The commoditization of megapixel cameras has arrived, no doubt the top tier manufacturers are going to be forced to deliver innovative features or technological advancements on a scale not seen before or become Just Another Brand. Like the Dusenberg, or the Triumph TR-250's that ruled automotive news for a time they're now museum and collectors pieces. I hope and pray that doesn't happen, since tech and post-sale support are foreign concepts to most of the low end manufacturers in any industry.
Innovative features and technological advancements have never saved a product company that’s business was disrupted by commoditization of its core product offering. Few manufacturers survive this trend, in the long run. Those that do evolve business models and transform themselves into different businesses, or had already developed enough diversity of business model internally that they could express new models to make up for lost revenue from lost market share.
We have moved past significant advances in camera technology (IMO). h.264 is universal across the board, as is ONVIF (granted not always a perfect implementation, but functional for the most part). We have sensor options from 1 to 30MP, multiple form factors and so on.
There is no need to continue to "innovate" on basic camera specifications, we should see a downward trend in price and/or more value for the price (eg: "darkfighter" style low-light capabilities standard, WDR standard, etc.)
By removing the need or requirement to innovate on basic camera functionality we can hopefully move on to better things, like camera-side features, or VMS-side features (for the manaufacturers that make cameras and VMS).
In order to stay competitive, cameras will need to have real value-add. We *should* see higher quality motion detection or analytics in more cameras, or companies put more R&D effort into VMS functionality. Retail analytics functions (people counting, or hotspots) overlaid on the video streams or carried as simple meta-data.
Several years ago there was still a lot of value-add for an integrator in choosing the "best" camera from what was available on the market, but those days have passed. It makes sense for ADI to do this because the sub-3MP/sub-16channel "basic" CCTV systems are built from highly commoditized components now. There is no more logic needed to pick a basic camera system than there is to pick a multi-function inkjet printer for the office.