Social Media Irrelevant to Security ProfessionalsAuthor: John Honovich, Published on Sep 02, 2009
While social media (twitter, facebook, etc.) receives a lot of mainstream media attention, social media is essentially irrelevant to the security market. While it may improve, I think it will be a slow and long process.
Integrator Goes Tweeting
To that end, Johnson Control's Twitter Contest does not look promising. JCI wants you to read their blog, get 4 keywords over 4 weeks and then 'tweet' those keywords to JCI's twitter account on September 21st. All to win $100 USD.
This is too much to ask for too few people who use social media. [Note: I see the irony that I found this on Twitter and am now sharing it here. However, this is the exception rather than the rule of social media use in the security market.]
If you are not using social media, you are not missing out on much (at least for security topics). If you are considering using social media for security, set your expectations low.
Here's a couple metrics to consider:
- Maybe there are 200 - 300 total physical security industry people regularly using Twitter. In the 6 months I have been tracking Twitter, security use has grown modestly at best. Plus, the people who do use Twitter are editors, PR people, marketing managers at manufacturers, etc. It's a pretty insular group. I use it because I do need to communicate/hear from those people but it's limited.
- There's been a bunch of security social networks formed; none have caught on. CCTVBlog is one of the larger ones and it has only 203 members over 1.5 years and very few new posts each week.
- Even RSS feeds are rarely used by security people. IP Video Market Info has about 700 RSS subscribers (which is quite small yet still about 500% more than the RSS feeds for trade magazine). Amazingly, IP Video Market has more paying subscribers than subscribers to the RSS feed.
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