Simplisafe ** *******
*** ********** ** *** poorly ********. ** ******** technology-ridden ********* ******* ** make *** **********'* ******* everyday ******** **** ******--***** he **** **** *** arms *** ********** ******... which **, ******, **********, technology. *** **** ** below:
*****! ****** **** *** spot ** "*" ******, ****** **** ********** reminds *** **** "********** is ********":
*** **************** ***** *** ********** commercial**** *** ******--****** ** out ** **--** *** ranked **** ** ***** Bowl *****. ********* ****** with *****! ****** ******* that *** ******* ** clear: "**** **********":
********** **** **** *** fearmongering **** * *********** ** ******* *****, ******** ****** ** enter *** ***** **** at *** ****:
** ******** **** ******, AdWeek **** *** **** a (**********) ****** **** as **** ** *********** **** ***** *****:
****** ******* *** ********** ad, ****** **** *** company's ******** ******** **** Devers **** *** ******* was *** ******** ** running * ***** **** ad **** **** ***** producing *** ********. *******, when **** *******, **** thought ** ***** ** a **** **** *** decided ** ***** *** $5 ******* ** ********* ramp ** ***** ****** share:
******* ** ******** **** source***** ******** ** *** end ** *********** *** ****** ** the ****, *** *** ad ******, *** ** "acknowledge" ******'* ***** *** anxiety ** **** ** the ********* ***-***** ****-** coverage ** *** ****, SimpliSafe's ***** $* ******* foray **** ***** **** advertising:
Customers ********
**** ********** ********* ****** their ******** ** *********** ***** ********* ** their ***** **** **, **** **** ******* that *** $* ******* could **** **** ****** spent ** ****** **** customer ******* *** ******* design. * *** ******** from *** ***** *** found *****:
ADT ** ******
*** *** **, **** the *******'* ***** ***** Bowl *************, ** ****** straight ******* *** ***** about *** *******'* ***** doorbell, *******, ***, *** other ******** ********** ****** and ********. ** **** features ********** ** ***************** *** **************. *** ***** *** people **** ** ******* a *** **** **** them ** ***, ** one *** ****** **** ADT *** ********* *** two. *** ** ** seen *****:
******'* ******** ** *** ADT ******* **** *** ******** company *** **** ** wants ** "**** **** from ****-***** ***********. *** CMO ****** ******* [**** no ****** *********] ** quoted ** *** ****** article ****** **** *** partnership **** *** ***** brothers ****** ** **** the ******* **** **** "FUD" (****, ***********, *** Doubt) *********:
** **** **** *** school *** *********** **** not ****** *** ********* of ****** ** **** to ***** ** *** customers,” ******* **** ** an *****. “*** **** with *** ***** ******** is *** ***** ** a ********* ******** ** engage **** ********* *** highlight *** ********** *** unwavering ********** ** *** mission.
** *****-**** *****, ****** ******** **** *** **** the *** **** "*** the ****":
*** ********* ***** ** people's ********* *** **** them ******** ***** *** to ******* ********** **** dangers. *** ** ****** to ****** **** **** just ******** **** *** Smart ***** ******* *************** "****" ***********, *** ** **** traditional ***-***** ********* ** something **** **** ** leave ******.
*******, ** **** ***, vanilla-style ** *********** *** right *** ** **? There *** ****** ** be **** ***** ***********, so **** **** ****.
Vote / ****
Comments (26)
Undisclosed Integrator #1
kinda funny how simply safe went thru the trouble to show that some tech is spying on you and then made no attempt to differentiate themselves from that bit.
Stage 5 dumbasses lol
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Undisclosed Integrator #2
Tacky Adverts!! :D You can see what worries them both though... Amazon
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Michael Gonzalez
02/04/19 10:38pm
All is lost and everything is a lie. Now buy stuff from us.
Sweet plan guys, haha.
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John Rafter
The only people who won't like these ads are marketing analysts. Anyone else who says they don't like them I think are saying so just becasue they read this article. Both done their job.
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Jon Dillabaugh
02/05/19 01:31pm
I felt compelled to vote "Liked ADT, not SS" because I didn't hate the ADT ad, but still found it lacking something. That said, I don't think I'm the target for the ADT ad, so maybe that is why it didn't wow me. I did like them hiring the Scott brothers for added credibility. I think that is an instant win for most soccer mom types, which probably is their target for the ad.
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Kyle Folger
In the ADT ad, I’m not sure I would want to spend that kind of money on an ad featuring such an ugly outdoor camera in what is supposed to look like a nice home. At least Nest products look nice for consumer products.
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Undisclosed Integrator #1
If you look closely at the ad, you can clearly see that Knightscope taught their robot how to eat a hotdog. I would say things are looking up for them. A robot that can swim and eat hotdogs? Security industry is in a golden era.
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Undisclosed #4
who feels the need for security during the Super Bowl with testosterone levels at a yearly high?
Instead run 5000 local commercials at 2 AM during reruns of Twin Peaks.
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John Bazyk
IPVMU Certified | 02/05/19 07:24pm
I'm pretty sure I'm in the minority here. These ads were not targeted at me or my customers. They were trargeting people who have never purchased or considered purchaing a security system before. I think they did a good job. Simply Safe made a smart move bringing in the brothers. Women make the decisions in the home. They'll buy Simply safe just for those two. What they do next will be interesting to watch.
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Brian Rhodes
Wasn't Ving Rhames supposed to be the ADT guy?
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Undisclosed Manufacturer #5
Who won the Super Bowl? .... Bud Light & Game of Thrones
Dilly, Dilly !!!
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Undisclosed Integrator #6
Neither of them is offering real security. But they have no problem losing and selling all your personal info to third parties. Just an accident waiting to happen!
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John Honovich
Update: USA Today's Ad Meter has rankings and breakdowns for each commercial, putting Simplisafe 39 out of 58 commercials with ADT an even worse 49th.
Both commercials did relatively best with people in Arkansas and poor people generally. ADT's commercial did relatively best with young people while Simplisafe did relatively best with old people.
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Undisclosed Integrator #7
ADT has the right approach and they are correct, I believe all the home security companies will be switching thier approach to the convieniences that a "home security" system allows for, well beyond the fear mongering.
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Kevin Meechan
Who cares? Why is worth spending time on?
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John Honovich
ADT teasing a comeback for 2020 Superbowl:
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