Bogus Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined

Author: John Honovich, Published on May 07, 2018

If you wonder why there is so much obviously wrong information online (factually, not simply disagreeing on opinions), this is a great example of the process.

SSI publishes an 'article': IP Security Camera Market to Grow at 20% CAGR, 2017-2024, Report Says, with the following byline:

The 'article' is copied from this press release by a company named 'Global Market Insights', who lists their 'global headquarters' in the USA:

To which Google maps returns:

But their LinkedIn profile shows 169 employees, only 3 in the US and almost everyone else in India, despite again emphasizing the US.

There is something strange there but that is just the start.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Once you start looking at the actual 'research', you notice obvious mistakes, e.g.:

VideoIQ, acquired by Avigilon more than 4 years ago, is a company they are covering in their new for 2018 report:

And Toshiba, a company who shut down their security / surveillance business last year, is a company they are also covering:

The problems continue when reviewing their IP Camera Sample Report, e.g., they estimate PTZs as more than a 1/3rd of all camera revenue in 2016, which is far too high:

And Infrared is a puzzling category, as they sometimes define it as illumination (which makes little sense separating from fixed) and other times as thermal (which also would be far too high) but then they omit FLIR from the report, the historical leader in thermal.

This 'research' firm shared the section on Axis which consisted of:

These 5 'sections' are just 2 pages. Here is their entire 'strategic outlook' and SWOT Analysis for Axis:

It is a very poorly done recap of a limited number of Axis press releases and nonsensencial SWOT analysis (e.g., the 'negative investment in R&D', considering Axis strong increase and high overall R&D plus no mention of their very real threat from Hikvision, China, etc.)

And the product landscape section is just Companion, omitting the other dozen or so lines that Axis offers and that Companion is Axis only closed offering targeted at SMB:

Axis was the only manufacturer section they shared but given this approach, their 'coverage' of VideoIQ and Toshiba, it should be no surprise how poor the other sections will be.

But the firm has vast numbers of reports, including, just from today, Mobile PoS, Bucket Trucks and Power transmission lines:

Why It 'Works'

The trade magazines do not want to spend the time and money to do their own reporting (SSI is too busy doing slideshows on pens and blowing up batteries). These 'research' firms have low-cost, non-experts, google and poorly put together various publicly available information and sell it as 'reports' for thousands of dollars:

The 'research' firms write free press releases with big claims (e.g. "IP security camera market is forecast to exceed $20 billion by 2024"). Trade magazines and other companies too lazy to do simple fact checking or research on their own, copy it.

Ironically, this firm claims their methodology is:

At Global Market Insights, our researchers and domain experts use a unique blend of primary and secondary research, with validation and iterations at every stage, in order to minimize deviation and present the most accurate analysis of the industry.

It may be the 'most' at something but accurate it is not. However, they do admit one point that may explain their errors:

The research process begins with extensive data mining, using authentic sources such as trade magazines

Comments (29) : PRO Members only. Login. or Join.

Related Reports

"At Hikvision, We Build Trust" on Jan 03, 2019
Hikvision has joined a growing number of video surveillance manufacturers marketing their trustworthiness. In a recent trade magazine full page...
Scam Research And The $86 Billion IP Camera Market on Dec 19, 2018
Scam. The most widely cited research numbers in many, if not most, industries come from a growing number of Indian 'market research firms'. We...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...
Genetec Takes Aim At 'Untrustworthy' 'Foreign Government-Owned Vendors' on Sep 24, 2018
Genetec is taking aim at 'untrustworthy' 'foreign government-owned vendors'. This is not a new theme for Genetec as nearly 2 years ago, Genetec...
Hikvision Covers Up Racial Profiling And AI Error on Jun 25, 2018
Faced with global scrutiny, led by the US government-funded Voice of America (VOA), Hikvision has covered up evidence showing their racial...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring (now US government banned) Dahua as a...
Dahua's Terrible Cybersecurity, Buys Credibility From PSA And SIA on Jun 04, 2018
Dahua has a terrible cybersecurity track record. But American organizations, like the Security Industry Association (SIA) and the PSA Security...
Amazon's "Dangerous New Face Recognition Technology" Says ACLU on May 23, 2018
The ACLU has caused a stir, with a new report Amazon Teams Up With Law Enforcement to Deploy Dangerous New Face Recognition Technology,...
SSN Publisher Quits, Starts New Print Trade Magazine on May 11, 2018
After a decade as the publisher and face of Security System News (SSN), Tim Purpura has joined the UK's Hand Media where they are starting a new...

Most Recent Industry Reports

Access Control Cabling Tutorial on Jan 15, 2019
Access Control is only as reliable as its cables. While this aspect lacks the sexiness of other components, it remains a vital part of every...
Gorilla Technology AI Provider, Raises $15 Million, Profiled on Jan 15, 2019
Gorilla Technology is a Taiwanese video analytics manufacturer that recently announced a $15 million investment from SBI Group, saying this...
2019 IP Networking Book Released on Jan 14, 2019
The new IP Networking Book 2019 is a 285 page in-depth guide that teaches you how IT and telecom technologies impact modern security...
Arecont Costar Layoffs on Jan 14, 2019
Arecont Vision, a Costar Company, has laid off more than 10% of their workforce in a move the company described to IPVM as a result of "important...
The False SCMP Story on Hikvision NYC AI on Jan 14, 2019
In the past week, one of Asia's largest publications, the South China Morning Post (SCMP), posted an article about "Chinese [facial recognition]...
WDR Tutorial on Jan 11, 2019
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Pelco Favorability Results 2019 on Jan 11, 2019
Pelco had a significant favorability problem amongst integrators in our previous study (see 2016 Pelco results). Now, in the first edition of our...
Bad: Dahua Villa Video Doorbell Tested on Jan 11, 2019
Doorbells are one of the hottest segments in the residential market but Dahua's Villa Video Doorbell is the worst we have tested.   We bought and...
Last Chance - Winter 2019 IP Networking Course on Jan 10, 2019
Today is the last day to register for the Winter 2019 IP Networking course. This is the only networking course designed specifically for video...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact