Bogus Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined

By: John Honovich, Published on May 07, 2018

If you wonder why there is so much obviously wrong information online (factually, not simply disagreeing on opinions), this is a great example of the process.

SSI publishes an 'article': IP Security Camera Market to Grow at 20% CAGR, 2017-2024, Report Says, with the following byline:

The 'article' is copied from this press release by a company named 'Global Market Insights', who lists their 'global headquarters' in the USA:

To which Google maps returns:

But their LinkedIn profile shows 169 employees, only 3 in the US and almost everyone else in India, despite again emphasizing the US.

There is something strange there but that is just the start.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Once you start looking at the actual 'research', you notice obvious mistakes, e.g.:

VideoIQ, acquired by Avigilon more than 4 years ago, is a company they are covering in their new for 2018 report:

And Toshiba, a company who shut down their security / surveillance business last year, is a company they are also covering:

The problems continue when reviewing their IP Camera Sample Report, e.g., they estimate PTZs as more than a 1/3rd of all camera revenue in 2016, which is far too high:

And Infrared is a puzzling category, as they sometimes define it as illumination (which makes little sense separating from fixed) and other times as thermal (which also would be far too high) but then they omit FLIR from the report, the historical leader in thermal.

This 'research' firm shared the section on Axis which consisted of:

These 5 'sections' are just 2 pages. Here is their entire 'strategic outlook' and SWOT Analysis for Axis:

It is a very poorly done recap of a limited number of Axis press releases and nonsensencial SWOT analysis (e.g., the 'negative investment in R&D', considering Axis strong increase and high overall R&D plus no mention of their very real threat from Hikvision, China, etc.)

And the product landscape section is just Companion, omitting the other dozen or so lines that Axis offers and that Companion is Axis only closed offering targeted at SMB:

Axis was the only manufacturer section they shared but given this approach, their 'coverage' of VideoIQ and Toshiba, it should be no surprise how poor the other sections will be.

But the firm has vast numbers of reports, including, just from today, Mobile PoS, Bucket Trucks and Power transmission lines:

Why It 'Works'

The trade magazines do not want to spend the time and money to do their own reporting (SSI is too busy doing slideshows on pens and blowing up batteries). These 'research' firms have low-cost, non-experts, google and poorly put together various publicly available information and sell it as 'reports' for thousands of dollars:

The 'research' firms write free press releases with big claims (e.g. "IP security camera market is forecast to exceed $20 billion by 2024"). Trade magazines and other companies too lazy to do simple fact checking or research on their own, copy it.

Ironically, this firm claims their methodology is:

At Global Market Insights, our researchers and domain experts use a unique blend of primary and secondary research, with validation and iterations at every stage, in order to minimize deviation and present the most accurate analysis of the industry.

It may be the 'most' at something but accurate it is not. However, they do admit one point that may explain their errors:

The research process begins with extensive data mining, using authentic sources such as trade magazines

Comments (29) : PRO Members only. Login. or Join.

Related Reports

LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
"At Hikvision, We Build Trust" on Jan 03, 2019
Hikvision has joined a growing number of video surveillance manufacturers marketing their trustworthiness. In a recent trade magazine full page...
Scam Research And The $86 Billion IP Camera Market on Dec 19, 2018
Scam. The most widely cited research numbers in many, if not most, industries come from a growing number of Indian 'market research firms'. We...
Axis: "No One Wants To Buy A Camera" on Nov 09, 2018
Axis has, in its own description, made a bold declaration: The industry is changing so rapidly that the following statement might seem bold but...

Most Recent Industry Reports

Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact