Startup: NFC Ring Reviewed

Author: Brian Rhodes, Published on Sep 24, 2013

An eccentric startup wants to empower your fistbumps with information. If the NFC Ring takes off, knocking knuckles will not only swap contact information, but it may also unlock your doors, pay your busfares, and turn on your smartphone, all in a secure fashion. A successful Kickstarter campaign suggests people love the idea, but should you? We answer that question in this note.

The Ring of Power

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Two ***** ********

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What ***** ****** *******?

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Comments (3)

"In the business world, a 'handshake' often 'seals the deal'. However, the NFC Ring wants you to take fistbumping to the next level. In a public or casual setting, the gesture may proclaim you "king of the streets" or someone's "best bro". However, as the image below represents, the gesture looks a little awkward in a business setting."

Why not just spin the ring around on your finger so the "public inlay" is on the inside... then engage in the tried-and-true handshake?

Other than that... this seems like a really great idea.

Well, the ring is not a reader, which means it 'pushes' data only. So what you are saying works, but only if you're shaking hands with someone holding a reader.

In other words, a smartphone would be the meat in that handshake sandwich.

(Meanwhile, that is the weirdest sentence anyone has ever typed.)

I'm just going off the claim of exchanging data with a fistbump, and how that's not very "businesslike"... if it's possible to exchange data that way, then simply spinning the ring would mean a handshake would communicate the same way.

Exactly HOW that data transfer works is a whole other issue.

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