Should Re-sellers Give Away Milestone Essential?

Author: John Honovich, Published on Sep 14, 2010

With entry level VMS software now priced so low, it raises the question: Should re-sellers give away Milestone Essential for free to encourage more IP camera sales?

An interesting example is from on-line re-seller Network Webcams who is running a September 2010 promotion where they provide 2 channels of Milestone Essential VMS for free to anyone who buys 2 Axis cameras or encoders.

In the past, at $100 - $150 per channel (historical entry level open VMS price point), the economics do not work. The cost of the VMS license was too great relative to the price of an IP camera. Now, with Essential at $49, it's a lot easier to consider giving it away as a sales incentive.

Of course, giving VMS software for free to sell cameras is a common practice but historically the free software only supported the manufacturer's own IP cameras. Milestone Go is open and free but with its 5 day storage handicap, it's not terribly practical in most deployments.

We may be reaching a price point where subsidizing a small amount to give VMS software for free may be prudent to incenting customers to buy more cameras (or servers, storage, etc.).

Comments : PRO Members only. Login. or Join.

Related Reports on VMS

Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Dahua 12MP Fisheye Camera Tested (NK8BR4) on May 16, 2018
Continuing our coverage of 12MP sensor fisheye cameras, we bought and tested the Dahua NK8BR4, examining: Default vs. Optimized...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
Axis 12MP Stereographic Camera Tested (M3058-LVE) on May 10, 2018
Axis has released the M3058-PLVE, a 12MP sensor, stereographic panoramic camera and Axis' first with integrated IR claiming images "sharp to the...
N3N "Truly Open Visualization Platform For Physical Security" Profile on May 09, 2018
A Cisco-backed startup, N3N, claims to deliver "the world’s first and only truly open visualization platform for physical security." The company...
S2 Access Control / 'Unified Security Management' Profile on May 08, 2018
In our 13th access control company profile, we examine S2 Security's Netbox platform: Unified Security Management Platform positioning Core...
Vivotek 12MP Fisheye Camera Tested (FE9391-EV) on May 08, 2018
Next in our 12MP fisheye camera evaluation, we bought and tested Vivotek's latest generation FE9391-EV, a new model claiming improved smart IR...
Hikvision VMD And Intrusion Analytics Tested on May 04, 2018
VMD worked poorly on Hikvision cameras, new IPVM testing found. However, Hikvision ships analytics on practically every IP camera, with intrusion...
JCI / Tyco VideoEdge NVR Profile on May 03, 2018
JCI (formerly Tyco) is one of the largest players in the global security industry, both as a manufacturer and an integrator. The company's most...
Avigilon 12MP Fisheye Camera Tested on May 03, 2018
12MP fisheye cameras have become mainstream, with nearly every major manufacturer offering their take on this segment. To see how these new higher...

Most Recent Industry Reports

Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Forced Entry / Duress Access Tutorial on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...
ADT Stock Drops 50% Since IPO on May 17, 2018
It has been a brutal 4 months for ADT. They first expected to IPO at ~$18. They IPOed at $14, dropping immediately to $12.39 And now, not even...
Dahua 12MP Fisheye Camera Tested (NK8BR4) on May 16, 2018
Continuing our coverage of 12MP sensor fisheye cameras, we bought and tested the Dahua NK8BR4, examining: Default vs. Optimized...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
Installing Cameras in Plenums Tutorial on May 15, 2018
There is often confusion about plenum ceilings, with misinformation about what is required when running cables through them and mounting cameras...
Top Benefits Of Attending Trade Shows (Statistics) on May 15, 2018
150 integrators told IPVM: What are the top benefits of going to trade shows? The clear top 2 responses in order: (1) Networking (2) New...
Measuring For Security Installation Guide on May 15, 2018
Accurate measurement is a fundamental skill, yet many installers do not know how to do it. Using these tools are a key skill needed for security...
Arecont Files Ch.11, Agrees To Sell To Turnaround Specialist on May 14, 2018
The long-anticipated sale of Arecont Vision is finally happening. After raising $80 million in debt in 2014, a failed sale in 2017 and the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact