Sorry Manufacturers, ADI Is Beefing Up W Box

By John Honovich, Published Sep 01, 2015, 12:00am EDT

More bad news for manufacturers.

Not only is Hikvision and Dahua driving the price of surveillance cameras to literally near zero, ADI is joining forces on the fun.

**** *****, ******** ***'* ********** * Box, *** ** ***** 3 ***** ************ **** ADI ** ******** ** W *** ** **** it **** **** ** a ****** ** *************.

************

*** *** ************ ***:

  • ****** **********, *** *** W *** ** ******** up ** *.***
  • ***** *****, **** *.*** at **** $**.** *** 3.1MP ** $***.**
  • ***** ******* *******

***** **** ********* ****** ****'* *** *********, ********* ******* *** W ***:

Not *****

*** ** *** **** listed ** * ****** of *****, ** ** definition *** ******* *** not ***** *********.

** ********, ***** **** not ****** **** ***** enforcing *** *** *****.

Relabeled *********

******, ***** *** ******* and **** *****-******* ********* (** ***** by ****'* *****), *** ******* ******* (falsely) **** ** ******* over.

********

***********, *** **** ***** prices *** ****** ********** for * ******* (*********) whose ********** *** ******* continues ** ******* (***** ** **** *** Me ** ***** ******* Hikvision?) *** ****** ***********. Combine **** **** ***'* vast ***** **** *** low *** ** *** marketplace *** ***** *****, and * *** ******** a ********** ********** ** their *************** ********.

Now * ************ ** **** *****

** ********* ***'* **************, we **** ******** *** * *** cameras ** *** ****** Finder *** ****** ********** tools.

****?

** ***** **** ***** get **** ***** (*** manufacturers / ****** *** ADI) ** ** ****** progresses. ** *** *** sell ** ** ******* for $**.**, ******* **** they *** **** ** Analog ******* ***? * sub $** ** ****** camera **** *** ***** not ******** ** ** the **** * ******.

Comments (21)

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The commoditization of megapixel cameras has arrived, no doubt the top tier manufacturers are going to be forced to deliver innovative features or technological advancements on a scale not seen before or become Just Another Brand. Like the Dusenberg, or the Triumph TR-250's that ruled automotive news for a time they're now museum and collectors pieces. I hope and pray that doesn't happen, since tech and post-sale support are foreign concepts to most of the low end manufacturers in any industry.

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Innovative features and technological advancements have never saved a product company that’s business was disrupted by commoditization of its core product offering. Few manufacturers survive this trend, in the long run. Those that do evolve business models and transform themselves into different businesses, or had already developed enough diversity of business model internally that they could express new models to make up for lost revenue from lost market share.

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I 100% concur with Steve's remark.

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ADI is not even listed as a member of ONVIF, so by definition the cameras are not ONVIF compliant.

Aren't they part of Honeywell who is a member? That said I don't see those models listed.

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John,

Why would you post ADI Dealer prices on Tweeter ?

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You mean Twitter?

ADI sent it out in an email blast, so they are not trying to keep it a secret or even low key.

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Yes, Twitter :)

email blast was sent to Dealers only ( companies with acc )
I don't think it was intended for general public

Right ?

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They sent it to a large number of people. I neither know nor care who it was 'intended for'. If they did not want people to know, then they should not have sent it out in an email blast.

We reported truly and accurately what they posted. Period.

The fact that you are objecting to a Tweet vs the same thing we have in this post is just silly.

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In your opinion !

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I wonder what the Hikvision reps think of this? I mean Hikvision is bascily pitting all there partners including themselfs agents each other and laughing all the way to the bank.

Also looking like TR-ied/ Northern is doing the samething now but the pricing is not good as the W box line.

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Thanks for the heads up on the Northern IP cameras. I checked last month and they were still all analog. That flipped fast!

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What's the warranty that they offer?

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Do we have Hikvision model equivalents to the WBOX line? I like the fact that they are dirt cheap, and with a 5 year warranty...

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Personally, I think this is a good thing.

We have moved past significant advances in camera technology (IMO). h.264 is universal across the board, as is ONVIF (granted not always a perfect implementation, but functional for the most part). We have sensor options from 1 to 30MP, multiple form factors and so on.

There is no need to continue to "innovate" on basic camera specifications, we should see a downward trend in price and/or more value for the price (eg: "darkfighter" style low-light capabilities standard, WDR standard, etc.)

By removing the need or requirement to innovate on basic camera functionality we can hopefully move on to better things, like camera-side features, or VMS-side features (for the manaufacturers that make cameras and VMS).

In order to stay competitive, cameras will need to have real value-add. We *should* see higher quality motion detection or analytics in more cameras, or companies put more R&D effort into VMS functionality. Retail analytics functions (people counting, or hotspots) overlaid on the video streams or carried as simple meta-data.

Several years ago there was still a lot of value-add for an integrator in choosing the "best" camera from what was available on the market, but those days have passed. It makes sense for ADI to do this because the sub-3MP/sub-16channel "basic" CCTV systems are built from highly commoditized components now. There is no more logic needed to pick a basic camera system than there is to pick a multi-function inkjet printer for the office.

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I agree that manufacturers will need to move up market but many have relied for years effectively being an 'importer' and not much more.

How many can make the transition? What will happen to those you don't?

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What will happen to those you don't?

Same thing that happened when we had dozens of PC "makers" that were mostly just importers. What became of Packard Bell, Gateway, emachines, PeoplePC, NorthernPC, etc.?

When the basic specs are mostly standardized you don't need 27 variations of the same thing.

Hell, it's only so long before ISC West follows in the footsteps of Comdex.

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Isn't HikVision brand offers 3 years and this WBox line offers 5 years?

I wonder what other brand is going to react to this?

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Depending on your Hikvsion partner level you get 3,4, or 5 years for the warranty.

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5-year warranty is phenomenal at this price point.

This seems like the natural evolution. And yes, they will need to innovate, ie offer more, to ask for more money.

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I wonder how many integrators out there aren't offering some form of low cost Chinese cameras as part of their offering? Looks like Axis is losing a dealer a week to HIK.

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