Sony Releases New SVGA Camera Line
In a surprising move, Sony, who has emphasized their all HD next generation surveillance lineup, has announced a new line of non megapixel cameras at ASIS 2011. In this note, we examine the products options, pricing, why they did it and how it compares to Axis.
The new series is higher than the common definition of SD, 640x480, as all cameras feature a maximum resolution of SVGA, 800x600, which has become common among manufacturers as the low end of the resolution range. These cameras will mirror the form factors of the current V and E series HD cameras, and use all of the same accessories. The SD lineup includes:
- The SNC-EB520 box camera
- The SNC-EM520 Indoor Dome
- The SNC-EM521 Vandal Resistant Dome
All of these are indoor cameras, and all true day/night with auto back focus, a feature quickly becoming standard on new cameras. Most notably missing from the new line is any sort of outdoor dome. The line does not feature Sony's top tier image processing, such as the VE (Visibility Enhancer) wide dynamic range or XDNR 3D noise reduction of the V series.
This line will be available in the fourth quarter of 2011. Pricing is not yet set, but Sony claims about a 15% reduction in price versus the E series. With the SNC-CH120 selling online for about $550, pricing for the EB520 should come in around about $470. This price puts it at a significant advantage versus the Axis P1343, which sells online for about $720. Pricing for both of these cameras includes lens.
Ultimately, the line looks to be a tactical move to increase competitiveness at the low end / price sensitive side of the market.