SS&SI Expands, Acquires Facebook Burglar Alarms Group
Florida distributor SS&SI says it has quadrupled its revenue since we last covered them in 2018 and now has acquired a Facebook group, an atypical move but one that fits in a growing trend of online resources becoming more important for buying.
IPVM spoke with SS&SI's founder Jake Voll to understand where his business is now, why he acquired this group, and what his future plans are.
For background, see SS&Si Claims To Be "The New Face of Security Distribution".
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**** **** **&** *** ***** ** since **** *** ** ** **** for +**% ******* ****** ** ****, though ** ******** ** ******* ** specific *******. **&** ****** **** **** 1,000+ ***** ******* ********** *** ******* with ~*** ********** *** **** ****** dealers.
**** **** **&** ****** * ****** location ** **********, **, ***** ** performing "****** **** ********." ******* *** 3 *********, *** ********** ******** *** strategically ******** ** **** ********* ** distribution ************ ** ******* ******** *****.
*******, ********* *** ***** **** * employees ** **** ** ** ** 2022.
Primarily ********* / ******** *****
**&*********** *********** ***** ********** ********, ********** that ***** ******** *** **% ** gross *******. ** *** ***** ****, SS&Si's **** ******** ** *****.*** *** related ******** ********* ****, ***, *** Qolsys.
** *** ***** ****, *** ******* offers ** (**** ******* ********) *** Uniview, ****** **** **** **** **** non-branded ***** ** ******* ********* *** that **** ****** ** ******* ***** and *********, ****** ****** ***** ********* were ***** * *** **** ** their ********.
*** ******* **** **&** ********* ******** is ********* ******** ******** ** ***** panels, ******* ********"*** ** *****, ** ***** **** all."
FB ***** ******* ****** ****** ********
**&** ************ ******* ****** ****** ******** ******** ** *********** ******, ***** **** revealed *** * ******** ** **&**'* annual *********** ***** ** *** ****.
**** ****** ******** ****** ***** **** are ** *********** ** **&**'* ********* strategy. ****** * ********* ** ***** magazine ********** *** *&**'* ******** ******** experience ********* ** *** ******* ****** Online, ** **** *** *********** *** a ******* *** *** **&**.
** ***** ** **&**'* ********* ******** to *** *,***-****** ** *****, **** noted **** "****** ***********" ******* ** product ********* *** ***** ******** ******** better ******* **** * *********** ** ad ** ***********.
** **** ****, **** ****** ** views *** ********* **** ** * "long-term ******" **** * "***'* ******* the *******" *******. **** *** *** reveal ********* ** **** ** **** change ***** **&**'* ********* ** *** FB *****.
FB ***** ******* *******
**** **** ** ***** ** * strategic ******* ** **** *** ** group ******, ** *******' *********** ** share *********** ** ********** ** * degree ** ********** *** ****** *******.
***********, ** ***** **** ******** *** group ** '*** ******' **** *** years ****** ******** *** ******* ** discourse *** ******* ***** ** ******* who ***********.
No ***** ** ** ********
**** ****** **** **** *********** ********* from *** *** ********* ******* *** ADI ***** ************* ** *** ** "hard ** *******" ******* ******* ******** dealers.
**** ********** **** ** ***** ** grow **&** *********** *** ********* ********** he *** ** ** ******* ******* investment. ***********, ** ******** *** **** of ******* **&** ** * ****** competitor, ****** **&** ***** **** ****** its "****" *** **** ********* ***** miss *** ** *** ******* ** "buying **** ****."
Risks ******* ******* **********
**** ********* * ****** ** ******** SS&SI's ********** ********* *** ******. *******, attempting ** ***** * ******** ******* outside ********** ** ********* *** ******** in **** ********. ***** ** **&**'* strategy ******* ***** ****** ** ****** talent, *********** ******* *******, *** *******/****** burnout.
Acquiring ** ***** ** * **** ****
**** ******** ********* *** ******** ***** is * **** **** *** **** help **&** ******** ********* **** ******* across *** *******. **&** ** ***** off ****'* *********** *** ************ **** customers. ** ***** **** ** *********** is ******** (******* ************* ** **** industry), ******** ** * ******** ***** Voll *** ****** ********** *** ************* to **** **&** *** ** **** with *********.
***********, *** **** **&** *** ******** exclusivity **** *** *****, ** ********** an ***** ** ******* *********** *** the **** ****, ***** *********** ***** advertising **** ** **** ********. ******, in ******* **** ** ***** ***** *******, ******* */**** ** *** ********* read ***** ********* ** ***** ********:
* *** ****** ********* ******* *** real ***** *********** **** *** ******** groups ******. ***** ** ********** ***** there ** *** ******* ** ********, searchable *** ********. **** ************* *** dealer ****** ***'* ********** ** ***'* care *** ********** *** **** *** a ******** ****** ** *** ******* to ** ******** *** ******* ****** that ** ****** ****** *** **** in *** ***** *****. *** ** everyone *** ****** *** ************, **** business ************ ******. **** ** ****** relevant ***** ** *** *******. ** he *** ***** **** *** **** prices ** ****, * *** * winner.
*** ******** ****** *** **** * place *** ************ ***** *** ** well *** * ****** **** ** all **** ***** ******* **** *** don’t
**** ** * **** *****! * am ******* *** **** ******* **** the **** ****** ******* ************ ********* could ****** ******** *** ************ ** negative ***********, ********* ** *** *******'* own *********. **** ********** ***** ** this **?
***, * ** ***** ******** ******** are ****** *** ****** ** ********* be **********, ** *** *** **** when****** ** *********** ********** / ********* the ****** ** ******** *******.
** ***** ** ********* *** ****** have ********** ******** ** *** *****. As **** ** *’* ****** * call ** ***** *****, ** ***** us ** *********** ** ******** ********* and ******** **** ** *****. *** “studio ********” **** ** *** *** we ****** **.
****, *****’* ****** * *** ** folks ***** ** **** ** ** defend **. *’** *** ** **** off *** *** * ****** *****. We ***’* ****** *** **********, *** it ***** **** **** *** ******* once ********.
***********, ********** **** ******** *** **** going ** *** * *****.
**** ******* ** * **** ********** tale. *’* *** **** ***** *** a *** ** ****** **** ****** from ******* ** ******. **** ******** membership **** *** ******* ******* (*** bots) *** **** ****** ** **** to *******. **** **** **** ************. The ****** ********** ***** **** **** afar, *** *** ******* ** *** membership ** *** **** ****. ****** buying *** *****, * *** ** the ***** **** ** *** *** a *** *****, ** * **** what * *** ******* ****.
*’** *** * ****** ** ************* with **** *** * **** *** approach **** ** ** ******* ***** of *********. *’** **** **** ******* with ******** ****** *** * ****** of *****, ********* **** * ******* the ******** ****** *****, *** *** opportunity ** **** ***** ** ***********, especially ** ***’** **** **** *** actually **** ** **** **** *******. I’ve ****** ** ****** ****** ******, and **** *** ** *** ** the *** **** *** ****** ***** in *** ********, *** **** ******** are **** *** *********, * ***** Jake **** **** ********** ***** ********* as **** * ***** *** ****** to *** ****** **** **** ******* on **** *** * ****** ****** of *** *******. ** **** ***** if *** ** ** *** ** is ***** **, ******* ***** ***** and **** *** ******* ** * byproduct.
** ****** ** ***** **** ** has ** **** ******* ********** ** his ********** ******* ** ******* ** do ****, ** *** ******** ****** are **** * ***** *** ************ where *** ** **** *** * direct **** ** *** **** ***** clients **** *** ***’*. ***** ****!