SIA Seeks to Make ISC Education Commercial Free

Author: John Honovich, Published on Oct 19, 2009

A common complaint for seminars at trade shows is that they tend to be too commercial and too vendor specific. Sometimes this occurs indirectly and other times it is a result of a sponsorship package (pay X and get a speaking slot).

Responding to concerns expressed from previous shows, the Security Industry Association is making a push to ensure that educational presentations are commercial-free. This effort was recently described in a podcast and plans to take effect for ISC West 2010.

While speakers at this conference do not have to buy sponsorships, the speaking engagements are unpaid. The result is that usually vendors are the one's most willing to spend unpaid time and effort in the hope to market their technology.

In a call with SIA, they described how they were being much more rigorous in the screening and feedback process for the next event. One tactic will be to pair competitors together at a presentation. This could be useful especially when the competitors are directly opposed (incumbent analog vs up-start IP companies) but probably not as much if they are booth pitching the same trend with 2 different products (2 PSIM companies or 2 video analytic vendors).

[Update 2012: While presentations are less overtly commercial, they contine to be overwhelmingly run by manufacturers and slanted towards their marketing pitches.]

2 reports cite this report:

Education: Manufacturers vs Conferences on Apr 19, 2010
Conferences depend heavily on manufacturers for funding. To that at end, an admission by an ISC executive that their, "educational offerings have...
Conference Attendence Continue to Drop on Jan 13, 2010
SSN is reporting that conference attendees to the US ISC East trade show continue to drop precipitously from 187 people in 2005 to only 44 people...
Comments : PRO Members only. Login. or Join.

Related Reports on Trade Show

'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Strong ISC West 2018, Says Manufacturers, GSX / ASIS Expected Weaker on Apr 17, 2018
Manufacturers say ISC West 2018 was strong, continuing the trend we have seen in 2017 results and 2016 results. However, those same 100...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
ISC West Bans Booth Babes on Mar 22, 2018
Booth babes, goodbye. Technically, ISC West banned them 2 years ago with a 'staffing attire' requirement but it looks like ISC West is going to...
Top ISC West 2018 Booth Moves on Jan 23, 2018
ISC West spending frequently signals market expansion and trend shifts. In 2016, the surge of Chinese exhibitors underscored the race to the...
CES 2018 Show Final Report on Jan 12, 2018
This is IPVM's final edition of our 2018 CES show report. Below are already numerous images and commentary, with more coming tomorrow.   CES is...
ASIS Dumps 'ASIS' For Show, Now GSX on Dec 06, 2017
After 60+ years, ASIS is dumping its eponymous show name and replacing it with 'GSX'. This is a classic marketing mistake. For a show struggling...
CPSE 2017 Highlights on Nov 01, 2017
CPSE 2017, the largest security-oriented exhibition, held in China, has wrapped up. Inside we cover some top trends from the show,...
Deceptive ASIS Attendance on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance. What they try, but struggle to...
The 3 Most Outstanding Security Manufacturers (OSPAs) Make No Sense on Sep 08, 2017
The Outstanding Security Manufacturer finalists (US edition) are here: And if you are wondering, "How did those 3 get chosen?" then you are...

Most Recent Industry Reports

May 2018 Camera Course on Apr 20, 2018
Save $50 on early registration until this Thursday, the 26th. Register now (save $50) for the Spring 2018 Camera Course This is the only...
Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Security Camera Cleaning Frequency Statistics on Apr 18, 2018
150+ integrators told IPVM how often they clean cameras on customer's sites and why.  Inside we examine their answers and break down feedback...
Worst Access Control 2018 on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators. In this report, we analyze the answers to: "In the...
Axis VMD4 Analytics Tested on Apr 17, 2018
Axis is now on its 4th generation of video motion detection (VMD), which Axis calls "a free video analytics application." In this generation, Axis...
Arecont CEO And President Resign on Apr 17, 2018
This is good news for Arecont. Arecont's problems have been well known for years (e.g., most recently Worst Camera Manufacturers 2018 and starting...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact