ***** ago. ** *** ****** ******** ** ******* (****) ***** ********* & ** **** ****** *********. *** ****** ** *** ******** was ******* *********** ** *** ****** ***** ***** ********* ******** different **** ** *** ** *****. ***** * ****** ******** update ** *** **** "*********** ** *******" *** **** ***** compliance. *** **** ***'* **** ** ***** **** *** *** principle ** **** ****** *** *****... ****** **** ** ***** operating ***** ********** ************* & **********. ** *********** ****** ** devices *** **** ********** ********** *********... ***** ***'* **** **** (if ****) ... ** ** ***** ** **** ** **** IP **** ** **** **** *** ****** ** **** **** (not **) **** ****** *** ****** ** ** ****** **** limitation (****** *****).

****, **** ** ***** ** *** ****** ** **** ****. Hopefully**** ***** ******** **** *** ******* *** *** ** ************* mentality, ****'* ****** ********* *** ***** *** ** *** ****** than *** ****** *** *****.

* ***** ***%... * ***'* ******* *** ** ****** ***********, but * ******'* ******** **** *** ******** ***** * *******. We've *** *** *** *** ** ****** ************* ******** *** I ***** ***'** *** ****** ** *** ****.

****** **** ** ***** ********* ***** ********** ************* & **********. To *********** ****** ** ******* *** **** ********** ********** *********...

* *****, ****** * ***** *** *** *** ****** **** specifically **** ** ** *****, ****** *** *** **************** *** ****** *********************** *********. ************ *** *********** ****** **** ********* *** ******* so. *** **** ***** ** * *****, ****** *************. *** thing **** **** **** ** ***** ** ***** **** **********; whether *** ****** (***) ** ******* (***), **** ******** *** signal **** ** **** ************, ******* *****. *** **** ***** is ** ***** ** **. ** **********, *** **** ******* the **** ********** **** *** **, *** ** *** *** is *** **** ********.

***** ******** ** *** **** ******* *** ***** *** ********* who '**** *** ** *** ********' *** **** *********** '*** ** *** ****'. :)

* ***** **** *** **** *** ****** ********* ** *****... However *** ***** ** **** *** ********* **** ** ****** vertical *********... **** ***'* **** ***** ******* ******* ** ********* dvrs *** **** *****.

***** **** ** ********* * ** ******* ***** ** *** undoubtedly **** **** ** ** **** *** ***. *******, **** of ***** ********** ** **** **** ***** *** *** *** the ***** ** **** ********. ***** **** **** **** ********** where ******, **** ** ** ********** ***** **** **** * better *** ** ****** ********.

*******, *** ********* ***** **** **** *** **** ** **** established ******** ** **** ***** ** ******* *** ********, ****** integrators, *** *** **********. * ******** *** ****** * **** where * ********* ******** *** **-*** *******, **** *******, *** a ********** ** ******. **** ** ***** *** ********** *** are ** ******** ********* ****** ** ****. ** **** ********** customer **** *** *** "**" *** ** *** ********** *** challenge **** **** ********* *** **********.

**** ** ********* **** ** ** ** ******** ** **** some ***** ** ***** ******* ********* *** ******** ** ***** standards (***** *** ****!). ** *****'* **** **** *** *** various ********* ** ********.

******, * ** ****** ******* ** *** *** ** ** offerings, ********* **** *** *** **************** *** ********* ******.

*** ***** **** ** * **** ******. ** * ****** filled **** '****** *********' / '**** ******' *********, **** ***** costs ** **** *********.

...********* **** *** *** **************** *** ********* ******.

** ***** * ****** ********** ** *** **** *** ***** manufacturers ********?

** *** **** *** ** *** *** ******'* *** ***** to **** ********** ****** ********* (***** ** ***** *** ********** technology ** **** *** ****), *** *** ** ******** ******** at ***** *** **** ****** ** *** ******* *** *** of *** *****,*********?

********** ***** ******.

** *** ***** ******** ******, ** ********** ** ************ ********* *** ******* ***********. * ******* **** ***** *********** more ***********.

** ******, ** *** ****** *******, ******* ** *****, ***** big ****** / ****** *** ****, ****, *********, *****, ***. To **** ***, * ***** **** *** **** **** ***** be ****** *** ** **** ******* *** *** ******* ****** first ** ******** ***** *********.

***** **** ****** **** ***** ******* ********** ******** *****, *******-*******. **** ** ********* ******** ***************...

*** ******* ***** ** ************ *****. ** ** ** * system **** ***** ******, ** **** ** ****** ******** ******** site, **** *** ********** ** *** ******. ** ******* * more *** **** ******** ****. *** *********** **** *** ***** the ******* ******* **** ****** **** ***** ** **. **** the ***** ** ******* *** ********** ***.

**** **** ****** *** ***** *** *** *** ****. ***** I **** *** **** ** * *** ***** *** *** larger ******** ** ************. ** ***** **** ****, *** ********* will ***** *******.

*************** *** ******* ******** *****. ****, **** *** ***** ***, **** ********* *********** ** going ** ***, "** ** ***'* **** ****."?

"**** **** ****** *** ***** *** *** *** ****. ***** I******* **** ** * *** ***** *** *** ****** ******** or ***********"

* ***** **** **** ********** ***** ***** *** ****** *** being **** *** *********** *** *********** ******** ************.

*** ** ********* **** **, *** ****** **, **** ** integrators *** ************ ******, ******'* **** **** ***** ************* ** losing *** ** **** ********?

* ***** ****, ** **** *** ********, *** ** ****** products **** ***** **** *** *****. **** ***'* ****, ***, replace ** ******* ********. ***, * ** *** **** ******* off ** ****** ******* ****** ***********. * ***'* *** *** reason ** ******* ** ****** ******* ***** ******* **** *** cost ** ** ****** (**-*** ************) ** **** ***** *** same, **** ** **** * *** *******.

***** **** ***** **** *** ** ******* ** ** *** smaller ******** **** ****/**** ** *******, **** *** **** * choice. *** **** ****** ** **** **** *********. ** **** many ******* *** ***** **** ** **** **, *** ****** afford ** ** ***** ******. **-*** ****** **** ** ***** the ** ****** *** **** ** ******.

**** **-*** *** *********, ** ****'* ***** *** **** ******* that ** *** ****** **** *** **-*** ********. *** **-*** been ** ******* ** * **** ******* **** ** **** HD-CVI ******, ***** ******'* **** **** * **** ** ******* HD ****** *** *******. * ***'* **** **** **-*** ** AHD **** ** **** ** ***** *** ********* **** **-***. They ********* ***'* ** **** *******, *** ****?

** ******** **, ***'* *** *** *** ***'* *** *******?

****, **** ******.

********* ** ******, * *** * **** *** *****:

  • *** **** ******** **** ** ** ****** **** ****. ***** will ** * *** *** ***'* **** ** ***** *** money ** ******* ***** *** (** ****** ** **** ***** be).
  • **** ** ** ****** *******. **** **** ****** **** ****, but **** ** *** ******* ************ ************* ***'* ***** *** or *** (***).

**** ******* **:

"* ***'* **** **** **-*** ** *** **** ** **** to ***** *** ********* **** **-***."

*** *** * * ****** **** *****, ***** ***'* ** a **** **** ** *** **** ***. **** *** *** is *** ******* ** ********* (*** * ***** ******, ********** their ****** **** **** ********* *** **********, ** **** **** two). ***, ** **, ** **** ***********, ******* **** ***'* seem ** **** ***** *******.

***,

* ***** ** *** ***** *** ****** **** ****** **** consideration ******** ********. * ***** * ****** *** ********* * was ******** ***** *** ********. ** ****** ****** **** ***** need * *********** ****** **** ** *****. *** * ***'* see * **** *** ****** **** ***'*, ****** ***** ** an ********* **** ** ****** ******* *** **** **** * tight ******, ** ***** ******** ******* ** **** **** * particular *****.

* **** ***** **** ***** ****'* *** (*****) **** *** options ** *** **-*** ******. ****, ***** ******* ******** **** have *** ******; *** ****, *** ******, ***** *** **** cameras *** ** ***** ** **** *********. ** **** *****'* yet **** *** ***** ********* **-*** *******. ***** *** *** last ******* ** ****** ******** ** *** *** ********.

* ***** * ***** **** *** ** *** ***. **** of **** ** **** ** ********* **** ***** ***'* * big **** ****** **. ** ***** ** ** *****=******* *** Hikvision=VHS. * ***** ** ********** *****, *** * ***** **** will ****. * ****** ***'* ****** **** **** ** * headstart.

**. **********,

*'* *** **** **'* ******* ** ***** *** *********** ******* as ** **'* * ****** **** *** ******, **** ******* vs. *** ** ***-*** ** **-***. ***** ********* ******** **** driven ** *** ******** ********** ** **** *********/************/********* ***** ** a ****** ******. ****, **** ****** *** ***** ** *** was **** ** ***** ****** * ***** ******* **** ** just *** **** (**********!), ** **** ** **** ** *** case ** *******.

**** ***/***, *** *** *** *** *** ******** ** *****, they ***** ** * **** ** ***** ****** ******* ** replace * ******. *** *** ****** **** **** ** *** were ** *** ******** ** ***, **** ** **** ** there *** **** ******* ****, ************ ***** ** ***** ******/**** order, **** **** ** ****** **** *** * ***** ** come. (** ******* *** ****** ** *** ******* ****, ***** they'd ***** ** ******.)

** * ***** ***** **'* **** **** ***** **. ***** in *** ***** *****. **** ******* *** ************, *** **** viable ************ *** **** **** ** ****, **** ** *** was ** *** *** *****-****. *** *** ******** ******, *** bound ** ***** **** ***** ********* **** **** ***** *** technology ****** *** ****** ********* (** **** *****)... *** ** all **** *** ********** *** ****** *** **** ** * name. ;)

***** ** * ***** **** *** *****, ******-******. *** ***** **** *** **** ** ******-****** ** ******, ***** ********* ****. * ***'* **** ** *** ** their **** **** ****** ** ** *** ***** *******, *** you *** *** *** ********* *** ***** $***.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

ADI Battles Manufacturer Partners on Jan 11, 2017
ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business...
Exacq 3 Co-Founders Exit on Jan 10, 2017
Exacq co-founders David Underwood and Daniel Rittman have exited the company. UPDATE: And a 3rd co-founder is now also leaving. In this note,...
HD Analog Usage Rising But Barriers Growing on Jan 09, 2017
The good news for HD analog is that its usage is rising, fairly significantly since our 2015 HD analog usage statistics. The bad news for HD...
How Axis Can Beat Hikvision on Jan 09, 2017
Hikvision has rocked the industry globally, bullying former video surveillance revenue leader Axis even in the Western world. What can Axis...
Dahua New Marketing Head Hired From Hanwha / Samsung on Jan 04, 2017
Dahua is bad at marketing. And they are finally taking a step to correct that, hiring Janet Fenner, who joins after 6+ years at Samsung / Hanwha...
Distributor's #1 Challenge on Jan 04, 2017
Manufacturers and integrators are not the only ones challenged in the security market, distributors are also impacted, fighting to maintain margins...
Surveillance Cameras 2017 Review on Jan 02, 2017
This report concisely explains the developments and most common options for surveillance cameras offered in 2017, including resolution, H.265, HD...
12 Video Surveillance Poll Results 2016 on Dec 28, 2016
IPVM has conducted more than 100 polls this year. Here are a selection of 12 of the most interesting results, receiving 4,500+ votes: Hikvision vs...
Axis Launches A Blog on Dec 22, 2016
Is it 2007 or 2017? Because Axis Communications has just launched a blog. Are they 10 years too late or just right? In this post, we examine...
WDR Tutorial 2017 on Dec 20, 2016
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...

Most Recent Industry Reports

Top ISC West 2017 Booth Trends on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
Free VMS Software Directory on Jan 13, 2017
Many Video Management Software (VMS) providers offer free versions, either open source, for a limited number of cameras or for a limited amount of...
Milestone Essential Subscription Removed on Jan 12, 2017
Subscriptions may be the future for Milestone and VMSes but not right now. Responding to negative feedback, Milestone has removed subscriptions...
Alarm Reporting Formats Overview on Jan 12, 2017
Alarm reporting formats are methods for communicating complicated information quickly, using plain old telephone service. It is still the main...
Amazon Sales of Hikvision China Cameras on Jan 12, 2017
Hikvision has become widely available in the US, including on popular retail outlets like Amazon, with over 2,600 results: 4MP Hikvision outdoor...
Last Day IP Networking Course January 2017 on Jan 12, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
ONVIF Favorability Results on Jan 11, 2017
ONVIF has been one of the most debated aspects of the video surveillance industry. On the one hand, its aim to increase interoperability has been...
Honeywell Ademco Vista Intrusion System Tested on Jan 11, 2017
One of the biggest brands in security holds one of the most common intrusion lines. We bought and tested a Honeywell Vista 15P intrusion...
ADI Battles Manufacturer Partners on Jan 11, 2017
ADI is battling their manufacturer partners, building up their own competitive house brand W-Box, while manufacturers still fund ADI's business...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact