10 Surprising ISC West 2016 Booth Sizes

By: John Honovich, Published on Feb 17, 2016

Who is spending big money or cutting back on marketing?

Who is going to be the IDIS of this year's show?

Here are our 10 top choices:

Dahua Doubling

*** ** ******** *** ***** or ******* **** ** marketing?

*** ******* ** ** *** IDIS** **** ****'* ****?

**** *** *** ** top *******:

Dahua ********

[***************]

***** *** ******* ***** booth **** *** ****, proving **** ** *** cannot *** ********** ** *********, **** *** ****** a ****** *** *****.

*** **, * ***** that **** **** *** in *** **** ******* dollar ***** *** *.* days (*** *** **** *** ** ISC **** *****?).

Cisco ****

******** ** ******* ** execute, ***** ******* ****, Cisco ** **** **** a ***** ***** ** * 40 *****:

*** ***** ***** ** right **** ** *******, so **** ** ********* the '********* *** ********** customers ****."

IDIS **********

**** ********* ** **** money **** ******, **** ******* big *** *** ****:

** *** **** ****, they *** ***** **** to ****. ** *** down ****, **** ***** a **** ** ***** this, ** *** ** signs ** *********** ********** interest. ******* ** ******** millions ** ******, **** would ** ****** ****** spending ** ** ******* a **** ************** ******** that ********* *** ***** to.

Longse ********

********'* ****** ******* ** tripling ***** ***** **** this ****:

** ** *** **** to *** ** ******* for $*, ** *****. Also, ** *** **** to ** ******* **** their **** ****, ** there.

IC ********

****** ** ******** *** been ****** *** **** booths *** * *****, their **** ***** *** now **** ***** **** the ***** ** *** video ************ ***, ******** by ****, ********* *** Samsung.

*** **** **** ***** sister ******* *** $** ******* ** investment**** **** ********* *** not ****.

*******

******* **** ****** ***** to *** ******* *******. Despite ***** ******** **** the **** *** ***** and *** **** ******* market, ******* ** ***** buying * **** *****:

*** ****** *** ** good, *** *** **** they *** ******** ********* and * ******** ** how **** ******** ** you **.

*********

*** ******* ************* ************ has * ****** ***** booth, **** **** ****** of **** ****:

** ********, ***** **** competitor, ********* *** ****. Hisilicon's ****, ******, ** confusing ** **. ****** they *** ****** ** build **** ** * consumer *****, ****'* * lot ** ***** ** spend **** ***** ************ customers *** ***** ******* and ***** ******** *********'* brand ******.

Genetec **% *******

******* *** *****, ******* has * **% ******* booth **** ** ****:

** ***** ****'* * smart ****, ******** ****** know *** ******* **, *** the ***** **** ** packed, ***** ******** ** Genetec *** *** ****** of * ******* ****. On *** ***** ****, they *** ** * poorer ******** ** *** floor **** **** ****.

Jufeng ***???

**** ******* *******,******, ** ******** ***** booth **** *** **** and ******* ********** ***** next ** *******.

******'* ** ** ********* ****** the ***** **** *********, most **** ***** *** their ******* ******:

** *** *** ***** to ***** $***,***+ ** a ***** ** *******, you ******** **** ** make **** ***** ******* language ******* ** ********.

ONVIF ***

***** ********** ***** ** **** last **** ****** ** ***** ****** illegal****** ****** ************, ***** **** *** have * ***** **** year.

********* ***** ******* ** the **** ****** ** action.

See *** ********

** ******* *** ********* yourself ****.

Overall ******

******** ** ****** ***** up, ****** **** ******* by ******* *************.*** **** **** *** very ******** ********, ******** ******** ********* ********, ***** **** **************.

Comments (40)

Avatar

Luis Carmona

IPVMU Certified | 02/17/16 09:34pm

Jufeng sounds like a mis-mash of GE and H&R Block. "We bring good things to life! And then we deduct it!"

Undisclosed #3

In reply to Luis Carmona | 02/18/16 04:07pm

ok that was a good one!

Undisclosed Integrator #1

02/17/16 10:06pm

Wow, there's got to be 30-40 exhibitors with company names that start with "Shenzhen". Sign of the times?

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 02/17/16 11:34pm

China manufacturer's increase is booth size is definitely a trend.

That said, ISC West has had an international area for years, and most of the Shenzhen companies are there:

Related:

Undisclosed #2

IPVMU Certified | In reply to John Honovich | 02/18/16 01:33am

Will Hoverboards be banned this year?

Keep me posted. ;)

Kris Hornung

02/17/16 10:59pm

Very interesting analysis IPVM!

Eddie Perry

02/17/16 11:01pm

I dont see the hanwha booth?

John Honovich

IPVM | In reply to Eddie Perry | 02/17/16 11:35pm

"I dont see the hanwha booth?"

Lol, dba Samsung Techwin America for now.

Undisclosed #2

IPVMU Certified | 02/17/16 11:12pm

Bucking the trend, Genetec has a 25% smaller booth than in 2015:

They're claiming its due to their H.265 compression.

Undisclosed #2

IPVMU Certified | 02/18/16 04:25pm

Do you get to choose your spot?

Avatar

Brian Karas

In reply to Undisclosed #2 | 02/18/16 07:53pm

Within reason, yes. Every year on the last day of the show (or maybe 2nd day, I forget exactly) current exhibitors get to choose their space for the next year. It goes according to a seniority/spend amount scale, and the larger vendors tend to get dibs on their current location first for the next year.

So, you can choose your location, within certain boundaries. If you're a new exhibitor to the show, most of the "good" spots will be taken and you'll start out more on the fringes, but there is usually enough turnover that within a few years you can get a spot in a more prime location.

Also, you can combine booths together to make a larger space or do other slight modifications to the floorplan as long as it doesn't disrupt surrounding areas.

As you might imagine, budget trumps minor rules. If some large company wanted a prime space for next years show, with a 30'x50' booth up front, they'd probably find a way to make it happen.

Avatar

Luis Carmona

IPVMU Certified | In reply to Brian Karas | 02/18/16 08:00pm

Can you merge with a company that has a better booth position, thereby executing a "booth inversion"?

Undisclosed #2

IPVMU Certified | In reply to Brian Karas | 02/18/16 08:10pm

It goes according to a seniority/spend amount scale, and the larger vendors tend to get dibs on their current location first for the next year.

Seniority would explain the large group of vendors relegated to 'little shenzhen', and why IDIS gets to be next to Axis now.

John Honovich

IPVM | In reply to Undisclosed #2 | 02/18/16 08:14pm

"Seniority would explain the large group of vendors relegated to 'little shenzhen', and why IDIS gets to be next to Axis now."

No, 'little shenzhen' is because it is bought as a block at a discount.

As for IDIS, their 40 x 60 booth is one of the largest in the show, and that automatically get you preference for the front.

Avatar

Dan Clinton

In reply to Brian Karas | 02/23/16 07:03pm

Actually manufacturers have to choose booth locations for the next years show several months before this years show even occurs. Its all based on a points system. The more you exhibit and the larger the booth size the greater the priority points. Companies with a lot of points and massive booth sizes get first pick and it trickles down from there.

Marty Calhoun

IPVMU Certified | 02/18/16 08:24pm

John

Will you have a presence at the ISC show? I go every other year and only to ISC West as it is the best I think anyone that has been around would agree?

Look forward to meeting you.

John Honovich

IPVM | In reply to Marty Calhoun | 02/18/16 08:27pm

Marty,

We'll be there. Still seeing what I am going to do :)

Undisclosed #2

IPVMU Certified | In reply to John Honovich | 02/19/16 11:33pm

We'll be there. Still seeing what I am going to do :)

Could this be the event that you finally unleash the much rumored IPVM quad copter at?

Possible Lineup for TEAM IPVM:

  • Brian: Pilot
  • Ethan: Imaging
  • John S.: Communications
  • Derek: Ground Support/Autographs

and of course,

  • You: 2-way Audio Strafing

Undisclosed #2

IPVMU Certified | 02/18/16 08:30pm

Any sign of the ICRealtime Cannon this year?

They have finally gotten past Hansung Techwha, and now have clear line of sight to the crown jewel of the industry. God help us.

Avatar

Christopher Uiterwyk

IPConfigure
In reply to Undisclosed #2 | 02/23/16 07:33pm

Hi UD2, IPConfigure will not need the cannon this year... we will be announcing next week how IPConfigure's Orchid VMS security is "second to none".

Undisclosed #2

IPVMU Certified | In reply to Christopher Uiterwyk | 02/23/16 07:46pm

...IPConfigure will not need the cannon this year...

Rumor has it that it may have fallen into the wrong hands after last year's campaign...

John Honovich

IPVM | In reply to Christopher Uiterwyk | 02/23/16 08:15pm

"we will be announcing next week how IPConfigure's Orchid VMS security is "second to none"."

Wait, what does that mean? What will happen between this week and next?

Avatar

Christopher Uiterwyk

IPConfigure
In reply to John Honovich | 02/23/16 09:35pm

Orchid 1.8 is currently in testing and is scheduled for release next week. In addition to HTTPS (HTTP over SSL/TLS), Orchid 1.8 supports an encryption technology called SRTP that allows us to encrypt video sent using RTSP. Many of our competitors support encrypted video by tunneling RTSP over HTTPS, which is inferior and does not support encrypted multicast video. Our research to date suggests this puts Orchid VMS in a class of its own with regards to encryption.

