SMB Market Video Surveillance Guide

Author: Brian Rhodes, Published on Aug 20, 2015

This 13-page guide explains the key uses, design factors, and players in the small-medium business surveillance market.

A global group of 90 integrators responded, each offering insights in selling, implementing, and maintaining video surveillance systems in one of the most common, yet diverse market segments.

Note: this report is a companion to our Favorite SMB Video Surveillance Manufacturers report that details which camera types and recorders are commonly proposed to these customers. For more survey results, see our School Video Surveillance GuideHospital Video Surveillance Guide, and City Video Surveillance Guides for similar vertical reports.

Questions Answered

We share these core insights on SMB surveillance systems:

(1) What Is The Typical Customer Profile?

(2) What Percentage of All Projects are SMB?

(3) Who are Your Primary Competitors?

(4) What types of Niche Security Technologies are popular with SMB customers?

(5) How Crucial is Remote Viewing?

(6) How Often are Sales Closed on the Quotes You Give?

(7) How big is the Internet Price-Checking Threat?

Inside we examine each question in depth and provide the key findings their answers revealed about how the SMB market buys and operates video.

**** **-**** ***** ******** *** *** ****, ****** *******, *** players ** *** *****-****** ******** ************ ******.

* ****** ***** ** ** *********** *********, **** ******** ******** ** *******, implementing, *** *********** ***** ************ ******* ** *** ** *** most ******, *** ******* ****** ********.

****: **** ****** ** * ********* ** *********** *** ***** ************ ************* ****** **** ******* ***** ****** ***** *** ********* *** ******** proposed ** ***** *********. *** **** ****** *******, *** *** ****** ***** ************ ************* ***** ************ *****, *** **** ***** ************ ****** *** ******* ******** *******.

********* ********

** ***** ***** **** ******** ** *** ************ *******:

(*) **** ** *** ******* ******** *******?

(*) **** ********** ** *** ******** *** ***?

(*) *** *** **** ******* ***********?

(*) **** ***** ** ***** ******** ************ *** ******* **** SMB *********?

(*) *** ******* ** ****** *******?

(*) *** ***** *** ***** ****** ** *** ****** *** Give?

(*) *** *** ** *** ******** *****-******** ******?

****** ** ******* **** ******** ** ***** *** ******* *** key ******** ***** ******* ******** ***** *** *** *** ****** buys *** ******** *****.

[***************]

*** ********

*** **** ***** ********** *** *** ******* *** ******** *****:

  • ******** ***** *******: *** *** ****** ** *******, *** ***** is ** '******* ********'. *********** *** ********** ****** * ***** mix ** **********, **** **** ** *** ******* ****** ** similarity ****** ***** ****** ***** **** ******.
  • **** ****** ********: *** ******** *** *** **** ****** ******** by ********** *** **** ********** *** *********** ********** ** *********.
  • ******* ***********: ***** ************ ********* *** ***** ** *** **** common ********** **** ********** ** ******, ******* ***** ****** ********* include ************, ** *****, *** ***** *********.
  • ******** ********* ********: *** ******** ** *********** **** ****** *****, *********, *** integration **** ****** *******, ******** ********* ******* *** * ******* ********.
  • ****** ******* **** ****: *** ******** ** ********* *** **** is * '****-****' ******* *** ******* *** *********.
  • ***** ******* ********** ****: ***** ******* ***** ***** *** ****, responses ********* **** ** ****** ****-**-***** ****** **** *********** *** business, *** **** **** **** *** ***** ** ********* *** in *******.
  • ******** *****-******** ***: *******, ********* ******** ****** ** *** ******** seldom *******, **** **** **** ********* ******* *** ****** ***** skill * *** ******.

*** ******** ****** ********* *** ******** ** ***** *****:

******** *****

********: **** *** *** **** ****** ***** ** ********** ** ************* that *** ******* ** ******* ** **** ** * ****** site?

