The Best PR Person in the Biz?

Author: John Honovich, Published on Sep 20, 2012

Most trade magazine 'articles' simply cut and paste press releases. Few are generic survey pieces. But every once in a while, an article is so amazing and expertly crafted by a Public Relations (PR) person that even we need to give it kudos.

Such a rare event occurred recently on the pages of SecurityInfoWatch for their coverage of "Unique Camera Technology." What products would be so 'unique' as to merit such high praise?

The Connection?

It turns out that 4 products qualified and, on the surface of this, it might just appear random. What is the connection between Mobotix, MicroPower, Moog and ISD? Perhaps the author was simply focusing on companies starting with the name 'M'?

The Same PR Agency

It is truly fascinating that 3 of the 4 companies covered use the same agency, CompassPR. This seems to be no accident but almost certainly an expert packaging of 3 clients in the same article.

Leaving ethics and journalistic integrity aside, I am genuinely so impressed that I think I should buy a plaque of this article. While most PR people are worthless, this exception shows the power of PR people working their connections.

Wait, There's More

Plus, in SIW's "Four Very Cool Video Surveillance Technologies," published the following day, 3 out of the 4 companies (NLSS, 3VR and DVTel) cited are CompassPR clients. Maybe this is just another coincidence or maybe CompassPR has cornered the market on all the innovative companies :)

Win / Win / Lose

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

This is a classic win / win / lose proposition:

  • Win - 'Journalist' simplifies research process by getting information from a single source
  • Win - PR agency gets coverage of multiple clients in a single article
  • Lose - Readers get an uncritical, fairly random collection of companies

Such practices are relatively common and, indeed, impact getting coverage in major newspapers as well.

The Death of Security Journalism?

You cannot kill something that has been long dead. While the articles leave out many other obvious choices and is a completely uncritical look, that is totally consistent with security trade magazine standards.

For our industry's practices, I see nothing out of place here, just a powerful PR person doing an outstanding job.

Comments : PRO Members only. Login. or Join.

Related Reports

BluB0x Company Profile on Feb 20, 2019
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
Milestone Drops Hikvision From Elite Partners on Feb 11, 2019
Milestone has quietly dropped Hikvision from their 'Elite Partners', less than 3 years after adding the Chinese government-owned...
ADT And SimpliSafe Super Bowl LIII Ads Criticized on Feb 04, 2019
Super Bowl ads are incredibly expensive, running $5+ million this year, but two of the security industry's most controversial companies ran ads...
Surging Wyze Raises $20 Million, Threat To Chinese Brands on Feb 01, 2019
The Seattle Startup that is disrupting consumer IP cameras with $20 pricing has just raised $20 million dollars (SEC Filing and company press...
PlateSmart LPR Profile on Jan 31, 2019
PlateSmart Technologies claims to "turn any conventional surveillance camera into a license plate recognition camera" We spoke with PlateSmart to...
Vivotek Favorability Report 2019 on Jan 29, 2019
Taiwanese video surveillance manufacturers, even relatively large ones like Vivotek, have lost ground in the PRC-China-driven race to the bottom....
Avigilon Hires Hikvision NA Head of Marketing As VP of Global Marketing on Jan 25, 2019
Avigilon has hired Alex Asnovich, who left Hikvision as Head of Marketing North America, to becomes Avigilon's Vice President of Global Marketing...
Turnover at Arcules on Jan 24, 2019
Canon / Milestone are putting tens of millions into Arcules - their bet on the future of the VMS market (see IPVM's Arcules test report). But over...

Most Recent Industry Reports

From The Basement To Buried Behind Chinatown: ISC West Emerging Technology Zone on Feb 22, 2019
What does ISC West think about 'Emerging Technology'? Well, last year, they put those companies in the basement. This year, they moved them up to...
Private School IT Manager Surveillance Interview on Feb 22, 2019
This IT manager describes himself as the "oft-maligned IT person" whose "opinions may not always be appreciated by the integrator crowd." But he is...
Outdoor Camera Mounting Hardware Guide on Feb 21, 2019
Mounting cameras outdoors can be challenging, requiring understanding different types of equipment and methods. In this guide, we teach this...
HID Favorability Results 2019 on Feb 21, 2019
HID favorability results were strong, in the 2019 IPVM integrator study of 200+ integrators, with a net +62% and low negativity as the table below...
First US State, Vermont, Bans Dahua and Hikvision on Feb 21, 2019
The first US state, Vermont, has issued a ban on a number of Chinese and Russian manufacturers including the world's 2 largest video surveillance...
ADI 'SAVE BIG' On FLIR And Hikvision Examined on Feb 20, 2019
One is a major US defense supplier. The other is owned by the Chinese government. But you can "SAVE BIG" on both at ADI. In this note, we...
BluB0x Company Profile on Feb 20, 2019
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the...
Massive Leak Of Chinese VMS Provider Exposes Xinjiang Surveillance on Feb 20, 2019
A subsidiary of China’s claimed largest VMS provider is tracking the precise location and ethnicity of millions in China’s Xinjiang region,...
Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact