Sources of Cisco's New 'PSIM" and Analytics Examined

Author: John Honovich, Published on Oct 12, 2010

At ASIS 2010, Cisco expanded into two major new product categories - 'PSIM' and video analytics. This is certainly a major expansion and raises question of how did Cisco get so far so fast.

While the online releases and documentation do not disclose this, Cisco confirmed that they are partnering with Proximex and ObjectVideo for, respectively, their PSIM and video analytic offerings.

For the PSOM/PSIM offering, Cisco notes in an email that, "Cisco and Proximex have entered into a technology agreement which allows parts of Proximex’s Surveillnt product to be used in Cisco’s new Physical Security Operations Manager Software (PSOM). "Powered by Proximex", means that PSOM uses certain components of Surveillnt to enhance the integration and unified operation of VSM, CPAM and IPICS."

For the video analytics offering, Cisco notes in an email that, "Cisco 4500 cameras feature a DSP for analytics processing. The first company we have engaged with on this architecture is OV. We offer security and counting packages using their SW. The base packages are included in the price of the camera."

Proximex Impact

We think the partnership with Proximex is an important action for both companies. Front end systems (such as PSIM or VMS clients) are critical long term components that cannot be easily abandoned or replaced.

For Proximex, this is a major win, both for its ability to generate immediate revenue and for its long term potential. We believe that Cisco may acquire Proximex in the next 2 years at a healthy, 'IT level" valuation. We have no inside knowledge and base this simply on the fact that choosing a front end forces a company to commit long term.

ObjectVideo Impact

We think the partnership with ObjectVideo has less potential. Edge analytics are a less critical component of systems and can be relatively easily switched to new analytic providers. Lock in to a specific brand of video analytics tends to be low as they are essentially data inputs rather than core management applications.

Also, given ObjectVideo's questionable reputation, we believe that many will be concerned about using their analytics. That noted, the partnership does make sense as it is important for a company like Cisco targeting high end projects to have an analytic offering embedded in their cameras.

3 reports cite this report:

Cisco MediaNet for IP Video Surveillance Examined on Nov 14, 2010
Now more than 4 years from Cisco's first foray into the video surveillance market, the industry waits for Cisco's big move or key advantage to be...
Highlighting New Products Released During ASIS on Oct 17, 2010
Dozens of new products have been released in the last month with a large number during the ASIS show. Because of this, many have missed these...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Comments : PRO Members only. Login. or Join.

Related Reports

Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
Eocortex / Macroscop VMS Company Profile on Apr 09, 2018
Eocortex is the international brand of Russian VMS manufacturer Macroscop. Macroscop was founded in 2008, and the Eocortex name created in 2013. We...
VMS New Developments Spring 2018 (Avigilon, Exacqvision, Genetec, Hikvision, Milestone, Network Optix) on Apr 04, 2018
What's new with VMS software? In this report, we examine new features and releases for Spring 2018 to track different areas of potential...
Favorite Video Analytic Manufacturers 2018 on Apr 02, 2018
Video analytics is one of the biggest trends in 2018, driven by marketing for Artificial Intelligence and Deep Learning. But what do integrators...
Destructive Video Analytics Hype Returns on Mar 27, 2018
It is not just Hikvision's false advertising campaign. With marketing money being pumped into deep learning, we are returning to the bad old...
Startup Image Intelligence 10X Accuracy Guarantee on Mar 26, 2018
An Australian startup, Image Intelligence, is targeting the biggest problem of video analytics, poor accuracy, with quite a claim: Is this...
Axis Z-Wave IP Camera Tested Poorly on Mar 20, 2018
Z-Wave is drawing notable interest for video surveillance use. In IPVM's initial coverage, 84% expressed interest in it, with nearly half being...
Video Analytics Usage Statistics 2018 on Mar 09, 2018
Video analytics is hot again (one of the top 2 trends going into this year), this time driven by deep learning and artificial intelligence. But,...
Directory of 50+ LPR / ANPR Providers on Feb 21, 2018
License Plate Recognition / Automatic Number Plate Recognition are a type of video analytics software that can identify and match license / number...
Hikvision DeepInMind Tested Terribly on Feb 15, 2018
While Hikvision is heavily marketing deep learning and 'AI' as their next big thing, new IPVM test results of their DeepInMind NVR shows their deep...

Most Recent Industry Reports

The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
DMP Adds Ring Video Doorbell Integration on Apr 24, 2018
Video doorbells have become one of the hottest items for security systems. After several years with no doorbell, DMP has announced integration with...
Milestone 2017 Financials Examined on Apr 24, 2018
For ISC West 2018, Milestone released ... their financials, touting "strong revenue growth in 2017". However, there were discrepancies with the...
Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam) on Apr 23, 2018
In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video...
Favorite Biometrics 2018 on Apr 23, 2018
Biometrics are on the rise, or at least integrator opposition to them is declining, according to new IPVM integrator statistics.   Almost half of...
Dahua and Hikvision Win Over $1 Billion In Government-Backed Projects In Xinjiang on Apr 23, 2018
Dahua and Hikvision have won well over $1 billion worth of government-backed surveillance projects in China’s restive Xinjiang province since 2016,...
May 2018 Camera Course on Apr 20, 2018
Save $50 on early registration until this Thursday, the 26th. Register now (save $50) for the Spring 2018 Camera Course This is the only...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact