SIA Seeks to Make ISC Education Commercial Free

By: John Honovich, Published on Oct 19, 2009

A common complaint for seminars at trade shows is that they tend to be too commercial and too vendor specific. Sometimes this occurs indirectly and other times it is a result of a sponsorship package (pay X and get a speaking slot).

Responding to concerns expressed from previous shows, the Security Industry Association is making a push to ensure that educational presentations are commercial-free. This effort was recently described in a podcast [link no longer available] and plans to take effect for ISC West 2010 [link no longer available].

While speakers at this conference do not have to buy sponsorships, the speaking engagements are unpaid. The result is that usually vendors are the one's most willing to spend unpaid time and effort in the hope to market their technology.

In a call with SIA, they described how they were being much more rigorous in the screening and feedback process for the next event. One tactic will be to pair competitors together at a presentation. This could be useful especially when the competitors are directly opposed (incumbent analog vs up-start IP companies) but probably not as much if they are booth pitching the same trend with 2 different products (2 PSIM companies or 2 video analytic vendors).

[Update 2012: While presentations are less overtly commercial, they contine to be overwhelmingly run by manufacturers and slanted towards their marketing pitches.]

2 reports cite this report:

Education: Manufacturers vs Conferences on Apr 19, 2010
Conferences depend heavily on manufacturers for funding. To that at end, an admission by an ISC executive that their, "educational offerings have...
Conference Attendence Continue to Drop on Jan 13, 2010
SSN is reporting that conference attendees to the US ISC East trade show continue to drop precipitously from 187 people in 2005 to only 44 people...
Comments : PRO Members only. Login. or Join.

Related Reports on Trade Show

ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...
The Hanwha Techwin Million Dollar ISC West Booth on Apr 05, 2019
One million dollars for 2 and 3/4 days. That is what Hanwha will pay for its ISC West 2019 exhibition. While the event is free for most...
From The Basement To Buried Behind Chinatown: ISC West Emerging Technology Zone on Feb 22, 2019
What does ISC West think about 'Emerging Technology'? Well, last year, they put those companies in the basement. This year, they moved them up to...
Barnes Buchanan 2019: Despite 'Strange Narrative' Great Time To Be In Security on Feb 11, 2019
A "strange narrative" is being spun, said Michael Barnes [link no longer available] at the 2019 Barnes Buchanan Conference. However, despite that...
Intersec 2019 Show Report on Jan 23, 2019
The 2019 Intersec show, held annually in Dubai, is now complete. IPVM attended for 3 days, interviewing numerous Chinese and Western video...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...

Most Recent Industry Reports

Disruptor Wyze Releases Undisruptive Smartlock on Dec 06, 2019
While Wyze has disrupted the consumer IP camera market with ~$20 cameras, its entrance into smart locks is entirely undisruptive. We have...
Bosch Budget 3000i Cameras Tested on Dec 05, 2019
Bosch has long had a hole in its lineup for, as it describes, "competitively-priced cameras". Now, Bosch has released its 3000i series cameras...
Anixter Resisting Takeover From Competitor on Dec 05, 2019
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....
Security Sales Course 2020 - Last Chance Save $50 on Dec 05, 2019
This sales course is customized for the current needs and challenges specific to professionals selling video surveillance and access control...
Ireland National Children's Hospital Chooses Hikvision End-to-End With Facial Recognition on Dec 05, 2019
The world's most expensive hospital project ever, the New Children's Hospital in Ireland, has chosen an all-Hikvision surveillance system including...
AVTech ~$70 IP Cameras Tested Vs Dahua and Hikvision on Dec 04, 2019
Taiwanese manufacturer Avtech is taking direct aim at low cost leaders Dahua and Hikvision with ~$70 starlight and white light illuminator...
Ultinous European Analytics Startup Company Profile on Dec 04, 2019
European analytics-startup Ultinous pitches customers to "Have your own video analysis service!" We spoke to Ultinous to better understand their...
Access Startup Multi-Mount Aims To Streamline Reader Installs on Dec 03, 2019
Startup Multi-Mount claims it makes installing access readers 'Fast', 'Secure,' and fit 'any size frame.' The company states its bracket 'fits most...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
Arcules CEO Retracts False GDPR Claim + Dahua and Milestone Claims Examined on Dec 03, 2019
Arcules CEO has retracted a false claim about his organization being a "fully compliant GDPR company" after IPVM reporting (Arcules CEO Threatens...