Social Media Irrelevant to Security Professionals

By: John Honovich, Published on Sep 02, 2009

While social media (twitter, facebook, etc.) receives a lot of mainstream media attention, social media is essentially irrelevant to the security market. While it may improve, I think it will be a slow and long process.

Integrator Goes Tweeting

To that end, Johnson Control's Twitter Contest [link no longer available] does not look promising. JCI wants you to read their blog, get 4 keywords over 4 weeks and then 'tweet' those keywords to JCI's twitter account on September 21st. All to win $100 USD.

This is too much to ask for too few people who use social media. [Note: I see the irony that I found this on Twitter and am now sharing it here. However, this is the exception rather than the rule of social media use in the security market.]

Recommendations

  • Maybe there are 200 - 300 total physical security industry people regularly using Twitter.  In the 6 months I have been tracking Twitter, security use has grown modestly at best. Plus, the people who do use Twitter are editors, PR people, marketing managers at manufacturers, etc. It's a pretty insular group. I use it because I do need to communicate/hear from those people but it's limited.
  • There's been a bunch of security social networks formed; none have caught on. CCTVBlog [link no longer available] is one of the larger ones and it has only 203 members over 1.5 years and very few new posts each week.
  • Even RSS feeds are rarely used by security people. IP Video Market Info has about 700 RSS subscribers (which is quite small yet still about 500% more than the RSS feeds for trade magazine). Amazingly, IP Video Market has more paying subscribers than subscribers to the RSS feed.
 
This is the opposite situation of people in web development - where thousands of RSS subscribers and Twitter followers is average. I do not think those markets are much bigger than security - They simply use these technologies dramatically more than security people do.
 
The only social media site/service that I have found to have power is LinkedIn. The groups on those sites not only have quite a large number of members but they include a broad range of important industry people. For instance, the IP Video Market Info group has over 700 people including many dealers, integrators and distributors. There are another 5 to 10 other security groups with similar size. Finally, people do read LinkedIn, especially the email summaries that LinkedIn sends out. I can verify this with my traffic and referrer logs. This is still not anywhere close to even a majority of security users but at least the potential for a response exists.
 
The best on-line communications tool for the security industry is, by far, e-mail. For instance, the trade magazines probably get 50% of their traffic (or more) from their e-mail blasts (they have 20,000+ subscribers gathered over the last decade). Even IP Video Market Info with just 6,000 e-mail subscribers receives 15% of its traffic from e-mail newsletters.
 
If you want to contact security industry people on-line, best choice (by far) is still the old e-mail. I do not see anything coming close to e-mail for years to come.

Related Reports

CANCELLED: IPVM Conference 2020 on Feb 13, 2020
CANCELLED, May 6th: We are canceling the IPVM September 2020 Conference and providing registrants with the choice of full refunds or equivalent...
Directory of Companies Dropping ISC West 2020 on Mar 06, 2020
UPDATE March 2020: UPDATE April 2020: ISC West 2020 Cancelled Again, Rescheduled For October 2020 As companies continue to drop out of ISC...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of security systems integrators shows weak sales, opposition to...
Favorite VMS / NVR Manufacturers 2020 on Jan 27, 2020
In 2018, a new winner emerged and a former top choice declined. Now, there is a new #1, a new top 5 finisher and 2 major VMSes in decline. Our...
Faked Coronavirus Fever Detection, Athena Used Hikvision; Responds - Selling NDAA Compliant Cameras, Pledging 50% Of Profits to Victims on Mar 24, 2020
US company, Athena Security, faked its coronavirus fever detection marketing, faked a customer, faked comments, and is now using Hikvision, IPVM...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how much are integrators selling them? 220 integrators answered the...
Manufacturers Not Interested in October 2020 ISC West Show on Apr 13, 2020
Manufacturers overwhelmingly say they are not interested in going to the twice 'postponed' ICS West now tentatively rescheduled for October...
The US Fight Over Facial Recognition Explained on Jul 08, 2020
The controversy around facial recognition has grown significantly in 2020, with Congress members and activists speaking out against it while video...
IPVM For PR / Marketing People on Apr 29, 2020
Since IPVM does not accept advertising nor sponsorships, etc., PR / marketing people can find IPVM hard to understand and confusing for them to...
Disaster At ISC West: Reed And SIA Burn Manufacturers on Mar 16, 2020
ISC West is a disaster but there's a winner for now. Reed and SIA have burned the manufacturers in spectacular fashion. The coup de grĂ¢ce was...

Most Recent Industry Reports

Remove Dahua and Hikvision Equipment "Immediately" Or Else Banned From US Government Contracts on Jul 10, 2020
The US government has directed contractors to remove covered equipment, such as Dahua, Hikvision, and Huawei Hisilicon products, "immediately." If...
ZeroEyes Presents Firearm Detection Video Analytics on Jul 09, 2020
ZeroEyes presented its Firearm detection Video Analytics system at the May 2020 IPVM Startups show. A 30-minute video from ZeroEyes...
Directory of 162 "Fever" Camera Suppliers on Jul 09, 2020
This directory provides a list of "Fever" scanning thermal camera providers to help you see and research what options are available. There are...
Clinton Public View Monitor (PVM) Mask Detection Tested on Jul 09, 2020
Face mask detection, or more specifically not wearing one, is expanding amidst the pandemic. Clinton Electronics has added this capability to their...
These Florida Real Estate Agents Are Now Selling "SafeCheck USA" Temperature Detectors on Jul 09, 2020
The "Kakon Brothers", William and Nathan, are self-described "south Florida Power Agents specializing in Luxury Real Estate" who "have closed over...
Avigilon ACC Cloud Tested on Jul 08, 2020
Avigilon merged Blue and ACC, adding VSaaS features to its on-premise VMS, offering remote video and health monitoring that was previously limited...
Hikvision's India Dominance Faces Threat on Jul 08, 2020
While Hikvision has become a dominant video surveillance provider in India, recent tension between the governments of India and the PRC is...
The US Fight Over Facial Recognition Explained on Jul 08, 2020
The controversy around facial recognition has grown significantly in 2020, with Congress members and activists speaking out against it while video...
Sperry West / Alibaba Tablet Temperature Measurement Tested on Jul 07, 2020
In April, we ordered a ~$500 temperature tablet from Alibaba. We set it to the side while doing 18 other temperature screening tests but, after...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of security systems integrators shows weak sales, opposition to...