Sources of Cisco's New 'PSIM" and Analytics Examined

By: John Honovich, Published on Oct 12, 2010

At ASIS 2010, Cisco expanded into two major new product categories - 'PSIM' and video analytics. This is certainly a major expansion and raises question of how did Cisco get so far so fast.

While the online releases and documentation do not disclose this, Cisco confirmed that they are partnering with Proximex and ObjectVideo for, respectively, their PSIM and video analytic offerings.

For the PSOM/PSIM offering, Cisco notes in an email that, "Cisco and Proximex have entered into a technology agreement which allows parts of Proximex’s Surveillnt product to be used in Cisco’s new Physical Security Operations Manager Software (PSOM). "Powered by Proximex", means that PSOM uses certain components of Surveillnt to enhance the integration and unified operation of VSM, CPAM and IPICS."

For the video analytics offering, Cisco notes in an email that, "Cisco 4500 cameras feature a DSP for analytics processing. The first company we have engaged with on this architecture is OV. We offer security and counting packages using their SW. The base packages are included in the price of the camera."

Proximex Impact

We think the partnership with Proximex is an important action for both companies. Front end systems (such as PSIM or VMS clients) are critical long term components that cannot be easily abandoned or replaced.

For Proximex, this is a major win, both for its ability to generate immediate revenue and for its long term potential. We believe that Cisco may acquire Proximex in the next 2 years at a healthy, 'IT level" valuation. We have no inside knowledge and base this simply on the fact that choosing a front end forces a company to commit long term.

ObjectVideo Impact

We think the partnership with ObjectVideo has less potential. Edge analytics are a less critical component of systems and can be relatively easily switched to new analytic providers. Lock in to a specific brand of video analytics tends to be low as they are essentially data inputs rather than core management applications.

Also, given ObjectVideo's questionable reputation, we believe that many will be concerned about using their analytics. That noted, the partnership does make sense as it is important for a company like Cisco targeting high end projects to have an analytic offering embedded in their cameras.

3 reports cite this report:

Cisco MediaNet for IP Video Surveillance Examined on Nov 14, 2010
Now more than 4 years from Cisco's first foray into the video surveillance market, the industry waits for Cisco's big move or key advantage to be...
Highlighting New Products Released During ASIS on Oct 17, 2010
Dozens of new products have been released in the last month with a large number during the ASIS show. Because of this, many have missed these...
New Products Reviewed Fall 2010 on Oct 12, 2010
In this report, we aggregate all our new products reviews for Fall 2010 announcments. Products Reviewed The following new products are reviewed....
Comments : PRO Members only. Login. or Join.

Related Reports

Milestone Launches Marketplace Where Nothing Is For Sale on Feb 26, 2019
The central announcement at Milestone's annual conference MIPS is Marketplace, which Milestone compared to Uber and Match.com for its ability to...
Qognify Dropping Seetec and OnSSI Brands on Mar 01, 2019
Qognify is dropping both the Seetec and OnSSI brands, just over 2 months after acquiring OnSSI / Seetec and a week after sweeping cuts to the...
Milestone Machine Learning Camera Auto-Setting Examined on Mar 13, 2019
Milestone wants to improve image quality using Machine Learning to solve the problem of "a camera doesn't know what it is being used for",...
BCDVideo Expansion And Switch From HP To Dell Examined on Mar 11, 2019
BCDVideo says they have more than tripled revenue in the past 5 years and are continuing to grow, powered most recently by switching their lead...
Milestone Alleges [Now Removed], Qognify Denies VMS "Running Out Of Support" on May 01, 2019
Milestone is running a marketing campaign where they allege that OnSSI and Seetec VMSes are 'running out of support'. However, Qognify's CEO flatly...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Verkada Attacks ONVIF on Jun 27, 2019
Verkada has now gone after ONVIF, expanding its attacks against the 'dinosaurs' of the 'ancient' video surveillance industry. In a recent...
Giant Tyco Campaigns Against Startup Qumulex on Jul 25, 2019
One is a giant conglomerate that owns the world's largest security integrator. The other has no shipping products. But Tyco is campaigning...
Startup XNOR.ai, Inventors of YOLO, Video Surveillance Plans Examined on Sep 24, 2019
YOLO is arguably the most discussed and hyped computer vision model today. The inventors of YOLO have a startup named XNOR.ai that aims to bring...
Milestone Has Problems on Oct 01, 2019
Milestone has problems. While the company previously excelled in the shift to IP cameras, as IP has matured and competitive differentiation has...

Most Recent Industry Reports

Hanwha Wisenet X Plus PTRZ Tested on Feb 14, 2020
Hanwha has released their PTRZ camera, the Wisenet X Plus XNV-6081Z, claiming the "modular design allows for easy installation". We bought and...
PRC Warns Against China Video Surveillance Hacks, Hikvision Targeted on Feb 14, 2020
Hackers are targeting China video surveillance manufacturers and systems, according to the PRC's main cyber threat monitoring body. The hackers...
IPVM Conference 2020 on Feb 13, 2020
IPVM is excited to announce our 2020 conference. This is the first and only industry event that will be 100% sponsor-free. Like IPVM online, the...
Bosch Dropping Dahua on Feb 13, 2020
Bosch has confirmed to IPVM that it is in the process of dropping Dahua, over the next year, as both IP camera contract manufacturer and recorder...
BluB0X Alleges Lenel, S2, Software House Are Dinosaurs on Feb 13, 2020
BluB0X is running an ad campaign labeling Lenel, S2, Software House, Honeywell, AMAG and more as dinosaurs: In a follow-up email to IPVM,...
London Live Police Face Recognition Visited on Feb 13, 2020
London police have officially begun using live facial recognition in select areas of the UK capital, sparking significant controversy. IPVM...
Converged vs Dedicated Networks For Surveillance Tutorial on Feb 12, 2020
Use the existing network or deploy a new one? This is a critical choice in designing video surveillance systems. Though 'convergence' was a big...
Monitoreal "Completely Autonomous" Home AI Tested on Feb 12, 2020
Monitoreal claims to allow users to "see the things you want (people, vehicles, animals) and ignore the things you don’t”, using AI to distinguish...
Cisco Video Surveillance Is Dead, Long Live Cisco Meraki Video Surveillance on Feb 11, 2020
A dozen years ago much of the industry thought that Cisco was destined to dominate video surveillance. They stumbled repeatedly, failing. Now it is...
BICSI For IP Video Surveillance Guide on Feb 11, 2020
Spend enough time around networks and eventually someone will mention BICSI, the oft-referenced but only vaguely known standards body prevalent in...