ADT And SimpliSafe Super Bowl LIII Ads Criticized

By: Dan Gelinas, Published on Feb 04, 2019

Super Bowl ads are incredibly expensive, running $5+ million this year, but two of the security industry's most controversial companies ran ads this year - incumbent ADT and upstart SimpliSafe.

However, marketing critics have been negative overall, even more so for SimpliSafe which has been called "creepy" and a reminder that "everything is terrible" while the ADT spot has been criticized as being too boring and straight-laced, with some saying they are not sure it "hit the mark."

Regardless of which was worse, neither was seen as particularly worthy of the Super Bowl nor probably worth the $5 million each company spent for the 30 seconds.

Inside this note, we examine the two ads and the criticism they have received.

***** **** *** *** incredibly *********, ******* $*+ million **** ****, *** two ** *** ******** industry's **** ************* ********* ran *** **** **** - ********* *** *** upstart **********.

*******, ********* ******* **** been ******** *******, **** more ** *** ********** which *** **** ****** "creepy" *** * ******** that "********** ** ********" while *** *** **** has **** ********** ** being *** ****** *** straight-laced, **** **** ****** they *** *** **** it "*** *** ****."

********** ** ***** *** worse, ******* *** **** as ************ ****** ** the ***** **** *** probably ***** *** $* million **** ******* ***** for *** ** *******.

****** **** ****, ** examine *** *** *** and *** ********* **** have ********.

[***************]

Simplisafe ** *******

*** ********** ** *** poorly ********. ** ******** technology-ridden ********* ******* ** make *** **********'* ******* everyday ******** **** ******--***** he **** **** *** arms *** ********** ******... which **, ******, **********, technology. *** **** ** below:

*****! ****** **** *** spot ** "*" ******, ****** **** ********** reminds *** **** "********** is ********":

*** **************** ***** *** ********** commercial**** *** ******--****** ** out ** **--** *** ranked **** ** ***** Bowl *****. ********* ****** with *****! ****** ******* that *** ******* ** clear: "**** **********":

********** **** **** *** fearmongering **** * *********** ** ******* *****, ******** ****** ** enter *** ***** **** at *** ****:

** ******** **** ******, AdWeek **** *** **** a (**********) ****** **** as **** ** *********** **** ***** *****:

****** ******* *** ********** ad, ****** **** *** company's ******** ******** **** Devers **** *** ******* was *** ******** ** running * ***** **** ad **** **** ***** producing *** ********. *******, when **** *******, **** thought ** ***** ** a **** **** *** decided ** ***** *** $5 ******* ** ********* ramp ** ***** ****** share:

******* ** ******** **** source***** ******** ** *** end ** *********** *** ****** ** the ****, *** *** ad ******, *** ** "acknowledge" ******'* ***** *** anxiety ** **** ** the ********* ***-***** ****-** coverage ** *** ****, SimpliSafe's ***** $* ******* foray **** ***** **** advertising:

Customers ********

**** ********** ********* ****** their ******** ** *********** ***** ********* ** their ***** **** **, **** **** ******* that *** $* ******* could **** **** ****** spent ** ****** **** customer ******* *** ******* design. * *** ******** from *** ***** *** found *****:

ADT ** ******

*** *** **, **** the *******'* ***** ***** Bowl *************, ** ****** straight ******* *** ***** about *** *******'* ***** doorbell, *******, ***, *** other ******** ********** ****** and ********. ** **** features ********** ** ***************** *** **************. *** ***** *** people **** ** ******* a *** **** **** them ** ***, ** one *** ****** **** ADT *** ********* *** two. *** ** ** seen *****:

******'* ******** ** *** ADT ******* **** *** ******** company *** **** ** wants ** "**** **** from ****-***** ***********. *** CMO ****** ******* [**** no ****** *********] ** quoted ** *** ****** article ****** **** *** partnership **** *** ***** brothers ****** ** **** the ******* **** **** "FUD" (****, ***********, *** Doubt) *********:

** **** **** *** school *** *********** **** not ****** *** ********* of ****** ** **** to ***** ** *** customers,” ******* **** ** an *****. “*** **** with *** ***** ******** is *** ***** ** a ********* ******** ** engage **** ********* *** highlight *** ********** *** unwavering ********** ** *** mission.

** *****-**** *****, ****** ******** **** *** **** the *** **** "*** the ****":

*** ********* ***** ** people's ********* *** **** them ******** ***** *** to ******* ********** **** dangers. *** ** ****** to ****** **** **** just ******** **** *** Smart ***** ******* *************** "****" ***********, *** ** **** traditional ***-***** ********* ** something **** **** ** leave ******.

*******, ** **** ***, vanilla-style ** *********** *** right *** ** **? There *** ****** ** be **** ***** ***********, so **** **** ****.

Vote / ****

Comments (26)

***** ***** *** ****** safe **** **** *** trouble ** **** **** some **** ** ****** on *** *** **** made ** ******* ** differentiate ********** **** **** bit. 

***** * ********* ***

***** *******!! :*  *** can *** **** ******* them **** ******... ******

*** ** **** *** everything ** * ***. Now *** ***** **** us.

***** **** ****, ****.

*** *** **** *** a ****** !!! ***

*** **** ****** *** won't **** ***** *** are ********* ********. ****** else *** **** **** don't **** **** * think *** ****** ** just ******* **** **** this *******. **** **** their ***.

*** **? ****** **** doesnt **** ** *** their ******* ** "*****" than *** *** ***** technology. *'* **** ******** to **** ***** **** that **'* *** **** and ** ******* ***'* try ** **** ** once * **** **********?

****** ** *** ***** of ****** ***** *** of *** **** *** in *** ******* ********, I ***** ** ******** hit *** ******.

** *** ****'* **** about ******** *** *** are ********* ***** ********, that's *** *** **** name *** **** ** start **** ****** ******.

****, * ***** *** 'marketing ********' *** **** people ******* *** ********** ad (** **********) ** its ******** ****. ******* it ** *** **** well-liked Superbowl *** ***** *** consistently **** **** **** positive ******** (****** ***** or *********).

* **** ********* ** vote "***** ***, *** SS" ******* * ****'* hate *** *** **, but ***** ***** ** lacking *********. **** ****, I ***'* ***** *'* the ****** *** *** ADT **, ** ***** that ** *** ** didn't *** **. * did **** **** ****** the ***** ******** *** added ***********. * ***** that ** ** ******* win *** **** ****** mom *****, ***** ******** is ***** ****** *** the **.

** *** *** **, I’m *** **** * would **** ** ***** that **** ** ***** on ** ** ********* such ** ****  ******* camera ** **** ** supposed ** **** **** a **** ****. ** least **** ******** **** nice *** ******** ********.

**** *********** *****!

** *** **** ******* at *** **, *** can ******* *** **** Knightscope ****** ***** ***** how ** *** * hotdog. * ***** *** things *** ******* ** for ****. * ***** that *** **** *** eat *******? ******** ******** is ** * ****** era.

 

*** ***** *** **** for ******** ****** *** Super **** **** ************ levels ** * ****** high?

******* *** **** ***** commercials ** * ** during ****** ** **** Peaks.

 

*'* ****** **** *'* in *** ******** ****. These *** **** *** targeted ** ** ** my *********. **** **** trargeting ****** *** **** never ********* ** ********** purchaing * ******** ****** before. * ***** **** did * **** ***. Simply **** **** * smart **** ******** ** the ********. ***** **** the ********* ** *** home. ****'** *** ****** safe **** *** ***** two. **** **** ** next **** ** *********** to *****. 

****** **** **** * smart **** ******** ** the ********

**** *** ***. ********** had *** ***** ****** the *** ***...

****'* **** ****** ******** ** ** *** ADT ***? 

** ********** **-***** **** ********* * *** ****** ago.

**** ** *** *** be ***** ** ****:

*** *** *** ***** Bowl?  .... *** ***** & **** ** *******

*****, ***** !!!

“*****”************** ****.

******* ** **** ** offering **** ********. *** they **** ** ******* losing *** ******* *** your ******** **** ** third *******. **** ** accident ******* ** ******!  

******:*** *****'* ** ***** has *********** ********** *** **** commercial, ***************** ** *** ** 58*********** ******* ** **** ***** 49th.

**** *********** *** ********** best **** ****** ** Arkansas *** **** ****** generally. ***'* ********** *** relatively **** **** ***** people ***** ********** *** relatively best **** *** ******.

*****'* ******* ** *** Hustle. 

*** *** *** ***** approach *** **** *** correct, * ******* *** the **** ******** ********* will ** ********* ***** approach ** *** ************* that * "**** ********" system ****** ***, **** beyond *** **** *********.  

*** *****? *** ** worth ******** **** **?

*** ******** ******** *** **** Superbowl:

Login to read this IPVM report.

Related Reports

Anixter Runs Fake Coronavirus Marketing Using Shutterstock Watermarked Images on Jul 24, 2020
Coronavirus faked marketing is regrettably commonplace right now but Anixter...
Coronavirus Hits Manufacturers, Standing Now, Worse To Come on Apr 06, 2020
Coronavirus is hitting security manufacturers, though overall modestly for...
Faulty Hikvision Cali Colombia Fever Camera Implementation on Jul 20, 2020
The mayor of one of Colombia's largest cities has promoted a faulty Hikvision...
Verkada: "IPVM Should Never Be Your Source of News" on Jul 02, 2020
Verkada was unhappy with IPVM's recent coverage declaring that reading IPVM...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
SIA Director Dismisses Coronavirus, Don't Cancel ISC West on Mar 03, 2020
SIA Director and ISS executive Janet Fenner has come out criticizing the lack...
Latest London Police Facial Recognition Suffers Serious Issues on Feb 24, 2020
On February 20, IPVM visited another live face rec deployment by London...
Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
Athena Security's CEO Lisa Falzone has strongly objected to IPVM's reporting...
NetPosa's Terrible Situation Worsens on May 19, 2020
NetPosa is fighting for its existence as the situation worsens for what was...
Dahua Buenos Aires Bus Screening Violates IEC Standards and Dahua's Own Instructions on Jun 30, 2020
Dahua has promoted Buenos Aires bus deployments as "solutions that facilitate...
Sunell "Panda Cam" Thermal Body Temperature System Examined on Apr 09, 2020
Sunell's Panda Cam is the most visually recognizable coronavirus camera, sold...
The Booming Multi-Billion Coronavirus Fever Camera Market on Apr 21, 2020
The market for elevated body temperature detection cameras, aka 'coronavirus...
Dahua, Hikvision, ZKTeco Face Mask Detection Shootout on Jun 19, 2020
Temperature tablets with face mask detection are one of the hottest trends in...
IronYun AI Analytics Tested on Feb 17, 2020
Taiwan / US startup IronYun has raised tens of millions for its "mission to...
UK Government Says Fever Cameras "Unsuitable" on Jul 01, 2020
The UK government's medical device regulator, MHRA, told IPVM that...

Recent Reports

Huawei HiSilicon Shortage Impacts Surveillance Manufacturers on Aug 14, 2020
Huawei acknowledged problems and challenges for its HiSilicon chip business,...
Final Rule Does Not Expand Hikvision Dahua Blacklist on Aug 14, 2020
The final White House rule (200.216) has been added and contrary to the...
Taiwan Lilin NDAA Compliant Cameras Tested on Aug 13, 2020
Taiwan-based manufacturer Lilin is taking direct aim at Dahua and Hikvision...
White House Expands Dahua Hikvision Blacklist To Federal Funding [Final Rule Reverses] on Aug 13, 2020
The White House is expanding the NDAA to blacklist anyone who "uses" banned...
Actual Coronavirus Testing Options Examined on Aug 13, 2020
Fever cameras have emerged as an indirect and flawed way to test for...
Video Analytics Online Show September 2020 Opened - Axis, Avigilon, Bosch, BriefCam, Genetec, Milestone + 30 More on Aug 12, 2020
IPVM's sixth online show will feature 35+ Video Analytics companies...
The German Company Powering Many China Temperature Tablets (Heimann) on Aug 12, 2020
Many fever tablet suppliers market German-made Heimann thermal sensors while...
Salesforce Drops Dahua and Hikvision on Aug 12, 2020
Salesforce has dropped Dahua and Hikvision as customers, forcing the two mega...
Access Control Course Fall 2020 - Register Now on Aug 12, 2020
IPVM offers the most comprehensive access control course in the industry....
Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...