Sorry Manufacturers, ADI Is Beefing Up W Box

By: John Honovich, Published on Sep 01, 2015

More bad news for manufacturers.

Not only is Hikvision and Dahua driving the price of surveillance cameras to literally near zero, ADI is joining forces on the fun.

**** *****, ******** ***'* ********** * Box, *** ** ***** 3 ***** ************ **** ADI ** ******** ** W *** ** **** it **** **** ** a ****** ** *************.

************

*** *** ************ ***:

  • ****** **********, *** *** W *** ** ******** up ** *.***
  • ***** *****, **** *.*** at **** $**.** *** 3.1MP ** $***.**
  • ***** ******* *******

***** **** ********* ****** ****'* *** *********, ********* ******* *** W ***:

Not *****

*** ** *** **** listed ** * ****** of *****, ** ** definition *** ******* *** not ***** *********.

** ********, ***** **** not ****** **** ***** enforcing *** *** *****.

Relabeled *********

******, ***** *** ******* and **** *****-******* ********* (** ***** by ****'* *****), *** ******* ******* (falsely) **** ** ******* over.

********

***********, *** **** ***** prices *** ****** ********** for * ******* (*********) whose ********** *** ******* continues ** ******* (***** ** **** *** Me ** ***** ******* Hikvision?) *** ****** ***********. Combine **** **** ***'* vast ***** **** *** low *** ** *** marketplace *** ***** *****, and * *** ******** a ********** ********** ** their *************** ********.

Now * ************ ** **** *****

** ********* ***'* **************, we **** ******** *** * *** cameras ** *** ****** Finder *** ****** ********** tools.

****?

** ***** **** ***** get **** ***** (*** manufacturers / ****** *** ADI) ** ** ****** progresses. ** *** *** sell ** ** ******* for $**.**, ******* **** they *** **** ** Analog ******* ***? * sub $** ** ****** camera **** *** ***** not ******** ** ** the **** * ******.

Comments (21)

The commoditization of megapixel cameras has arrived, no doubt the top tier manufacturers are going to be forced to deliver innovative features or technological advancements on a scale not seen before or become Just Another Brand. Like the Dusenberg, or the Triumph TR-250's that ruled automotive news for a time they're now museum and collectors pieces. I hope and pray that doesn't happen, since tech and post-sale support are foreign concepts to most of the low end manufacturers in any industry.

Innovative features and technological advancements have never saved a product company that’s business was disrupted by commoditization of its core product offering. Few manufacturers survive this trend, in the long run. Those that do evolve business models and transform themselves into different businesses, or had already developed enough diversity of business model internally that they could express new models to make up for lost revenue from lost market share.

I 100% concur with Steve's remark.

ADI is not even listed as a member of ONVIF, so by definition the cameras are not ONVIF compliant.

Aren't they part of Honeywell who is a member? That said I don't see those models listed.

John,

Why would you post ADI Dealer prices on Tweeter ?

You mean Twitter?

ADI sent it out in an email blast, so they are not trying to keep it a secret or even low key.

Yes, Twitter :)

email blast was sent to Dealers only ( companies with acc )
I don't think it was intended for general public

Right ?

They sent it to a large number of people. I neither know nor care who it was 'intended for'. If they did not want people to know, then they should not have sent it out in an email blast.

We reported truly and accurately what they posted. Period.

The fact that you are objecting to a Tweet vs the same thing we have in this post is just silly.

In your opinion !

I wonder what the Hikvision reps think of this? I mean Hikvision is bascily pitting all there partners including themselfs agents each other and laughing all the way to the bank.

Also looking like TR-ied/ Northern is doing the samething now but the pricing is not good as the W box line.

Thanks for the heads up on the Northern IP cameras. I checked last month and they were still all analog. That flipped fast!

What's the warranty that they offer?

Do we have Hikvision model equivalents to the WBOX line? I like the fact that they are dirt cheap, and with a 5 year warranty...

Personally, I think this is a good thing.

We have moved past significant advances in camera technology (IMO). h.264 is universal across the board, as is ONVIF (granted not always a perfect implementation, but functional for the most part). We have sensor options from 1 to 30MP, multiple form factors and so on.

There is no need to continue to "innovate" on basic camera specifications, we should see a downward trend in price and/or more value for the price (eg: "darkfighter" style low-light capabilities standard, WDR standard, etc.)

By removing the need or requirement to innovate on basic camera functionality we can hopefully move on to better things, like camera-side features, or VMS-side features (for the manaufacturers that make cameras and VMS).

In order to stay competitive, cameras will need to have real value-add. We *should* see higher quality motion detection or analytics in more cameras, or companies put more R&D effort into VMS functionality. Retail analytics functions (people counting, or hotspots) overlaid on the video streams or carried as simple meta-data.

Several years ago there was still a lot of value-add for an integrator in choosing the "best" camera from what was available on the market, but those days have passed. It makes sense for ADI to do this because the sub-3MP/sub-16channel "basic" CCTV systems are built from highly commoditized components now. There is no more logic needed to pick a basic camera system than there is to pick a multi-function inkjet printer for the office.

I agree that manufacturers will need to move up market but many have relied for years effectively being an 'importer' and not much more.

How many can make the transition? What will happen to those you don't?

What will happen to those you don't?

Same thing that happened when we had dozens of PC "makers" that were mostly just importers. What became of Packard Bell, Gateway, emachines, PeoplePC, NorthernPC, etc.?

When the basic specs are mostly standardized you don't need 27 variations of the same thing.

Hell, it's only so long before ISC West follows in the footsteps of Comdex.

Isn't HikVision brand offers 3 years and this WBox line offers 5 years?

I wonder what other brand is going to react to this?

Depending on your Hikvsion partner level you get 3,4, or 5 years for the warranty.

5-year warranty is phenomenal at this price point.

This seems like the natural evolution. And yes, they will need to innovate, ie offer more, to ask for more money.

I wonder how many integrators out there aren't offering some form of low cost Chinese cameras as part of their offering? Looks like Axis is losing a dealer a week to HIK.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
Camera Course Summer 2019 - Register Now on Jun 12, 2019
Register for the Summer 2019 Camera Course.  This is the only independent surveillance camera course, based on in-depth product and technology...
OSDP Access Control Guide on Jun 04, 2019
Access control readers and controllers need to communicate. While Wiegand has been the de facto standard for decades, OSDP aims to solve major...
IndigoVision Control Center VMS Tested on May 30, 2019
IPVM's last test of IndigoVision's VMS was in 2010, which found enterprise VMS features and a simple client interface. but no 3rd party camera...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Ranking Manufacturer Favorability 2019 on May 06, 2019
24 manufacturer's favorability was ranked based on 170+ integrators feedback. Voting plus in-depth comments revealed insights on which brands were...
Verkada Cloud VMS/Cameras Tested on May 02, 2019
Verkada is arguably the most ambitious video surveillance startup in many years. The company is developing their own cameras, their own VMS, their...
Camera Configuration Manager Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision on May 01, 2019
Which camera manufacturer has the best management tool? We tested 6 manufacturers - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision to find...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...

Most Recent Industry Reports

Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Biometrics Usage Statistics 2019 on Jun 17, 2019
While face and fingerprint recognition are used regularly for smartphones, it is not as common in physical security. In this note, we examine...
The Scheme Hikvision and China Importers Use To Avoid Tariffs on Jun 17, 2019
Hikvision and numerous China importers are avoiding 25% tariffs by including an SD card slot in their IP cameras to claim they are 'digital still...
Sighthound Transforms Into Enterprise AI Provider on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
NSA Director Keynoting Dahua and Hikvision Sponsored Cybersecurity Conference [Canceled] on Jun 13, 2019
The technical director for the NSA’s Cybersecurity Threat Operations Center will be keynoting a physical security cybersecurity conference that is...
Farpointe Data Conekt Mobile Access Reader Tested on Jun 13, 2019
California based Farpointe Data has been a significant OEM supplier of conventional access readers for years to companies including DMP, RS2, DSX,...
Embattled $400 Million China Funded Philippines Surveillance System Proceeds on Jun 13, 2019
An embattled 12,000 camera surveillance system project that will cost ~$400 million will proceed.  The project contract was awarded, had its...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact