Social Media Irrelevant to Security ProfessionalsBy: John Honovich, Published on Sep 02, 2009
While social media (twitter, facebook, etc.) receives a lot of mainstream media attention, social media is essentially irrelevant to the security market. While it may improve, I think it will be a slow and long process.
Integrator Goes Tweeting
To that end, Johnson Control's Twitter Contest does not look promising. JCI wants you to read their blog, get 4 keywords over 4 weeks and then 'tweet' those keywords to JCI's twitter account on September 21st. All to win $100 USD.
This is too much to ask for too few people who use social media. [Note: I see the irony that I found this on Twitter and am now sharing it here. However, this is the exception rather than the rule of social media use in the security market.]
- Maybe there are 200 - 300 total physical security industry people regularly using Twitter. In the 6 months I have been tracking Twitter, security use has grown modestly at best. Plus, the people who do use Twitter are editors, PR people, marketing managers at manufacturers, etc. It's a pretty insular group. I use it because I do need to communicate/hear from those people but it's limited.
- There's been a bunch of security social networks formed; none have caught on. CCTVBlog is one of the larger ones and it has only 203 members over 1.5 years and very few new posts each week.
- Even RSS feeds are rarely used by security people. IP Video Market Info has about 700 RSS subscribers (which is quite small yet still about 500% more than the RSS feeds for trade magazine). Amazingly, IP Video Market has more paying subscribers than subscribers to the RSS feed.