Startup - Smart Door Barricade

Author: Brian Rhodes, Published on Nov 19, 2014

Barricade your door.

And control it via your phone.

Smartlocks are increasingly commonplace, but this startup is taking a different approach. Rather than replacing your existing lock, this company has developed a barricade that installs at the bottom of the door, aiming to improve security.

In this note, we dig into its features, its four main drawbacks and its market potetial.

********* **** ****.

*** ******* ** *** **** *****.

************* ************ ***********, *** **** ******* ** ****** * ********* approach. ****** **** ********* **** ******** ****, **** ******* *** developed * ********* **** ******** ** *** ****** ** *** door, ****** ** ******* ********.

** **** ****, ** *** **** *** ********, *** **** main ********* *** *** **************.

[***************]

Product ********

*** ***** ***** ***** ******** *** ********* *** ******** *******, ***** ****** **** ********* *** **** ****** **** * *********** barrier ** *** ***** **** ****** *** *******:

*** *** ********** **** '**** ********' ** * **** ** the **** **** **** ** *** ******** *** **** **** swinging ****. ***** **** **** ** **** ***** *** ** acceptable ** **** ********** ********** ***** '**** ******' ** ******** by ****, *********** ***** ** *** **** ***** ***** ********* codes *** *** ***** *** ***.

*******, *****'* ********* ********** **** ****** ******** *** ***** ** issue, *** *** ********* ** **** ** '********' *** **** simply ** ******** ** ** ** **** ** ****.

Smartphone *******

*********** ***** ** **** *** * ********** *** **** ************ with *** **** *** **** ** ***, *** **** *** be **** *** * ******* ****** *** ********* ** *** bracelet.

*** ********* **** ***** ** ******* ************* **** **** *** Apple **** ********** ******* ****, *** ***** '********' ********** ****** *********** ********.

*****

***** ** ****** ***-******* ****** *** $***. ******* ****** **** cost $**. ***** *** **** ** ******** ** **** ****** doors, *** ******* **** ** *** ** ******* ** ******* double ***** ** ******* ******* ****.

*********

*************, ***** *** ******* ****** ************ ** ** *** ****** will ** ******* *** **** ****** **** ********** *** ** the *******:

******* *******: *** ******* ******* *** ***** ** *** **** ** operates *** ******* *****. ***** *** **** ****** ** **** warn ***** *** ***** ** ******* ** *******, *** **** loosing ***** ***** ** * ****** ******** ** * ****. Users **** ** ****** ** **** **/************ ******** *** **** if ***** ****** **** ***** ******* *** ****.

********** ********: *** **** * ****** ** ******* ** *** *****, durability ** * *******. ***** ***** ****** ***** ********** *** even******** **********, *** **** **** ** ********* ** ****** ******* **** it *** *** ****** ** *****, *****, ** *** ******* being ******* **** **.  ********** ** ***** ******* ******** ** *********, *** **** ************ simple ***** **** **** ******** ********* ****** ********* **** *** **** ** ******** ************, *** ** ******* the ******** ************ ** * ******* ****** ***** **** *********.

********** ****: ** ***** *******, **** ********** ***** ***** **. *******, ** ***** ***** ** *** ***** **** *** not ** *** ****. ********* ** ****** ** **** **** non-standard ******** ** *** ** *** **** ***** **** *** work.

*********** ************: * *********** *** **** ***** ** ****** *** *********** to ***** ***** ** * ****, **** *******. ***** **** carpet ********** ** *** **** *** ****** *********** *** **** ****** ********:

"***** **** **** ** *** ****** ** * **** *******, so ****, *****, ********, *******, ****, *******, ******** ** ***** are *** **********. ******** ** *******, ***** ** ******* ** *** ******** ******** with * ***** ***** ** *** ******. ****** *** ****** carpet *** ******* ***********."

**** *** ***** **** ******** ** ******* ******** ** ********** the **** *** *** *** **** ********* *******.

Continuing ******* ****** *********** 

***** ******** ************** ********** ********** **** ~$**,*** ***** ****'*$***,*** ****, *** *** ******* ***** ***** ** **** *** lock ********* ** ******** **** ******** ****.

***** **** ***** *** ******* *** ******* ** ******** **** units ** *** ****** ******* ****** *** ******** ($*** ****), essentially ******* *** ******* *** ***-**** $***,*** ***** ** ******. The ******* *** ********** *** *** ********** ****** *****/******** ****** ***** ***** ***** ***** ********.

Non '***' ******** *********

*****'* ******* ** *** ***. ******* ***** ** '********* *****' that *** ******** ******/******** **** **** ********* ***** *** ***-****'*.******* ********** ************ ~$**, ** ***** **% ** *****'* $*** *****. *******, purely ********** ******** ****** ** '********' **** ******* *** *******, so **** ******* ** *****'* ********* **************.

Comments (12)

Undisclosed Distributor #1

11/21/14 05:19am

**** ***** **. ******* ***** **** **** ********, ********** ******* life. * ***'* *** **** ***** ****** ****.

Undisclosed #2

11/21/14 12:56pm

***** - ** *** **** *** ******* ***** "**** ******* does **** *****"?

* *** **** **'* * **** ** **** ****/*********, *** when ***** ********* **** **** ** **** ********* ** ****** than * ******** ** ***** ******* *********?

*** ***** ****** ***** ***** ******* ********* ** ******* ***** are *********** *** ******* * ****** **** ****?

Thumbnail profile pic

Ethan Ace

IPVM | In reply to Undisclosed #2 | 11/21/14 02:12pm

***** ***** *** ***** ******** ** ****, *** *** *** claims * *** **** **** *** ***** **** ***** ************* are:

  • ** ***'* ** ****** ** ******, ****** * ********. ***** is ****, *** **'* *** **** ***** *** ****** ***** of ********* ******* *** ******* ***** **** ** *********.
  • ** ******** **** ******* *****. * ******** ** **** ** strong ** *** **** *****, *** ** * *** ** houses (********** *** ************) **** ***** * ***. ******** ***** are ********* ****** ******, ***** **** ** ****** *****, ** blocking *** ****** ****** **** **** (** ***** ** ******) provide **** ******* ***** **** *** *****.

*****'* **** ********* **** *****...*** ***** ****. **** ********* **** malfunction *** * ***'* ** **** ** **** *** ****. I **** ******* ******** **** * ******* **** ** * failed *********** **** **** **** ** ***** ** ****** **** smoke *** *'* ****** ** **** *** **** *** *** out.

John Honovich

IPVM | In reply to Ethan Ace | 11/21/14 02:17pm

"* **** ******* ******** **** * ******* **** ** * failed *********** **** **** **** ** ***** ** ****** **** smoke *** *'* ****** ** **** *** **** *** *** out."

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to John Honovich | 11/21/14 03:10pm

*** * ** ******** ** ** *************** * **** ***** *** ***** ** * ****** *** emergency ******.

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #2 | 11/21/14 03:24pm

*** ******* ***** "**** ******* **** **** *****"?

**** ***** ****** *** "**** *******" *************** ** *** ******* *** *** ********** ***** ***.

**** *********** ***** *** ****** ******. ******* ** ** **** carry * ********* *** **** ***** **** ***** ***** **** by ******** *** ******** ********* ******* *** *****. ***** **** claims ** ***** ******* ********** ** ******* ** ********* *** forced *****.

*******, *'* *** **** ***** ****** ******** **** ** **** without *********** *** ******. ** **** ***** *** ****, **** still **** ** **** ***** *****. **** ***** **** ********* after * ******'* ***** ** ***/ ******'* ***** ** ***** footprints *** ******* ** ** *** **** ** **?

Undisclosed #2

In reply to Brian Rhodes | 11/21/14 04:34pm

***, *** *** $*** *** *** *** * ****** **** deadbolt *** **** **** **************.

Thumbnail profile pic

James Talmage

IPVMU Certified | 11/22/14 05:22pm

*** *** **** **** ** ***** ***** ******* ******* ** the ******, *** **** ******/******/****-******* ** **** *****. ** *** put **** ** *** **** ***** *****, **'* ***** ** be * ****** *********** **-***** *******.

**** ******* ** ** *****. *** **** **** ***** **** a ******* ****** *** ***** ****.

*** **** ** **** * ********** ******** *** ** ***** one ***** ** ** **** ****.

*** ***** ********* **** ***** *********** ******** ******* ****** **: I********* ****. ***** ***** *** ****** *** **** ***** ***** **'* been ****** ** ** ****.

Mario Fernandez

12/03/14 05:49pm

**** ** ********* ****:

******* **********: ******* **** ******** ***** ***** *** ********** ** bumping. (******, ******* ******, ***)

**** **** **********: **** “*********** *****” ******** ***** *** *** at **** *********** ******* **** ***** **** *** ****** ****** or **** *** ******* ***** ******** *** ** *** **** is ***** ** **********. ************* ** **** ** ***** *** the **** ** ** **** ** *********** *** *** ****** backsets ** *** ****** **** **** *** **** *** **** the **** ******* ******* *** ********. ************* **** ***** *** lock ********** ** **** *******. **** **** *** **** ** the **** *** ****** ** *********** ** **** * *** that **** ** *** ********** ******* ** *** **** ******* inside *** **** **** ** *** ****** ******** **** ********* a ******** ********* ** *** ****. **** **** ******** ********* are *********** **** ***. *** ****** ** *** ********* *** not ******. **** **** **** *** ******* * ********** ****** plate **** **** *** **** ** *** **** ***** *** support *** *******, ******** ** ******* ** *** ********* ****** the *****. **** ***-**** ***** ** *** ****** **** **** a ¾” ***** *****.

*** **** ****** **** ***** **** *********** ***** **** *** offer ***** ***** ** **** ******** *****, *** **** *****, Costco **** *** ***** **** *********** ***** ******* ******. **** principle ******* * *****.

*** ********, **** *** *** ** ** **** ** **** as ****** *** **** **** **** **** ****** *** *********** and ******** ********* ***’* **** ***** *** **** ****. **** is ********** *** *** *** **** ** ********** *** *** bad ****.

******!

Thumbnail headshot1

Sagy Amit

12/03/14 08:20pm
****** ** *****: **** ** ** ********* **** ** *** there *** * ********* ******* ******* ****** ****** "*** ****** lock". ** *** * ***** *** **** * ******* ** the ***** *** * ***** **** * ***** **** ** the ****. *** ***** ***** ******** ** * *** ******** which ******* ******* **** *******. **** *** ********* **** *** 70s *** ** *** ***** **** ** ******* ** *** 2. ** ******** ** *** *** ***** **, ** ** not ****/**** *****.. ** ******, *** *********** ***** **** ***** at *** ******. ** *** *** * **** ***** *** and ***** ** **** *** **** **** ** * ** degree *****, *** *** **** **** ****. ***** **** **** some **** **** ** **** ****** ** "****" **** ***...

Mario Fernandez

12/03/14 09:40pm

****, *** *** *** **** *** ***.

Thumbnail headshot1

Sagy Amit

12/04/14 08:16am

*'* **** ***** *****, *** ** ********* **** **** ** years ***. *******, * ****** ****** ** *** "**** ** the **** **' ****"..;)

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