Sources of Cisco's New 'PSIM" and Analytics Examined

By: John Honovich, Published on Oct 12, 2010

At ASIS 2010, Cisco expanded into two major new product categories - 'PSIM' and video analytics. This is certainly a major expansion and raises question of how did Cisco get so far so fast.

While the online releases and documentation do not disclose this, Cisco confirmed that they are partnering with Proximex and ObjectVideo for, respectively, their PSIM and video analytic offerings.

For the PSOM/PSIM offering, Cisco notes in an email that, "Cisco and Proximex have entered into a technology agreement which allows parts of Proximex’s Surveillnt product to be used in Cisco’s new Physical Security Operations Manager Software (PSOM). "Powered by Proximex", means that PSOM uses certain components of Surveillnt to enhance the integration and unified operation of VSM, CPAM and IPICS."

For the video analytics offering, Cisco notes in an email that, "Cisco 4500 cameras feature a DSP for analytics processing. The first company we have engaged with on this architecture is OV. We offer security and counting packages using their SW. The base packages are included in the price of the camera."

Proximex Impact

We think the partnership with Proximex is an important action for both companies. Front end systems (such as PSIM or VMS clients) are critical long term components that cannot be easily abandoned or replaced.

For Proximex, this is a major win, both for its ability to generate immediate revenue and for its long term potential. We believe that Cisco may acquire Proximex in the next 2 years at a healthy, 'IT level" valuation. We have no inside knowledge and base this simply on the fact that choosing a front end forces a company to commit long term.

ObjectVideo Impact

We think the partnership with ObjectVideo has less potential. Edge analytics are a less critical component of systems and can be relatively easily switched to new analytic providers. Lock in to a specific brand of video analytics tends to be low as they are essentially data inputs rather than core management applications.

Also, given ObjectVideo's questionable reputation, we believe that many will be concerned about using their analytics. That noted, the partnership does make sense as it is important for a company like Cisco targeting high end projects to have an analytic offering embedded in their cameras.

3 reports cite this report:

Cisco MediaNet for IP Video Surveillance Examined on Nov 14, 2010
Now more than 4 years from Cisco's first foray into the video surveillance market, the industry waits for Cisco's big move or key advantage to be...
Highlighting New Products Released During ASIS on Oct 17, 2010
Dozens of new products have been released in the last month with a large number during the ASIS show. Because of this, many have missed these...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Comments : PRO Members only. Login. or Join.

Related Reports

RealNetworks SAFR Facial Recognition Profile on Sep 25, 2019
RealNetworks entered the surveillance market by giving away their analytics to schools for free, and is now targeting large commercial users with...
Hikvision Acusense Analytics Tested on Sep 23, 2019
Hikvision touts "The Magic Behind It All" in their new Acusense line are 'deep learning algorithms' inside these cameras and recorders. But how...
Directory of 70 Video Surveillance Startups on Sep 18, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Vivotek "Neural Network-Powered Detection Engine" Analytics Tested on Sep 17, 2019
Vivotek has released "a neural network-powered detection engine", named Smart Motion Detection, claiming that "swaying vegetation, vehicles passing...
AI Video Surveillance (Finally) Goes Mainstream In 2020 on Sep 03, 2019
While video surveillance analytics has been promoted, hyped and lamented for nearly 20 years, next year, 2020, will be the year that it finally...
Scylla AI Video Analytics Company Profile on Aug 29, 2019
Scylla, an AI analytics startup, says they are targeting 1 Billion dollar valuation in 5 years and it "is not rocket science" to detect weapons and...
Anyvision Facial Recognition Tested on Aug 21, 2019
Anyvision is aiming for $1 billion in revenue by 2022, backed by $74 million in funding. But does their performance live up to the hype they have...
Verkada People And Face Analytics Tested on Aug 16, 2019
This week, Verkada released "People Analytics", including face analytics that they describe is a "game-changing feature" that "pushes the...
Dahua Analytics+ Tested on Aug 07, 2019
Dahua's analytics have performed poorly in past shootouts. But now, they claim their new Analytics+ "algorithms significantly improve accuracy and...
Honeywell Speaks On NDAA Ban, New Non-Banned Cameras and Cybersecurity on Aug 06, 2019
For years, Honeywell has depended on Dahua, a company with a poor cybersecurity track record and now banned by the US NDAA, for the development and...

Most Recent Industry Reports

Resideo Stock Plunges 40%, CFO Ousted on Oct 23, 2019
The horrible year for the ADI / Honeywell Home spinout, Resideo, just got worse, with their stock plunging another 40% today. Not even a year...
Access Control Door Controllers Guide on Oct 22, 2019
Door controllers are at the center of physical access control systems connecting software, readers, and locks. Despite being buried inside...
Alarm.com Acquires OpenEye on Oct 21, 2019
Alarm.com is targeting commercial expansion and now they have a commercial cloud VMS with the acquisition of OpenEye. In this note, based on...
Government-Owned Hikvision Wants To Keep Politics Out Of Security on Oct 21, 2019
'Politics' made Hikvision the goliath it is today. It was PRC China 'politics' that created Hikvision, funded it, and blocked its foreign...
Integrated IR Camera Usage Statistics 2019 on Oct 21, 2019
Virtually every IP camera now comes with integrated IR but how many actually make use of IR or choose 'super' low light cameras without IR? In...
Alarm Veteran "Demands A Criminal Investigation" Of UL on Oct 18, 2019
The Interceptor's Project pressure against UL continues to rise. Following Keith Jentoft's allegation that "UL Has Blood On Their Hands", Jentoft...
Camect "Worlds Smartest Camera Hub" Tested on Oct 18, 2019
Camect is a Silicon Valley startup that claims the "Smartest AI Object Detection On The Market", detecting not only people and vehicles, but...
Hikvision Global News Reports Directory on Oct 17, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Camera Calculator V3.1 Release Improves User Experience on Oct 17, 2019
IPVM has released a new version of our Camera Calculator, V3.1, with significant user experience improvements, a new development plan, and an...