Sony Security Restructures / Cuts

By: John Honovich, Published on Mar 23, 2015

Sony Security's challenges continue.

Last year, Sony terminated their US GM, now they have cut employees and restructured their security systems group.

Inside, we look at the impact of these changes and provide feedback directly from Sony.

**** ********'* ********** ********.

**** ****,**** ********** ***** ** GM, *** **** **** cut ********* *** ************ their ******** ******* *****.

******, ** **** ** the ****** ** ***** changes *** ******* ******** directly **** ****.

[***************]

Sony *********** / ****

**** ** **** **** management *** ** ***:

"** ******, **** ** constantly ********** *** **********, to ******** *************** *** focus ** ****** ** key ******** *******, *** that ******** ******** *** surveillance *******. ** **** made **** ****** ************* and ********* ******* ** our ******** ******* *****, but **** ******* ****** in **** ****** *** committed ** *** ******** customers, ***** **** ** clear **** *** ******* and *** ********** ************* at *** **** **** month."

*** *************, ****** *** from **** ********** ********, is **** **** **** significantly ******* *** ***** number ** ***** ********* following * *********** **** of *** ****** ***** numbers (***** *** * key ****** *** ***** GM *********** **** ****).

Sony's ****** **********

****** ** ** *** know *** '****' ** 'bad' ****'* ***** **** was, ** ** ********** that ****'* ****** ********** remain ** *** ******* side.

**** ******* ****** **** ********** ** ******** **** did *** **** ** sell, * ****** **** hurts *** ***** **** and ** *********** ****** generation *** ***** *********** who ** **** ** cameras. ***********, ** **** alludes ** ** ***** statement ** **** *****, they **** ******** *** products ** *** **** 2015, ***** ** ***** expect ** ******* ****** Sony ** ** *******. However, *************** ****** *********, ** ****** ****** of ** ****** *** board ** ** ************* / *******.

****** ****, ****, **** other ****-*** ************* **** as ****, *** ********** by *** ********** ** IP / ** *******, and *** ********* ** much ***** **** ******** with *** ******** *******.

****, ** ******, ************ has *** ** ******** image ******* *** **** cameras ***** **** **** well ** ***** ******* (see: ******* ****'* *** *** IP *******). *** ******* ** other ************* *** ******* the *** ****** **** Sony *** ******** **. One ******* ****** ***, ***** * *** years *** *** ***** limited *** *** ** offered ** ****** ***** manufacturer **** ** ****** low-cost ******.

** **** ***, ** see **** ********* **** more ** * ********* product / *********** *********. Restructuring ***** ***** **** somewhat *** ********** **** needs ** **** * way ** ********* ***** differentiation ******* ************ ******** rivals.

Comments (2)

If they want to be competitive they should buy or make an strategic alliance with a VMS / PSIM software platform, just to catch up.

That is the trend right now :)

I don't know. It could help but ultimately they need to figure out how to strengthen their camera line - some combination of more value/features and/or lower pricing.

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