*******: ******* ********, *** *** ******* ** ***** ****** ******** ******** and ********** *********: ****** *********, *********, ****** *******, *************, ********, Restaurants, ********* *********, *** ***** ************** ************. 

** *** *** ******* *****, ******* ****** *** ********* ** the ******* *****:

  • "** ** **** ** ***** ** *** *****.  ****** **********, ***** ********** ******* (** *** * ******** *******), day/child ****. ****, *** *** ****, ***********. *** ***** ** a ********** ******* *** *-* ****** ******** *** *** * - ** ****** ********. ***** * ** ** ****** ****** about *** *****. **** * ** **** ***** *** ******* system ****** *** *******. ******* **** **** ** **** *** large **+ ****** ********."
  • "********** ********* **** * ****** ***** ** ********, ** ***** is ** **** ** ******* ******** ********* **** * ****** camera ******. ****, **** ****** ********* **** ***** **** * smaller ****** ****** *** ** ***** ** ********* ***** ***** system ** *****. **** *********, ** ******* ***** ******* **** or ** ****** **** **** **** ***** *** ********** *******. Most ** ***** ************ *** *** ******** ******* *** ******** perimeter ************. *** ***** *** **** ****** *** ******** ** the ****** ****** ***** ***** *** **."
  • "***** ** *** ****(***** **,*** ****** **** ****) ** *** customer ******* ***** ***** ** * ******, *************, **********, ********** units ***** ******** ************ *** **** ****** & ******* *****."
  • "******* ********* ********* *** ****** *** ***** ******** **** ** a ***** ** ****** ***** ********."
  • "***** *****, ***** ********* *********, ******, ***********"
  • "*********** ****** *** ***** ***** ****** ** ***"
  • "********, ********, *** ***** '**** ******' ********** **** ********* **********."
  • "*****-****** ****** ********, ****** ******, ****** ****** ****** *********, ******, Banks"
  • "** ******* * ** ** ****** ******* **** ******** ** community (**********) *******, ***** ************/********* **********, ******* **** & **** facilities, ***** **********, *** ***** ******* *** ********/**-*** *****."
  • "** ******* * ** ** ****** ******* **** ******** ** community (**********) *******, ***** ************/********* **********, ******* **** & **** facilities, ***** **********, *** ***** ******* *** ********/**-*** *****."
  • "******* ******, *** ********, ***** *********/****, **********, ******, **********"
  • "********** ******** (******* ********* ****** *****), **** *******, ****** *******, Elementary *******, *** & *** *****, ******, *** ******* *********** (not ** *** ******** *********** ******)."
  • "***** *******, **** **********, ******* ***** ******** ********** *********"

*** ****** *** ***** ********?

********: ** *** **** ******** **** ********** *** ***** ** *******, single **** ****? *** *** ***** ****, **** ** *** same ** ***** ***** ** ******** **** * ***** ***?

*******:  ** *******, *** ***** ****** ** ***** ************ ******* **** increased ***** *** ** *** *** ******* ** ******* *** more ********** ** **** *********** ***** ******** ** * ***** ago.  ***** **** ********* ********* * ******* ********, **** ********** noted **** *** ***** **** *** **** ** * ****** of ***** *** ******** ******* ******** ** ****** ******* ** increased ********** ** *** ***-*** ******** ****.

******* ******** ** ****

  • "**** **** **% ** *** ******** ** ***** ** ****** projects. ** *** ***** ****."
  • "** *** **** *** ***** ** **** **** ********** ******* each *****, ****** *** ***** *** ** **** ********** * each ****. **% ** ******** *** **-** *******. ** **** done *** ** ***** **** **** **** ** *******, **** few **** ** ***** ** **** **** ** ********."
  • "**% ** *** ******* *** ***** ** *******. ** ** more ** **** ******** **** * ***** ***. * ******* Project ** *********** ** ***** ** *******.."
  • "***** **% *** ***** ** *******. * ** ***** **** today **** ** *** **** * ***** ******* **** ****** are ********* ** ********** *** ********** ** ************ ******."
  • "**% *** ** *** *****, *** ** *** ***** **** than * ***** *** *** ****. * ***** ***** **** grew ** ****** ***%"

***** ******* ******* *****

**** ****** *** ******* *** *****, *** ******* ** *** continued ******:

  • "**%. ** *** ***** * *** **** ** *****, ******** because *** ***-**** ****** **** ******** ** **** ** ****** years."
  • "** *** ***** **** ******* ********. ** ***** **** ***** surveillance ** ** ****** * **** ****, *** ****** * requirement."
  • "* ***** *** ~**%. ** *** ***** **** **** ** these **** * ***** ***."
  • "***** **% *** **** **** **. ** ** **** *** but ** **** ********* *** ******* ** **** **** *** install **** ***."
  • "* ***** *** **% ** *** ******** *** ** ******* or ****. ** **** ** ** ***** **** ** ***** each ****"

*** *** **** *** ********

*******, ******* ********** ***** **** **** **** ******* **** * decline ** *** ******** ***** ** ******* ****** ******* *** increased ***********.

  • "** *** ***** **** **** * ***** ***. ** *** focused ** ****** ********."
  • "******* ****, ******* ** **** *** *** *** **** ** it **** **, ** ** ***** ** *** ********."
  • "****. **** ****** ******* *******, *** *** ** ******* **** it **** ** **."
  • "**** ** ***** ******** ***** ** ***** **** *-** ******** which **** **~** ******* ** * ****. ** **** ***** a *** ** ***** **** ****** *** ***** ********* *** it ***** **** ****** ******** *** *** **** *** ***** now."
  • "**'* * ********** **********, *** ** *** ****** **** **** than **% ** *** ***** ********. *** ******** ** ************ to *** **** **** ***** *** ** **** ******* *** off *** ***** **** *** **** ***** ** *** ******."

******* ***********

********: *** *** *** **** ****** ***** ** *********** *** ***** 20 ******, ****** **** ********? **** ** **** ***** / lead ****?

*******:  ***** ******* ****** ** ******, *** **** ****** *********** for *** ******** *** *****, *** ********, ****-******* ********** ******** (irreverantly) ****** '*************'. ***** ***** *** ***** *** ********* *** newer ** *** ******* ****** *** *** ***** ******* ** take **** ******* ** **** * ******** ** ********:

*************

  • "***** ***** ********* (***** ** *********). ******* **** ***** *********** prices (*** ** ***** *** ******** ****), *** **** *********** with *** ******."
  • "**** ** *** *********** *** ***** ********. ** ******* *** the ******** ******* **** ** *** ****** *** **** ** us *** ********* **** ******** * *** ** *** *** operation."
  • "****** *********** *** ***** ******** **********. **** *** ******** ***** Chinese *******."
  • "****** *** *** ****, ******* ******** *** **** *** ****** costs ** ***** ******."
  • "********* ****** ***** ******* *** *** **** ***** ** *********** that **** ** ***** **** * ********* ***** (*.*. ***** system ****). ***** ******** **** ** **** ***** ******** *** are *** ******* ** ***/*** ***. ***** *****, **** ****** resolution. ***** ****** **** ********* **** ** *** *** ** bundle ** ***** *** ***** ****** ** ******* ****. * lot ** ***** ***** *** ****."

*******, ***** ****** *********** ******* ********** *****, ** *********, *** intrusion ***** ********* ********* ***** ********* *****:

************

  • "***** ***********, **** ***** **** ******. **** ****** *********** ******** install ** *******. *** ******* **** *** ** *** *******."
  • "** ******* **** ******* ********** *********** ** *** ** ******* projects."
  • "********** ***********. ********* **** ***** ******* *** **** ** *** box ******."
  • "**** ** ***** ******** **** **** *********** *** **** ** whatever ***** ******** ****** **** ****."

** ******* *** *********

  • "******** ***** ** ******* ** ********* *** ***** *********** ** this *******."
  • "*** ***** ** *** **** **** ****** *** ******, *** makes ** ***** **** * ***/***."
  • "** ********* ******** ******** ** *** **** *** *** ********** Costco/Sam's **** **** ** *** *** ***."
  • "***** ******* ********** ****** ** *** ** **** ****, *** we *** **** ** *** **** **** ***."
  • "******** ********* *** ***** ******** *** ** **** **** *** work **********."

***** *********

  • "** *** ***** ******* **** **** **** ****** ******** *******."
  • "*********, ****** ***** ***** ******* *** *'* ***** ** ******* the ***'***."
  • "***** *********, *** **** **** **** ***** ****** ***/***. **** usually *** ** *** *** ********* ******* ***** ****** * live **** ******* ** ***/*** ****."
  • "***** ***** ******* **** ********* ***** * *********, ******, ******** also ** **** **** ****** * *** **** **** *** Flir *******."
  • "****** - ********* **** **** **** **** ***** ***** ************."

***** ******** **********

********: ** *** ************ ***** *** ******* ************ ** ********, **** as ****** *****, ***** *********, ********* *******, ****** ******* ***********, etc. ** ***** ** ******, ****** **** ********? *** ** why ***?

*******: *** **** ****** ****** ** '****', **** ********* ********* ****** lack ** ******** ** ** ******* ** *** ******. **** answered *** ******** ******* ** **** ***:

"* **** ******* *** *** ************ **** *** ******* ********. Our ******** ** *** **** *** **** *** ****** *****. I **** **** * ******* ******** ** ********* ******* *** access *******. ***** **** *** **** ** ** * ****** for **."

** ******* ***** *********, ********** *** ********* ***** ****** *****, video *********, *** ****** ******* *********** ** ****.

****** '***** *******' ************ ****

  • "** ** ***** ******* ******* **** **** ** **** *** it's ********* **** *** ****** ****** **/* **** * ******* IR *******"
  • "**. ***** ** *** **** ******** ** **** ******* *****."
  • "***** ********* **** ** ******** *** **** ***** ** ***** as ********."
  • "* **** ******* *** *** ************ **** *** ******* ********. Our ******** ** *** **** *** **** *** ****** *****. I **** **** * ******* ******** ** ********* ******* *** access *******. ***** **** *** **** ** ** * ****** for **."
  • "**** ** *** ********* ***'* ******* ** **** *** **** for * *** ** ******* ******** ******. * *** ** our ******* ******** *** * ******** ** * ***** ** or ********* *** ********* **** ********* *** **** *** * surveillance ******, ** * *** ** ***** ********* **** **** a ****** ****** ****'* *********."
  • "**. **** **** ******* ** *** ***** ** * *** component ** **** *****"
  • "*** *********. **** ** ***** ***-***** ** *** **** **** level ** **************. ****, * ******* ** ***** ******** **** through *** *** ****** ***** *** ***** ** ***** *** most ********* *******."
  • "*********, **. ***** **** **** ** ** ******* ** ****** so *********** ****** ******** ***'* **** **** **."

********** ******

  • "** **** ***** *** ******* *** ****'* ***** **. "
  • "** **** *** ********* ********* ** * ******* *** **** love **. ** ** ****** ** ******** ** *** ****** sales *****. ** ************ **** ****** **** ***** ******."
  • "** ** ***** ********* *** ****** **** *****. ** **** cases ** *** *** ********* ********** ** ****** *** ****** of ******* ********."
  • "*** ********* ******* *** **********."
  • "**** ********* **** *** **** ***** *** ***** ****** ****** that ********** *****."

******/***** ***** ****

  • "*** ** **** ****** ***** *** **** ********(******* ***** * cameras)"
  • "** ***** ****** ***** *** *** ***** *****, **** ********** there ***** ** * ******* *** **** *** **** **."
  • "***. ****** ***** ** ***** *** ** ******** ** ** will **."
  • "** ** ***** ****** *** ****** **** **. "
  • "** ****** **** ***** *** *** *** ******** ** *** bandwidth ********* ******* ** * *** ** *********."
  • "** *** ** ****** *****, ***** ****** ***** ** ** some ******** ***** **** **** ***** *** ******* *** ********* requirements."
  • "** ***** ****** *** **** * **** **** ******* **. Every ** *****, * ******** ***** **, *** *** ****."

****** ******* ****

  • "** ****** ******* ** ******* ** *** **** ** ***** to ** ******** ** ***** **** * **** ** ********* the *** ************"
  • "**, ****** ** ***** **** **** ****** *** ***** *** gas ******** ***** ** **** *********** ****** **** ********* *** access ******* *******."
  • " * **** **** * ******* ******** ** ********* ******* *** access *******. ***** **** *** **** ** ** * ****** for **."
  • "****** **** * ***** ******* ******* *** ** *** ***********."

****** *******

********: *** ********* ** ********* ********** ** ****** ****** ****** for ***** ** ******, ****** **** ***** ************ *******? ***?

*******:  ** *******, ****** ********** ** ******* ******* ***********, *******, or *** ******** ** * ******** ******* *** *** *********.  Several ********** ******** **** ********** *** ** **** *********** ********* and ********** ******* ** **** ******** *****:

***** / ****-****

  • "**.**% ** ********* ******* ****** ****** *** ********** ** ******. Everyone ***** *** ******* *** ***** ******** ***** ***** ** be *** *******. * ***** *** **% ** *** ******** say **** **** ***** *** **, **** * ******** **** them * *** ***** ***** **** **** ** ****'** ** their ****** ****** ******** *** **** **** **. **** ****** in **** ** *********."
  • "** ** ******* *** ****** ****** *** ***** ***** **** is *********. ******** ****** ***** ** *** ***** **** **** they *** *** *****. ** ***** * ***** *** **** novelty ** **** *** **** **** **** ** ** **** see **** ****** *** ****** ***** (** *** *****) **** the **** ** ****."
  • "**** ********* ** ******** ***** ****** **** ** ***** *****"
  • "**** ******* ****** **."
  • "*******, *** ********** *********"
  • "** ***** ** ** *** ** *** **** ********* ******** for *********. ****** **** ** ** **** ** *** **** is ***** ** ** ***** ******** (**** ** ********). **** also *** **** ******* ** * ***** ** ****** ***** verification. ** **** *** ******* ******** ** ** ***** ** true ** *****."
  • "**** ** ****** ****** *********, ********** *** ******** ************* *** also *** ********** **** ******** ******** ***** *** ***** *** want ** '***** **' ** ******** **** ******** **** ****** to ** ** *** ****."
  • "****** ************ *** *** * **** **** *** **** *** security, *** *** ********** ** *** ** * ******** ********** tool. ********** ***** ** *** ***** *** **** *** *********** of * ****** ******, ***** *** ** ******** **** ********* any ******** ** *** ****."
  • "*******! ****** ****** ******* ********** *** **** **/* **** ****** from ********."
  • "**** *********. **** ** *** ******* *** ****** ** ****** that **** "**** ** *** ****". *** ******* ** **** what's ***** ** ** ***** ******** ** *** **** ***** them * ***** ** *******."

* **** ******, *** *** ********

** ********, *** ******* ******* ****** ******* ** ************* *** SMB *********, ****** ********** **** *** ******* ********* *** ********* value *** ****:

  • "*** **** *********, *** ***** ** **** *** **** ** product."
  • "** ** * **** ** **** *** * **** ****. Most ********* **** ***** *** ********** ** ****** ***** ** us ****** ** ***** ** ** ********* ** ** *** a ***********."
  • "**** ******** ***** ** ** **** ** *** ***** ******* remotely. *** *** ***** *** ******, ** *****..."
  • "********* ** **** ********* **** **** ****** *******. ******* ******* don't **** * ***** ****** ** *** ******* ****** *** day *** ***** *** *** *** ****** ******* **. *** business ***** ** *** ** ****** ****** ** ****** *********."
  • "********* *********. ** *** ********** **** ******* ** ********* *** the ******* ***** *** ****** * ****. ** ************ ***** the ******* ** *** *** ** ******* ** **** *** mobile ******. ****** ** ** *** ****** **** ****** ****** in."
  • "** ***** **** ********* ** *** ********* *******, * ***** it ** **** *** "**** ******" **** ***** *** *** an ****** ****."

Sales ******* **********

********: **** ********** ** ********* **** ***** ** ****** ** * ****** site do *** *** / *****? ***?

*******: ******* ***** ***** *** ****, **** ***** *** ***** of ********** ********* * ******* **** ** **% ** ******. Many ***** ****** ******* ******** ** *** *** ******* ** this *******. ****** ********* **** ********** *********** ******* ***** ********* are ********* **** *********, ******* ********* ******** ** *** ***-*** gear **** ** ********** ******.

**% - **%+ ****** 

  • "**** **% ******* ** **** *** ***** *********** ** ***** and *********** *** ****. ** ******* ***** ** **** ***********' pricing **** ***% ****** *********."
  • "** *** ** ***** **%, ****** ******* ** *** ****** to ** **** ****** ** **** ** ***. **** ** lose ****'* ****** ** * **********, ******. **** ***** *** customer **** ***** ******** *** *** ****** ** *******."
  • "***** **%. *** **** **** ** ******* ** *** ** the **** **** *** ******** ** ****** ********* ******* **** of *****. ****, ** ****** **** ****** ***********. "
  • "**** **%. **** ** ******* * **** ** **** ** mouth ********* ** **** ****."
  • "**% ** *** **** **** ****. :) * ***** *** our * ****** *** ***** **** **** ******* **** **** due *** *** ******/******. *** * *** ***** **** ******. There's **** * ******* ****** ***** *** *** **** ***** us ** **** **** ***."
  • "**%. ******* *** **** **** **** ***** ****** *** *** basic *************** *** ********."
  • "**% *** **** **** *** ** *% ** ***********. ** really ** ******* * **** ****** ***** **** *** ***** local *****."

***

  • "**%. ** ***'* ************ ***** **** **** ** *** *******. If ** *** ***** ** *** **, ** **** ** sure ** **** ****** ***** ** **."
  • "** *** ********** ***** **% ** *** ****."
  • "**-**%. **** *********** ** **** *****."
  • "** ** **%. *** *********** ** **** ****** ** **** high, *** ******* *** ***** ****** *********** ****** *** ** compete **** *** ******* ******* ******."
  • "** *** **** **** **% ****** ******* ** ** **** price *** *** *******."
  • "**%. ** ***'* ***** **** ***** *********."

*** ***** ** ***

  • "** *** **** **** **% ****** ******* ** ** **** price *** *** *******."
  • "****** **%. ******* ******* *** ********."
  • "**%. ** ***** *** ******** **********, ** *** **%. ** through * **, * ** ** *** ** **** *** if **** **** ** **** **** * ******. *********, ** company ** *** ********* ** *** **** ***-*** *************."

******** *****-********

********: *** ***** ** ********* **** ***** ** ******* *** * single **** ***** ***** **** ***** ** *** ******** ** compare **** ******** ** *** *** / ****** *********?

*******: ** ******** ** ***** ****** ********* (*-**, ****, *********), ******** price ******** ** *** *** ****** ** ******** ** **********, with **** ********* ****** * ***** ** ******* ** **** of ************* ******* ** ******* ** ******* ****** ** ******* the ********:

*** *****

  • "*** *****. *** ******* ********** **** *** ******* ** *** the ******** *** ** ** *** *** **** *********. **** need ** ***** ** *** ********* ******* ******* *** ******** costs ** "********" *******. ***** *** ******* *** ********** **** a **** ** *** ** ***** ****. ** **** *** themselves **** **** **** ************** *** ******** ******* & ******* etc. *** **** ******** *** **** **** *** ******* ***** investing ***** **** ** ******** ******** ***** ******** ****** **** trying ** *** ****** **** ** **** **."
  • "** ** ****!"
  • "*** *********** ** *****, *** **** ** *** **** **** or ********** ****** **** ****** ** **** ******."
  • "**% ** ****** * **** *** *** ***** *******. **% won't *** ******* **** ***** **** *** ** ** **********, the ***** **% *** **** ** *** ************ ************ *** post ***** *******."
  • "* ** **** ** ******* *** ** **** ***** *** feedback **** *** ******** ********* ***** ********."
  • "******. **'* *** ***** ***** ** **** *******. ***** *** do, **'** ** ***** ** *** **** ** * ******** because ****'** **** ******* ********* *******."
  • "**'** **** **** **** ***** ** ** ****, **** *** customer ***** *** *** **** ******* ****** *** *** **** more **** ** **** ********** **** ******* ************."
  • "*** *** ********** **%, *** ***** ** ** **********."
  • "*** *****, ** * **** **** ** ***** * **** be **** **** **** *** **** ************ ********* *** **** on-line. ** **** ** ***** ******, * **** ***** **** them *********** ** *** ***** ***** *'* ***** *** * don't ***** * ****** ** **** ** ** ***********."

**** ********** 

*******, **** ********* ******* ********* ** ********* ***** ********* ****** always ***** ****** ****** ****** ******:

  • "*'* ***** ****** ******. ******* *** **** ** **** ***** is ***** ** ******."
  • "****** **% ** *** ****."
  • "**% ** *** ****. *******, ** **** ** ********* ******* that *** ****** ***** ********* **** *** ***** ******** ** this ** ********* *** * **** *** *** **."
  • "***** ***** ** ***** ****. *'* *** ***% *** * cameras ** ****."
  • "**** ***** ****** ***** ** ***** **% ** *****."

Comments (4)

"However, we work to eliminate clients that are highly price sensitive from our sales pipeline as this is generally not a good fit for us."

How?

IMHO: By quoting an "artificial" higher price to the customer, you "naturally" eliminate said customer. If said customer still purchases from you, it will be your gain (a higher margin on this particular sale); as simple as that ; )

Thanks to IPVM. It is an interesting read. I do wonder one thing I did not see covered. Do most installers have one preferred system for all of these markets? I realize you can't have a one size fits all for every job, but do most of you have one "go to" product that can allow you to be competitive in 70 - 80 percent of the circumstances, regardless of size or market, albeit different models?

Maybe this version of the question is better: Can you satisfy the majority of your customers with Milestone, ONSSI, Avigilon, etc? Some customes will have to purchase software to meet their expectation, some will be fine with a free version.

Mark, this is covered in our companion guide: Favorite SMB Video Surveillance Manufacturers

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Anyvision is the most ambitious heavy-spending video surveillance startup in many years. And, now, the startup has raised $28 million led by...
Fail: Dahua "Didn't Check The Lux Levels but It Was Dark" on Jul 20, 2018
Dahua UK has been promoting their camera quality on LinkedIn: I, and others, asked what the lux level of the scene was. (background: Lux Rating...
Free 100+ Manufacturer-Customized Camera Calculator Released on Jul 19, 2018
Now, any manufacturer has a customized IPVM Camera Calculator, free. The goal is to make it easier for companies to help their customers better...
Improved Security And Surveillance Bidding - 2018 MasterFormat Divisions Examined) on Jul 19, 2018
Navigating the world of system specifications and bidding work can be complex and confusing, but a standard format exists, and understanding it...
Last Chance - Security Sales Course Summer 2018 on Jul 19, 2018
Today is the last day to register. Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security...
Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Ladder Lockdown and Ladder Levelizer Tested on Jul 18, 2018
Ladders are a daily necessity for surveillance and security installers, but working on an unstable surface can be extremely dangerous. In addition...
FST Fails on Jul 17, 2018
FST was one of the hottest startups of the decade, selected as the best new product at ISC West 2011 and backed with tens of millions in...
Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...

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