John Honovich

IPVM | In reply to Christopher Uiterwyk | 02/23/16 09:48pm

"Our research to date suggests this puts Orchid VMS in a class of its own with regards to encryption."

Perhaps... but not a top selling point to most even if you have every other feature that Genetec / Milestone / Exacq, etc. have.

Undisclosed #2

IPVMU Certified | In reply to Christopher Uiterwyk | 02/23/16 10:46pm

Impervious to HTTP authentication downgrade attacks, I assume?

Claimed Security Vulnerability in Axis, Aimetis and Milestone VMSes

Avatar

R. Cortland Tompkins, PhD

IPConfigure, Inc.
In reply to Undisclosed #2 | 02/24/16 03:52am

Neither the Orchid recording engine nor the Orchid viewing plugin will attempt to stream from a camera or server with an invalid TLS certificate. An invalid or missing certificate on an HTTPS or RTSPS connection will result in an immediate failure -- thereby preventing HTTPS or RTSPS connections from being downgraded to HTTP or RTSP connections using basic auth.

(I am VP Engineering for IPConfigure)

Undisclosed #2

IPVMU Certified | In reply to R. Cortland Tompkins, PhD | 02/24/16 05:57am

An invalid or missing certificate on an HTTPS or RTSPS connection will result in an immediate failure...

Do you allow self-signed certificates?

Avatar

R. Cortland Tompkins, PhD

IPConfigure, Inc.
In reply to Undisclosed #2 | 02/24/16 01:47pm

As a design decision, Orchid does not support self-signed certificates without a CA. If you want to install self-generated certificates on your cameras (which is reasonable given the cost of commercial certificates), you would install your own CA certificate in the root keystore of your Orchid server.

David Lieberman

IPVMU Certified | 02/18/16 11:48pm

John and other forum members: If you were running ASIS, what would you do to increase the relevance of -- and participation in -- ASIS's annual show?

John Honovich

IPVM | In reply to David Lieberman | 02/18/16 11:52pm

David, I'd differentiate ASIS by making it more of an end user show when it comes to products and technologies. ASIS does a good job on sessions that relate to policy and management (certainly much better than ISC) but when it comes to products, ASIS is really a poor man's ISC with little differentiation.

ASIS should provide better information and guidance to their members on the strengths and weaknesses of their exhibitors. ISC won't do that, since it is run by SIA, which is the manufacturer trade union, but ASIS could.

David Lieberman

IPVMU Certified | In reply to John Honovich | 02/18/16 11:56pm

Interesting thoughts, John. If they did as you described, do you think there would then be enough of a difference between them or is there really just limited potential in that regard?

John Honovich

IPVM | In reply to David Lieberman | 02/19/16 12:02am

Right now, both exhibit floors are roughly the same, except ISC West is bigger and has more new products being released.

I think ASIS could differentiate by telling their members essentially, "Hey we are going to help you navigate the show floor and find the right stuff for your needs rather than wander around and get random sales pitches."

ASIS has the biggest end user membership, they just do not organize it well for products and technologies.

David Lieberman

IPVMU Certified | In reply to John Honovich | 02/19/16 12:07am

That makes sense. Thank you, John.

Undisclosed #2

IPVMU Certified | 02/19/16 01:40am

Cannot believe Jufeng is going to be allowed to exhibit again after their "Shining Virgin Show" debacle in '13...

John Honovich

IPVM | In reply to Undisclosed #2 | 02/19/16 02:02am

I really thought you were going to go with Jufeng's "Solemnly declaration":

"Some clients of our company received account information in the name of Hangzhou Jufeng Technology Co.,Ltd and suffered huge losses."

Undisclosed #2

IPVMU Certified | In reply to John Honovich | 02/22/16 01:22am

I would have but I was trying to stay on topic (ISC West)...

It's also hard to choose from all the material, for instance:

"Staff can create client, then client will bring about worth. The relation between staff and client just like fish and water, they combine together with each other and can not be divided."

It's true that fish (Feng) needs water (clients), but clients (water) can do ok without Feng (fish).

And of course,

Company sense of worth: with dream, bear hardships, facing lose, insisting

Sounds like an annoying dream.

Undisclosed Manufacturer #4

02/19/16 02:05am

More important question.... is there going to be a Pelco party??

Undisclosed #5

In reply to Undisclosed Manufacturer #4 | 02/23/16 04:47pm

More like a Pelco Wake...

Avatar

Hal Bennick

Trafficware, a CUBIC Company
02/23/16 06:30pm

I changed my personal email a little while ago, and I no longer get the Longe spam. Gotta tell you, that was some of the best spam out there. More often than not, it was weird enough to forward to my kids for a laugh. I need to get back on there...

Undisclosed #2

IPVMU Certified | In reply to Hal Bennick | 02/23/16 08:55pm

I can bring you current, check your Inbox. ;)

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