Swann Wants Us to Swindle You

Author: John Honovich, Published on Jul 30, 2013

What a bizarre pitch I just received. Even for a PR person, this is amazing:

"I wanted to reach out to you for ... a story about how Security Systems can help small start-up business stay afloat. I am able to send you a full system from Swann Security ... that we can have installed in your home or business for a full in depth review. The backbone of the story could be how in a brand new startup business, protection against theft from customers and employees can be minimized with a reliable security system."

**** *********** ********** ***** ***** ******* ** ****** ** *********** *** sent ** ** ****, *** * *****, "****** ***** ******* ******* / **** *** / ******* **** *****"

** ** ***** ** ***** ** * ********* ***** *** *** we *** ******** ** ***** *** ********* ** **? **'** pass.

**** ****, *** ******* ******* *** *** ** ******** ********** sites *** ****** ******* ** **** **** ******* ****** / setups.

****: ** ****** * ******* *** **** **** *** **** be ********* * **** ****** ** ** **** *****. **** space ** ***********, *** ** *** *** ***** ** ** petty ****** *** ****** ** ******* **** ****** ** ******.

Comments (20)

"That said, the garbage reviews you see on consumer electronic sites are likely powered by many such similar offers / setups."

That sword cuts both ways. I recently read an article describing how a lobbyist group (read: PR firm) is trashing a book with negative reviews on Amazon that is critical of communications companies.

See: Fake reviews on Amazon lowering the reputation of a book critical of Big Telco

So they want you to write phony positive reviews and, if you don't, they post phony negative reviews. Well played!

Oh, there've been stories of people getting SUED over poor online reviews on Amazon, eBay, TripAdvisor, even Yelp. As well as over fake self-reviews.

This may sound like an old cliche, but my late father would always tell me.."Son, there is NO SUCH THING as a free lunch, PERIOD..."

At least I can eat lunch, what am I going to do with a DVR? :)

Was this a random call or did he know who you were?

It was a generic email blast. I am not sure if he knew how I was but it seems the 'spray and pay' tactic is common for PR firms.

I'm assuming our names were on a list from somewhere, because I got one, too.

Ethan, please send him an email, asking them to submit their own article so we can run it as is. I'd love to hear his response.

Awww, now I feel left out - I didn't get an email. Not being a journalist or anything, I have no problem accepting free crappy gear that I can hawk on fleaBay for some beer money :D

(Just kidding... MAYBE...)

If he is truly a golf pro, why is he sending out these emails?

Inside every man, there are two dogs. One is a golf pro, the other likes chicken wings... wait, what?

Lol Brian

Ancient Chinese fast-food-place proverb, Brian? :)

No, I think the golf pro likes chicken wings...? Inside every sales guy is a golf pro that likes chicken.

This guy pitched us again today but his messaging was different this time:

"I wanted to see if you might be the right person for a hands on review of Swann’s latest 4 camera 1080p HD security system. I have put below all the great details of this new system and I would love to get you more information and a unit to test. Having the ability to see what is happening in real time in HD via the SwannView app from your smartphone lets you have a peace of mind when away from your home or business."

This is pretty common practice, it seems. Google "Maddox". His webpage is called "The best Page In The Universe" or something like that. I won't link it, because I'm lazy. He got one of these emails from a wedding veil company, and he aggreed to do the review. The review was, eh hem, thorough. The veil was not very flame resistant, but bodily fluids were sufficient to put out the flames.

Send the gear to me, I'll review it. :evil grin:

Woah, that's a quite a website. Here's the wedding veil post. It's sort of not nsfw or at least R rated.

I agree on the rating. Had to look at it at home. Funny as h-e-double toothpicks though (so you can preserve your G rating).

Oh... and my comments were only based on the review of the veil.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Most Recent Industry Reports

July 2018 IP Networking Course on Jun 22, 2018
  This is the only networking course designed specifically for video surveillance professionals. Register now. Lots of network training exists...
Installation Hardware for Video Surveillance - Indoor Fasteners on Jun 22, 2018
As part of our Installation for Video Surveillance series, in this note, we cover drywall anchors. A key part of installing security hardware is...
Hikvision ColorVu Integrated Visible Light Cameras Examined on Jun 22, 2018
When it comes to low light, infrared light has become the defacto standard in surveillance. But IR is limited to monochrome images, making colors...
'Secure Channel' OSDP Access Control Examined on Jun 21, 2018
Despite claiming to be better than Wiegand, OSDP's initial releases did not address the lack of encryption between reader and controller, leaving...
Most Wanted Improvements In Manufacturer Technical Support (Statistics) on Jun 21, 2018
5 key areas of improvement and 1 clear wanted support feature were voiced by 140+ integrator responses to: What improvement in manufacturer...
GDPR / ICO Complaint Filed Against IFSEC Show Facial Recognition on Jun 20, 2018
IPVM has filed a complaint against IFSEC’s parent company UBM based on our concern that the conference violates core GDPR principles on...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
Mobotix Releases 'Move' Into 21st Century on Jun 20, 2018
For years, Mobotix stood resolutely against, well, every other manufacturer, selling it as a virtue: MOBOTIX equipment is designed with no...
Cybersecurity Startup VDOO Disclosing 10 Manufacturer Vulnerabilities Starting With Axis And Foscam on Jun 20, 2018
Cybersecurity startup VDOO has uncovered significant vulnerabilities in Axis cameras along with many others not yet disclosed. In this report, we...
Axis Guardian - Cloud VMS And Alarm Monitoring - Released on Jun 19, 2018
Axis has struggled to deliver a cloud-based managed service video platform. Video service providers have utilized AVHS for over a decade, and have...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact