10 Surprising ISC West 2016 Booth Sizes

By: John Honovich, Published on Feb 17, 2016

Who is spending big money or cutting back on marketing?

Who is going to be the IDIS of this year's show?

Here are our 10 top choices:

Dahua Doubling

*** ** ******** *** ***** or ******* **** ** marketing?

*** ******* ** ** *** IDIS** **** ****'* ****?

**** *** *** ** top *******:

Dahua ********


***** *** ******* ***** booth **** *** ****, proving **** ** *** cannot *** ********** ** *********, **** *** ****** a ****** *** *****.

*** **, * ***** that **** **** *** in *** **** ******* dollar ***** *** *.* days (*** *** **** *** ** ISC **** *****?).

Cisco ****

******** ** ******* ** execute, ***** ******* ****, Cisco ** **** **** a ***** ***** ** * 40 *****:

*** ***** ***** ** right **** ** *******, so **** ** ********* the '********* *** ********** customers ****."

IDIS **********

**** ********* ** **** money **** ******, **** ******* big *** *** ****:

** *** **** ****, they *** ***** **** to ****. ** *** down ****, **** ***** a **** ** ***** this, ** *** ** signs ** *********** ********** interest. ******* ** ******** millions ** ******, **** would ** ****** ****** spending ** ** ******* a **** ************** ******** that ********* *** ***** to.

Longse ********

********'* ****** ******* ** tripling ***** ***** **** this ****:

** ** *** **** to *** ** ******* for $*, ** *****. Also, ** *** **** to ** ******* **** their **** ****, ** there.

IC ********

****** ** ******** *** been ****** *** **** booths *** * *****, their **** ***** *** now **** ***** **** the ***** ** *** video ************ ***, ******** by ****, ********* *** Samsung.

*** **** **** ***** sister ******* *** $** ******* ** investment**** **** ********* *** not ****.


******* **** ****** ***** to *** ******* *******. Despite ***** ******** **** the **** *** ***** and *** **** ******* market, ******* ** ***** buying * **** *****:

*** ****** *** ** good, *** *** **** they *** ******** ********* and * ******** ** how **** ******** ** you **.


*** ******* ************* ************ has * ****** ***** booth, **** **** ****** of **** ****:

** ********, ***** **** competitor, ********* *** ****. Hisilicon's ****, ******, ** confusing ** **. ****** they *** ****** ** build **** ** * consumer *****, ****'* * lot ** ***** ** spend **** ***** ************ customers *** ***** ******* and ***** ******** *********'* brand ******.

Genetec **% *******

******* *** *****, ******* has * **% ******* booth **** ** ****:

** ***** ****'* * smart ****, ******** ****** know *** ******* **, *** the ***** **** ** packed, ***** ******** ** Genetec *** *** ****** of * ******* ****. On *** ***** ****, they *** ** * poorer ******** ** *** floor **** **** ****.

Jufeng ***???

**** ******* *******,******, ** ******** ***** booth **** *** **** and ******* ********** ***** next ** *******.

******'* ** ** ********* ****** the ***** **** *********, most **** ***** *** their ******* ******:

** *** *** ***** to ***** $***,***+ ** a ***** ** *******, you ******** **** ** make **** ***** ******* language ******* ** ********.


***** ********** ***** ** **** last **** ****** ** ***** ****** illegal****** ****** ************, ***** **** *** have * ***** **** year.

********* ***** ******* ** the **** ****** ** action.

See *** ********

** ******* *** ********* yourself ****.

Overall ******

******** ** ****** ***** up, ****** **** ******* by ******* *************.*** **** **** *** very ******** ********, ******** ******** ********* ********, ***** **** **************.

Comments (40)

Jufeng sounds like a mis-mash of GE and H&R Block. "We bring good things to life! And then we deduct it!"

ok that was a good one!

Wow, there's got to be 30-40 exhibitors with company names that start with "Shenzhen". Sign of the times?

China manufacturer's increase is booth size is definitely a trend.

That said, ISC West has had an international area for years, and most of the Shenzhen companies are there:


Will Hoverboards be banned this year?

Keep me posted. ;)

Very interesting analysis IPVM!

I dont see the hanwha booth?

"I dont see the hanwha booth?"

Lol, dba Samsung Techwin America for now.

Bucking the trend, Genetec has a 25% smaller booth than in 2015:

They're claiming its due to their H.265 compression.

Do you get to choose your spot?

Within reason, yes. Every year on the last day of the show (or maybe 2nd day, I forget exactly) current exhibitors get to choose their space for the next year. It goes according to a seniority/spend amount scale, and the larger vendors tend to get dibs on their current location first for the next year.

So, you can choose your location, within certain boundaries. If you're a new exhibitor to the show, most of the "good" spots will be taken and you'll start out more on the fringes, but there is usually enough turnover that within a few years you can get a spot in a more prime location.

Also, you can combine booths together to make a larger space or do other slight modifications to the floorplan as long as it doesn't disrupt surrounding areas.

As you might imagine, budget trumps minor rules. If some large company wanted a prime space for next years show, with a 30'x50' booth up front, they'd probably find a way to make it happen.

Can you merge with a company that has a better booth position, thereby executing a "booth inversion"?

It goes according to a seniority/spend amount scale, and the larger vendors tend to get dibs on their current location first for the next year.

Seniority would explain the large group of vendors relegated to 'little shenzhen', and why IDIS gets to be next to Axis now.

"Seniority would explain the large group of vendors relegated to 'little shenzhen', and why IDIS gets to be next to Axis now."

No, 'little shenzhen' is because it is bought as a block at a discount.

As for IDIS, their 40 x 60 booth is one of the largest in the show, and that automatically get you preference for the front.

Actually manufacturers have to choose booth locations for the next years show several months before this years show even occurs. Its all based on a points system. The more you exhibit and the larger the booth size the greater the priority points. Companies with a lot of points and massive booth sizes get first pick and it trickles down from there.


Will you have a presence at the ISC show? I go every other year and only to ISC West as it is the best I think anyone that has been around would agree?

Look forward to meeting you.


We'll be there. Still seeing what I am going to do :)

We'll be there. Still seeing what I am going to do :)

Could this be the event that you finally unleash the much rumored IPVM quad copter at?

Possible Lineup for TEAM IPVM:

  • Brian: Pilot
  • Ethan: Imaging
  • John S.: Communications
  • Derek: Ground Support/Autographs

and of course,

  • You: 2-way Audio Strafing

Any sign of the ICRealtime Cannon this year?

They have finally gotten past Hansung Techwha, and now have clear line of sight to the crown jewel of the industry. God help us.

Hi UD2, IPConfigure will not need the cannon this year... we will be announcing next week how IPConfigure's Orchid VMS security is "second to none".

...IPConfigure will not need the cannon this year...

Rumor has it that it may have fallen into the wrong hands after last year's campaign...

"we will be announcing next week how IPConfigure's Orchid VMS security is "second to none"."

Wait, what does that mean? What will happen between this week and next?

Orchid 1.8 is currently in testing and is scheduled for release next week. In addition to HTTPS (HTTP over SSL/TLS), Orchid 1.8 supports an encryption technology called SRTP that allows us to encrypt video sent using RTSP. Many of our competitors support encrypted video by tunneling RTSP over HTTPS, which is inferior and does not support encrypted multicast video. Our research to date suggests this puts Orchid VMS in a class of its own with regards to encryption.

"Our research to date suggests this puts Orchid VMS in a class of its own with regards to encryption."

Perhaps... but not a top selling point to most even if you have every other feature that Genetec / Milestone / Exacq, etc. have.

Impervious to HTTP authentication downgrade attacks, I assume?

Claimed Security Vulnerability in Axis, Aimetis and Milestone VMSes

Neither the Orchid recording engine nor the Orchid viewing plugin will attempt to stream from a camera or server with an invalid TLS certificate. An invalid or missing certificate on an HTTPS or RTSPS connection will result in an immediate failure -- thereby preventing HTTPS or RTSPS connections from being downgraded to HTTP or RTSP connections using basic auth.

(I am VP Engineering for IPConfigure)

An invalid or missing certificate on an HTTPS or RTSPS connection will result in an immediate failure...

Do you allow self-signed certificates?

As a design decision, Orchid does not support self-signed certificates without a CA. If you want to install self-generated certificates on your cameras (which is reasonable given the cost of commercial certificates), you would install your own CA certificate in the root keystore of your Orchid server.

John and other forum members: If you were running ASIS, what would you do to increase the relevance of -- and participation in -- ASIS's annual show?

David, I'd differentiate ASIS by making it more of an end user show when it comes to products and technologies. ASIS does a good job on sessions that relate to policy and management (certainly much better than ISC) but when it comes to products, ASIS is really a poor man's ISC with little differentiation.

ASIS should provide better information and guidance to their members on the strengths and weaknesses of their exhibitors. ISC won't do that, since it is run by SIA, which is the manufacturer trade union, but ASIS could.

Interesting thoughts, John. If they did as you described, do you think there would then be enough of a difference between them or is there really just limited potential in that regard?

Right now, both exhibit floors are roughly the same, except ISC West is bigger and has more new products being released.

I think ASIS could differentiate by telling their members essentially, "Hey we are going to help you navigate the show floor and find the right stuff for your needs rather than wander around and get random sales pitches."

ASIS has the biggest end user membership, they just do not organize it well for products and technologies.

That makes sense. Thank you, John.

Cannot believe Jufeng is going to be allowed to exhibit again after their "Shining Virgin Show" debacle in '13...

I really thought you were going to go with Jufeng's "Solemnly declaration":

"Some clients of our company received account information in the name of Hangzhou Jufeng Technology Co.,Ltd and suffered huge losses."

I would have but I was trying to stay on topic (ISC West)...

It's also hard to choose from all the material, for instance:

"Staff can create client, then client will bring about worth. The relation between staff and client just like fish and water, they combine together with each other and can not be divided."

It's true that fish (Feng) needs water (clients), but clients (water) can do ok without Feng (fish).

And of course,

Company sense of worth: with dream, bear hardships, facing lose, insisting

Sounds like an annoying dream.

More important question.... is there going to be a Pelco party??

More like a Pelco Wake...

I changed my personal email a little while ago, and I no longer get the Longe spam. Gotta tell you, that was some of the best spam out there. More often than not, it was weird enough to forward to my kids for a laugh. I need to get back on there...

I can bring you current, check your Inbox. ;)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally...
ISC West March 2020 Cancelled, Postponed to July 2020 on Mar 06, 2020
ISC West March 2020, scheduled to start in just 10 days, has been cancelled and show organizers are planning to replace it with a to be determined...
Directory of Companies Dropping ISC West 2020 on Mar 06, 2020
UPDATE: As companies continue to drop out of ISC West, this is a central directory to see who is dropping out. Note: The directory is not...
JCI Slashes ISC West Booth 88.8% on Mar 05, 2020
The mega-booth at the main entrance of the ISC West show floor is now more. JCI confirmed to IPVM, saying: [premium_content] Security...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...
ISC West 2020 Removes China Pavilion, No Plans To Cancel Or Postpone on Feb 17, 2020
ISC West plans to go on next month, amidst concerns over coronavirus. However, the Asia / China Pavilion has been removed, show organizers...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Security Canada Central Show Report 2019 on Oct 24, 2019
IPVM attended Security Canada Central in Toronto to see what is new in the Canadian market. Inside, we share videos and dozens of images...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
The Hanwha Techwin Million Dollar ISC West Booth on Apr 05, 2019
One million dollars for 2 and 3/4 days. That is what Hanwha will pay for its ISC West 2019 exhibition. While the event is free for most...

Most Recent Industry Reports

Video Surveillance Business 101 on Mar 30, 2020
This report explains the fundamental elements of the video surveillance business for those new to the industry. This is part of our Video...
FDA Gives Guidance on 'Coronavirus' Thermal Fever Detection Systems on Mar 30, 2020
The US FDA has given IPVM guidance on the use of thermal fever detection systems being marketed for coronavirus, as an explosion of such devices...
Worsen: Integrators Hit Even Harder By Coronavirus on Mar 30, 2020
Integrator's problems have worsened over the past 2 weeks, according to new IPVM survey results. Inside this report, we share statistics and...
Pivot3 Mass Layoffs on Mar 27, 2020
Pivot3 has conducted mass layoffs, the culmination of grand hopes, a quarter of a billion dollars in VC funding, and multiple failures to gain...
Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
UPDATE: NBC News Report Cites IPVM On Coronavirus 'Fever Detection' Cameras Athena Security's CEO Lisa Falzone has strongly objected to IPVM's...
Hikvision Admits Sanctions Harming Its Financial Performance on Mar 27, 2020
While Hikvision initially downplayed being sanctioned for human rights abuses, the company is now admitting a significant impact in a new PRC...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30 series cameras, claiming to deliver "sharp video quality even in poor...
Coronavirus Shuts Down ADT Door Knockers on Mar 26, 2020
Coronavirus has another victim - this time, alarm giant ADT has stopped all door to door sales. Door knockers are a critical but controversial...
Access Control Course Spring 2020 - Save $50 Last Day on Mar 26, 2020
Register Now - Spring 2020 Access Control Course. Today, March 26th is the last day to save $50. IPVM offers the most comprehensive access...
Convergint Coronavirus Cuts on Mar 25, 2020
One of the world's largest security integrators, Convergint, has made a major move to handle the impact of coronavirus, with cuts across the...